Help Arrives as the Fair-Skinned Brace for Spring

Mar 04, 2014 No Comments by

So you have fair skin. You may have skin that we sometimes refer to as “porcelain” or “alabaster.” You might be borderline flammable. You might even be Irish. And the spring sun is coming fast, in its ultraviolet glory. What can you do?

A Brief (But Fair) History

We believe our distant ancestors were trying to give us clues about this.

Some people think that the earliest humans were naturally fair-skinned (but quite hairy). Since they lived where the sun radiates strong UV radiation year round, these people were forced to develop more melanin (the dark pigment in the skin) as protection from skin cancer.

Others think that everybody started out dark-skinned and gradually lightened up as people migrated to places with less sunlight (fair skin tends to collect vitamin D from the sun more effectively).

Either way the message is clear: sun protection is pretty important.

What Can Be Done

Nowadays, sun protection is also much more elegant. Fair-skinned people are some of our favorite customers here at Coolibar. We love providing fashionable choices for the fair-skinned. For us, St. Patrick’s Day is the unofficial beginning of summer. Well, not quite. But you get the idea.

Check out our Coolibar looks for spring. Notice that we’re not just talking sun hats. We’re talking complete outfits in the lightest, most comfortable fabrics in wearable sun protection. We have beach wraps, tops, swimwear, travel apparel, perhaps the coolest boardshorts you’ve ever seen and much more for men, women and kids – all guaranteed UPF 50+. Where the fair-skinned fear to tread – out in the full sun on a warm day – Coolibar wearers can now stride boldly!

 

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