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June 2013

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Study confirms regular sunscreen use prevents photo-aging

Fifteen minutes of sun exposure does more than sunburn fair skin, it ages skin too. The good news is with daily use of broad-spectrum sunscreen, people can prevent photo-aging.

Even though dermatologists currently recommend daily sunscreen use to patients for wrinkle, age spot and skin cancer prevention, a new Australia based study in “Annals of Internal Medicine” provides the most extensive evidence of sunscreen’s anti-aging effectiveness to-date.

900 Caucasian participants in Australia under age 55 were randomly split into two groups. Group one was instructed to apply sunscreen to their head, neck, arms and hands every morning, after a few hours of outdoor sun exposure or after being in water or sweating. Group two was told to use sunscreen at their leisure.

Two-thirds of all participants had small skin samples taken from the back of their hands at the beginning of the study. Four-and-a-half years later, researchers once again excised a skin sample from the same participants, but the results of the study turned out to be more visible than expected. Those who applied sunscreen daily displayed younger looking skin than those who used sunscreen at their discretion.

Aussies are already known for their diligent sun protection habits but not necessarily motivated by anti-aging efforts. Australia has the highest incidence of skin cancer of any country in the world. Almost two out of three Australians will be treated for some form of skin cancer during their lifetime and melanoma is more commonly diagnosed than lung cancer. Factors contributing to Australia’s skin cancer rates include the generally light skinned population, the active outdoor lifestyle, depleted ozone layer and the country’s proximity to the equator. According to the “NY Times”, most participants, regardless of which group they were assigned, were using sunscreen at least some of the time, and two-thirds wore sun hats.

It’s never too late to start using sunscreen. Dr. Nancy Snyderman, NBC’s chief medical editor reported on the “Today Show”, “Even if you’re 55 you can still roll back the clock two or three years”.

Choosing the right sunscreen is essential for the protection to be effective. In the study, participants used broad-spectrum sunscreen, which blocks both ultraviolet-A and ultraviolet-B rays, and sun protection factor (SPF) of 15. Reapplication throughout the day was also essential.

For complete sun protection, dermatologists recommend wearing sun protective clothing, a wide-brim hat, UV 400 sunglasses, and applying a broad-spectrum sunscreen with SPF 15 or greater.

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#WhereICoolibar Photo Contest – Win a $500 Shopping Spree!

Want a chance at winning one of three $500 Coolibar shopping sprees this summer? All you need to do is show us where you Coolibar!

Coolibar Sun Protection You Wear is useful beyond the beach. Our expansive line offers UPF 50+ protection for travel, exercise, work and even outdoor parties. Share where you Coolibar with us on any Coolibar social media site.

To Enter the #WhereICoolibar Contest:

1. Like or follow Coolibar on any one or all of these social media sites:

Facebook, Twitter, Pinterest, Instagram

(If you’ve already done this, move on to step 2, and thanks for being a fan!)

2. For one (1) entry, post a photo on the Coolibar Facebook, Twitter, Pinterest or Instagram site of you in your Coolibar sun protective clothing. Use hashtag #WhereICoolibar and tell us where you are. Earn up to four entries by posting a different photo (one photo = one entry) on more than one Coolibar social media site. While it’s not required, we’d also love to hear what you’re wearing.

Judging: Our customer service team has a keen eye for Coolibar. They will be voting for their favorite photo in two categories:

Best Coolibar on location/travel photo. Example:

Coolibar’s Founder John Barrow sitting under a giant strangler fig in his Coolibar Travel Shirt and Sun Hat in Australia. #whereicoolibar


Best Coolibar family and/or kids photo. Example:

Playing in @Coolibar UPF 50+ Romper at local pool and playground! #whereicoolibar

Deadline for entry: Monday, July 15, 2013 at 11:59pm CST. We’ll announce our winners Friday, July 19, 2013. Good luck!

Rules: To enter, you must be 18 years of age or older. Contest open to residents of the 50 United States and District of Columbia. The winners will receive one (1) of two (2) $500 (five-hundred-dollar) shopping sprees to to spend on Coolibar branded items. Winner will be chosen by Coolibar customer service based on the categories above. Comments and photos deemed inappropriate by Coolibar, or not owned by the posting individual, will be deleted and disqualified. No purchase necessary to win. Prize is non-transferable, not returnable and cannot be sold or redeemed for cash. Four entries maximum per person. Coolibar, Inc. employees, employee family members and affiliates are not eligible to win. Contest rules subject to changes at the discretion of Coolibar. Facebook, Twitter, Pinterest and Instagram are not affiliated with Coolibar, Inc. or this contest. Deadline for entry: Monday, July 15, 2013 at 11:59pm CST.

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