Tell us, or better yet, show us how you are SunAWARE year ’round for a chance to win a wide brim hat!
Ladies, we’ve set aside the very popular Oceanside Sun Hat with a glamorous 8″ brim for this contest. Fellas, you could win our Beach Comber Sun Hat, which features a chin cord and 4″ brim. Both hats boast UPF 50+ sun protection!
2. For one (1) entry, comment on our Facebook wall and tell us how you are SunAWARE year round. If you post a photo demonstrating your SunAWAREness AND comment in your photo caption, we’ll give you three (3) entries! IMPORTANT: use the hashtag #contest and mention @Coolibar in your comment so we know to enter you in the drawing. You may only enter a photo or comment once. Additional photos and comments will not increase your chances of winning.
It’s that easy!
We’ll announce our winners next Friday, November 9, 2012. Good luck!
Click this photo to visit our Facebook page:
Rules: To enter, you must be 18 years of age or older. Contest open to residents of the 50 United States and District of Columbia. The winner will receive either the Coolibar Oceanside Sun Hat (one size, black/white) or the Coolibar Beach Comber Sun Hat (size L/XL, brown/natural). Winner will be chosen through random drawing. Comments and photos deemed inappropriate by Coolibar, or not owned by the posting individual, will be deleted and disqualified. No purchase necessary to win. Prize is non-transferable, not returnable and cannot be sold or redeemed for cash. Three entries per person. Contest rules subject to changes at the discretion of Coolibar. Deadline for entry: November 8, 2012 at 11:59pm CST.
It’s time to start planning for your tropical vacation to escape the chill and daily-grind. We at Coolibar take pride in our ability to not only provide stylish sun protective options for days by the water and more, but to help you pack more efficiently by offering versatile pieces. Take a look at our 2012 resort sunwear. This year’s “in” pieces are pinks, purples and prints that all mix-and-match.
Special Promotion: For Free Standard Shipping Online: Select “standard shipping” when prompted, then enter AUTUMN in the promotion code box when you check out. By Phone: Provide the promo code AUTUMN when completing your order with a representative at 1.800.926.6509. Note: Free standard shipping is available only in the U.S. and its territories. This offer cannot be applied to previous purchases, nor combined with additional promotions and/or codes. Offer expires November 15, 2012.
A behind the scenes interview with SunAWARE International Foundation’s founder, Mary Barrow, and her vision for the new publication Perfect Skin Protection, a new magazine designed for the iPad. Perfect Skin Protection brings together the best in skin protection advice from experts around the country. You’ll hear from doctors, nurses, spa and skin experts, product developers, educators and more. Download Perfect Skin Protection for FREE at the Apple App Store.
Tell us a little bit about yourself and the SunAWARE team. SunAWARE started in 2007 after the publication of “Sun Protection for Life: Your Guide to a Lifetime of Healthy & Beautiful Skin.“ In that publicationI had used an acronym, AWARE, to provide a framework for all the information about skin cancer prevention and detection. It then became clear that the acronym could be easily used in education materials by the anti-skin cancer community, so I founded the SunAWARE organization to find ways to reach them. Fortunately, I had a lot of support.
What is Perfect Skin Protection and how is it different than other health and beauty publications? Perfect Skin Protection is a free magazine app for iPad. In October you will be able to find it on the Apple ipad newsstand. It is different from other health and beauty publications because it focuses on protecting your skin, not just finding ways to make it look good. It takes a holistic approach while emphasizing the need for sun protection.
What inspired you to start this huge undertaking? New technologies should never be ignored (even if they seem hard for a non technical person like myself). Fortunately, Fleury Sommers carefully watches developments in communication technology and when she spotted the opportunity to use iPad to potentially reach millions with the SunAWARE message, she jumped on it and on me. It is very exciting both in its ability to reach so many people and as a way to unite all the voices in the anti-skin cancer community.
How long has this been in the works? From the decision to try this new technology to today, it’s been a little over 90 days. We wanted to move very quickly to capitalize on the technology, to be among the first with a new magazine, but we’ve also been careful to elicit articles from key leaders in the sun protection, education and health and beauty communities. It’s been a sprint.
What is the main focus of your first issue and why did you decide this? We have focused on the fact that skin cancer is a problem for all generations and all colors of skin. This first edition makes a broad statement which will allow following editions to take on the issues within that statement.
What are your feelings now that you’ve come this far in making Perfect Skin Protection a reality? It’s very exciting to see the pages come alive with photos and beautiful lay out. It’s even more exciting to know that this edition will attract contributions from experts around the world and that there is finally one place where the public can hear all the voices that care about skin protection.
Why is relaying the SunAWARE message so important to you? Prevention and early detection of skin cancer can not only save lives, but can help prevent disfiguring surgeries, loss of work, and an astronomical expense to an already heavily burdened health system. If a clear message is used for education, it is more likely to be one that is learned. I am not a doctor, nurse or teacher, but I have worked many years as an editor, writer and communications expert, so this is the way I can make a difference in the fight against this disease. I truly believe in the idea that one should ‘give back’ in some way. This is my way.
What was the most rewarding part of putting together Perfect Skin Protection? Seeing and hearing the immediate excitement that the magazine has generated throughout the skin care and anti-skin cancer community.
I also wish to recognize the following supporters of SunAWARE.
Coolibar has been enormously generous not only financially, but in all the different areas required when putting together an organization. Coolibar is clearly mission driven, and its mission is to protect skin with the best sun protective clothing they can create. But they are also determined to help educate the public about the many reasons why sun exposure can be unhealthy. Their support, including the almost daily support provided by individuals in the company – Jennifer Annett, Alan Higley, Michael Hubsmith and Dave Brower, have, and continue to be, an integral part of the SunAWARE International Foundation.
Fleury Sommers at Sommers & Associates, with expertise in public relations and an exceptional ability to pinpoint trends in communication methods, has provided invaluable insights for ways to help SunAWARE reach the public.
The Children’s Melanoma Prevention Foundation has also provided on-going and greatly appreciated help in reaching educators. Maryellen Maguire-Eisen, the founder and director, has worked tirelessly to introduce the SunAWARE acronym in schools across Massachusetts and the rest of the country.
There are others. For example, Donnie Murphy, the SunAWARE Board chair, who provides both inspiration and unsurpassed organizational skills, and Dr. Charles Crutchfield, the organization’s medical advisor, who has boundless energy and is determined to educate as many people as he can reach with the SunAWARE advice, are just two of several who work with me and help create the SunAWARE team.
Manly men (and dermatologists) know that a good skin care routine can preserve youthfulness, reduce acne outbreaks and ingrown hairs, and promote general good health in addition to fighting skin cancer. Great looking skin will improve the way you look and feel and doesn’t require hours of grooming.
It’s been well documented that men take less interest in their skin health than women do. Consequently, as they age, men have more unprotected sun exposure and develop more skin cancers, including melanoma. That’s why it’s more important than ever for guys to be proactive and incorporate a daily skin care routine that includes sunscreen.
Men, follow these four simple steps for healthy glowing skin, no man make-up required.
1. Cleanse– You don’t have to wash your face with a harsh astringent. Harsh soaps strip off what’s called the acid mantle, a layer of oil that you’re supposed to have — it’s like protective cellophane. Plus, 7 percent of men are allergic to the artificial scents and chemicals in soaps. So use pH-balanced or gentle soap — soaps made with olive oil or peppermint or oatmeal.
2. Exfoliate– To keep your skin glowing try to exfoliate. Exfoliation sloughs off the dead skin cells, smoothes the skin’s texture, and promotes circulation. There are physical exfoliators (scrubs) which contain ingredients such as seaweed, ground apricot seeds, or some sort of granulation. Chemical exfoliators, typically a cream or in a cleanser, dissolve dead skin cells allowing your skin to breathe better. For the best results, exfoliate once to twice a week.
3. Moisturize– In the morning, a lot of men splash on alcohol-based astringents, colognes, and aftershaves. This is okay and gives you a nice, bracing sting, but there’s no health benefit, and they can dry your face out. Use a cream-based moisturizer that contains the most important ingredient in any unguent: sunblock. Then at night, smear on a moisturizer that contains antioxidants, which actually rejuvenate your skin while you sleep.
4. Protect – The best way to prevent signs of aging is to use a moisturizer with a sunscreen included or to use a sunscreen after you’ve applied your daily moisturizer. Using a sunscreen is one of the most important things you can do for your skin, as wrinkles and age spots are caused and worsened by sun exposure. For the maximum benefit, use a braod spectrum sunscreen that protects against both UVA and UVB.
Disclaimer: The information provided by Coolibar and its contributors is general skin care information and should not be a substitute for obtaining medical advice from your physician and is not intended to diagnose or treat any specific medical problem
Meet Dr. Elizabeth Lindsey. An Explorer for National Geographic, Dr. Lindsey is a native Hawaiian and the first Polynesian Explorer and female Fellow in the history of the National Geographic Society. She is an internationally recognized expert in the emergent field of cultural intelligence — and she chooses Coolibar for her sun protection needs.
“In late June I boarded a deep-sea voyaging canoe in Vanuatu to set sail for the Solomon Islands. The 16-member crew and I hoped to make the journey in under a week. But like Life, things don’t always go as planned. In this case, we lost our wind for almost three days and slowly slipped into Honiara Harbor after 10 days at sea.
It would be easy to romanticize a languid voyage across the South Pacific on a 74-foot double-hulled canoe. But the truth was that we bobbed like a cork on the ocean for days with few places to escape the sweltering heat and unrelenting blaze of the sun.
As an Explorer for the National Geographic, I’m often in remote regions of the world. Preparation for my travels can at times feel overwhelming. From malaria to sea sickness, food poisoning to snake bites… I do my best to cover my bases but it’s not easy. When it comes to UV protection, however, I no longer worry about how to prepare. Coolibar has made this part of my life a breeze…no pun intended.
Before I discovered Coolibar I spent an inordinate amount of time searching the internet for products that would provide the best possible sun protection. The fact that Coolibar also creates beautiful clothing is an added bonus.
My travel is extreme, I know. Yet, it affords me the opportunity to test-drive what’s on the market. And, believe me, I put a lot of products to the test! I need to know what works then I count on them completely. And because my travel is precise, I don’t have a spare ounce to pack anything but the best.
Coolibar’s long sleeve shirts, jackets, hat, and long pants proved indispensible.
My skin and I thank you for creating such amazing products!”
Michael Hubsmith is executive vice president with Coolibar, and had been actively developing sun protection products for over a decade. He recently sat down with SunAWARE for a feature in their new magazine Perfect Skin Protection to give his take on what he calls “the second generation” of sun protection products. Here is a snippet of our favorite pieces from the article below.
So, Michael, what do you mean when you say “second generation” sun protection products?
New products are being created around the world. Some are wonderfully simple and highly effective. A flap attached to a beach umbrella to provide full shade from the side or a glove with a sleeve to protect the left arm while driving, are two clear examples of innovative problem solving.
The most exciting new product I’ve seen recently was a low lawn chair with a kind of canopy over the top. This is exciting as it meets the need of so many parents and fans at their kids’ soccer games or swim meets. It’s also exciting as it shows just how far the thinking has come about sun protection products. I’ve heard friends complain about roasting in the sun during these kinds of events, and this chair helps solve the problem. Some of them even have flaps in front that help when facing west.
What are most important trends in sun protection clothes?
Most importantly, sun protection clothes have gone mainstream.
When made well, the protection offered is completely safe, consistent in its level of protection, not messy, and ultimately less expensive than relying on sunscreen for full body protection. Consumers are beginning to understand that.
It’s exciting that the general population understands that there is a specific clothing category for sun protective garments where ten years ago they did not. It is much more main stream now. This is a significant shift.
And you see the change everywhere. More people are wearing wide brimmed hats as opposed to baseball caps at sporting events, for example, I saw caddies at the PGA Championship wearing wide-brimmed hats (3”brims all around).
Kids are wearing rash guards (swim shirts) as fashion statements – like a pop cultural garment – just being cool – not really caring about sun protection, although someone else may be doing the caring for them. This is a great step forward.
And, again, most of the manufacturers in the sun protective clothing category are conscientious. They test their materials and you can rely upon their labels.
With all the new sun protection products on the market and all the new product claims being made, are there any that you would suggest consumers avoid?
Well, I’d say a small bikini style bathing suit made with protective fabric is not really what consumers should look for when thinking about sun protection. I also hesitate to recommend the products that claim you can add chemicals to your wash to make your clothes protective.
The biggest issue or mistake that people make is that they believe UV protection comes only by blocking UV rays. So the test they recommend is to hold a fabric up to light to see if any light passes through. This is absolutely the wrong test because UVR is invisible and does not pass through fabric the same way.
Fabrics that claim to be sun protective have been tested using laboratory equipment. Most combine blockers and diffusers to protect you from UV rays. So the chemicals added into laundry may block some, but the individual will never know what the UPF rating is because they can’t test it.
Blocking UVR is not like adding a water repellent. Without testing, you have no idea if it will work. So if a person is really looking for UPF clothing, or sun protective clothing, they should get it from a company that has guaranteed testing of the material and rated it accordingly, and not try to do it themselves.
Finding stylish protection can prove challenging. Additionally, many sun hats on the market today do not protect your neck, cheeks, nose, and mouth areas from the sun’s UV rays. Devra Wathen (pictured left) is the founder and CEO of Escaping the Sun In Style™, an innovative hat company based out of Hawaii. ETSIS hats offer a smart and sophisticated option for those looking for ultimate sun protection, while staying in style. We decided to find out more about Devra and her company that’s changing the way people view sun protection.
Tell us a little bit about yourself:
I’m a born and bred Midwest girl who moved to Colorado to “find my fortune”. I enjoyed a great active, outdoorsy lifestyle there and eventually started a successful leasing company, which is how I met my husband Chuck, a real estate developer. After we got married, Chuck landed some projects in Honolulu, Hawaii and we jumped at the chance to move here (who wouldn’t!). The glorious sun and paradise were perfect. Needless to say, I spent my days drinking in the golden sunlight, driving back and forth in my convertible to work, being super outdoorsy, enjoying the fabulous beaches. We’ve been here since then. I am semi-retired but came out of it when I began my work in Sun Protection with ETSIS.
How long has ESTIS been in business? What inspired you to start this company?
ETSIS started three years ago, but has only started to really gain its legs this year. Being a sun protection company, it was born from my own personal need for better sun protection.
About 7 years ago, I started noticing bad spots on the left side of my face and arms. I went to my derm and he told me it was basal cell carcinoma, and after removing it, he told me that I needed to be more wary of the sun if I didn’t want to end up with more aging, spots, or worst of all, melanoma! My derm told me all my days of being in the car and lying out in the sun had caught up with me and I needed to be super diligent with protecting myself—especially the left side of my face and arms, with all the time spent in the car. A long quest to find the perfect sun hat that protected my face and neck, looked good and worked whether I was driving, walking the dog or just out at the beach turned up fruitless. So I just started pinning towels and napkins into the brim of my favorite Coolibar sun hat to protect against the sun.
Um, this did not sit well with my husband, who said I looked like a bag lady trolling around the neighborhood, and would I please utilize my fashion sense and figure something else out? A girl CANNOT just let that slide! So, I got to work and ETSIS was born after some trial and error. My girl friends loved it, one of them introduced me to a representative of the world’s largest hat manufacturer and the rest is history (so to speak)!
What’s different about ESTIS hats versus other sun hats?
Where do I start?
ETSIS hats are like your traditional and fashion forward UPF sun hats, with the twist that they can be worn five different ways. Our SunEscape Protection Panels are like luxuriously soft scarves that snap into the inner crown of each ETSIS Hat, allowing you to tie the hat four ways. If you want to protect yourself, wrap the panels around your face, back around your neck and tie in front…add a pair of fabulous sunglasses and you look like a 50s screen goddess! That’s called our Signature Wrap. You can also do an off the shoulder tie to keep your hands free for when you don’t need to wear your hat but don’t want to carry it. You can tie the panels behind your head in a cute knot to keep it from flying off your head in wind, too. Lastly, for our customers with medical conditions, you can pull the panels up and over your cheeks to cover your mouth and nose in a clinical wrap to protect you from airborne pollutants. If you don’t need the panels at all, snap them out of the hat, put them in your handbag and wear the hat as a basic sun hat.
The protection panels keep you warm in winter, but also wick away heat and moisture when it’s warm, so they can be worn year-round! And they’re rated UPF50+ so you get maximum UVA/UVB protection 365 days a year.
Basically, our hat takes a regular hat and transforms it into the ultimate accessory with sun protection built in! ETSIS hats are versatile, functional and fashion-forward options for all occasions and all types of activities. What sun hat can actually say that?
We’ve heard rumors that you’ve started working with SunAWARE. Is this true and if so how are you working together?
Yes, that’s true. SunAWARE approached me and asked me to write a feature article on the growing trend of sun protection, how it developed and where it’s going. I’m not sure if I can say more yet, but you’ll be the first to know when the project launches!
On a personal level, how do you style your ETSIS hat? Where do you wear it?
I personally wear the hat in our Signature Wrap style (shown in video below) the most. I love feeling glamorous like a 50s movie star. I usually wear it with a fantastic Coolibar UPF sun shirt or jacket, cute leggings and a cute little skirt, my signature bangles, and of course, a pair of fabulous sunglasses (gotta protect the eyes, too!).
I wear my hats EVERYWHERE. From running errands, going to the beach, walking the dog, going shopping. Anytime I go outside, I put on sun protection—I wear UPF clothing 365 days a year. Since our hats can be worn 5 different ways, I’m not trapped into only being able to wear my hat to some places, but I can wear it wherever I go. Except for black tie parties or fancy dinners – I like showing off my hairstyles for those.
Is there anything else you would like us to know?
Since the sun’s UV rays are responsible for 80% of our skin’s aging, ETSIS hats are truly an essential component of an anti-aging beauty routine. By protecting our skin, we can help prevent premature aging as well as skin cancer. Our hats are a stylish option for women who can’t always wear sunscreens, or for those who don’t want to have to reapply ever couple of hours.
And they’re soon available worldwide through Coolibar. Look for ETSIS next week at coolibar.com.
Tanning booths are considered unhealthy by dermatologists, but what about sunless tanning (A.K.A. self tans, UV-free tans, fake tans)? While rocking the natural skin look is most recommended, those who cannot ditch the glow should opt for self tanners over UV tanning. First learn how it works. Then how to properly apply it.
At the local drug-store and you’ll find self tanners in the form of lotions, creams, sprays and tanning wipes. All contain dihydroxyacetone (DHA), a sugar molecule that darkens the top layer of skin and is the main ingredient used in self tanners. DHA does not instantly dye the skin. Rather, over the course of a few hours, skin will gradually brown. This color will fade in 5 – 10 days.
In the 1920’s DHA was first used as an active ingredient in the pharmaceutical field. Then, in 1957 a doctor discovered the tanning properties of DHA. DHA is the only approved agent for use by the US Food and Drug Administration (FDA) for artificial tanning—external use only. According to the FDA tanning pills pose many risks, thus they are not FDA approved. Similarly, Melanotan, an illegal synthetic hormone injection that tans skin, can have serious side effects, possibly including death.
Melanie D. Palm, MD, MBA, recently wrote an article for the Skin Cancer Foundation where she states, “There is no clear evidence that DHA is harmful to humans if applied topically and used as directed. Concern about DHA arose recently when a study correlated use of highly concentrated amounts of DHA with production of free radicals, molecules that form naturally in the body due to oxygen use and can damage cells. However, concentrations used in sunless tanning preparations are considered non-toxic and non-carcinogenic.” Self tanners typically contain between 3 and 5 percent DHA.
If you’re going to use self-tanning spray or visit a spray tan booth, it’s recommended not to inhale or get into the mucus membranes as the long-term health effects for inhalation are not yet determined. When the FDA originally approved DHA for external use back in 1977, it was popular in tanning lotions. Now that is comes in spray form, toxicologists are concerned and urge consumers to use with caution.
Disclaimer: The information provided by Coolibar and its contributors is general skin care information and should not be a substitute for obtaining medical advice from your physician and is not intended to diagnose or treat any specific medical problem.
Helen Vong, skin care guru at theskiny.com, came to us with a brilliant SunAWARE idea. “Let’s do a Coolibar UPF 50+ outfit makeover to show how easy it is to be protected from the sun.” Who are we to argue?
“After writing a magazine story about the aging effects of the sun, back in the early spring, I decided that this (now past) summer is going to be year I start changing my ways. Why? Well frankly, I’m getting older and my skin isn’t bouncing back like it did from weekend trips to the cottage.
Like most people I only really wore sunscreen on vacation, and in my twenties, I went on my fair share of sun escapes – and I have the sunspots to prove it. In fact, I’ve got a newly formed speckle on my lower lip that wasn’t there last year (thank you, Ibiza). After age 30 you can’t get away with calling these spots ‘cute freckles’ anymore.
Consider this photo taken last summer at the hotel lobby at the Thompson in Beverly Hills (before picture). At first glance, you’d think I was being sun smart with a wide brimmed hat and long sleeved button up shirt. Truth is, that flimsy hat was a cheapie from Walmart with absolutely no sun filter. The shirt was also a bargain that was useless against the scorching UVA rays (think of the “A” as for aging) I surely soaked in that weekend.
I guess I could’ve wore clothing with sun protection, but I’ve long equated anti-sun clothing as frumpy athletic gear. And who wants to look blah on Rodeo Drive? In retrospect, I wish I knew about Coolibar, back then. This company makes sun-protective apparel look sexy! I particularly fell in love with their sun hats. My dermatologist, Dr. Lisa Kellett, says that size matters when it comes to the brim of an effective sun hat: six inches is the way to go.”
Helen took her look and gave it a UPF 50+ makeover (after picture).
While the teacher doesn’t typically require sun protection, it’s a back-to-school item parents should strongly consider. Not all schools allow hats or sunscreen, and we hope schools change their policies in the near future. All the same, we have suggestions to ensure your child is sun safe.
1. Before leaving the house, help your child apply broad-spectrum sunscreen. Then teach them how to properly reapply sunscreen before recess. A parent or doctor note may be necessary for your child to do this depending on your school’s policy. If required, discuss sunscreen use with your child’s teacher directly. When choosing a sunscreen, look for active ingredients that block both UVA and UVB rays, such and zinc oxide or titanium dioxide and a rating of SPF 30+. Sunscreen should be used every day – including cloudy days.
2. Instruct your child to play in shaded areas during recess if possible, especially days the UV index is high. Ultraviolet radiation is most intense between 10 a.m. and 2 p.m., when recess is in session. Approximately 50 percent of the daily UV exposure is received during the four hours around noon.
3. Dress your child in sun protective clothing when possible. UPF 50+ clothing provides excellent sun protection that doesn’t wash or wear off. Wearing tightly woven loose fitting clothing can also shade skin from the sun’s UVA and UVB rays.
4. If your school allows, send your child to school with a wide-brimmed hat or legionnaire hat that covers neck and ears. A hat with at least a 3-inch brim all the way around is best. Baseball caps do not protect the back of the neck or the ears. If you wish all students could wear hats during recess, check out our Coolibar School Sun Hat Program. We provide half off children’s hats for schools!
5. Have your child wear sunglasses that block 99-100% of UV rays or that are rated UV 400. Wearing UV sunglasses protects eyes from cataracts, retinal damage, macular degeneration and eyelid cancer.
“80 percent of the sun’s damage occurs before age 18,” says John Barrow, founder and president of Coolibar. “Children need to be educated about sun safety practices early to avoid the risks of melanoma later.”
Now you know how to teach your child to be SunAWARE at school!