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Live Wisely

What is UPF and Why is Sun Protective Clothing So Important?

Protecting your skin with a physical barrier like clothing is one of the most simple and effective ways to prevent sun damage, though not all clothing is created equal. Understanding the UPF meaning and rating system is critical when shopping for sun protective clothing. 

Dealing with the aftermath of a sunburn from a long day at the beach can not only be painful and uncomfortable, but it can cause internal damage and increase your risk of skin cancer.  Preventing sunburn doesn’t have to involve greasy sunscreen and reapplication schedules. We’ll cover the definition of UPF sun protection, UPF vs. SPF, and the best clothing for sun protection so you can enjoy the outdoors safely.  

Find more great sun-safe tips and advice in our blog.

UPF Sun Protection: What Does It Mean?

You’ve probably noticed rash guards on more and more people at the beach, but did you know that there are nearly endless options for clothing that protects from the sun? So, what does UPF mean exactly, and what does it stand for? It stands for Ultraviolet Protection Factor and is the rating system used for fabrics. The higher the rating, the better the fabric’s protection against the sun’s spectrum of UV (ultraviolet) rays that can harm our skin. 

There are different electromagnetic waves around us all the time. All waves have energy and some are natural while other are man-made. Some are harmful and while others are not so harmful.

Ultraviolet spectrum is a part of the electromagnetic waves that are not visible and are produced naturally. They are harmful to the skin, and we need to protect ourselves from them.

If we don’t protect ourselves from these UV rays, energies from ultraviolet rays / waves can pierce through our skin and reach different cell parts affecting our chromosomes. The cells then behave abnormally, and the new cell creation are not in control, thus causing cancer.

Quality UPF clothing is made with UV wavelength in mind, preventing dangerous levels of UV from reaching your body. 

Later, we’ll go over the difference between SPF and UPF, one of the most common questions surrounding this topic. Aside from seeking shade at the beach, having UV protection of 50+ in your clothing is the best way to prevent sun damage for you and your entire family. 

  • Easy to Use
  • Even Coverage
  • Works Wet or Dry

What is UPF Rating

UPF rating is a system made to help users understand their clothing’s level of protection. At this point you are probably wondering what the numbers actually mean. What is UPF 50 compared to UPF 10? The numbers in the rating indicate how much of the sun’s UV rays are absorbed by the fabric, thus preventing them from reaching your skin. 

UPF is followed by a number, ex. UPF 50 means 1 out of 50 portion of the UV reaches the body. This means 1/50= 2%

If the product is mentioned as UPF 10, it means 1 out of 10 portion = 10% of the UV rays reaches the body.

UPF 20= 1/20 = 5%. 95% UV reaches the skin

UPF 30 = 1/30 = 3.3%

UPF 40 = 1/25 = 2.5%

UPF 50 is considered a good level of protection, i.e. only 2% reaches your body.

Does only a percent or a half percent makes a big difference? The answer depends on how long would you be exposed to UV rays. A small percentage difference for long period of time is significant.

Difference Between UPF and SPF

Let’s take a look at the difference between SPF and UPF. UPF is a rating system used exclusively for sun protection offered by clothing, while SPF (sun protection factor) is a rating system used solely for sunscreen. Similar to UPF, the higher the SPF rating, the better the sun protection for your skin. The most important differences between the two are listed below. 

  • UPF is the standard rating for clothing, while SPF is the standard rating for sunscreen
  • UPF applies to both UVA and UVB rays, while sunscreen applies to UVB rays only
  • UPF should not need to be reapplied to ensure protection, while sunscreen does

4 Things You Need to Know About UPF Protection

Not all clothing can be made UPF 50+.   

UV protection is better achieved with tight weaving/ knit, thick yarn, dark colors. It should not allow UV rays that have wavelength of UVA (315-400 nm) UVB (280-315 nm) to pass through the micro holes between the yarn.

  • Challenge: Not comfortable, heavy, does not let sweat pass through and limited color choices. Comfortable fabrics are normally light, thin.

Mesh fabric or loosely knitted / woven fabric cannot be used. Sometimes two layers of fabric or lining are used in hats to make sure that the UV rays do not reach the head.

  • Challenge: How to make a fabric that is both UV protection, comfortable and have all the colors like any other elegant clothing.

To achieve both, we have to study different fabrics and test it under a UV testing machine to find the right option. Many clothing company trust the fabric vendors who may or may not test the fabric well before the use, or it may not be tested regularly to assure that all the lots of fabric used are really UPF 50+. At Coolibar, we have tested many garments with this claim and sadly only 50% of them passed the real UPF 50+.

UPF Ratings Do Not Exceed 50+

UPF can exceed 50. UPF 50+ has a + sign which has a very significant meaning. It means over 50. This could be 100% coverage, i.e. not even a single portion reaches the body.

If a fabric allows only 1% of UV reaches the body, then it is 1/100 which is equal to UPF100. If it allows only 0.5%, then the rating is UPF200

Why is it not specifically called out? Currently, there isn’t an official rating for clothing that completely blocks all UVA/UVB rays, so the maximum rating given to any fabric with a UPF rating higher than 50 is 50+. 

Coolibar is the world leader in UPF 50+ fabric technology, so you can guarantee you are getting maximum sun protection with every purchase. Some of our fabrics even block out 100% of UVA and UVB rays! Be cautious of any clothing brand that lists a rating greater than 50. Neither of those are accurate or official ratings for fabrics.

  • Maximum rating is currently 50+
  • Coolibar offers the highest rated sun protection clothing
  • Watch out for brands claiming ratings above 50 

UPF Washes Out of Some Brands

UPF can wash out.  Cotton fabric shrinks after multiple washes, the holes between the yarn get smaller so there’s more UPF than before. If the garment is not well handled and gets stretched through different washing or drying process, the holes can become bigger and looses its properties.

Some fabric cannot achieve the UPF 50+ without a certain chemical treatment, especially light fabric, some fabric composition and specific light colors. If these chemicals are not well locked into the fabric construction at the time of manufacturing, and comes out after the wash, then the UPF level will fall. 

Instead, purchase confidently with our industry-leading fabrics. At Coolibar, our sun protective clothing blocks 98% of UVA/UVB rays and never washes or wears out, no matter how much you sweat or swim.  

  • Look for active ingredients infused in every fiber
  • Avoid spray ons or laundry aides
  • Coolibar’s sun protection never washes out

Look for the Skin Cancer Foundation’s Seal of Recommendation

You have options when it comes to UPF clothing, but not all companies are backed by the Skin Cancer Foundation’s Seal of Recommendation. It’s crucial to look for this seal, especially if you’re shopping for clothing for working in the sun or clothing for long days at the beach. 

The Skin Cancer Foundation’s seal is trusted worldwide, indicating safe and effective sun protection, and Coolibar was the first clothing company to receive it. To meet this recommendation, fabrics must have a minimum of UPF 30 protection. Coolibar goes above and beyond Skin Cancer Foundation-approved clothing with all products rated 50+.

  • Skin Cancer Foundation’s Recommendation awarded for safe sun products
  • UPF Clothing Must be at Least a 30 Rating
  • Coolibar’s Products Are the Highest Rated UPF 50+

Seek Out Brands That Rigorously Test Their UPF Products

Aside from the Skin Cancer Foundation’s Seal, continuous product testing is necessary to maintain product integrity year after year. Sadly, this is an overlooked step for many clothing companies. 

Look for brands who specialize in UPF clothing and have been focused on this as their main business mission for many years. There are brands who carry UPF clothing but it is only a small part of their brand and they do not take it that seriously.

At Coolibar, UPF is what we do. Brands that know UPF inside and out can explain their manufacturing and testing processes. They have the necessary tools and team to control their fabric and product process. It is worth paying extra money for reliability.

Brands with no obvious background in sun safety and claim to sell low price UPF 50+ clothing should not be trusted. It can be very dangerous. If you wear these types of clothing regularly, you may end up regretting it when you have to visit your dermatologist.

We have a rigorous testing process for all our fabrics. We test multiple times against the world’s highest rating standards for UV transmittance and safety. We also perform life cycle tests to ensure that even after laundering, exposure to sunlight, and chlorinated water, your Coolibar clothing offers the same sun protection. 

  • UV Transmittance and Safety Testing
  • Life Cycle Testing
  • Coolibar’s Fabrics All Meet the World’s Highest UPF Standards

Explore our UPF clothing for men, women, and kids!

Why is Coolibar the Best Sun Protective Clothing Brand?

Coolibar’s 100% business is Sun Protection products for different users. We’ve been in the business for more than 20 years and all users have appreciated our reliability.

We have invested in multiple UV testing machines and all our offices throughout the world have these machines. Each machines cost more than $30,000.

Each fabric lots are tested at the time of approval for first usage and then each lot of fabric for bulk production thereafter. We allow the vendors to cut the fabric only when the test is done. We can trace each garment back to each lot of fabric used.

Before selecting a fabric to be used in our styles, we test the fabric before wash for UPF 50+, then we do 40 cycles of wash and expose it to 100 hours of xenon light simulating real sunlight and then retest again for UPF 50+. We can confidently say that our UPF50+ is guaranteed for lifetime of the garment.

We also take into consideration the design of the products. For example, to help manage perspiration, we use mesh fabric in our clothing but not in places where there is direct exposure to sunlight. We add technical features such as thumb hole, high collar, etc. to provide extra sun protection.

Shop Coolibar’s High Quality, Technical, Elegant Sun Protection You Wear

Whether you are embracing the Coastal Grandmother trend or shopping for a new look for your next garden party, Coolibar has you covered with the highest rated UPF 50+ clothing on the market. You don’t need to sacrifice style or comfort with our highly technical and elegant clothing for the entire family. 

Coolibar is the industry leader in UPF fabric technology, trusted and recommended by dermatologists worldwide. Discover more sun safety tips on our blog from our team of experts!

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Experts Say

What’s the Difference Between SPF and UPF?

Did you know there’s a difference between SPF and UPF? Both have something to do with keeping your skin protected from the sun but mean very different things. Sunlight includes rays of invisible ultraviolet (UV) radiation; overexposure to UV rays can lead to sunburn, accelerated skin aging and skin cancer. Sun protective clothing and sunscreen offer your main forms of UV protection but are rated two different ways with SPF and UPF.

UPF is the standard used to measure the effectiveness of sun protective fabrics. UPF stands for “Ultraviolet Protection Factor” and indicates how much of the sun’s UV radiation penetrates a fabric and reaches the skin. UPF is associated with fabric and you will see a UPF rating from 15-50 associated with products that claim that they are sun protective. A fabric with a rating of 50 will allow only 1/50th of the sun’s UV rays to pass through. This means the fabric will reduce your skin’s UV radiation exposure significantly because only 2 percent of the UV rays will get through. This also means that it blocks both UVA and UVB rays while SPF only takes the UVB rays into account.

SPF is a standard used to measure the effectiveness of sunscreen. SPF stands for “Sun Protection Factor”. It measures the amount of time it takes for sun-exposed skin to redden, while UPF measures the amount of UV radiation that penetrates a fabric and reaches the skin. Remember that SPF only accounts for UVB rays unless specifically stated as a broad-spectrum sunscreen.

Here is a visual breakdown of the two compared to each other.

As you can see when you are trying to keep your skin protected it is important to know the different rating systems. Many skin-care experts believe clothing shields skin more effectively from UV light than sunscreen. Many of us often apply sunscreen lotions too thinly, giving our skin less protection than the sunscreen’s available SPF rating, and we neglect to reapply it as directed by the specific sunscreen that we use.

To receive The Skin Cancer Foundation’s Seal of Recommendation, sun-protective fabrics must have a minimum UPF of 30. They consider a UPF rating of 30-49 to offer very good protection and 50+ excellent protection. Coolibar was the first clothing brand to receive the Skin Cancer Foundation’s Seal of Recommendation. All of our clothing is rated UPF 50+, with protection that will never wash out.

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Sun Protection Clothing Wear Sun Protection What's Hot

UPF 50+ Outfit Makeover

Helen Vong, skin care guru at theskiny.com, came to us with a brilliant SunAWARE idea. “Let’s do a Coolibar UPF 50+ outfit makeover to show how easy it is to be protected from the sun.” Who are we to argue?

“After writing a magazine story about the aging effects of the sun, back in the early spring, I decided that this (now past) summer is going to be year I start changing my ways. Why? Well frankly, I’m getting older and my skin isn’t bouncing back like it did from weekend trips to the cottage.

Like most people I only really wore sunscreen on vacation, and in my twenties, I went on my fair share of sun escapes – and I have the sunspots to prove it. In fact, I’ve got a newly formed speckle on my lower lip that wasn’t there last year (thank you, Ibiza). After age 30 you can’t get away with calling these spots ‘cute freckles’ anymore.

Helen Vong Before and After Coolibar

Consider this photo taken last summer at the hotel lobby at the Thompson in Beverly Hills (before picture). At first glance, you’d think I was being sun smart with a wide brimmed hat and long sleeved button up shirt. Truth is, that flimsy hat was a cheapie from Walmart with absolutely no sun filter. The shirt was also a bargain that was useless against the scorching UVA rays (think of the “A” as for aging) I surely soaked in that weekend.

I guess I could’ve wore clothing with sun protection, but I’ve long equated anti-sun clothing as frumpy athletic gear. And who wants to look blah on Rodeo Drive? In retrospect, I wish I knew about Coolibar, back then. This company makes sun-protective apparel look sexy! I particularly fell in love with their sun hats. My dermatologist, Dr. Lisa Kellett, says that size matters when it comes to the brim of an effective sun hat: six inches is the way to go.”

Helen took her look and gave it a UPF 50+ makeover (after picture).

Visit theskiny to see Helen’s full review: http://theskiny.com/shun-the-sun-in-style/

See all Coolibar’s UPF 50+ women’s sun hats and women’s clothing for your sun protective makeover.

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Inside Coolibar What's Hot

One UPF 50 Shirt, Five Looks

One of Coolibar’s favorite go to stylists Bridgette Raes recently created a blog post on styling the basic white t-shirt. We thought it was such a great idea, our Coolibar stylists translated it to UPF 50+ with our white ZnO Long Sleeve T-Shirt! View our outfit ideas below and you’ll realize UPF 50+ sunwear works with almost any outfit.

Take it to work…

Take it on the town…

Take it to dinner…

Take it to yoga…

Then wear it all weekend…

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Inside Coolibar Sun Protection Clothing What's Hot

Style Expert Bridgette Raes on Summer Trends in UPF 50+

Since 2002, Style Expert Bridgette Raes has transformed the wardrobes and styles of hundreds of clients. She is the president of Bridgette Raes Style Group in New York and author of the book Style Rx: Dressing the Body You Have to Create the Body You Want. Her witty, down-to-earth and educational advice has made her a sought-after writer, spokesperson and style expert for many media outlets. Now, Bridgette brings her expertise to the Coolibar Blog to show us how to prepare our wardrobe for warmer weather in a trend setting way.

The warm weather is here!  It’s time to get out and enjoy the sun.  Getting enough sunshine is important for your health and wellbeing, but too much sun can be very dangerous.  With Skin Cancer Awareness month this May, I thought it was important to write a blog that showed you how you can safely enjoy the sun this summer….while still looking fabulous.     

I decided to take some of Coolibar’s more popular pieces, all that have UPF 50+ and 98% UV Protection to show you just how easy it can be this summer to look good and care for your skin at the same time.

For this first look, I took Coolibar’s ZnO Harbor Hoodie in a classic navy and white stripe and paired it with some trendy red cropped pants.  Colored pants are so popular for summer and the overall look, worn with a pair of metallic wedges and an easy tote offers a timeless nautical style that is perfect for summer, be it for boating, going to the beach, the park or attending a barbecue with friends.  

 

Bright colored tunics and color blocking are two big trends right now. To address both, I took Coolibar’s ZnO Bayside Tunic and paired it with white Bermuda shorts and a pair of bright green sandals.  For more protection, I added Coolibar’s very versatile Sun Hat.  This is a great look that can be worn for just about anything you may be doing out and about this summer from a day out sightseeing to a casual dinner out with your mate.

 

For the beach, Coolibar’s Print Ruche Swim Shirt in this trendy zebra print is so exciting.  Not only can the chlorine and salt-water resistant swim shirt be cinched up and worn in the water, but it can also be worn as a tunic-length cover-up.  For additional sun protection (and style) can throw on Coolibar’s Packable Wide Brim Hat and a pair of their fabulous sunglasses.  Yellow is  one of the “it” colors for summer.  I went with a trendier yellow for that extra punch.  Lastly, a black straw bag and you can take from the beach to the street with this two-for-one piece.

 

In the summer, most of us get outside to exercise.  Often when working out we don’t think about how the sun could be damaging our skin.   There is a way to look stylish and be sun protected while getting your heart rate up.  Coolibar’s Swim Bike Run Jacket that has stylish contrast piping gives you a high performance jacket that can also be worn in the water.  Paired with their swim active capris and one of their fabulous hats, I threw in some additional pink accessories to inspire you to get out and get moving…while protecting yourself. 

 

Lastly, a tank top and capri jeans.  Who doesn’t have this look in their wardrobe for summer?  It is important to point out that if you’re looking to protect yourself from the sun this summer it does not mean that you have to get rid of your entire wardrobe.  Coolibar offers great ways to add protection to your existing style.  Every woman owns at least one cardigan in her wardrobe.  It’s a great piece to grab when you get chilly.  I love Coolibar’s ZnO Sun Wrap, particularly in their olive fatigue, which works so well with the most popular color of the summer season, orange!!!!  Worn with a pair of sandals, and one of Coolibar’s protective sun hats, you’ll be styling and saving your skin at the same time.

Shop Coolibar UPF 50+ Trends

Listen to Bridgette Raes on her radio talk show “Where Are You Going In That?” as she talks about Melanoma Month, the Melanoma Research Foundation and Coolibar.

Listen to internet radio with BridgetteRaes on Blog Talk Radio

 

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Live Wisely Skin Diaries

Thriving with Vitiligo: An Interview with Karlowba Powell

By Madeline Glaeser

Karlowba is wearing our Women’s LumaLeo Pullover in Soft Lilac Heather

We outfitted Karlowba in our world-leading UPF 50+ for weekend errand runs and date nights so she can stay protected wherever her day takes her. See her wearing our LumaLeo Pullover, Motio Joggers, Anastasia Elegant Full Coverage Hat, Calvada Cover-Up Dress and a *sneak peek* 2024 hat – coming soon! Coolibar works diligently to provide the best UPF 50+ style to everyone under the sun, including those with skin + sun sensitivities like Vitiligo.

Who is Karlowba Powell?

Mother. Daughter. Attorney. Basketball star. Empowerment advocate.

Karlowba Powell has lived with Vitiligo for 37 years, but not once has it slowed her down or dulled her shine. Instead, she encourages people to embrace their authentic self—including our differences. Or, as she calls them, our superpowers.  

Because of her infectious passion to empower, she was recently approached by People.com to be featured in an article lending advice for teachers and parents of children with Vitiligo.

“People with Vitiligo are my people but I want to inspire everyone to embrace who you are.”

The Coolibar Marketing Team was lucky enough to meet with Karlowba to talk about her journey with Vitiligo over some sunshine and tacos.

Q&A

How do you define Vitiligo?

“Vitiligo is not a disease to me. It’s a skin disorder. What people don’t know is your skin’s pH is supposed to be H2O, pure water, but Vitiligo patients have too much H₂O₂, hydrogen peroxide, in their skin which bleaches out your melanocytes (the cells responsible for the pigmentation of skin).

It’s also a social disorder because it can make or break you socially; people see you all the time. Depending on how you feel about your Vitiligo, it can have an extreme effect on your self-esteem, your self-image. If you lack confidence or are insecure about your skin people feed off that. Whatever energy you give, people will pick it up, chew it and swallow it. But if you have confidence, people have no choice but to embrace it.”

Describe your journey with Vitiligo from diagnosis to today.

“I was diagnosed with Vitiligo when I was 10. From the beginning my mother was very overprotective because it started on my face. She immediately went out to get makeup because she didn’t want the kids to tease me. She wanted to shield me from the world. Back then in 1986, people didn’t know a lot about vitiligo. It was taboo. I remember my grandmother telling me, ‘you have Vitiligo, don’t let it get you. God gave this to you because he knew you could handle it. You don’t have to be ashamed or upset, own it.’ And I did.

That year my mom got a job in Germany where a world-renowned dermatologist, who developed a pseudocatalase cream, practiced. The cream applied different minerals to your skin that, when accompanied with UVB light treatment, would generate pigmentation. I lived in Germany until I received a full-ride scholarship to play basketball at Fort Hays State University where I continued using the cream and light therapy daily. It was during my sophomore year when I tore up my knee during a game and was recovering from surgery that my Vitiligo spread like crazy.

After college I moved from Kansas to Minnesota where I treated with Dr. Crutchfield. Fast forward to 2018, my Vitiligo got really aggressive and started taking over—I had more white patches of skin than brown and felt like I was losing myself. I love my Vitiligo but I didn’t want to be completely Vitiligo. I want to be brown and have Vitiligo. I think it’d be boring to be one color because I haven’t been one color for most of my life. I’m one of one and I love it. So I went back to Dr. Crutchfield and he said ‘your Vitiligo has gotten aggressive so we have to get aggressive.’ He had a new treatment called Excermer that focused on the face. Within days my pigmentation grew, and I got a little more brown on my face so I stopped treatment.

In 2020 the pandemic hit; I wasn’t in court anymore, I’m not putting on makeup, I’m just living my life. Once the death toll hit one million, I realized what was important and wanted to inspire others to embrace their differences whatever they may be. Every one of us has something we aren’t particularly happy with, wish was different or just something that’s unique to you, and I want to encourage, empower and motivate people to embrace their different, because different is beautiful.

On January 22, 2021, my 45th birthday, I unveiled my true, authentic self for the first very time on Facebook. I hoped not wearing makeup would encourage and inspire people to be yourself. One of my slogans is ‘my designer skin is my superpower.’ You have to trust your uniqueness. Never try to fit in, we’re made to stand out!”

What do you wish more people knew about those living with Vitiligo?

“I want people to know that I’m not burned. We’re not burned. I’ve had people come up to me and pet my arm because they think my skin will feel leathery or raised, not soft.

Two, it’s not contagious.

Three, ask questions and don’t stare. I don’t take offense to questions. It can be a conversation piece or distraction. Thankfully, for me it’s not a bad distraction, but for some people it is. I can’t be in court talking about Vitiligo or arguing with you that my lips are my lips and not a lipstick color. These things happen, and that’s why I always covered my face with makeup.

I think kids are the best because they are so genuine, honest and innocent. I’ll hear a kid ask ‘what is that?’ And I’ll go over to them and say, ‘do you want to know what’s on my hands?’ Most parents thank me for taking the time to describe it to their kids.

Finally, I would tell parents to please, please step back and let your children lead the way. They will let you know when they need you to swoop in with your capes! Until then, they’ve got it. Let them live—they are resilient and can handle it! Out of love, my mom was immediately so overprotective, I feel like my Vitiligo affected her more than it did me.

What is your sun protection regimen?

“Honestly, my sun protection routine sucks and I go everywhere it’s hot, like Dubai or Mexico. I know I need to protect my skin. SPF 30+ sunscreen is the only thing a dermatologist has ever recommended, but I have Vitiligo on over 90% of my body so lathering sunscreen everywhere is annoying—nobody wants to do that. But now that I’ve been introduced to Coolibar, I can wear my sun protection and am so excited about it! It’s huge for me that I now only have to apply sunscreen to my face.”

What do you like most about your Coolibar products?

“First, I love this [Calvada Cover-Up] dress, it’s so cute! I’m wearing it for the rest of the day. Usually, therapeutic clothes aren’t cute. And the fact that Coolibar is cute and therapeutic is a huge plus. I also love the material. It’s breathable, soft and actually has a cooling effect when you’re in the sun. You totally can feel it. “Coolibar clothes are simply amazing and I wish I would’ve had them before!”  

Follow @vitiligo_konfidence on Instagram to see Karlowba’s journey and her Coolibar favorites. A special thank you to Karlowba Powell for sharing her story with us and the Coolibar community!

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Experts Say Live Wisely

Pop-up Tent, Pop-up Sunburn

By: Patricia M. Delgado, DNP, APRN, DCNP

About 8 years ago, I went to the beach around 2:00 PM with a very good friend I had not seen in several years. Needless to say, we had a LOT to catch up on. I wore a comfortable two-piece bathing suit and brought my pop-up tent, because the Florida beach at 2:00 PM in the middle of May is just not a pleasant place to be without some shade. Comfortable under our shady tent and with sunscreen applied upon our arrival, we chatted for hours. The shade however, had been quite deceiving. Back then, I was not a board-certified dermatology nurse practitioner yet, so I was not fully aware of the nuances of sun protection, like the fact that UV rays can reach our skin from all directions.

Another fun fact I was not aware of at the time was that all shade is not created equally. Different types of canopies vary in their protectiveness owing to differences in materials, size, and variations in design. Your standard pop-up beach canopy may state that it is 99% UV protective, but unlike UV-protective clothing, shade like a beach tent or umbrella does not block all of the angles that damaging UV rays can reach the skin.

A common reason many people (including myself 8 years ago) forgo sun-protective clothing is because they forget about the presence of UV rays that reflect off of the sand and water. According to the World Health Organization, dry beach sand reflects about 15% of UV rays, and sea foam reflects about 25%. Still other UV rays are diffused by atmospheric particles. I bet you were not thinking about atmospheric particles when you were packing for your beach day.

People often assume that their skin is fully protected as long as they are either under the shade of an umbrella or slathered with sunscreen. Studies have been done that specifically evaluate the UV protectiveness of a beach umbrella and directly compare it with protection provided by sunscreen with a high sun protection factor (SPF).

In one of these studies, participants were randomly assigned to 2 groups: 1 group of 41 participants was sent to the beach with only a beach umbrella, and the other group of 40 participants using only sunscreen with a SPF of 100. All participants remained at the sunny beach for 3½ hours at midday.

Clinical sunburn evaluation of each individual for all exposed body sites was conducted 22 to 24 hours after sun exposure. The results were impactful. There was a total of 142 sunburn incidences in the umbrella group and 17 in the sunscreen group. These results are a clear indication of the importance of having a multifaceted approach to sun protection and not getting too comfortable just because you have shade at the beach or slathered yourself in high-SPF sunscreen.

I don’t feel too guilty though about having put too much faith in my shady easy-up canopy, sunscreen and still ending up with a sunburn. While 25% of Americans frequently stay in the shade, only 16% regularly wear a hat, and 6% report frequently wearing long sleeves. Although I was not aware of it at the time, the literature has shown that barrier methods like clothing and shade are more effective than sunscreen alone in reducing exposure to solar UV radiation.

This, ladies and gentlemen, is why even if you are under a pop-up tent, beach umbrella or sun shade covered in sunscreen, you should still protect yourself with a clothing barrier. Put on your Coolibar UPF 50+ sun-protective clothing, apply your sunscreen on any exposed areas, and don’t forget to re-apply every 2 hours (or sooner if you are sweating or after you go for a dip).

My story ends with me learning a valuable lesson: Protecting your skin from all angles at the beach is a must, regardless of whether or not you are sitting in the shade. Even if sunscreen annoys you or makes you feel sticky, protect yourself with UPF 50+ clothing. The best barrier to the sun is physical barrier on your skin.

Linos, E., Keiser, E., Fu, T., Colditz, G., Chen, S., & Tang, J. Y. (2011). Hat, shade, long sleeves, or sunscreen? Rethinking US sun protection messages based on their relative effectiveness. Cancer causes & control : CCC, 22(7), 1067–1071. https://doi.org/10.1007/s10552-011-9780-1

Ou-Yang, Jiang, L. I., Meyer, K., Wang, S. Q., Farberg, A. S., & Rigel, D. S. (2017). Sun Protection By Beach Umbrella Vs Sunscreen With A High Sun Protection Factor: A Randomized Clinical Trial. JAMA Dermatology., 153(3), 304–308. Https://Doi.Org/10.1001/Jamadermatol.2016.4922

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Live Wisely

Mom Influencer With Basal Cell Carcinoma Embraces Sun-Safety

By: Maggie Arias

I recently tried Coolibar’s UPF 50+ sun protective clothing, which is guaranteed to block 98% of UVA/UVB rays. Self-care to me means massages and pedicures, but in reality it also means taking care of yourself even when it is hard. For example, I booked an appointment with a dermatologist, recently, because I had a spot on my shoulder that was itchy. It wasn’t a mole, it was a pink spot that wasn’t going away. In my gut I knew I needed to get it checked out even though I had every excuse not to go. I had a 2 month old baby and toddler at home, so getting out was very hard! But, I remembered hearing that itchy spots on the skin could be cancer, so I went in.

As soon as the dermatologist examined the spot, she suspected it to be skin cancer. She sent in a biopsy to get it checked out. She confirmed, I had basal cell carcinoma, a form of skin cancer. It was difficult to hear that I had cancer. I was scared! I booked an appointment to have Mohs surgery, where they remove the unhealthy layers of skin until they get to the healthy layers. The surgery was approximately 20-30 minutes in total and the recovery process was about 10 days. The remaining scar is a continuous reminder to me to always protect myself in the sun!

I am thankful for the experience because I’m more mindful of how I protect myself, and my family from the sun. One of the best ways is wearing sun protective clothing. Coolibar’s UPF 50+ clothing is guaranteed to block 98% of UVA/UVB rays and helps you stay comfortable in the sun.

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Live Wisely

Rowan’s Brave Journey with Gorlin Syndrome

By: Stacy Bissell

When my 8-year-old daughter, Rowan, was little, she would go up to people on the street to tell them all about her life: her latest adventures, her dreams of running a museum, an animal rescue, being a famous singer and on and on. Then and now, she wants to be seen and to be able to tell her story. Gorlin syndrome is part of her story.  

Rowan was diagnosed with Gorlin syndrome, a rare genetic disorder, when she was 5 years old. After a couple of years bouncing around to various doctors for odd things and monitoring bumps on her face and body, a pediatric dermatologist biopsied one of them and determined it was a basal cell carcinoma (BCC), a type of skin cancer associated with Gorlin syndrome. Gorlin syndrome is also known as Nevoid Basal Cell Carcinoma Syndrome (NBCCS) due to the proliferation of BCCs in affected individuals.

Our family was floored, unsure of how to navigate all the doctor’s appointments, protocols, new recommendations, treatment options, and our mental health. Our diagnosing dermatologist suggested we connect with the Gorlin Syndrome Alliance (GSA), a patient advocacy organization focused on building community, seeking better treatments, and improving the quality of life of those affected by Gorlin syndrome. 

Connecting with the GSA has been a beautiful silver lining, as we have met incredible people who have supported Rowan and our family on this journey. Rowan met another girl with Gorlin syndrome, who gave her a stuffed elephant that she treasures; it reminds her that she is not alone. 

In Rowan’s first surgery, she had about two dozen BCCs removed from her face and body. Since then, she has had over 1000 BCCs treated in a variety of ways, from excision and laser removals to photo dynamic therapy and a variety of topical creams. She also sees a genetic counselor as well as numerous other specialists, and has maintained her outgoing demeanor, even crafting elaborate mazes on paper for her doctors. 

Nothing will fully stop the unrelenting growth of her BCCs but reducing UV exposure from sunlight is crucial to minimizing her BCC burden. High SPF sunscreen and sunblock only provide so much protection; but UPF (Ultraviolet Protection Factor) clothing is best. Coolibar offers kids clothing that protects her with the highest rated UPF 50+ that blocks 98% of UVA/UVB rays. Rowan wears sun hats, sunscreen, and UPF clothing every day. Coolibar’s sun hats have at least a 3” wide brim to protect her scalp, ears, neck and face from the sun. 

Gorlin syndrome and UV protection is a big part of her life, but Coolibar helps it be a smaller part, so she can focus on being the amazing, outgoing, inspiring, strong-willed kid that she is. Rowan is heading into her 3rd grade year at French American International School this year, and she has so much of her story ahead of her. I can’t wait to experience her impact on the world — she’s just getting started.

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Live Wisely

3 Sunscreen Alternatives to Protect Your Skin

Have you ever found yourself asking, “What can I use instead of sunscreen”? Maybe it’s the stickiness or the need to constantly reapply that is making you consider something different. The good news is that there are plenty of sunscreen alternatives out there that provide just as much protection while being better for your body and the environment. 

Sun protection is relevant for everyone, no matter who you are or where you live. While chemical sunscreens are probably the most common solution, they are not the best one. We’ll cover some of the top alternatives to sunscreen so you can feel confident making the switch.

Protect your skin from the sun the easy way with Coolibar’s UPF 50+ clothing that never washes out.  

Why Should You Protect Your Skin with Alternatives to Sunscreen?

The conventional sunscreens lining grocery store shelves are often loaded with active chemical ingredients that can wreak havoc on your body, internally and externally. Many of the chemicals are linked to skin irritation and allergies and can also be absorbed through the skin, enter your bloodstream, and disrupt your body’s hormones. 

Chemical sunscreens aren’t great for the environment either, causing damage to coral reefs and other marine organisms. Incorporating natural alternatives to sunscreen into your routine is your best bet for a healthier you.

  • Avoid harmful chemicals: reducing the number of toxic substances entering our bodies is the primary reason to find a natural alternative to sunscreen. 
  • Allow for healthy absorption of Vitamin D: natural sunscreen alternatives allow your body to maintain a healthy level of Vitamin D, some of which need to be absorbed directly from the sun. 
  • Less risk of skin allergies: a natural sunscreen substitute will be healthier for your skin and body as a whole, reducing the likelihood of skin allergies and other issues.
  • Protect the environment: switching to a natural alternative to sunscreen will have a positive effect on your body and also the environment.

What to Use Instead of Sunscreen

You may have heard before that some exposure to the sun is healthy and necessary for your body to function correctly. If you always cover your body in chemical sunscreens, it will interfere with the body’s essential absorption of Vitamin D from the sun. 

Vitamin D deficiency can lead to weakness, loss of bone density, and other problems. In addition, a healthy amount of blue light from the sun through your eyes and skin in the morning helps to regulate your body’s circadian rhythm and boost your mood.  

Fortunately, plenty of natural alternatives to sunscreen are effective at preventing skin damage while allowing your body to get the Vitamin D it needs from the sun. Try incorporating one or more of the sunscreen alternatives below into your everyday routine.

  • Keep Your Skin Covered With UPF Clothing
  • Time Your Exposure to the Sun
  • Seek Shade From the Sun

UPF Clothing

Arguably one of the most accessible and convenient alternatives to sunscreen is UPF Clothing, Sun Protection You Wear. Incorporating UPF clothing into your everyday wardrobe allows you to ditch the sunscreen regimen and have a built-in healthy sunscreen alternative

When shopping for UPF Clothing, the ratings are based on how much UV light can be absorbed through the fabric, which is different from the SPF rating used for sunscreens. Look for a UPF rating of at least 50 in clothing for the best protection. Coolibar is the world leader in UPF 50+ fabric technology, so you can be confident that your skin is well-protected. At Coolibar, we make garments that are elegant and has technical features of sun protection you wear.

Time Your Sun Exposure 

Although sometimes tricky to pull off, timing your sun exposure can be a good substitute for sunscreen. Pay attention to your skin type, the UV index, and the altitude of your location when planning time outdoors. If you can optimize your time outdoors for when the UV index is at its lowest, you can avoid sun damage altogether. 

Because the UV index is lowest in the morning and night, it can be difficult to avoid the outdoors during the day. Keep UPF clothing on hand for those times when you can’t avoid the outdoors during the peak heat of the day. It will keep you protected from the sun and cooler than regular clothing!

Seek Shade

Seeking shade from the sun is another easy way to prevent sunburn that is chemical-free. Especially on beach days or summer vacations when you are outside for long periods, creating shade for yourself can have a significant impact. Why not opt for a hike through the woods, where you will naturally get shade from the sun? 

For days at the beach, Coolibar has a variety of sun-safe accessories like sun blankets and sun umbrellas that are lightweight and perfect for travel. Or, create your own unique sun shade to protect you and your family from the sun.

Check out Coolibar’s blog for more tips on how to enjoy the sun responsibly.

Protect Your Skin with Coolibar’s Sunscreen Alternatives

It’s no wonder UPF clothing is consistently at the top of the list for sunscreen alternatives. Of course, there are many sunscreen substitutes out there, but safely enjoying the sun doesn’t have to be a struggle! Incorporate UPF clothing into your wardrobe, and you’ll be set for any outdoor adventure. 

Explore Coolibar’s rigorously tested, dermatologist-recommended UPF 50+ clothing and accessories, so you and your family can enjoy life outdoors worry-free. 

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