Trips to the beach and jaunts to the pool are just around the corner. Or perhaps you still have that sunny winter getaway planned. Start thinking sunshine – and sun protection for the months ahead or your upcoming vacation. Take a sneak peek at some of our NEW UPF50+ swimwear and beach basics before your Coolibar catalog arrives in early February.
Coverage is key. But regular summer clothing (even with long sleeves) is not enough to block dangerous UVA and UVB rays. If it were, it would be too heavy and hot. That’s why we developed the highest quality, lightweight UPF 50+ fabrics available: Coolibar SUNTECT®. Then we designed our apparel for stylish, easy wear, and superior comfort. So, relax and enjoy being outdoors the Coolibar way! It’s sun protection for life – your life – we guarantee it.
For the third consecutive year, Coolibar is sponsoring a School Sun Hat Contest. Five winners will be selected at random to receive hats for their classroom. The contest promotes the SunAWARE acronym to teach simple steps to prevent and detect skin cancers.
Preventative sun safety habits begin in childhood and the classroom is a great place to reinforce those behaviors. Our contest makes School Sun Hats available to classrooms that may not have the resources.
The 2011 contest is now open to students, parents, teachers and supporters. Contest winners will be announced in May – Melanoma Awareness Month. Contest entries will be accepted until May 13, 2011. Winners will be announced on May 19th.
Coolibar: School Sun Hat Program
Children’s sun protective hats are an excellent way to protect vulnerable young skin, from ears to chin. Coolibar has specially designed children’s hats that are offered to schools and not-for-profit organizations, at a significant discount. All of Coolibar’s sun hats include a generous brim, providing optimal sun protection for outdoor school activities, such as recess and physical education. Three UPF 50+ hat styles are available – chin strap, reversible bucket and legionnaire style, starting at just $7.47 each. Additionally, Coolibar provides discounted adult hats for teachers and parents to model healthy sun-protective behavior. For complete sun protection add a Gallon of sunscreen with a convenient pump. For more information visit Coolibar’s School Sun Hat Program.
Keep your skin alive in the dead of winter by following these simple skin care dos and don’ts.
Lotions and creams don’t add moisture to your skin, but they help trap in moisture that’s already present. Apply lotion within a few minutes after showering, bathing or washing your hands to effectively lock-in moisture. Look for lotions containing humectants (glycerine, sorbitol and alpha-hydroxy acids) that attract moisture.
Oil-based lotions also work well as oil creates a protective moisture retaining layer on the skin. For the face, use lotions with avocado, mineral, primrose or almond oil as they won’t clog pores, or look for lotions labeled non-comedogenic (won’t clog pores).
If lotions aren’t enough, try creams. The drier your skin, the thicker the skin cream you’ll want to use. For those who dislike the feeling of slippery skin or have sensitive skin, try unscented Vanicream Moisturizing Skin Cream.
DO NOT Take Long Hot Showers
Bathing strips your skin of its natural oils. Hot water in particular breaks down the lipid barriers in the skin, which can account for moisture loss. Reduce shower time and take warm showers, not hot, in order to retain your skin’s natural moisture. Also, try using a moisturizing body wash to further lock in moisture.
DO Use Sun Protection
UV rays from the sun don’t disappear during the winter. In fact, snow, ice and other reflective surfaces often refract UV rays making them more intense. Apply a broad-spectrum sunscreen on your face and any exposed skin 30 minutes before venturing outside.
DO NOT Ignore Hands and Feet
The skin on your hands is thinner than on most parts of the body and has fewer oil glands. That means it’s harder to keep your hands moist, especially in cold, dry weather. Wear gloves when you go outside, but also wear gloves inside when doing common household chores, such as dishes. If your hands are extremely dry, before bed put on moisturizer followed by a pair of cotton gloves to lock-in moisture overnight. Also, avoid wet gloves in order to prevent itchy, cracked, or severe skin conditions such as eczema.
For your feet, use exfoliants to get the dead skin off periodically and help moisturizers sink in faster and deeper.
DO Drink Water – and a lot of it
Water may not have any direct affect on the condition of your skin, but drinking an adequate amount of water (10-12 glasses a day) is good for overall health. The average person’s skin does not reflect the amount of water being drunk, but severe dehydration is not good for dry skin either.
DO NOT Be Afraid to Seek a Specialist
If none of the above skin tips help — get help! Dermatologists in particular can help you troubleshoot your skin problem and recommend skin care products that may work better for you.
Dermatologist Dr. Jaime Davis
Hi, this is Dr. Davis for Coolibar Sun Protective Clothing.
I wanted to talk to you today specifically about sun protective clothing and why we need it. While we love our sunscreen and advise putting sunscreen on the face, V of the neck, back of the hands, the best sun protection actually comes from sun protective clothing.
The fact is, it’s hard to use enough sunscreen and remember to re-apply it. But if you put on a nice piece of sun protective clothing, you have the relief of not having to remember to do those things – especially for the kids who are going to be out and about and playing. Simply putting a t-shirt on them and letting them run around in the water is not enough sun protection. That t-shirt loses its sun protective factor the minute it gets wet. It goes down from maybe a 5-7 to about a 2 and that’s not enough sun protection for a kid.
I’m going to show you some interesting alternatives.
Coolibar makes a fantastic material that is UPF 50, nice light woven material, tightly woven so the sun does not get through it. It’s like a fine silk really and it’s a synthetic fabric that washes up beautifully, I know, but it feels super lightweight and is very breathable and is constructed so that there is airflow through the back. So, you don’t overheat in these, even though you’re wearing long sleeves there is beautiful ventilation. And actually, keeping the Ultra violet light off your skin keeps you cooler. Ironically wearing a sun protective shirt will keep you cooler.
Some nice clothing for kids this fabric has Zinc Oxide, a physical sunscreen that we reviewed in another segment, embedded in here. This keeps you nice and sun protected and even if it gets wet it does not lose its sun protective factor. And some super cute stuff for kids, this long sleeve, you just don’t have to worry about getting the kids sunburned. Keep the hat on everybody, a nice pair of sunglasses and you’ve got it covered.
Stay SunAWARE, Wear Sun Protective Clothing and Be Safe!
Behind the scenes footage from Coolibar’s spring 2011 photo shoot in the FL Keys, including a sneak peak at our New Spring UPF 50+ Apparel. Look for our catalog in your mailbox starting February 7, 2011!
Thank you to all of the amazing staff, crewmembers and models.
Kevin White – Photographer – KW Photography
Zack Swanson – Photo Assistant
Nelson Chavez – Photo Assistant
Steve Boxall – Digital Technician
Steve Siewert – Art Director
Lu Daitzchman – VP, Branding – Coolibar
Anna Dawson – Branding Coordinator – Coolibar
Amy Jo Henriksen – Merchandising Analyst – Coolibar
Mia Velez – Stylist
Kelley Quan – Hair & Make-up
Gaby Schuetz – Producer – Select Services
Kristina Kitchen – Stylist Assistant