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SunAWARE

Parenting SunAWARE

Wiseheart Saves the Dawn – A Sun Protection Book for the Tablet Generation

“Wiseheart Saves the Dawn” is a new e-book geared toward children that teaches sun safe habits. Available on iTunes and Kindle for free, this collaboration between the Environmental Protection Agency’s SunWise Program and the Children’s Melanoma Prevention Foundation is an innovative way to reach the tablet generation.

Wiseheart is the story of a curious and courageous boy from the Cahto Indian tribe in the land now known as northern California, who dared to confront his tribe’s dark secret and in so doing made a remarkable discovery. This story has been adapted from traditional tales to teach another important lesson – sun protection.

Coolibar asked the founder of CMPF, Maryellen Maguire-Eisen RN, MSN, to tell us more about the book, where the idea stemmed from and what these two prestigious organizations hope results from publishing this new e-book.

Tell us about yourself and CMPF.

Every year over half of American children experience sunburn and millions more go tanning indoors.  Sun protection education is needed to teach children about the hazards of overexposure to ultraviolet radiation. 

I have been a nurse for over thirty years working in the area of oncology and dermatology.  In 2003, I founded the Children’s Melanoma Prevention Foundation because I was concerned about the rising rates of melanoma and the association with overexposure to UV rays.  Our mission is to teach children and their caretakers safe and proven methods of sun protection and skin cancer prevention.  Our vision is to prevent skin cancer one child at a time.  Our foundation endorsed the SunAWARE acronym in 2007 and developed the SunAWARE school curriculum in 2011. We provide classroom programming in Massachusetts teaching over 25,000 students annually.  We have developed multiple resources for students and teachers to use in conjunction with this curriculum including books and videos. 

Tell us about the EPA SunWise Program.

SunWise is a free environmental and health education program that teaches children and their caregivers how to protect themselves from overexposure to the sun. Through the use of classroom, school, and community components, SunWise seeks to develop sustained sun-safe behaviors. This book is one example of how SunWise partners with organizations in the community.

How did this partnership with the EPA SunWise Program come about? Are you working with them in other ways?

The EPA SunWise Program provides a toolkit, free-of-charge, for educators that includes lesson plans and resources for classroom teaching. I really liked the curriculum and used many elements of it in the development of our SunAWARE Program.  I have promoted the SunWise Curriculum to other nurses nationally by inviting the SunWise team to speak at nursing conventions and meetings that I chaired. The Children’s Melanoma Prevention Foundation and the EPA SunWise Program are members of the National Council on Skin Cancer Prevention.  We convene biannually to strategize with other members on educational, legislative, and research initiatives.  CMPF has always found the SunWise Team to be loyal partners in our mission to educate children about sun protection.  

Why was this book created? Who is the audience and what’s the key message?

I have been writing children’s books that teach children about sun safety, along with Mary Mills Barrow, for the past five years. Two of our publications, Lake Vacation and Pretty Prom, won the 2009 American Academy of Dermatology Gold Triangle Award.  I thought that the Wiseheart tale, from the SunWise toolkit, would be a wonderful story to expand into a new book.  I started writing the draft and then handed it over to our Advisory Board member, Jane Shanny, an English teacher and writer, to complete. We then contracted an artist to create lively illustrations that depict the key elements of the story.  Once the draft was close to completion, we contacted the SunWise Director, Linda Rutsch, to see if they might partner with us on the publication and distribution of the book.  As always, they were eager to partner on this educational endeavor.  The audience is children ages 8-12 and the objective is to educate and motivate readers about the importance of sun protection for all people.  We chose to publish it electronically because of ease of distribution and ability to provide it for free.

Is this book different than other sun protection books for kids? How?

I think that the book is different from other sun protection books in that it touches on the imagination of children and provides a frame of reference that sun protection is important for everyone.  The hero can be a role model for all children in that he is resourceful, independent, brave, caring, and imaginative.  He tries to make the world a better place for his people. 

How long has this been in the works?

The book has been in the works for over three years.  A final draft of the story was completed in August 2012 and the illustrations, by Laurie Sigmund of Sigmund Design, were completed later that same year.   We hired Ugly Dog Publishing in 2013 to develop the electronic publication and to arrange for distribution.  They worked with Amazon, Barnes and Nobles, Apple, and Kobo to distribute the book. 

What are your feelings now that “Wiseheart Saves the Dawn” is finally available?

I am really pleased that we have yet another resource available to teach children about the importance of sun protection.   It is incredibly gratifying to see the hundreds of books downloaded each month and realize that this project is truly getting into the hands and minds of children. We hope that this posting will further help publicize the availability of our latest sun protection educational resource. 

Is there anything else you wish to share with us?

We hope to continue to develop resources for children and their caretakers that promote sun safety and help prevent skin cancer.   Please visit us at www.melanomaprevention.org to find out more about our organization, download a book, or donate to the cause.

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Sun Protection Clothing What's Hot

High Heat Calls for Cool Fashion at the State Fair and Beyond

The Midwest is in the midst of a late summer heat wave. Being Midwesterners, we typically welcome warm weather; however, with the Minnesota State Fair going strong and other outdoor activities planned for the last week of summer, it’s not necessarily ideal timing. If you’re experiencing this uncomfortable heat, be sure to take the extra precautionary measures to prevent heat related illness. We’ll show you how to, in style!

Dress in loose-fitting, lightweight, breathable sun protective clothes that cover as much skin as possible. Wearing long-sleeves and pants can actually cool you off when the sun causes overheating. Also, protect your face and scalp from the sun by wearing a wide-brimmed hat with a 3” brim or greater.

For Her

Coolibar UPF 50+ Sunwear: Marina Sun Hat; Ruche Water Jacket; Swim Skort

 

For Him

Coolibar UPF 50+ Sunwear: Beach Comber Sun Hat; Adventure Jacket; Fitness Shorts

 

For Kids

Coolibar UPF 50+ Sunwear: Camp Hat; ZnO T-Shirt; Board Shorts

Stay SunAWARE, hydrated and enjoy your time outdoors.

Shop Coolibar during the End of Summer Sale. Take an additional 30% off everything. Ends September 2, 2013. See website for details.

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SunAWARE

The Sunny Side of UV, Solar Powered Vehicles

After two years of student collaboration, the University of Michigan Solar Team is off to Australia to compete in the 2013 World Solar Challenge, the largest solar electric vehicle event in the world. Forty-three teams from across the globe will race approximately 1864 miles from Darwin to Adelaide almost solely relying on the power of the sun.

The U of M Solar Car Team is a student-run organization that designs and builds solar electric vehicles, taking about two years to do so. The Solar Team, comprised of 20 students, will now take the next month to rigorously test their car Generation 2013, adjusting to the energy of the Australian sun. Then October 6 – 13, their commitment and technology will be tested as they race their car across the continent.

U of M Student and Project Manager Eric Hausman is traveling with the team across the globe to ensure the team adapts to the environment. “We are constantly in the sun, or at least hopefully or the car won’t be doing so great!” said Hausman. “But we also want to protect our team members from the sun.” Hausman contacted Coolibar sun protective clothing after receiving a UPF shirt for Christmas and testing it out. Coolibar sent the team UPF 50+ sun protective caps for their days of testing in the harsh Australian outback.

Sun protection is important everywhere, but even more essential in Australia where skin cancer is considered an epidemic. “The Solar Team loves [the hats] and they will provide great protection in Australia,” said Hausman.

University of Michigan Solar Team in Coolibar Hats University of Michigan Solar Team in Coolibar Hats

Coolibar wishes the best of luck to the University Michigan Solar Car Team. May Generation 2013 out-shine the competition.

University of Michigan Solar Car Mock Race University of Michigan Solar Car Mock Race

Learn more about the U of M Solar Car Team: umsolar.com
Learn more about Coolibar Sun Protection You Wear: coolibar.com

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Events Sun Protection Clothing Wellness Warriors

The Sunscreen Squad is Out to Save Tennis Fans

Excitement is building as the Western & Southern Tennis Open in Mason, OH wraps up this weekend, making way for the US Open! This tournament is the perfect venue to call attention to the number of hours both fans and players will be spending under the sun in the next few weeks. Coolibar has teamed up with the Andy Caress Melanoma Foundation Sunscreen Squad and outfitted volunteers with UPF 50+ clothing to distribute sunscreen samples to remind attendees they need sun protection.

The hours spent on the tennis court, under the sun, add up. Some of the best players on the court have dedicated themselves to promoting skin cancer awareness and sun protection, including tennis pro Andy Caress. Andy, also founder of the Andy Caress Melanoma Foundation (formerly Mela-KNOW-More), had one wish before his untimely passing from skin cancer at age 24, to tell people the message of his life – “People should know more about melanoma.” Andy’s family and volunteers continue to spread the message of early detection and sun protection, especially at events Andy was passionate about.

Andy Caress, Founder of Mela-KNOW-More

Last year, ACMF Sunscreen Squad volunteers passed out 45,000 sunscreen packets and distributed 10 gallons of sunscreen to spectators, athletes, ball kids and volunteers throughout the grounds at the 2012 Western & Southern Tennis Open. They, along with Coolibar, hope to knock last year’s record out of the court!

The Andy Caress Melanoma Foundation is dedicated to the prevention of melanoma, the most deadly form of skin cancer, through awareness, education and support of research to find a cure.

The Sunscreen Squad is a program designed to distribute sunscreen at public events and tennis and swim clubs around the country. Gallon sunscreen dispensers will be installed in as many locations as possible. Donations fund this effort directly.

Young ladies playing it sun safe the the Andy Caress booth by applying sunscreen!
A glimpse of Serena Williams at the Western & Southern Tennis Open

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Educate Others Parenting School sun safety

Adding sun safety into the school curriculum

Did you know one or more blistering sunburns before the age of 18 more than doubles your chances of getting melanoma? To promote sun safety, Lisa Richman, executive director of the Richard David Kann (RDK) Melanoma Foundation, presented this statistic as a part of their Sun Safety program to the 6th grade science classes at Independence Middle School.

RDK Melanoma Foundation was founded in honor of Richard David Kann. Kann was 44-years-old when he discovered a funny spot on his back. Like most people, he ignored it. By the time he found his way in to a dermatologist’s office, he realized he was fighting for his life. Sadly, he lost his battle with melanoma in only nine short months. Family and friends banded together knowing they must do something, so other families would not suffer the loss of a loved one from a disease that can be prevented with education.

The Sun Safety program at Independence Middle School was a huge success. “Students were well-behaved, bright and responsive. They knew their science regarding skin and UV Rays, and had already heard words like ‘dermatologist’ and some ‘melanoma’,” said Lisa Richman. After listening to an interactive presentation and viewing the YouTube video entitled “Dear 16 Year Old Me”, students were reluctant to look into the Dermaview machine (pictured to left) Lisa brought now knowing the freckles on their face were not “kisses from angels” but sun damage!

The students, eager to share their newfound knowledge with the rest of their school, even wrote a poem to read during daily announcements.

When going out on a sunny day,

Stay away from hot sun rays.

Cover your head with a wide brim hat,

Protect your eyes like a cool cat.

Putting balm on your lips goes a long way,

To keep them safe from ultra violet rays.

If you must go out between 10 and 4,

Don’t forget your umbrella when out the door.

This may be a lot to keep in your head,

But one last thing NO Tanning beds!

Sun smart rules keep you safe in the sun,

You can enjoy in the summer and have lots of fun!

The Richard David Kann Melanoma Foundation is a non-profit organization involved in skin cancer education – enlightening the community through SunSmart America™ K-12 Curriculum, which provides school-based learning on sun safety and skin cancer. SunSmart America™ meets existing requirements in science, health, physical education and language arts.

Considering a similar program for your school this year? Learn more about school sun safety programs at www.melanomafoundation.com

Learn about Coolibar’s School Sun Hat Discount Program.

 

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Routinely Check Skin Wellness Warriors

A Love Story From the Road to Healthy Skin Tour

On its sixth year, the Skin Cancer Foundation’s Road to Healthy Skin Tour continues to travel across the country providing free skin checks to the public. This mobile tour kicks off in the New York City area in May for Skin Cancer Awareness Month and concludes end of August on the West Coast.  Since the tours inception, volunteer dermatologist have performed over 16,000 skin checks, detected nearly 7,000 suspected cancers and precancers and 295 possible melanomas. Tour Event Managers Christie Farhat and Chris Alvarez have traveled with the Tour for five years and four years respectively.  Together, they are making a difference in the fight against skin cancer.

In 2009, Christie was in Miami for a screening event and was having difficulty finding parking for the Tour RV. A gentleman, who was a hotel manager where she was staying, stepped forward to help her out. It was Chris and they’ve been together ever since! Chris joined the Tour team the next season and the two of them have been making a difference together around the country year after year.

This year, Christie and Chris wore Coolibar UPF 50+ clothing for their nation-wide tour. Having to set up each of the 50 events around the country themselves, durability is important. Comfort is also a priority since they drive long distances often. “Christie and Chris like Coolibar fabrics, find they wash well and are very easy to wear,” said Whitney Potter, Director of Special Projects at the SCF. Christie’s favorite item is the lightweight Water Jacket and Chris loves the Plaid Shirts! “They’ve both received a lot of compliments on their attire — mainly from the volunteer dermatologists who recognize the brand and appreciate its protection from the sun’s damaging ultraviolet rays,” said Potter. In the spirit of skin cancer prevention, “covering up” with Coolibar is key for Christie and Chris since they spend a lot of time outside in the summer sun during the Tour season.

For more information on the Road to Healthy Skin Tour, visit www.SkinCancer.org/Tour

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Wear Sun Protection What our customers say

I’m African-American and Sun Safe

Coolibar was introduced to mom blogger Quiana Agbai of Harlem Love Birds this spring at Getting Gorgeous, an event dedicated to making mom’s feel gorgeous, both inside and out. Quiana learned all about Coolibar Sun Protection You Wear and needless to say, we had a lengthy conversation about the importance of sun protection for all skin types. Mrs. Harlem Love Bird shares her thoughts with us.

Review by Quiana Agbai, Blogger, Harlem Love Birds

As an African-American one of the biggest myths is that we don’t need to wear sunscreen because of the melanin in our skin. This is far from the truth, especially in light of the recent study about prolonged use of sunscreen preventing skin aging. Although the subjects weren’t African-American, it was speculated that outstanding results would have been achieved as well.

While I’ve used sunscreen off-and-on throughout my childhood and now as an adult every single day, especially with my diagnosis of discoid lupus in 2007, it’s been important more than ever to practice being sun safe.

With that in mind when I was introduced to Coolibar at Getting Gorgeous blogger event last month, I knew it was a brand I wanted to learn more about. Sure enough, Coolibar partners with the Lupus Foundation of America to provide education about the importance of maintaining sun safe habits.

The Coolibar Sun Beach Hat I’m wearing (picture left) was included in my Getting Gorgeous gift bag. It’s been a mainstay when I’m out and about especially for prolonged play-dates at the park and pool. Every time I wear it I get stopped by people wanting to know where it’s from.

I’ve noticed my Sun Beach Hat really does keep me cool and because my scalp is most affected by discoid lupus it provides outstanding coverage. It also has an adjustable loop inside to adjust the fit; since the brim is so large I’ve had a few times when it blows away like a sail so making sure the fit is correct is important! It also folds up nicely but retains its shape and structure when unfolded – no floppy hat syndrome.

Guest blogger Quiana Agbai received free sun protective product for the purpose of this review. All opinions are her own.

Quiana and daughter Nia

Shop Coolibar UPF 50+ Clothing, Hats and Swimwear.

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Apply Sunscreen

American Dermatologists Reveal Top 10 Sunscreen Brands

MINNEAPOLIS, July 1, 2013Coolibar, the nation’s leading sun protective clothing manufacturer, conducted a survey to reveal the top 10 dermatologist recommended sunscreen brands. The survey was conducted at the 2013 Annual Meeting of the American Academy of Dermatology (AAD) from March 1-5, 2013 in Miami Beach, FL.  Neutrogena and Aveeno top the list as perennial favorites followed by La Roche-Posay, Elta and Vanicream in the top five.

We had a record number of 1,572 dermatologists weighing in on the most reliable sunscreens recommended to patients as part of their sun safety education.

“Optimal sun protection comes from a combination of sun-protective clothing and sunscreen,” said John Barrow, founder and president of Coolibar.  “Coolibar remains committed to educating the public on sun safety and ways to prevent the risk of skin cancer and avoiding the  damaging affects of the sun. “

A mix of mass-market sunscreens combined with specialty brands are listed in order of the frequency with which they are recommended to patients:

  1. Neutrogena
  2. Aveeno
  3. La Roche-Posay
  4. Elta
  5. Vanicream
  6. Coppertone
  7. Blue Lizard
  8. Eucerin
  9. Solbar
  10. Fallene

 About Coolibar: Coolibar is the most recommended and tested sun protective clothing company in the United States. Based in Minneapolis, the company was founded in 2001 to bring Australia’s world-leading approaches to sun protection to the American market and beyond by producing and selling sun protective apparel for active families through catalog and online. Dedicated to the highest quality sun protective clothing, hats and accessories, Coolibar guarantees UPF 50+ ratings for the life of their garments.  Each garment is developed with sun protection as the number one priority with a full line of proprietary SUNTECT® fabrics. Coolibar has been recognized by the Skin Cancer Foundation, the American Academy of Dermatology and the Melanoma International Foundation for effective sun protection. Coolibar Cares, the company’s giving back initiative, supports programs such as SunAWARE, School Sun Hat program, Doctor Connect, the AAD Camp Discovery for sun sensitive children as well as athlete sponsorships and product donations. For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509.

Contact: Carol Schuler, Schuler Publicity – 612-281-7030, carol@cschuler.com

 

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Educate Others Events SunAWARE

World Vitiligo Day

Today, June 25, 2013, is World Vitiligo Day, a day that aims to increase awareness of vitiligo and raise funds needed for research and education.

Michael Jackson, one of the most famous entertainers in the world, suffered from vitiligo. And even after his death it’s still one of the most misunderstood things about the king of pop. Vitiligo is a skin disorder in which there is a loss of color (pigment) from areas of skin, resulting in irregular white patches that feel like normal skin. It’s the reason one of the most famous men on the planet went from black to white.

Well over 100 million people from all over the world suffer from this disease. It affects all nationalities, ages, genders and levels of social strata.

Vitiligo is an acquired disease characterized by progressing skin depigmentation, due to destruction or malfunction of melanocytes, cells that produce melanin. It is present worldwide, and its prevalence in different countries ranges from less than 0.1% to more than 8% of general population (~1% in the United States and in Europe), while many cases go unreported due to the current dermatology practice.

Although vitiligo has impacted the lives of millions of individuals since recorded history, predominantly in the developing world, there is no cure in sight. And because it is not contagious or life-threatening, patients often receive no support from national healthcare systems or insurance companies whatsoever.

The World Vitiligo Day is a public initiative aimed at building global awareness about vitiligo.  Click here to join a list of 500,000 signatures needed to address the United Nations and highlight vitiligo.

Check out these resources on vitiligo:

VR Foundation
Firmly committed to curing Vitiligo, the VR Foundation is a non-profit organization funding and fast-tracking medical research across the biomedical spectrum. With bio-IT tools, it provides a collaborative an environment to bridge the gap between scientific frontiers and the patients who need treatment. The VRF has recently joined a group of biotech companies that are bypassing traditional mass-market cosmetic and orphan drug development indications to expedite product development.

Vitiligo Bond Inc.
Founded in November 2010, Vitiligo Bond Inc. (VBI) is a registered nonprofit 501c(3) organization that aims to provide support for those living with vitiligo. VBI has grown into a worldwide support group, through its Facebook and social media presence. As an advocacy organization, VBI is dedicated to funding research into the causes, prevention, treatments and a cure for vitiligo; increasing awareness of vitiligo spectrum disorders; and advocating for the needs of individuals with vitiligo and their families. Natasha Pierre, founder of VBI, is a current vitiligan. Her experience in living with the skin disorder has given her the passion and understanding of vitiligo.

Click image to share on Facebook:

American Academy of Dermatology
The AAD is the largest, most influential and most representative dermatology group in the United States. With a membership of more than 17,000, it represents virtually all practicing dermatologists in the United States, as well as a growing number of international dermatologists. Read what the AAD says about vitiligo and the importance of sun protection. Find a board certified dermatologist.

Read about other famous people with vitiligo: NY Jets DL Coach Karl Dunbar – Seeing Beyond My Vitiligo.

Michael Jackson photo credit: https://en.wikipedia.org/wiki/Michael_Jackson

A portion of this post is part of a news release originally published by the VR Foundation.

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Avoid UV & Seek Shade

Texas teens bid farewell to tanning beds

Texas will now join California, Vermont, Oregon, and Nevada in prohibiting tanning beds for minors younger than 18 years of age. This announcement comes shortly after the U.S. Food and Drug Administration proposed a strong recommendation against the use of tanning beds by minors under the age of 18.

Anti-skin cancer organizations are pleased and hope to see a decrease in skin cancer rates over time. “The American Academy of Dermatology Association is proud to have supported this legislation and commends the state of Texas for joining the fight against skin cancer, including melanoma, the deadliest form of skin cancer,” said board-certified dermatologist Dirk M. Elston, MD, FAAD, president of the American Academy of Dermatology Association. “Melanoma incidence rates have been increasing for the last 30 years, with the most rapid increases occurring among young, white women, the most common users of indoor tanning beds. Prohibiting minors’ access to indoor tanning stops this behavior before it can become a habit that continues into adulthood.”

Legislation prohibiting the use of indoor tanning beds by minors under 18 passed both the Texas Senate and House in May. Gov. Rick Perry did not sign or veto the bill within the 20-day period. Therefore, the bill automatically became law. The ban will go into effect on Sept. 1, 2013.

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