Trends in style drastically change throughout the years, and the human skin tone does not seem to be immune to fashion’s influence. Pale skin was considered desirable until the 1920’s and then the infamous bronzed look seemed to take over. So why did this change, and where are we now?

For the ninth year in a row, Coolibar’s team of Sun Protection Experts made an appearance at the American Academy of Dermatology’s 69th Annual Meeting, the largest dermatology meeting of the year. Check out our recap of the conference and photo album of the bustling Coolibar booth.

Proud employee Rose began working for Coolibar this past July. She recently ventured to Puerto Rico in order to escape Minnesota’s below zero temperatures and once there, finally got an opportunity to test out our gear for real.

Dermatologist Dr. Jaime Davis of Uptown Dermatology talks about the Coolibar School Sun Hat Program (which provides sun hats to children at a discounted rate) and why it’s important to start sun safe habits early.

The Leathernecks Dragon Boat Team is comprised of former and retired U.S. Marines, whose average age is 66. The slang term “Leatherneck” is used to describe United States Marine Corps members and originated from the leather collar formerly part of the uniform, worn for protection of the neck during sword combat. Many of the team’s members are battling skin cancer in one form or another and spend countless hours training and racing in the sun.