Pasty. With one word, an instant emotional connection occurs. A word some degrade themselves with when spring comes and their skin is pale. According to Jen Adkins, mother and founder of Not Pasty, we’re not pasty. We’re simply the color of our skin. No more, no less. After a life-altering experience, Jen is now working to change people’s perceptions of what it means to be pasty.
Archive for August, 2013
“Wiseheart Saves the Dawn” is a new e-book geared toward children that teaches sun safe habits. Available on iTunes and Kindle for free, this collaboration between the Environmental Protection Agency’s SunWise Program and the Children’s Melanoma Prevention Foundation is an innovative way to reach the tablet generation.
The Midwest is in the midst of a late summer heat wave. Be sure to take the extra precautionary measures to prevent heat related illness. We’ll show you how to, in style!
After two years of student collaboration, the University of Michigan Solar Team is off to Australia to compete in the 2013 World Solar Challenge, the largest solar electric vehicle event in the world. Forty-three teams from across the globe will race approximately 1864 miles from Darwin to Adelaide almost solely relying on the power of the sun.
Brian Guadagno, Narragansett Surf Rescue Senior Lifeguard Captain and founder of Raw Elements USA sunscreen, lives for days on the ocean. During his 17 years as an Ocean Rescue Lifeguard, he came to realize the damaging effects of environmental sun exposure and chemical sunscreens. Today, Guadagno continues to spend his days on the ocean in Rhode Island, protecting himself from the sun and his fellow rescue team as well.
Coolibar is pleased to announce that our President and Founder, John Barrow, was named Entrepreneur of the Year – Upper Midwest by Ernst & Young at the annual selection dinner. John graciously accepted his award with thanks to Coolibar’s customers and team, acknowledging that “Without their hard work and dedication Coolibar would not exist.”
Each year, Coolibar provides hats to five lucky classrooms across the U.S. One of our 2013 contest winners shares her story: Kerri Case is a preschool teacher at Bramlett Elementary in Oxford, Mississippi. Hats will now be worn there every day during recess to remind students to practice sun safety.
Ashleigh Baird’s love for the ocean runs deep, literally. As a free diver, she diligently trains to reach depths of 60 meters with one breath, sans the use of external breathing devices. She knows the right gear makes a world of difference on, in, and under the water. Read Ashleigh’s review of the Coolibar Quick Zip Rash Guard.
Did you know ultraviolet rays from the sun bounce off water? Surf and paddle board instructor Carol Philips is out on the water daily for 6 hours at a time, dressing smart for her time in the sun, and she tells her students do do the same.