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Inside Coolibar Sun Protection Clothing What's Hot

Style Expert Bridgette Raes on Summer Trends in UPF 50+

Since 2002, Style Expert Bridgette Raes has transformed the wardrobes and styles of hundreds of clients. She is the president of Bridgette Raes Style Group in New York and author of the book Style Rx: Dressing the Body You Have to Create the Body You Want. Her witty, down-to-earth and educational advice has made her a sought-after writer, spokesperson and style expert for many media outlets. Now, Bridgette brings her expertise to the Coolibar Blog to show us how to prepare our wardrobe for warmer weather in a trend setting way.

The warm weather is here!  It’s time to get out and enjoy the sun.  Getting enough sunshine is important for your health and wellbeing, but too much sun can be very dangerous.  With Skin Cancer Awareness month this May, I thought it was important to write a blog that showed you how you can safely enjoy the sun this summer….while still looking fabulous.     

I decided to take some of Coolibar’s more popular pieces, all that have UPF 50+ and 98% UV Protection to show you just how easy it can be this summer to look good and care for your skin at the same time.

For this first look, I took Coolibar’s ZnO Harbor Hoodie in a classic navy and white stripe and paired it with some trendy red cropped pants.  Colored pants are so popular for summer and the overall look, worn with a pair of metallic wedges and an easy tote offers a timeless nautical style that is perfect for summer, be it for boating, going to the beach, the park or attending a barbecue with friends.  

 

Bright colored tunics and color blocking are two big trends right now. To address both, I took Coolibar’s ZnO Bayside Tunic and paired it with white Bermuda shorts and a pair of bright green sandals.  For more protection, I added Coolibar’s very versatile Sun Hat.  This is a great look that can be worn for just about anything you may be doing out and about this summer from a day out sightseeing to a casual dinner out with your mate.

 

For the beach, Coolibar’s Print Ruche Swim Shirt in this trendy zebra print is so exciting.  Not only can the chlorine and salt-water resistant swim shirt be cinched up and worn in the water, but it can also be worn as a tunic-length cover-up.  For additional sun protection (and style) can throw on Coolibar’s Packable Wide Brim Hat and a pair of their fabulous sunglasses.  Yellow is  one of the “it” colors for summer.  I went with a trendier yellow for that extra punch.  Lastly, a black straw bag and you can take from the beach to the street with this two-for-one piece.

 

In the summer, most of us get outside to exercise.  Often when working out we don’t think about how the sun could be damaging our skin.   There is a way to look stylish and be sun protected while getting your heart rate up.  Coolibar’s Swim Bike Run Jacket that has stylish contrast piping gives you a high performance jacket that can also be worn in the water.  Paired with their swim active capris and one of their fabulous hats, I threw in some additional pink accessories to inspire you to get out and get moving…while protecting yourself. 

 

Lastly, a tank top and capri jeans.  Who doesn’t have this look in their wardrobe for summer?  It is important to point out that if you’re looking to protect yourself from the sun this summer it does not mean that you have to get rid of your entire wardrobe.  Coolibar offers great ways to add protection to your existing style.  Every woman owns at least one cardigan in her wardrobe.  It’s a great piece to grab when you get chilly.  I love Coolibar’s ZnO Sun Wrap, particularly in their olive fatigue, which works so well with the most popular color of the summer season, orange!!!!  Worn with a pair of sandals, and one of Coolibar’s protective sun hats, you’ll be styling and saving your skin at the same time.

Shop Coolibar UPF 50+ Trends

Listen to Bridgette Raes on her radio talk show “Where Are You Going In That?” as she talks about Melanoma Month, the Melanoma Research Foundation and Coolibar.

Listen to internet radio with BridgetteRaes on Blog Talk Radio

 

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Educate Others Events Expert Rx

Coolibar Communicates the Importance of Sun Protection to Oncology Nurses

Limiting ultraviolet radiation exposure along with other changes in a person’s lifestyle such as quitting smoking, being physically active, and eating a better diet may reduce the risk of developing most types of cancer. But what about those who are in mid-battle of fighting off cancer, in any form? Sun protection is not only important for cancer prevention, but those in cancer treatment especially. The need to limit sun exposure is not always at top-of-mind when someone is going through cancer treatment, so both health care providers and patients need to be SunAWARE.

Today, approximately 12 million people alive in the United States have had some type of cancer, according to the American Cancer Society. Some of these people are cancer-free; others still have the disease. Skin can become extremely sensitive during certain types of cancer treatment. Oftentimes drugs used in cancer treatment may make skin more sensitive to the sun.

While patients should always seek professional advice, using broad-spectrum sunscreen for sensitive skin every day can help ease skin irritation and prevent skin damage from the sun’s ultra violet radiation. UVA has the ability to travel through most home and car windows unless they’ve been specifically treated to block UVA. When spending time outdoors, patients should wear a broad-brimmed hat, long-sleeved shirt and long pants. Sun protective clothing that provides cooling sun relief is widely available today and can be found through a simple internet search. To stay comfortable outdoors, look for technical fabrics that offer a high ultraviolet protection factor (UPF) rating (UPF 50+ is the highest rating available), wick moisture and feel soft to the touch.

In order to help spread the message about the importance of sun protection Coolibar will be visiting the Annual Oncology Nursing Society Congress in New Orleans, LA May 3 – May 6, 2012. Coolibar hopes to help oncology nurses recognize the need to communicate the importance of sun protection to patients to help ease skin conditions, provide comfort, and prevent skin cancer occurrences.

Oncology Nurses: Stop by booth number 918 to see Coolibar.

Annual ONS Congress

Disclaimer: The information provided by Coolibar and its contributors is general skin care information and should not be a substitute for obtaining medical advice from your physician and is not intended to diagnose or treat any specific medical problem.

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Inside Coolibar

Coolibar Clothing Designer Alicia Pizzo Shares Her 2012 Sun Wear Inspirations

Coolibar clothing designer Alicia Pizzo came to Coolibar in 2011 with the goal of bringing excitement to our sun protective line. This role is extremely personal to Alicia as both her mother and grandmother battled skin cancer, so she works hard to create sun protective clothing people will love wearing. Alicia shares her inspirations for Coolibar’s summer 2012 UPF 50+ women’s line.

1. What Coolibar piece are you most excited about this summer and why?

So many! I’m excited about our ZnO Summer Skirt in particular as it offers the same waistband as our ZnO Beach Pants that our customers love. It’s also the beginning of our expanding sun protective bottom collection. In the future, I look forward to introducing a maxi skirt and capris as well. For tops, I’m thrilled to offer thumbholes in the Harbor Hoodie and the Stash Pocket Swim Shirt since it provides more coverage and keeps the sleeves in place when moving or swimming.

2. What trends are hot this summer that you’ve incorporated into Coolibar wear?

We’ve been seeing a lot of nautical stripes, so we’ve incorporated this timeless look into numerous ZnO pieces such as our Harbor Hoodie, Henley, Polo Dress, Henley Dress and Summer Skirt. We also used a bright color palette, and bright colors are huge this summer. I’d also like to point out that sun protection is on-trend, as we’re seeing pale toned models and celebrities protecting their skin with hats and more cover-ups.

Collage of New Coolibar ZnO Stripe Prints

3. How do you come up with new ideas? What inspired you in Coolibar’s current designs?

I find inspiration from many different sources: travel, people watching, and this year attending the American Academy of Dermatology conference to gather feedback from dermatologists. Right now I have a postcard from Brazil and a birthday party photo on my desk wall along with other inspirational photos.

4. Has keeping sun protection in mind throughout every design been a challenge this first season? If so, how have you overcome this challenge?

Definitely! Balancing coverage with an exciting look and fun shapes has been a challenge, especially working with new necklines that provide coverage. Having great fabric to work with really helps! Trial and error always helps too.

5. Do you believe part of your personality shines through any one Coolibar piece in particular?

I would say all of them to a certain extent. If I had to choose one in particular, it would be the Harbor Hoodie because of the fun pattern, comfy feel and casual look that can be worn practically anywhere.

6. Anything else our readers should know about fashions this summer or Coolibar pieces in particular?

Have fun and mix it up! Focus on adding color in new ways. I love mixing blue, yellow, green and coral together during the summer. Pairing stripes with solids is a classic as well.

Alicia's inspiration board
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Inside Coolibar New Products

Hot Hats of the Season

Summer is nearing, and if you’re in the market for a new show-stopping wide brim hat we want to let you know what to look for this season. Coolibar trend seeker and buyer Amy Jo Henriksen has spent several months looking for hats that not only look great, but provide sun protection to keep your skin looking flawless!

Amy Jo, where do you look when deciding what hats to buy for upcoming seasons?

We review the current trend forecast for colors and shapes and travel to trade shows to see what is new and exciting for the coming year. We also watch what is out in the current market by spending time at other retailers.

What do you see being trendy this summer in hats?

We are seeing animal print accents. Wide brims continue to be popular and a nautical feeling has come to the foreground in color blocking and stripes.

Do you think we’ll see a lot bigger brims out this summer?

I believe there will be a great mix of brim sizes this summer. For those who want great sun protective coverage the wide brim hat is the best accessory in the market. For those who are active the 3”+ brim width allow for more function and versatility.

What would you recommend wearing to a summer wedding?

I love our Monaco Wide Brim Hat in toast or the Oceanside Sun Hat in black with white banding. Both are outstanding and would make a great accessory for day of dress-up.

What would you recommend sporting at the beach?

Our Chlorine Resistant Bucket Hat is a customer favorite. It’s easy to pack, easy to adjust and you can wear it in or out of the water without worrying about it fading or getting crushed. It’s a go to piece that coordinates great with our sun protective swimwear.

What Coolibar hat style are you most excited about?

Our Fedora Sun Hat for ladies is a great style that is on trend but offers a 3” brim which is difficult to find on most Fedora hats in the market today. Traditionally, the fedora has a small brim width which does not offer the optimal sun protection. We are excited to have an updated modern shape which can offer the level of protection our customers expect from Coolibar.

What is your favorite Coolibar hat of all time and why?  

I love the Shapeable Travel Sun Hat. It’s constructed of ribbon which allows it to be packed flat or rolled for travel but always returns to its original shape without looking damaged.  It’s lightweight and offers great coverage with its 3¾” brim. I think the size and shape look great on everyone and love the wonderful colors its available in.

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Expert Rx Inside Coolibar

The Best Dermatologist Recommended Methods of Sun Protection

For the past 9 years Coolibar, the nation’s leading sun protective clothing manufacturer, has conducted a survey among the nation’s dermatologists during the Annual Meeting of the American Academy of Dermatology (AAD), to determine their recommendations for the best methods of sun protection.

Research results from the 70th Annual Meeting, the largest meeting on record, held in San Diego, CA, March 17-19, 2012 revealed a unified response. The overwhelming majority of American dermatologists now believe that UPF clothing should be the first line of defense in sun protection followed by sunscreen.  This attitude is held by 95.1% of American dermatologists (+/- 1.2% at the 95% confidence level) and is based on 1,265 survey participants.

“We know that the most effective sun protection comes from using a combination of methods including sun protective clothing and hats as a foundation plus sunglasses and sunscreens,” said John Barrow, founder and president of Coolibar.  This year’s survey results highlight the importance of including sun protective clothing in summer wardrobes and come on the heels of the new guidelines for sunscreens from the FDA.

In addition to clothing, the top 10 sunscreen brands recommended by U.S. dermatologists were revealed.  A mix of mass market brands combined with specialty brands are listed in order of the frequency with which they are recommended to patients:

  1. Neutrogena
  2. Aveeno
  3. Elta
  4. La Roche-Posay
  5. Blue Lizard
  6. Coppertone
  7. Vanicream
  8.  SolBar
  9. CeraVe
  10.  Eucerin
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Inside Coolibar New Products What's Hot

Coolibar in the Big Apple

Last week spring was in the air.  With temperatures in the 70’s in New York City, it felt more like June than March.  The cherry blossoms were in bloom and New Yorkers were out in masses soaking up the summer sun– grabbing their shades and leaving their jackets behind.

This was perfect weather to introduce Coolibar’s spring and summer line to fashion, health and beauty editors across the city.  Carol Schuler (of Schuler Publicity) and I hit the Manhattan streets and hauled our oversized bag of Coolibar goodies to the “big books” at Hearst, Meredith and Conde Nast, in addition to meeting with some of our favorite bloggers.

The new line and fabrics were met with great enthusiasm.  In fact, a new hat was called in immediately for consideration.  We heard ooh’s and ah’s as editors felt the silk like texture of our aire SUNTECT® fabric and tried on fabulous hats with an 8” brim.  “The big brims are glamorous and keep your shoulders protected too,” exclaimed on editor (she got to keep that hat).  Look for Coolibar products in your favorite magazines this summer.

What does this all means for you, our dear customer?  It means you are in for a real treat!  Our new catalog hits homes next week and is bigger and better than ever with over 32 new styles to keep you cool and protected this summer.  We’ve introduced new fabrics and fitness gear alongside our customer favorites. 

So get out there and enjoy life in the sun, Coolibar will keep you safe! 
[nggallery id=27]

 

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Inside Coolibar What our customers say

Dermatologists Agree We Need to Prevent Skin Cancer in Style

Dermatologists agree that style is just as important as long lasting UPF 50 coverage when it comes to choosing sun protective clothing. This was a frequent comment at this year’s American Academy of Dermatology Annual Meeting in San Diego, California. Dermatologists often recommend sun protective clothing to patients with sun sensitive conditions, such as skin cancer, but claim patients more often comply when sun protective clothing looks like normal clothing that’s “in-style”. After hearing numerous comments from dermatologists at the AAD Annual Meeting last weekend, Coolibar sun protective clothing has great news for those looking for “stylish” sun protective clothing.

Sun protective clothing has evolved over the last decade. What was once seen as a medical device for those with sun sensitive conditions is now common practice for families and individuals looking to stay healthy and covered under the sun versus using sunscreen alone. Coolibar has spent 10 years producing moisture wicking, breathable, natural feeling fabrics along with stylish fashions for people to wear during outdoor activities.

Coolibar clothing designer Alicia Pizzo has over eight years of experience designing women’s clothing. Since coming to Coolibar in 2011, Pizzo has worked to create more flattering styles that still provide the skin coverage people want. Pizzo says, “During the AAD Annual Meeting, we wanted to get as much feedback as possible from dermatologists on our new UPF 50+ styles.” New styles showcased, available on www.coolibar.com starting tomorrow, included nautical print dresses, skirts, and tops for women and girls. “All feedback was extremely positive,” says Pizzo.  Dr. Michelle Tarbox, Assistant Professor of Dermatology at Saint Louis University, liked the new styles so much that she purchased a new UPF 50+ Polo Dress on the spot.  “I love this polo dress, it has a flattering feminine fit  and modern styling with a young hip look to it, but still provides full sun protective coverage of the upper body and the legs down to the knees. You would never guess looking at the garment that it is designed for sun protection. After the Meeting, I wore the dress all day and was impressed with how comfortable and cool it was and also by how many compliments I got on it!”

Julie, Heather, Alicia AAD12
Coolibar employees Julie Ziminske, Heather Olson, and Alicia Pizzo at the AAD Meeting.

Other dermatologist who stopped at the Coolibar booth continued to express their excitement toward the new sun protective styles. Some women even debated how to accessorize the new looks. Ideas included wearing the navy stripe pattern with red wedges, red jewelry accents and a simple white sun hat.

Collage of New Coolibar ZnO Stripe Prints

Paralleling dermatologists’ interest in stylish sun protective clothing at this year’s AAD Meeting, skin cancer prevention was a hot topic. SPOT Skin Cancer™, a new initiative designed to raise skin cancer awareness to a new level while positively positioning dermatologists as uniquely trained doctors treating life-threatening diseases, was introduced during the Meeting. The campaign is using an attractive bright orange on all campaign material versus the color black that’s currently associated with skin cancer and “spot” patterns that represent moles.  The Academy says, “With SPOT, the Academy is bringing all of its skin cancer public education efforts under one consistent brand identity for maximum impact.” SPOT will be launched to the public on Melanoma Monday, May 7, 2012.

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Inside Coolibar Wear Sun Protection What's Hot

Hats – How to get the right fit

Coolibar hats not only express personal style, they protect your precious noggin from the sun’s harmful rays.  Comfort is important too.  You’ll know when you have a hat that fits well because you’ll forget you have it on!

Here’s how you can measure your head to ensure you have the right fit:

1) Hunt down a tape measure – yup over there in the “junk drawer”- this is the case at my house anyway. 

2) Starting at your forehead, measure around your head where your hat would normally sit –about 1/2″–1″ above your eyebrows and about 1/4″ above your ears, then continue around the back of your head and back to your forehead. Pull the tape snug but not tight, as you would like a hat to fit (measuring errors occur from pulling the tape too tightly).  Measure to the nearest 1/8″ a couple of times in front of the mirror –smile, say cheese! 

* If you don’t have a flexible tape measure, a piece of string (non-stretchy) can be held around the head and then measured on a yardstick.

Measuring head for hat size
Measuring head for hat size

Measure your head. Then check out our collection of UPF 50+ hats at http://www.coolibar.com/sunhats.html.  If you have size questions, please call Customer Service at 1-800-926-6509 or email us at service@coolibar.com.

-Allyson, Customer Service

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Inside Coolibar

Hats ON to Dermatology Nurses

When you visit your dermatologist, you may often find yourself spending a lot time with your dermatology nurse. Let us tell you, these nurses know their stuff when it comes to skin and sun protection!

During the 30th Annual Dermatology Nurses’ Association (DNA) Convention in February, Coolibar had the amazing opportunity to spend a moment with almost 500 dermatology nurses and better acquaint them with Coolibar. Despite the fact that the conference took place in Denver, CO, and not a warm weather destination, we had 40 degree weather, lots of sun, and lots of interest in our big brimmed hats and new spring line of UPF 50+ clothing.  

Of the dermatology nurses who were long time Coolibar patrons, a few shared their thoughts on Coolibar with us:

“I love my Coolibar hat so much, I wear it all over the place – in the garage, while mowing, in the attic. Not only does it protect me from the sun, it protects me from falling creepy crawlies.”

“How did you get the Princess Kate Middleton to be your model?! That’s great for sun protection!” (Side note: she wasn’t really our model, the model on our recent catalog cover just happened to look like her! Great observation!)

We want to thank all dermatology nurses and the DNA for the wonderful things you do to help treat skin conditions and for spreading the message about the importance of sun protection!

Coolibar Booth - DNA 2012 Convention Coolibar Booth – DNA 2012 Convention
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Inside Coolibar

Helping those with Albinism and Cancer Patients in Tanzania

A few months ago, Coolibar employee Ben Socwell was sitting down to dinner at Dr. Michael T. Nelson’s home, a long-time family friend, when the conversation turned to Coolibar sun protective clothing and the East Africa Medical Assistance Foundation (EAMAF). Dr. Nelson is a Professor of Radiology and a Board Member of EAMAF, a Minnesota based nonprofit dedicated to supporting and enhancing radiology services (cancer treatment) at Kilimanjaro Christian Medical Center (KCMC).  KCMC is a 500-bed teaching hospital at the base of Mount Kilimanjaro in Tanzania, and is the site of the first radiology residency in the country. In Tanzania, the sun is unrelenting and people have little escape from it. There are also very high rates of skin cancer among Africans, especially for those who suffer with albinism (a deficit of melanin production that results in little or no pigment in the skin, hair, and eyes and makes skin ultra sensitive to the sun).  After their conversation over dinner, Ben returned to work with a mission to help find sun protection relief for patients at the center.

“After my dinner with Dr. Nelson, I invited him to tour the Coolibar building and look at the items we sell,” says Ben. “To my surprise Dr. Diefenthal, the creator and head of the department of radiology at KCMC in Tanzania, was in town and came with us, along with Dr. Shavon Flanagan who teaches at Northwestern and has worked at KCMC in the past. We talked at length about the technology of our fabrics and the goals and intent of Coolibar. They were impressed with our fabric technology and our focus on getting Coolibar products into the hands of medical professionals,” says Ben.

As they say, the rest is history. Approximately 800 sun protective items were shipped to Tanzania in October with the help of Global Health Ministries in Fridley, MN who arranges the safe arrival of the EAMAF supply containers in Africa. Among the variety of garments were also 300 hats. “The EAMAF believes the Tanzanian women suffering from albinism will especially benefit from the large brims,” says Ben. The items should be arriving any day now and will be given to the dermatologists who service local villages to be distributed to those in need.

“As you can read on the EAMAF website or in the brochure, Dr. Diefenthal is an amazing man who has not only devoted his life to radiology and the detection and treatment of cancer, but has done much of this work in Africa, including starting the EAMAF,” says Ben. “In the picture below are Dr. Diefenthal and Dr. Flanagan and myself during their tour of Coolibar’s headquarters.”

From left: Ben, Dr. Diefenthal, Dr. Flanagan

Thanks to Ben for making the world a more SunAWARE place!

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