On Tuesday, October 24, 2011, “The Doctors” TV show aired a segment nationwide about a new skin cancer treatment for basal cell carcinoma, the most common form of skin cancer. This treatment option uses low doses of radiation on a targeted area to kill the cancer cells, going no deeper than the skin. Only a few dermatologists are offering this non-surgical treatment for basal cell carcinoma opposed to micrographic surgery, the current standard for treatment, which can take hours to perform.

The most common question we get from first time customers at Coolibar is “how does your clothing protect against the sun’s UV rays?” The answer is quite simple – it’s all in the fabric!

According to the Skin Cancer Foundation, “Clothing is the single most effective form of sun protection. It is our first line of defense against the sun’s harmful ultraviolet rays.” However, not all clothing provides adequate sun protection; you need UPF 50+ coverage.

Junior sailors must be able to swim, wear a personal floatation device, and stay calm in an emergency. So where’s the requirement for sun protection? This question inspired the newly released book for pre-teens “Danger At Graves Light”.

You’ve heard about the dangers of tanning, and worry about UV rays causing skin cancer and wrinkles. You want to protect yourself, but you don’t want to look like a beekeeper at the beach. Sound familiar? We at Coolibar have a few simple tips on incorporating sun protection into your beach wardrobe.

The FDA recently announced new guidelines that sunscreen manufacturers will be required to follow for over-the-counter sunscreen labeling. Now in order to earn a “broad spectrum” designation, sunscreens must protect from both UVB (burning) rays and UVA (aging) rays. Read on for a summary of improvements as well as how Coolibar can help ease confusion.

3D dri SUNTECT®, one of Coolibar’s latest innovative fabrics, does more than offer UPF 50+ sun protection. It’s a performance fabric that uses tiny grid patterns to prevent this lightweight polyester fabric from sticking to the skin, enhancing breathability and moisture-wicking effectiveness. Read boating enthusiast Scott’s testimonial.

Vacation without sunburn? Yeah, it could happen. To anyone who has taken a sunny vacation, baked on the beach, got a sunburn, and then spent the remainder of the vacation nursing ruby red skin, this is for you.

Jennifer recently traveled to Hawaii to get some rest and relaxation. She also avoided bringing back a flamboyant red tone as a souvenir.

If dad loves to spend time outdoors, you may want to consider giving him the gift of sun protective clothing this Father’s Day.

Summer is officially here, and as the days grow hotter and sunnier, you’ll need a beach ready ensemble that matches your unique tastes in fashion. Take our Beach Style quiz to determine just the right look to fit your sun-safe lifestyle.