Monthly Archives

February 2011

Avoid UV & Seek Shade SunAWARE Videos

Natural Skin Tones are Totally on Trend

Editorial

Each year we observe President’s Day on the third Monday in February. For some reason, this particular President’s Day got me thinking about the days of old (or the days when George Washington was President) when pale skin was in. In fact, women before the 1920s used to use skin whitening methods to keep as much of a milky white tone as possible. This symbolized a high social status as outdoor workers, who were considered lower class, carried a tan appearance.  So why did this change over the years, and where are we now?

It’s argued that Gabrielle “Coco” Chanel (pictured above), a revolutionary French fashion designer of the 20th century, started the tanning trend by mistake. While visiting the French Riviera in the 1920s, she accidentally got sunburn. In doing so, bronzed skin became a symbol of glamour rather than peasantry as her large following instantly adopted this look. By the end of the decade, the poor had left the fields for factories, and, helped along by Chanel, the trend for tan skin began.

Between Chanel, the industrial revolution, women’s magazine advertisements encouraging tanning in the 1940’s, the premiere of the bikini in 1946, the introduction of tanning beds in the late 70’s early 80’s, tan skin became, what seemed, acceptable, fashionable and easily obtainable. Years later, we know better.

This trend of the past century has left us with skyrocketing skin cancer rates and many with prematurely aging skin.  Currently, more people seem to be wising-up, protecting their skin, and “going with their own glow”.

For the past few years now, we’ve been seeing more natural toned celebrities on the red carpet, and pale, yet glowing, models on the runway. Kristen Stewart and Robert Pattinson, teen idols from the popular Twilight movies, have set a new trend for the younger crowd. Both sport a pale complexion yet glow with natural beauty.  Jane Larkworthy, recent Beauty Director of W magazine even claims tanning is just not in fashion anymore. “I can’t remember the last time I saw a tanned model in my magazine or on the runway.”

If you were once a part of the tan fad that is now out, you may not be able to reverse the damage that has been done. But the good news is that you can take action now. Start protecting your skin from the sun and get back your natural glow.

So how do you keep that natural skin tone glowing? 

First, avoid unprotected UV exposure as much as possible. Second, wear sun protective clothing, including a hat with a three-inch brim or greater, along with UV sunglasses. Then apply a generous amount of sunscreen, with SPF 30 or higher, 20 minutes before heading outdoors. Try a broad-spectrum sunscreen such as Soleo Organics, SolBar, or Vanicream. Do this, and your skin will be naturally glowing in no time!

“Tanning is Out of Style” Video by the Skin Cancer Foundation

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Events Inside Coolibar

AAD 69th Annual Meeting

Once again, Coolibar’s team of Sun Protection Experts made an appearance at the 69th Annual Meeting of the American Academy of Dermatology (AAD). The weekend of February 4th, more than 16,000 dermatologists and visitors from around the globe took over the Ernest N. Morial Convention Center in New Orleans, LA for the largest dermatology meeting of the year. Seven of Coolibar’s employees spent hours, over the course of three days, speaking with dermatologists about the benefits of Coolibar sun protective clothing, distributing free sun hats, and passing out information!  Despite the record breaking cold weather, the dermatologists were out in full force, taking advantage of the opportunity to learn about our exciting new products (3D dri SUNTECT®) firsthand.  Exhausted, the Coolibar Crew returned with a renewed excitement for the essential sun protective hats, clothing and swimwear we design.

Check out our photo album of the bustling Coolibar booth. 

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Inside Coolibar

Employee Escapades – Rose in Puerto Rico

Proud employee Rose began working for Coolibar this past July. She recently ventured to Puerto Rico in order to escape Minnesota’s below zero temperatures and once there, finally got an opportunity to test out our gear for real.

This January, my boyfriend Aaron and I took a trip to Puerto Rico to celebrate my birthday and our 5 year anniversary. We rented a car in San Juan and drove to a surfing town called Rincon on the west side of the island where we spent 2 days. We spent a lot of time in the water because the waves in Rincon were amazing! We also drove around to neighboring cities and did a little exploring. We then drove to the opposite side of the island and spent a few days in a gated community called Palmas Del Mar. Our favorite activities were to just lie on the beach and relax or go for long walks. We even went hiking a little in El Yunque rainforest. Our Coolibar clothes made it so easy to stay safe in the sun and fully enjoy our trip.

I used the Fitness Jacket and Aaron used the Short Sleeve Swim Shirt and the All Terrain Winter Travel Kit. We really liked the swim shirt and the Winter Sport sunscreen…even though we weren’t doing any winter sports.  I got the kit because it had sunscreen, aloe and lip balm.

It got up to about 85 degrees usually. The swim shirt definitely helped to keep Aaron cool. The days I wore my fitness jacket, it helped to keep me cool, and then when the sun went down, it helped to keep me warm.

We wore our Coolibar clothes while swimming, walking on the beach, hiking, and riding in the car. The swim shirt was great for both of us! One day we went for a long walk down the beach, and Aaron was wearing his swim shirt. On the way back down the beach to the hotel, I was getting really hot and could tell that my sunscreen was wearing off, but it was far away so I couldn’t reapply. Aaron let me where his shirt for 10 minutes, and I almost immediately cooled down and my skin was protected from sunburn.

I was really impressed with both garments. Aaron used his shirt every day of the trip for all different kinds of activities and he admitted that the shirt did a great job of protecting his skin and keeping him cool.

The clothing definitely enhanced our trip. When applying sunscreen to Aaron’s arms and legs the first day of the trip, we missed a spot on his hand and on his lower left ankle. That night, Aaron complained about a burn on his hand and ankle and we were both shocked at the severity of the burn. If we hadn’t been diligent about him wearing his swim shirt and using the sunscreen on areas that were left exposed he would have probably had severe burns on his whole body, and we would have spent the second, and maybe even the third day of our short trip holed up in our tiny hotel room, waiting for Aaron’s burn to heal enough to go back out into the sun.

When I returned, people commented that I barely had a tan. I had a nice, healthy glow, but I definitely didn’t look like I got too much sun!

Rose

Coolibar employee

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Expert Rx School sun safety Videos

School Sun Hat Program (Video)

Dermatologist Dr. Jaime Davis
Uptown Dermatology
Minneapolis, MN

Hi, this is Dr. Davis for Coolibar Sun Protective Clothing.

I want to talk to you today about an issue that is near and dear to my heart, and that is Coolibar’s School Sun Hat Program.  My daughter’s pre-school qualified for this program and they were outfitted with a bunch of adorable little pre-school sized hats so that when they go outside to play at recess they have their sun protection covered.  A lot of schools consider sunscreen creams as medication and they don’t necessarily have the freedom to apply sunscreen to your child.  So, having a school that provides hats to your child will ensure their sun protection when they’re outside.

There are some super cute options. 

Child Reversible Bucket Hat

This little reversible lightweight sun hat, that is also adjustable, keeps them cool, keeps them protected.  I’d still have them wear their sun protective clothing for their little arms but this will provide adequate protection for their ears and face and actually does help keep them cool when they are running around at recess.

Child Chin Strap Hat

Another example in a little bit of a different fabric is also adjustable.  This one has a nice little chin strap too, so maybe if you’re out on the boat with the kids for example.  It also has a nice little absorbent headband.

So teaching kids to be SunAWARE at a young age is the point of this School Sun Hat Program that Coolibar puts on.  I highly recommend it, make sure your child’s school applies for the program. 

Help teach your kid to be SunAWARE at a young age, the value lasts a lifetime!

Coolibar School Sun Hat Program

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Success Stories Videos Wellness Warriors

The Villages Leathernecks Dragon Boat Team

The Leathernecks Dragon Boat Team

Ah, Retirement – time to sit back, relax, and reflect on life. Not anymore and certainly not for the Leathernecks Dragon Boat Racing Team of The Villages, a retirement community in Florida! This racing team is a National Champion – taking home the “Gold Medal” in the 200 meter race and a “Silver Medal” in the 500 and 2,000 meter races in the 2010 USDBF Club Crew National Championships.

The 24 member Leathernecks Dragon Boat Team is comprised of former and retired U.S. Marines and their wives or significant others, whose average age is 66. The slang term “Leatherneck” is used to describe United States Marine Corps members and originated from the leather collar formerly part of the uniform, worn for protection of the neck during sword combat. A fitting name for our retirees!

Watch Team Leatherneck footage from the 2010 USDBF National Championships.

Though these Leathernecks are no longer protecting their necks from swords, they are protecting themselves from UV. Many of the team’s members are battling skin cancer in one form or another and spend countless hours training and racing in the sun. The Coolibar Short Sleeve Swim Shirt provides UPF 50+ protection for Team Leatherneck, to which their dermatologists are celebrating. You can’t keep these guys off the water!

The Villages Leathernecks practice two days a week on Lake Dora and spend another two days lifting weights and physically training. Their fierce competitive spirit has earned them the respect and admiration of the many much younger teams in the Florida Dragon Boat Circuit. The Leathernecks serve as a reminder that life doesn’t end at retirement, in fact for many, it’s just begun.

The 2011 World Championships will be held in Tampa, Florida this August. Here’s to another Gold Medal for The Villages Leathernecks Dragon Boat Team!

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