The Waterman Eco Challenge held on July 21st in Rhode Island, an event created as a weekend dedicated to ocean and sun safety put on by Coolibar sunscreen vendor Raw Elements, was a great success! An estimated 10,000 people were on the beach that day most cheering on the competitors racing to paddle out past the break.

Coolibar’s commitment to providing the highest quality sun protection possible is something we take very seriously. In the past few months, various news outlets posted articles questioning the effectiveness of sun protective clothing. In response we decided to take a moment to clarify a few points about Coolibar sun protective clothing and our UPF 50+ guarantee.

One of Coolibar’s favorite go to stylists Bridgette Raes recently created a blog post on styling the basic white t-shirt. We thought it was such a great idea, our Coolibar stylists translated it to UPF 50+ with our white ZnO Long Sleeve T-Shirt! Click “read more” to view our outfit ideas and you’ll realize UPF 50+ sunwear works with almost any outfit.

Coolibar has mastered the art of sun protection and now we’re striving for improved overall health and fitness. So, we’ve teamed up with Lifetime Fitness to help us transform into healthy individuals, because a healthy life is a happy life.

This past Sunday, Coolibar had the opportunity to participate in our local Life Time Kids Triathlon outside of Minneapolis, MN (where Coolibar is based). The Life Time Kids Tri is a fun and challenging swim, bike, run event for kids ages 7–14. Friends and family cheered on their young competitors throughout the morning of extreme heat.

Coolibar had the pleasure of spending a day at the American Academy of Dermatology’s Camp Discovery on June 25. Camp Discovery offers youth with skin conditions the opportunity to spend a week among young people who have similar skin conditions — free of charge. Click “read more” to check out our album from Camp Discovery.

Most portable umbrellas and canopies do not block UVA or UVB rays. They provide only a limited shade area and they do not block the UV rays that are reflected off of the ground. Mother and inventor of ezShade Linda Varga talks proper sun protection.

Every year, the American Academy of Dermatology (AAD) sponsors a week of fishing, boating, swimming, water skiing, arts and crafts, and just plain fun for youth with chronic skin conditions. Under the expert care of dermatologists and nurses, Camp Discovery offers campers the opportunity to spend a week among other young people who have similar skin conditions. Many of the counselors have skin conditions as well, and can provide support and advice to campers.

Coolibar employees are some of our best customers! After receiving our late summer shipment of new Wide Leg Pants for women, a number of us snatched them up immediately. Now, Coolibar employees Heather, Jennifer and Julie share their thoughts on this comfy UPF 50+ pant.

Summer solstice, the day with the longest amount of sunlight this year is Wednesday, June 20. Summer solstice is significant for scientists and religions alike, it’s a day tied to solar phenomena and community celebrations.