Monthly Archives

April 2011

Inside Coolibar New Products

New Summer Styles

Get a glimpse of new photography (and stylish new UPF 50+ apparel) from our latest photo shoot before our new summer catalog arrives in your mailbox near the end of May! Check www.coolibar.com soon for new item availability.

Don’t currently receive our catalogs?  Request a catalog today! 

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Inside Coolibar Sun Protection Clothing SunAWARE Wear Sun Protection

Your Questions on Sun Protective Clothing Answered

Today, Coolibar President John Barrow and Executive VP of Merchandising Michael Hubsmith answered Facebook fans’ questions about sun protective clothing.

Q. What makes your garments UV Protective?

A. Our collection of SUNTECT fabrics include the best active ingredients found in sunscreens including Titanium Dioxide and Zinc Oxide.

Q. Since you add Zinc Oxide and Titanium Dioxide into the clothes, can it wash out?

A. We actually test all of our materials to make sure the UV protection is permanent. Part of our testing procedure is to wash and dry a fabric 40 times and then follow up with a UV Transmittance test.

Q. What is the difference between UPF and SPF?

A. UPF is for fabrics and means Ultraviolet Protection Factor. SPF is for sunscreens and stands for Sun Protection Factor. One important difference is that UPF tests both UVA and UVB protection levels while SPF only tests UVB.

Q. How much UV protection does normal clothing provide?

A. There is quite a range. Studies in Australia and Germany, that we have replicated here in the US, show that a summer t-shirt may be made of fabric that only provides a UPF of 5 to 10. Another issue is that regular summer clothing is typically designed to show skin rather than cover it, so a lot of the exposure from normal clothing relates to how much skin it covers.

Q. Before a UPF rating is assigned to a garment, how is it tested?

A. It is normally tested on a machine called a spectrophotometer. It has a UV source inside it and sends the UV through the fabric sample. It measures how much UV is transmitted through the fabric. In addition to this test, at Coolibar we test fabrics when new, but more importantly, we also age fabrics by washing them 40 times and exposing them to 100 hours of sunlight, then we do the UPF test again. We want to see fabrics provide UPF 50+ at the end of their life cycle. At Coolibar we guarantee that every garment we sell is as UV Protective on the first day it is worn to the very last day.

Q. How many times can the garments be washed before losing the protective ingredients?

A. Most clothes gradually lose their UV protection over time as they are worn, washed, stretched, and so on. When we are testing fabrics, we want to make sure they are providing UPF 50+ after 40 washings (which we consider to be a typical life cycle). So they will start even more protective than UPF 50+ and still be UPF 50+ a few years later.

Q. Is sun protective clothing superior to sunscreen? How would the use of each by itself compare?

A. We think you need to use a combination of clothing and sunscreen. Clothing provides more reliable protection and is easier to use, but sunscreen is necessary for areas like your face, hands, feet, and so on that aren’t covered by clothes.

Q. In your opinion, what are the top 3 items of sun protective clothing that EVERYONE should own?

A. In my traveling wardrobe, I have a packable bucket hat, a long-sleeve polo, and some sunglasses. So those are the 3 that I take literally everywhere with me.

Q. Do you need to wear sunscreen underneath the Coolibar clothing?

A. No, you will be well protected by the clothes themselves. You still need sunscreen for other areas, like your face, that are not covered by our clothes.

Q. Also, is it only good for a certain time? Like how you have to reapply sunscreen every 2 hours?

A. You can wear our clothes all day in the sun and the protection does not diminish. With sunscreen you do need to reapply every 2 hours.

Q. As I student, I like to dress with the trends, stay fashionable, etc. Is your company looking at broadening the styles available of UPF clothing to reach the demographic that is both concerned about protecting their skin while staying current?

A. Yes we are looking to expand our fashion portfolio as we grow.

Q. What color keeps you the coolest in the sun?

A. In general, most people feel that lighter colors make them feel cooler. However, there is probably a lot more difference between fabrics (weight, weave, wicking, etc) than between colors. We generally try to use very light-weight fabrics that also have special properties to help you feel comfortable in hot weather, e.g. wicking moisture off your skin.

Q. I have lupus but live in the deep south where it is full on sun for 10 months out of the year. I also have 2 young children that are complete water babies. I need something that allows me to be out by the pool or at the beach that will protect me and keep me cool. It is very hot and humid here, and of course even hotter by the pool. I can’t just be an invert with my boys.

A. We design our garments with the idea that you will be in the hot sun when you wear them, so breathability is very important for comfort. We offer several items like our ZnO Beach Pants and Largo ZnO Cover-up that can give you a head to toe coordinated look with full sun protective coverage.

Q. Can I wear non-swimwear products (like the featherweight cover up) in the water and still have 50 UPF protection? Will wearing non swimwear items in the water damage the item?

A. In general, you could wear them in the water without damaging them. However, UV does transmit through water better than through air so when garments get wet they let more UV through than when they are dry. We are considering this when we make items designed to go in the water. Finally, in pools, the chlorine can damage clothes if you were to wear them consistently over time. So I would not recommend wearing non-swimwear in heavily chlorinated water over an extended time.

Q. What is the best way to care for the clothing?

A. Follow the care instructions sewn inside each garment.

Q. Can they go in the dryer?

A. Yes. I put all my Coolibar clothes in the dryer.

Q. I’m thinking about buying a long sleeve swim shirt, but wouldn’t long sleeves make me hot and uncomfortable in the summer?

A. Many of our customers are surprised how cool they are wearing our long-sleeved garments. It’s because they are very light-weight fabrics and are designed to keep you cool.

If you have additional questions regarding Coolibar Sun Protective Clothing, let us know by posting a question on Facebook or writing a comment below. To purchase Coolibar Sun Protective Clothing, visit www.coolibar.com.

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Sun Protection Clothing Wear Sun Protection What our customers say

Fun Sun Wear for Family Beach Day

“I was looking forward to wearing my [Coolibar Beach] shirt as it felt so light and weightless when I pulled it out of the package.  Our Florida climate presented a perfect day to wear it to the beach.  The first thing I noted was how incredibly light this shirt really was, as I couldn’t even feel it on my body.  The cooler air from the ocean could easily flow through it, keeping me cool; which is very important in Florida where we have 90oF+ days during the summer.  It was a very comfortable shirt and quite trendy, sporting a nice size hoodie, that made me feel like a celebrity. (see picture)  My husband was having a lot of fun too running around taking pictures of the two of us working the “beach runway” and enjoying our new Coolibar gear.  And why not, we looked awesome, and felt very comfortable while being well protected from the sun.  A couple of people actually approached us to ask where we got our cool clothes.  Bingo, Coolibar!

“March in Florida offers the perfect weather to get out, but the water was still cool for swimming yet.  So we played a lot in the sand, making sand castles and just being silly running around chasing each other.  As no family “photo-shoot” ever goes without bloopers, the battery in our camera died just before we decided to test out the water, and wet our toes properly.  Of course we’ve got soaked.  That was something worth seeing.  I am happy to report that my shirt stayed looking good wet, as well as dry and actually dried up in no time without clinging to my body.  I loved the fact that our clothes, being wet, haven’t attracted too much sand either, which usually is a nuisance to clean up.  Our son had particularly lots of fun throwing the sand on me as you can see, but we had no problems there.   Just lots of fun and memorable moments.  He looked so cute in his outfit [Toddler Water Polo Swim Set].  He is not much of a hat wearer and put up a bit of a fight in the beginning, but 5 minutes later he got used to it, and enjoyed the whole outfit just as much as I’ve enjoyed watching him wearing it.  Or perhaps he also wanted to show off what a good model he is, just in case Coolibar is hiring new models. 🙂

“Overall, we are very happy with our outfits and will wear them often, especially living in Sunny Florida.”

-Natalja

Natalja and her son modeling their Coolibar
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Events Sun Protection Clothing

Special UV Clothing Live Facebook Forum

ASK THE FOUNDER/PRESIDENT & EXECTUTIVE VP OF COOLIBAR ABOUT SUN PROTECTION CLOTHING

Tue. April 26
1:30pm CST
at
FACEBOOK.COM/COOLIBAR

What’s the difference between UPF and SPF in sun protective clothing ratings? What does UPF stand for? What makes Coolibar clothing sun protective? Are clothes with a UPF 50+ rating really any different from normal clothing?

Join us for a special live Facebook forum where President and Founder of Coolibar John Barrow along with sun protective clothing expert and Executive Vice President Michael Hubsmith will be answering your questions about sun protection clothing and Coolibar! Anyone is welcome to join the conversation.

Don’t miss out on this unique opportunity on Tuesday April 26 starting at 1:30pm CST (11:30am PST, 2:30pm EST). Our UV clothing experts will take any questions you may have for at least 30 minutes. If the questions keep coming, the conversation will keep going, so join us!

RSVP yes before next Tuesday to be entered into a drawing for a Coolibar UPF 50+ Light Featherweight Bucket Hat!

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Expert Rx SunAWARE

Skin Cancer Awareness Month

Coolibar Beach Umbrella

 

Did you know that May is Skin Cancer Awareness Month?

May has been declared Skin Cancer Awareness Month by the Centers for Disease Control.  With more than 3.5 million skin cancers diagnosed annually in over two million people in the United States, we need to become SunAWARE. 

Here are a few ideas for you to be AWARE of Skin Cancer this month and all summer long.

1.) Start out May with a Free Skin Cancer Screening.

The American Academy of Dermatology (AAD) designates the first Monday in May as Melanoma Monday- 5/2/2011.  The purpose of this day is to raise awareness of melanoma, a potentially fatal skin cancer, and to encourage early detection.  With early detection, melanoma has a high cure rate.  Participating clinics offer free screenings on that day and throughout the month.  Click the links below for more information.

Click to learn more about Skin Cancer Screenings.

Click to locate a FREE Screening in your area.

Click for Daily Tips from the AAD.

Click for Free Screenings from The Skin Cancer Foundation’s Road to Healthy Skin Tour

2.) Walk or Run to support Skin Cancer Research.

There are many walks/runs across the United States that raise money in support of skin cancer research, such as the Stay Out of the Sun Run in Rochester, MN.  Search locally for an event in your area, or create your own Miles for Melanoma event.

3.) Register to win Free School Sun Hats from Coolibar in May.

In May Coolibar is giving away free school sun hats to 5 winning classrooms across the United States.  Download the contest form to enter.  Contest deadline is May 13th.

4.) Kick off your summer with Don’t Fry Day.

The Friday before Memorial Day (5/27/2011) is deemed “Don’t Fry Day” by The National Council on Skin Cancer Prevention.   The purpose is to remind everyone to protect your skin while enjoying the outdoors.

 Pledge to follow these simple steps to prevent and detect skin cancers all summer.

SunAWARE
SunAWARE - Simple steps to prevent and detect skin cancers.
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Apply Sunscreen Parenting Sunscreens and Lotions

Recap of Sunscreen Facebook Forum with Sweetsation Therapy

Once again, we can thank our Coolibar Facebook fans for another successful sunscreen forum. If you missed out on the action, here is a short recap of our session with sunscreen/skin care expert Natalja Millsap from Sweetsation Therapy. 

Q. Does your baby lip balm have SPF protection? Is it safe for babies to eat this stuff?

A. There is no SPF protection because we believe that the balm gets eaten faster than it would last for sun protection. But it does contain natural sun protection in a form of Shea butter. It’s about 4%…Other natural oils also add sun protection, like raspberry SPF4, hemp SPF6, grape seed SPF4 and avocado SPF4.

Q. What if I sweat a lot in the summer? How do your products hold up against water/perspiration?

A. They hold up pretty well, however some of it comes off with the sweat. So re-application is essential.

Q. Can your sunscreen be used on extremely sensitive skin? We are always looking for sunscreens that work and won’t cause a rash.

A. Yes it can! … Titanium Dioxide is the best UV blocker if you have very sensitive skin.

Q. What area of the body do people usually forget to cover with sunscreen? What area is the most sensitive to sun?

A. I would say areas with the thinnest skin. Top of your feet, hands, neck. So you have to pay attention to those too.

Q. What about my baby…putting sunscreen on his hands when he is always putting his hands in his mouth?

A. That’s something that comes with the territory. They always do that. At least make sure sunscreen is applied on the back of his/her hands because that’s the area that is exposed to the sun the most.

Q. What ingredients are safe in sunscreens?

A. ZnO and TiO2 are definitely safe.

Q. Are there any particular ingredients I should avoid in sunscreens?

A. With mineral sunscreens, you are safe. But I would avoid parabens, artificial fragrances that may appear among “other” ingredients in a product. As for chemical sunscreens – oxybenzone is the one I definitely would stay away [from]. It’s very common in commercial sunscreens.

Q. What is the difference between “organic” and “natural” sunscreens, if there is one?

A. Organic products contain at least 70% of organic ingredients by volume. Natural [products] don’t have to.

Q. So is the organic distinction just for marketing purposes, or are organic products generally safer or less abrasive for some skins?

A. Feel-wise, there wouldn’t be any difference, but they’re considered to be the “cleaner” choice without contamination of pesticides.

Q. What is the best way to store sunscreen so it will last the longest?

A. The best place is at room temperature out of direct sunlight. It is not necessary to refrigerate it. Standard shelf life is 2 years; however our sunscreens can last longer because they are packaged in air tight containers that not only prevent bacterial contamination but also curious children hands.

Q. Is it really necessary/is there any benefit to wearing sunscreen under clothing? How about under UPF 50+ rated clothing?

A. No, there is no real need to wear sunscreen under clothing that offers sun protection.

A. From Coolibar – It’s not necessary to wear sunscreen under UPF 50+ clothing; however, you may want to wear sunscreen under regular summer clothing as some summer T-shirts have very little sun protection. If you’re wearing Coolibar UPF 50+ clothing, you only need to cover exposed areas.

Q. How much sun protection do tinted car windows provide?

A. From Coolibar – According to the Skin Cancer Foundation, since UVA penetrates glass, consider adding flat, tinted UV-protective film to your car’s side and rear windows as well as to house and business windows. This film blocks up to 99.9% of UV radiation and lets in up to 80% of visible light. http://www.skincancer.org/understanding-uva-and-uvb.html

Q. Does sunscreen start to lose its protection immediately? How often do you suggest reapplying your product? Is more frequently always better or are there drawbacks to putting it on too often? How important is it to wait the 15-30 minutes before going in the sun? What is one to do if they are spending a length of a day outdoors and can’t get inside to reapply? (Is it better/safer to reapply in the sun or not reapply?)

A. Yes, indeed, it’s better to reapply as directed (every 2 hours) than not reapply at all. Even if you are already out. There are no drawbacks to reapplying too often. Sunscreen is there to protect your skin.

Q. Why is it recommended to wait the 15-30 minutes after application before exposure?

A. That’s what the American Academy of Dermatology recommends to give it ample time to absorb.

Q. I spend a few hours every day in the sun, always wearing (cheap OTC / drugstore) sunscreen SPF 100+ and sometimes (whenever it’ll be a longer exposure (wearing SPF/UPF shirts/jackets. My skin is still coloring, the slightest bit. Ought I to be concerned? What a high-rated SPF Sweetsation sunscreen can I expect no evidence of sun exposure even when I’m out in it every day? Or is ultimate sun protection impossible or unnecessary?

A. Our highest SPF is SPF 50. Percentage wise, it is not a big difference between SPF30 or 50 or even 100. But I am not aware of any sunscreen that would provide 100% of protection.  SPF 30 covers 97% of UV while SPF 50 covers 98%. I think it’s all about the application … making sure that you apply a sufficient amount and making sure that all areas exposed to the sun are properly covered.

Q. Is it really important to use a different sunscreen on your face than your body? Why?

A. Our sunscreens can be used for the face and body at the same time. I can’t comment on other brands…

If you have more questions regarding Sweetsation Therapy or sunscreen in general, let us know by posting a question on Facebook or writing a comment below. To purchase Sweetsation Therapy Sunscreen from Coolibar, visit www.coolibar.com/sunscreen.html.

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Events Sunscreens and Lotions

Sunscreen Expert Live Facebook Forum 2

Ask the Sunscreen and Skin Care Expert from Sweetsation Therapy

Tuesday, April 12, 2011 – 1:30pm – 2:00pm CST

Ever wonder what moms-to-be and mothers with small children should look for in a sunscreen or skin products in general? Starting at 1:30pm CST (11:30am PST, 2:30pm EST) on our Facebook page wall, we’ll have expert Natalja Millsap from Sweetsation Therapy with us.

RSVP Yes today! Join in the conversation with your own questions and you could win a Sweetsation Therapy Gift Set. Plus there will be an exclusive discount on Sweetsation Therapy products sold on Coolibar.com.

We hope to see you there (if even for a few minutes).

Sweetsation Therapy Logo

The Sweetsation Therapy Story

Being way over 30 and just entering motherhood I was concerned with aging and other skin issues associated with pregnancy, just like any other woman. So one day, I lathered my usual age preventing night cream on my face before going to bed.  At that point I believe I was 3 months along.  It was one of those high end, smell good creams that promise to do all the miracles in the world to your face…… Next morning I received an email that notifies me every week what to look for and what to expect as your pregnancy progresses.  It was in that fateful email I found out about all the harmful ingredients that are present in skin care products and should not be used during pregnancy and may harm the fetus inside you; to the point of deformities and brain damage.  In a state of panic I rushed to the bathroom and frantically started reading all the labels on all my “pregnancy” creams and lotions that I was religiously putting on myself daily.  Needless to say but all of them contained a “no-no” ingredient(s) that I just read about.  Including a major ‘no-no’ like Retinol and Fragrances, aka phthalates.  

Working in the cosmetic industry for 20 years, for a few major brands, I couldn’t figure out WHY in the world it never crossed my mind before.  At that point I thought, “Oh my God, I’ve harmed my baby……”.  I suppose, I don’t have to mention that a state of panic was following me everywhere till the end of my pregnancy.  That very morning I decided to put all my knowledge and experience to work and create my own skin care company that would design and manufacture everything a woman would need, whether pregnant or not, to take care of her skin, being 20+ or 30+ or even 40+, applied using a daily regimen, and therefore protecting her health and well-being.

Sweetsation Therapy products are Organic and natural treatments that look great, feel great and smell great, and therefore make you feel good. We’ve combined the best gifts of earth and ocean in our skin care. Aromatherapy elements nourish your body and soul. And most importantly our products are safe for mom and baby, and everyone who seeks the healthiest alternatives for every day skin challenges. 

– Natalja

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