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Share Your SunAWARE Side to Win!

Snap a picture of your SunAWARE 4th of July weekend and post it on the Coolibar Facebook wall for a chance to win a free UPF 50+ Coolibar Swim Shirt of your choice! 

Entries will be accepted now through Monday, July 11, 2011. Please write or indicate that you wish to enter your photo into Coolibar’s SunAWARE 4th of July Contest when posting the photo. Then, we’ll enter you in our random drawing to win a Coolibar Swim Shirt.

The winner will be announced on the Coolibar Facebook Wall on Wednesday, July 13, 2011.

Collage of Sun Safe Fun

No purchase necessary to enter. A purchase will not increase your chances of winning. One winner will be chosen through a random drawing of all entries posted on www.facebook.com/coolibar before midnight C.S.T. on 7/11/11. The winner may choose one Coolibar® swim shirt up to a $76 retail value from www.coolibar.com. Prize given is subject to availability. Prize is non-transferable, not returnable and cannot be sold or redeemed for cash. Must reside in the U.S. and be 18 or older to enter. Limit one photo entry per person. Coolibar® may at anytime, remove and disqualify entries.  Contest rules subject to changes at the discretion of Coolibar®. Facebook® is not affiliated with Coolibar® or this contest.

Please ‘Leave a Reply’ below if you have any questions.

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Events

Once Again, “The Big C” Puts Skin Cancer in the Spotlight

It’s back, a new season of “The Big C”, starting on Monday, June 27, 2011 on Showtime.

“The Big C” tells the story of Cathy Jamison, played by Laura Linney (pictured to the left), a wife and mother living in suburbia recently diagnosed with Stage IV melanoma (a deadly form of skin cancer). Her cancer forces her to shake up her life and find hope and humor in spite of her grim situation.

The show may not always accurately portray the life of someone battling skin cancer; however, it brings the topic to the center stage without scaring off viewers due to its morose background. It’s a comedy, but does not neglect that there is a serious story behind the series. The Skin Cancer Foundation has praised the show’s creator Darlene Hunt and the cast for increasing awareness for melanoma, which when found early, can be treatable. Melanoma is also preventable in some cases by using sun protection, as about 65 percent of melanoma cancers can be attributed to UV radiation according to the Skin Cancer Foundation.

An Overview of “The Big C”

Cathy is a high school teacher who, at the start of the series, has been diagnosed with melanoma. Reluctant to burden those closest to her, she keeps it a secret for months, but later eventually reveals she has cancer to her husband and son. Her behavior takes a major turn from her reserved lifestyle as she makes reckless choices in the face of her fatality. At the end of the first season, she decides to undergo interleukin-2 (IL-2), a treatment option for those with Stage IV melanoma. According to the Skin Cancer Foundation, about 10-16 percent of carefully selected patients on IL-2 regimens respond to the drug, and about 60 percent of those patients’ lives are significantly extended. The second season picks up from here.

Have you watched “The Big C”, and if so, what do you think? Is this a good topic for a television show? Let us know your thoughts on Facebook or by commenting below.

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Apply Sunscreen Expert Rx Inside Coolibar Parenting Sun Protection Clothing Sunscreens and Lotions Videos

FDA Updates Sunscreen Regulations

Sunscreen Label Changes

In case you haven’t heard, on Tuesday, June 14, The Food and Drug Administration (FDA) announced new guidelines that sunscreen manufacturers will be required to follow for sunscreen labeling in order to help protect consumers from skin damage caused by sun exposure. Beginning summer 2012 the new rules dictate that in order to earn a “broad spectrum” designation, sunscreens must protect from both UVB rays, which cause burning, and UVA rays, which cause wrinkles.

 

New FDA Sunscreen Guidelines

Here’s what you need to know about the new Broad-Spectrum labeling.  An example of the new FDA label is pictured above.

 

  • Established standards have been set for testing the effectiveness of over-the-counter sunscreens and will be labeled as “Broad- Spectrum” according to the test results.
  • A certain percentage of a broad-spectrum product’s total protection is against UVA.
  • If a sunscreen is labeled as both “Broad-Spectrum” and “SPF 15” (or higher) it can claim to protect against sunburn and if used as directed, can help reduce the risk of skin cancer and early skin aging.
  • The familiar “Drug Facts” box found on most OTC drugs will be required.
  • Any sunscreen not labeled as “Broad-Spectrum” or that has an SPF value between 2 and 14, has only been shown to help prevent sunburn.
  • Sunscreens that are not broad-spectrum or that are broad-spectrum with SPF values less than 15 will be labeled with a warning that reads: “Skin Cancer/Skin Aging Alert:  Spending time in the sun increases your risk of skin cancer and early skin aging. This product has been shown only to help prevent sunburn, not skin cancer or early skin aging.”
  • No “waterproof,” “sweatproof” or “sunblock” labeling.  Water resistant labeling is allowed with SPF effectiveness times of only 40 or 80 minutes.
  • Sunscreens cannot claim protection immediately upon application (instant protection) or for more than 2 hours without reapplication, unless they submit data and get approval from FDA.
  • The FDA is proposing that the maximum SPF value on labeling is SPF 50+.
  • The agency currently considers wipes, towelettes, powders, body washes, and shampoo not eligible for the monograph. Therefore, they cannot be marketed without an approved application.


Guaranteed Broad-Spectrum Sunscreens from Coolibar

Hooray to the FDA for finally making these necessary improvements to sunscreen labeling.  If, however, the new guidelines seem overwhelmingly complex, let Coolibar take the guesswork out of your next sunscreen purchase.  Our merchandising team has researched and tested the best sunscreens on the market.  As always, we offer only broad-spectrum sunscreens with at least an SPF of 30 or higher.  You can trust that any sunscreen you purchase from Coolibar will provide both UVA and UVB protection; you have our word on it.  And when combined with a hat, Coolibar clothing and sunglasses, you’re equipped for all day, worry-free UV protection.


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New Products Sun Protection Clothing What our customers say

3D dri SUNTECT – Coolibar’s “Coolest” New Fabric

Scott Boating

3D dri SUNTECT®, one of Coolibar’s latest innovative fabrics, does more than offer UPF 50+ sun protection. It’s a performance fabric that uses tiny grid patterns to prevent this lightweight polyester fabric from sticking to the skin, enhancing breathability and moisture-wicking effectiveness.

Coolibar customer, Scott Eisen (pictured to the left) has always enjoyed boating and fishing and loves to hit open waters where the sun’s rays reflect off the water’s surface, intensifying UV exposure. After spending some time out in the boat on a hot sunny day in his new Coolibar Sunblock Hoodie, Scott decided to share a few thoughts on the garment’s design and Coolibar’s new 3D dri SUNTECT® material.

 “Great material, very lightweight … and good to use even when it’s hot outside,” says Scott referring to the Sunblock Hoodie. “The hood is a great feature as well. I also like the white color and the vents that are in the sides that let air in to cool me.”

We asked Scott to tell us the overall comfort level of the fabric (ranging from 10 great to 0 horrible). His response – a 10! “The 3D dri SUNTECT® fabric is very soft and very light. You don’t notice that you’re wearing anything.” Scott repeats, “The fabric keeps you cool because you don’t feel that you’re wearing it, yet it blocks the sun. And it does not stick to your skin at all!”

“My favorite feature of the fabric is how light it is. The fabric has no downsides. The garment itself is a bit tight around my torso when putting it on, but once it is positioned properly it’s not tight at all,” says Scott. We also asked Scott if he would recommend this garment to a friend and he said, “Yes, absolutely.”

The Coolibar Sunblock Jacket, another one of Coolibar’s new 3D dri SUNTECT® garments, was recently featured in Antenna Magazine, the first mainstream magazine to target individuals who are on a constant quest for the newest and coolest products on the horizon.

Antenna Mag - Summer 2011SUNTECT® Sun Protective Clothing for Men

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SUNTECT® Sun Protective Clothing for Women

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Inside Coolibar Sun Protection Clothing SunAWARE

Make Sure Dad is Covered This Father’s Day

If dad loves to spend time fishing, golfing, biking or participating in any outdoor activity, you may want to consider giving him the gift of sun protective clothing this Father’s Day. It not only will keep him cooler and more comfortable than if his skin was directly exposed to the sun,  but it will protect him from the sun’s harmful UV rays.

Perry Robins, MD, President of The Skin Cancer Foundation says, “The sun’s UV radiation is associated with about 90 percent of all skin cancers.” Men over age 40 spend the most time outdoors and have the highest annual exposure to ultraviolet radiation. And the majority of people diagnosed with melanoma, the most deadly form of skin cancer, are white men over age 50, states the Skin Cancer Foundation.

Middle-aged and older men often don’t perform self skin exams or regularly visit a dermatologist, according to the Skin Cancer Foundation. Thus, they are the least likely individuals to detect melanoma in its early stages. Encouragement from family members is essential when convincing Dad of the importance of sun protection and early detection. Father’s Day is the perfect time to give your dad the gift of sun protection to show him how much you care. 

We asked our Dads at Coolibar what their favorite sun protection item is so we could pass their recommendations onto you. They gave the following sun protective shirts and hats two thumbs up!

Coolibar Sun Protective Clothing

Swim Shirt

“When coming out of the water on a hot day the shirt keeps me cool even in the sun. Plus it reduces the need for sunscreen.” –Lu

Convertible Polo

“The Convertible Golf Polo is the lightest and softest polo shirt I have ever owned. It stretches when I move and keeps me as cool as most T-shirts.” –Ben

Travel Shirt

“It has great light fabric and nice big pockets for passport and other documents. For my photo shoots in sunny FL & CA, I packed 5 travel shirts. I use the triple collar all the time to protect my neck.”  –Lu

Long-Sleeve Polo

“I have one of these with me in my suitcase at all times.  It’s very comfortable, very protective, and is great for traveling.”  –John

Coolibar Sun Hats

Featherweight Bucket Hat

“It is extremely lightweight and packable so I carry one with me in my bag all of the time.  It’s very protective with a nice curved brim and a navy under-brim to absorb reflected UV.  And if it gets windy I can use the draw string to make sure it doesn’t blow off, normally I tuck this up into the hat.”         –John

Packable Fedora

“This is a great value, classic style, and allows you to wear a fedora without worrying about crushing it when you take it off. Especially great on a winter vacation to the south – you can pack it way so you don’t look out of place in the Minneapolis, MN airport in the middle of February wearing a straw hat!” –Michael  

Shapeable Outback Hat

“It’s perfect for landscaping work, and is extremely durable and rugged.” – Alan

Don’t forget Sunscreen and Sunglasses for Dad too!

Have a SunAWARE Father’s Day!

–Coolibar

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Apply Sunscreen Events Sunscreens and Lotions

Fallene Brings Their Sun Protection Expertise to Facebook

Don’t Fry Day, the Friday before Memorial Day Weekend,  is the perfect day to pack up your sunscreen, hats, sunglasses and sun protection clothes so you’ll be prepared for a sunny holiday weekend. So how do you choose the best sunscreens and sun protection options for you and your family? Join Coolibar for a special Facebook event on Thursday, May 19, 2011 that will help kick-off your summer sun protection plan.

Starting at 1:30pm CST (11:30am PST, 2:30pm EST) on the Coolibar Facebook Wall, we’ll have Sunscreen Expert Kirk Minster from Fallene, the producer of Cotz and Total Block Sunscreen, available to help you make conscious decisions about the sun protection you use. All sunscreen and sun protection questions are welcome!

If you’re on Facebook, go to the event page and click the “Attending” Button at the top to RSVP today! We’ll give a Coolibar UPF 50+ Hat to one person from our Attending List the day of the event. Ask your own questions during the live Q & A session and you could also win sunscreen! We hope to see you there (if even for a few minutes)! 

 

Fallene Products

About Fallene

Fallene, Ltd. produces the most complete full spectrum sun protection available. These products are used not only by medically photo-sensitive individuals, but by those who are concerned about maintaining their skin’s healthy appearance and promoting the integrity of their immune system.

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Events SunAWARE

First International Conference on UV and Skin Cancer Prevention

The incidence and prevention of skin cancers has become a global concern.  The World Health Organization (WHO) reports that prolonged human exposure to solar UV radiation may result in acute and chronic health effects of the skin, eyes  and immune system, including skin cancer.   This global epidemic has prompted the first International Conference on UV and Skin Cancer Prevention, jointly sponsored by the WHO, the Danish Cancer Society, TrygFonden and the Cancer Council Victoria.

The meeting of the best and brightest in skin cancer prevention took place in Copenhagen, Denmark May 3-5, 2011.  The main objective of the conference was to create an active international community working in the field of skin cancer prevention.  After three days of sessions and workshops, characterized by engaging presentations and relevant discussion, a list of outcomes was established.  A summary of those conference outcomes are listed below.

A comprehensive approach to skin cancer prevention needed.

Communicating sun safety using a multifaceted approach incorporating media channels and initiatives targeting schools and workplaces has been seen to successfully influence behaviour and attitudes. Funding is vital for results.

Vitamin D and sun protection can be combined.

The conclusion was that sun protection and vitamin D are not contradictory and protecting against the sun does not lead to vitamin D deficiency. People should not overexpose themselves to the sun or use sunbeds to increase vitamin D levels.

Sun protection is relevant for everyone.

It is never too late to protect yourself against sunburn and over exposure to the sun. Sunburn and UV exposure both in adulthood and childhood increase the risk of skin cancer. This makes sun protection, such as seeking shade, covering up or wearing sun screen on exposed skin, necessary for everyone, regardless of age.

Tanning beds are harmful.

The message on use of sunbeds was clear: They are harmful and are not recommended as a source of vitamin D. The intense UV exposure from sunbeds has already made the WHO advise against their use for people under 35 years old. Many countries have banned sunbeds for young people under 18 years old while Brazil has even banned their use for everyone regardless of age.

Governments need to prioritize skin cancer prevention.

Governments should give skin cancer prevention the same priority as other health issues such as fighting obesity and increasing exercise levels in the population. Prevention initiatives have been shown to achieve results and cost significantly less than the cost of skin cancer diagnosis and treatment.

Enjoy the sun but take care during recreational activities.

People living in Northern countries can continue to enjoy the sun as part of their daily lives but should take care to avoid overexposure during their leisure and recreational activities.

This collaboration is a monumental step in the fight against skin cancer.   By working together globally, we can share our collective knowledge and resources for the most effective methods of skin cancer prevention.  All of us at Coolibar are  looking forward to the next conference in 2013 taking place in Berlin Germany.

Patron of the conference HRH Crown Princess Mary of Denmark gave her support to the conference by taking on the official role as patron and by speaking at the closing event.  She is involved in a campaign to raise awareness and sun safe practices among Danes about skin cancer through The Danish Cancer Society.

Her Royal Highness Crown Princess Mary of Denmark
Her Royal Highness Crown Princess Mary of Denmark
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Inside Coolibar New Products

New Summer Styles

Get a glimpse of new photography (and stylish new UPF 50+ apparel) from our latest photo shoot before our new summer catalog arrives in your mailbox near the end of May! Check www.coolibar.com soon for new item availability.

Don’t currently receive our catalogs?  Request a catalog today! 

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Inside Coolibar Sun Protection Clothing SunAWARE Wear Sun Protection

Your Questions on Sun Protective Clothing Answered

Today, Coolibar President John Barrow and Executive VP of Merchandising Michael Hubsmith answered Facebook fans’ questions about sun protective clothing.

Q. What makes your garments UV Protective?

A. Our collection of SUNTECT fabrics include the best active ingredients found in sunscreens including Titanium Dioxide and Zinc Oxide.

Q. Since you add Zinc Oxide and Titanium Dioxide into the clothes, can it wash out?

A. We actually test all of our materials to make sure the UV protection is permanent. Part of our testing procedure is to wash and dry a fabric 40 times and then follow up with a UV Transmittance test.

Q. What is the difference between UPF and SPF?

A. UPF is for fabrics and means Ultraviolet Protection Factor. SPF is for sunscreens and stands for Sun Protection Factor. One important difference is that UPF tests both UVA and UVB protection levels while SPF only tests UVB.

Q. How much UV protection does normal clothing provide?

A. There is quite a range. Studies in Australia and Germany, that we have replicated here in the US, show that a summer t-shirt may be made of fabric that only provides a UPF of 5 to 10. Another issue is that regular summer clothing is typically designed to show skin rather than cover it, so a lot of the exposure from normal clothing relates to how much skin it covers.

Q. Before a UPF rating is assigned to a garment, how is it tested?

A. It is normally tested on a machine called a spectrophotometer. It has a UV source inside it and sends the UV through the fabric sample. It measures how much UV is transmitted through the fabric. In addition to this test, at Coolibar we test fabrics when new, but more importantly, we also age fabrics by washing them 40 times and exposing them to 100 hours of sunlight, then we do the UPF test again. We want to see fabrics provide UPF 50+ at the end of their life cycle. At Coolibar we guarantee that every garment we sell is as UV Protective on the first day it is worn to the very last day.

Q. How many times can the garments be washed before losing the protective ingredients?

A. Most clothes gradually lose their UV protection over time as they are worn, washed, stretched, and so on. When we are testing fabrics, we want to make sure they are providing UPF 50+ after 40 washings (which we consider to be a typical life cycle). So they will start even more protective than UPF 50+ and still be UPF 50+ a few years later.

Q. Is sun protective clothing superior to sunscreen? How would the use of each by itself compare?

A. We think you need to use a combination of clothing and sunscreen. Clothing provides more reliable protection and is easier to use, but sunscreen is necessary for areas like your face, hands, feet, and so on that aren’t covered by clothes.

Q. In your opinion, what are the top 3 items of sun protective clothing that EVERYONE should own?

A. In my traveling wardrobe, I have a packable bucket hat, a long-sleeve polo, and some sunglasses. So those are the 3 that I take literally everywhere with me.

Q. Do you need to wear sunscreen underneath the Coolibar clothing?

A. No, you will be well protected by the clothes themselves. You still need sunscreen for other areas, like your face, that are not covered by our clothes.

Q. Also, is it only good for a certain time? Like how you have to reapply sunscreen every 2 hours?

A. You can wear our clothes all day in the sun and the protection does not diminish. With sunscreen you do need to reapply every 2 hours.

Q. As I student, I like to dress with the trends, stay fashionable, etc. Is your company looking at broadening the styles available of UPF clothing to reach the demographic that is both concerned about protecting their skin while staying current?

A. Yes we are looking to expand our fashion portfolio as we grow.

Q. What color keeps you the coolest in the sun?

A. In general, most people feel that lighter colors make them feel cooler. However, there is probably a lot more difference between fabrics (weight, weave, wicking, etc) than between colors. We generally try to use very light-weight fabrics that also have special properties to help you feel comfortable in hot weather, e.g. wicking moisture off your skin.

Q. I have lupus but live in the deep south where it is full on sun for 10 months out of the year. I also have 2 young children that are complete water babies. I need something that allows me to be out by the pool or at the beach that will protect me and keep me cool. It is very hot and humid here, and of course even hotter by the pool. I can’t just be an invert with my boys.

A. We design our garments with the idea that you will be in the hot sun when you wear them, so breathability is very important for comfort. We offer several items like our ZnO Beach Pants and Largo ZnO Cover-up that can give you a head to toe coordinated look with full sun protective coverage.

Q. Can I wear non-swimwear products (like the featherweight cover up) in the water and still have 50 UPF protection? Will wearing non swimwear items in the water damage the item?

A. In general, you could wear them in the water without damaging them. However, UV does transmit through water better than through air so when garments get wet they let more UV through than when they are dry. We are considering this when we make items designed to go in the water. Finally, in pools, the chlorine can damage clothes if you were to wear them consistently over time. So I would not recommend wearing non-swimwear in heavily chlorinated water over an extended time.

Q. What is the best way to care for the clothing?

A. Follow the care instructions sewn inside each garment.

Q. Can they go in the dryer?

A. Yes. I put all my Coolibar clothes in the dryer.

Q. I’m thinking about buying a long sleeve swim shirt, but wouldn’t long sleeves make me hot and uncomfortable in the summer?

A. Many of our customers are surprised how cool they are wearing our long-sleeved garments. It’s because they are very light-weight fabrics and are designed to keep you cool.

If you have additional questions regarding Coolibar Sun Protective Clothing, let us know by posting a question on Facebook or writing a comment below. To purchase Coolibar Sun Protective Clothing, visit www.coolibar.com.

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Sun Protection Clothing Wear Sun Protection What our customers say

Fun Sun Wear for Family Beach Day

“I was looking forward to wearing my [Coolibar Beach] shirt as it felt so light and weightless when I pulled it out of the package.  Our Florida climate presented a perfect day to wear it to the beach.  The first thing I noted was how incredibly light this shirt really was, as I couldn’t even feel it on my body.  The cooler air from the ocean could easily flow through it, keeping me cool; which is very important in Florida where we have 90oF+ days during the summer.  It was a very comfortable shirt and quite trendy, sporting a nice size hoodie, that made me feel like a celebrity. (see picture)  My husband was having a lot of fun too running around taking pictures of the two of us working the “beach runway” and enjoying our new Coolibar gear.  And why not, we looked awesome, and felt very comfortable while being well protected from the sun.  A couple of people actually approached us to ask where we got our cool clothes.  Bingo, Coolibar!

“March in Florida offers the perfect weather to get out, but the water was still cool for swimming yet.  So we played a lot in the sand, making sand castles and just being silly running around chasing each other.  As no family “photo-shoot” ever goes without bloopers, the battery in our camera died just before we decided to test out the water, and wet our toes properly.  Of course we’ve got soaked.  That was something worth seeing.  I am happy to report that my shirt stayed looking good wet, as well as dry and actually dried up in no time without clinging to my body.  I loved the fact that our clothes, being wet, haven’t attracted too much sand either, which usually is a nuisance to clean up.  Our son had particularly lots of fun throwing the sand on me as you can see, but we had no problems there.   Just lots of fun and memorable moments.  He looked so cute in his outfit [Toddler Water Polo Swim Set].  He is not much of a hat wearer and put up a bit of a fight in the beginning, but 5 minutes later he got used to it, and enjoyed the whole outfit just as much as I’ve enjoyed watching him wearing it.  Or perhaps he also wanted to show off what a good model he is, just in case Coolibar is hiring new models. 🙂

“Overall, we are very happy with our outfits and will wear them often, especially living in Sunny Florida.”

-Natalja

Natalja and her son modeling their Coolibar
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