Coolibar has new prints and colors galore this spring. Choosing a print that complements your facial features can be a daunting task. Our favorite go to stylist, Bridgette Raes, knows all about choosing the right print for your complexion, so we decided to take some advice from her blog.

Clothing has protected people from the sun (and other elements) for tens of thousands of years. In addition to keeping skin protected, clothing can also help maintain a modest appearance, which is still important in many cultures.

After a lifetime of holidays abroad, Suzanne Morphet combined her passion for travel with her profession as a news reporter and became a travel writer. Suzanne shares her latest venture to Marquesas Islands – which she calls a tropical paradise – as well as the Coolibar gear she took along.

It’s time to start planning for your tropical vacation to escape the chill and daily-grind. We at Coolibar take pride in our ability to not only provide stylish sun protective options for days by the water and more, but to help you pack more efficiently by offering versatile pieces. Take a look at our resort 2012 sunwear, this year’s “in” pieces are pinks, purples and prints!

Helen Vong, skin care guru at theskiny.com, came to us with a brilliant SunAWARE idea. “Let’s do a Coolibar UPF 50+ outfit makeover to show how easy it is to be protected from the sun.” Who are we to argue?

Coolibar’s commitment to providing the highest quality sun protection possible is something we take very seriously. In the past few months, various news outlets posted articles questioning the effectiveness of sun protective clothing. In response we decided to take a moment to clarify a few points about Coolibar sun protective clothing and our UPF 50+ guarantee.

With so many sun hats to choose from, how do you narrow it down to the perfect one? The three most important factors to consider are: brim size and shape, material, and the activity for use.

Jennifer Annett is the Integrated Marketing Manager for Coolibar. She talks about her experience in the surprising advantage of long sleeves.

Since 2002, Style Expert Bridgette Raes has transformed the wardrobes and styles of hundreds of clients. She is the president of Bridgette Raes Style Group in New York and author of the book Style Rx: Dressing the Body You Have to Create the Body You Want. Her witty, down-to-earth and educational advice has made her a sought-after writer, spokesperson and style expert for many media outlets. Now, Bridgette brings her expertise to the Coolibar Blog to show us how to prepare our wardrobe for warmer weather in a trend setting way.

When recently browsing the web for a new story idea, I came across this site called ModelKarma, a website for aspiring models, pro models and modeling industry professionals started by the famous Thomas Zeumer, supermodel launcher. While clicking through some of their pages that provide advice for models, I was hoping to find plenty about protecting skin from the sun’s damaging UV rays. While somewhat disappointed by the small amount of information on this subject, I was relieved to see one post reminding models to protect their assets, meaning their looks or skin from ultraviolet radiation.