Coolibar’s commitment to providing the highest quality sun protection possible is something we take very seriously. In the past few months, various news outlets posted articles questioning the effectiveness of sun protective clothing. In response we decided to take a moment to clarify a few points about Coolibar sun protective clothing and our UPF 50+ guarantee.

With so many sun hats to choose from, how do you narrow it down to the perfect one? The three most important factors to consider are: brim size and shape, material, and the activity for use.

Jennifer Annett is the Integrated Marketing Manager for Coolibar. She talks about her experience in the surprising advantage of long sleeves.

Since 2002, Style Expert Bridgette Raes has transformed the wardrobes and styles of hundreds of clients. She is the president of Bridgette Raes Style Group in New York and author of the book Style Rx: Dressing the Body You Have to Create the Body You Want. Her witty, down-to-earth and educational advice has made her a sought-after writer, spokesperson and style expert for many media outlets. Now, Bridgette brings her expertise to the Coolibar Blog to show us how to prepare our wardrobe for warmer weather in a trend setting way.

Coolibar hats not only express personal style, they protect your precious noggin from the sun’s harmful rays. Comfort is important too. You’ll know when you have a hat that fits well because you’ll forget you have it on! Here’s how you can measure your head to ensure you have the right fit …

When recently browsing the web for a new story idea, I came across this site called ModelKarma, a website for aspiring models, pro models and modeling industry professionals started by the famous Thomas Zeumer, supermodel launcher. While clicking through some of their pages that provide advice for models, I was hoping to find plenty about protecting skin from the sun’s damaging UV rays. While somewhat disappointed by the small amount of information on this subject, I was relieved to see one post reminding models to protect their assets, meaning their looks or skin from ultraviolet radiation.

Ladies, we all know economization is the keyword when planning for any vacation. Many of us go through exhausting efforts to spend less, carry less and worry less. Accomplishing these three objectives doesn’t have to be difficult as long as you know the pre-travel task to focus on – your packing list.

Soft adventure travel, travel that combines physical activity, cultural exchange and engagement with nature, is the fastest growing segment of the exploding travel industry. Linda Ballou, soft adventure travel writer, has hiked, biked, kayaked and ridden horseback through untouched country. Linda also knows the importance of carefully preparing for every excursion, including packing sun protection. Given Linda’s years of adventure travel experience, Coolibar decided to have Linda put our Women’s Travel Sun Shirt to the test.

Maybe not everyone on your list knows about sun protective clothing. Well, here’s your chance to show the one’s you love how smart and thoughtful you are. Sun protective clothing is not only easy, comfortable and a health conscious move, but there are a range of styles and features so fashionistas and fitness enthusiasts alike can take on the outdoors in their own style.

On Tuesday, October 24, 2011, “The Doctors” TV show aired a segment nationwide about a new skin cancer treatment for basal cell carcinoma, the most common form of skin cancer. This treatment option uses low doses of radiation on a targeted area to kill the cancer cells, going no deeper than the skin. Only a few dermatologists are offering this non-surgical treatment for basal cell carcinoma opposed to micrographic surgery, the current standard for treatment, which can take hours to perform.