We often say “Be SunAWARE” at Coolibar, but we’ve never taken the time to explain its place within our company and why we use it. SunAWARE is a non-profit sun education organization that provides the most up-to-date sun protection tips and skin cancer news. It’s also an acronym that helps people prevent and detect skin cancers. At Coolibar, we have adopted SunAWARE as our official sun education message as it’s easy to remember and easy to follow.
SunAWARE is based on the acronym created in the book Sun Protection For Life: Your Guide to a Lifetime of Healthy and Beautiful Skin, by Mary Mills Barrow and John F.Barrow (New Harbinger Publications, 2005). The book won the Gold Triangle Award from the American Academy of Dermatology in 2005 for excellence in public education of dermatologic issues.
The SunAWARE acronym was created after an exhaustive review of educational material produced by the major organizations and foundations specializing in skin cancer prevention. And, it was edited by Craig Sinclair who originated the very successful “Skip Slop Slap” sun protection campaign in Australia. It should also be noted that SunAWARE is endorsed by several leading not-for-profit organizations in the skin cancer community including the Children’s Melanoma Foundation and the Melanoma International Foundation.
The acronym was created to meet the twin goals of developing a comprehensive framework for organizing key points about the prevention and detection of skin cancer and, creating a useful, proactive and easy-to-remember slogan that can be used by any organization and individual.
For the most up-to-date sun protection tips and skin cancer news, visit www.sunaware.org.
Be SunAWARE and be Safe!