According to a recent survey by the American Academy of Dermatology, the answer is “yes” for many teens and young adults in the United States. When asked if they think people look more attractive with a tan, a large percentage of respondents (66 percent) answered yes, especially indoor tanners (87 percent).
The survey found that a vast majority (86 percent) of Caucasian teen girls and young women who tan indoors do so for the sake of vanity despite knowing the health risks. Young Australians, on the contrary, have begun to shift their perceptions on beauty and tanning.
The Aussie tan is officially no longer cool. At least not among the 12-17 year old age group who’ve grown up with the slip, slop, slap message. New research by the Cancer Council has revealed young Australians are rapidly changing their attitude towards tanning, with fewer than ever seeking the bronzed look. The council’s national sun protection survey conducted last summer shows the preference for a suntan among 12-17-year-olds has steadily dropped to 45%, proof that a public health campaign can be effective.
Below is the well-known Australian Slip!Slop!Slap! advertisement from the Cancer Council Victoria with Sid the Seagull, launched in the 1980’s. Just say these simple words – slip, slop, slap. Slip on a shirt, slop on sunscreen and slap on a hat.