Expert Rx

What are the best sun protective strategies for men?

Dr. Ryan Goerig, a board-certified dermatologist, specializes in aesthetic dermatology at Vorteil Dermatology in Dana Point, CA, the first aesthetic dermatology center to focus on men.  Men’s skin is different than women’s skin.  Its structure and function is fundamentally unique and requires specialized knowledge and different treatment approaches.  This is why Dr. Goerig pays special attention to men’s dermatologic needs, including aesthetic dermatology and the treatment of male pattern baldness, acne scars and rosacea. Having extensive training in aesthetic dermatology, Dr. Goerig knows the importance of using sun protection in order to aid the skin conditions men are susceptible to, including skin aging and skin cancer.

Dr. Goerig poses the following question for men: What are the best sun protective strategies for men?

Here’s his answer:

This is a great question that I hear often from my male patients.    Men over the age of 40 tend to spend more time outdoors than their women counterparts, accumulating much more ultraviolet radiation exposure in the process.  This is concerning given that sun exposure is a major risk factor for skin cancer, which is now considered epidemic in the United States.  Skin cancer is the #1 cancer in men over age 50, ahead of other cancers such as colon and prostate.  According to the American Cancer Society, 39,000 new cases of melanoma, the deadliest form of skin cancer, occur in men each year in the US.  In fact, one in 39 Caucasian men will develop melanoma in their lifetime.  In this regard, an effective sun protection strategy is critical to preventing skin cancer and premature skin aging. 

So, what should men do?  First, avoid the intense, mid-day sun by doing outdoor activities (such as golfing, cycling or gardening) before 10 am or after 4 pm.  Doing this will avoid the majority of the day’s UV-B (cancer causing) rays.  Also, since incidental sun exposure over time can really add up, applying a broad-spectrum sunscreen with an SPF of 30 or higher every day after shaving can go a long way toward preventing skin cancer.  Since men’s skin tends to be oilier than women’s skin, water or alcohol based gels and sprays are better because they don’t tend to leave the skin feeling greasy.   For outdoor activities, a sport sunscreen works best because it is designed to absorb quickly. Stick sunscreens, when applied to the forehead and around the eyes, are great for water activities because they won’t run into the eyes and sting.  It is important to keep trying different brands and types to see what you like best, then being consistent with it.  In addition to regular sunscreen use, protective clothing, with a UPF of at least 30, is very effective at blocking harmful ultraviolet rays.  Coolibar has a variety of excellent UPF rated clothing options for men.  For areas of the skin that are difficult to apply sunscreen to, like the inner ear and eyelid, a sun hat provides outstanding protection. 

In general, skin cancer is caused by excessive, cumulative ultraviolet radiation exposure and, in most men, is completely preventable.  Following these simple recommendations can go a long way toward keeping your skin protected and cancer free. 

Written by:  Ryan Goerig, MD, FAAD, board-certified dermatologist, Diplomate of the American Board of Dermatology

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Contests Events SunAWARE

Show Your SunAWARE Side to Win!

Tell us, or better yet, show us how you are SunAWARE year ’round for a chance to win a wide brim hat!

Ladies, we’ve set aside the very popular Oceanside Sun Hat with a glamorous 8″ brim for this contest. Fellas, you could win our Beach Comber Sun Hat, which features a chin cord and 4″ brim. Both hats boast UPF 50+ sun protection!

To Enter:

1. “Like” Coolibar on Facebook http://www.facebook.com/coolibar (If you’ve already done this move on to step 2, and thanks for being a fan!).

2. For one (1) entry, comment on our Facebook wall and tell us how you are SunAWARE year round. If you post a photo demonstrating your SunAWAREness AND comment in your photo caption, we’ll give you three (3) entries!  IMPORTANT: use the hashtag #contest and mention @Coolibar in your comment so we know to enter you in the drawing. You may only enter a photo or comment once. Additional photos and comments will not increase your chances of winning.

It’s that easy!

We’ll announce our winners next Friday, November 9, 2012. Good luck!

Click this photo to visit our Facebook page:

Rules: To enter, you must be 18 years of age or older. Contest open to residents of the 50 United States and District of Columbia. The winner will receive either the Coolibar Oceanside Sun Hat (one size, black/white) or the Coolibar Beach Comber Sun Hat (size L/XL, brown/natural). Winner will be chosen through random drawing. Comments and photos deemed inappropriate by Coolibar, or not owned by the posting individual, will be deleted and disqualified. No purchase necessary to win. Prize is non-transferable, not returnable and cannot be sold or redeemed for cash. Three entries per person. Contest rules subject to changes at the discretion of Coolibar. Deadline for entry: November 8, 2012 at 11:59pm CST.

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Wellness Warriors

Life Lessons from Coach Karl Dunbar

NY Jets Defensive Line Coach, Karl Dunbar, has lived with vitiligo since the 7th grade. In case you don’t remember, being different in the 7th grade is a big deal. Vitiligo is a chronic disease that causes a loss of pigment in the skin and can be treated but not cured and has helped shape Coach Dunbar into the man he is today.

Now, Dunbar lives his life with passion and understands that he is defined by what he does, not by how he looks…and this guy has done a lot. Karl embodies the message of acceptance in his every day life since his “difference” is always on display to the outside world –a valuable life lesson for us all to remember.

As a role model for those living with vitiligo or any limiting medical condition, Coach Dunbar sheds some light from his own experiences.

1. How has living with Vitiligo defined you as a person?

I feel as if Vitiligo hasn’t defined me, but I have defined it. Vitiligo doesn’t stop me from doing anything I want to do but in some instances it open doors for me because it’s an ice-breaker.

2. At what age did you realize that what you do is more important than how your look?

Early in my life, I realized that people judged books by their covers and not their content, so I knew that actions speak louder than words, so I always tried to do what was right.

3. Was there a single defining moment when it became clear to you what you were meant to be doing? What was that moment?

When I was a young Coach, I figured that God put me here for a reason and I started to seek that reason. As I got closer to Him, he made it clear, that I was here to mentor young men and women and help them be happy with who they are and not what others think of them. The moment was 1998 and I was a first year coach at Nicholls State in Thibodeaux LA. I started a players Bible Study with Josh Higgins. Josh and I are still friends and he’s over Chi-Alpha at LSU now.

4. Was there ever a time when you felt like giving up, when your dreams seemed impossible?

I don’t think of giving up now because I’m stronger, but when I was younger, I thought of giving up every day. I hated the way people looked at me and stared at me. Once I became happy with me, the stares were welcomed. I just said to myself that they were looking at a beautiful piece of art (that God made). My dreams never seemed impossible to me because it wasn’t about how I looked. It was about my ability.

5. What is your personal philosophy on how to live with your skin condition? 

My philosophy on how to live with my skin condition is to love you first, and then others will. It’s hard for others to love us when we don’t love ourselves. We put off negative vibes. I like the saying by Terrell Owens “I love me some me.”

6. What career accomplishment are you most proud of?

My proudest moment in my career to this point is the six years I spent in Minnesota and the men I helped mentor as a coach and a person. The next chapter is now in New Jersey with the Jets.

7. What personal accomplishment are you most proud of?

My proudest personal moment is helping my wife raise our kids to be great people – an accomplishment that’s a lifelong labor of love.

8. What do you teach your children about living with vitiligo?

My kids grew up with me having vitiligo, so it wasn’t until they were 9 or 10 years old when I explained to them what it was. The thing that I hope they learned from all the talks we had is whether or not a person becomes your friend shouldn’t depend on how they look or what they have, but on how they treat you (actions/content).

9. What do you want others to remember, when they are going through a difficult time and feel like giving up?

When people are going through difficult times, the one thing I hope they would remember is the only power people have over you is what you give them. I’ve always believed in something greater than me and that’s God.

Coach Dunbar

P.S. The Dunbars are all safe. Witnessed a lot of destruction, but the crews are busy at work. Lets go NJ and NY!

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New Products Sun Protection Clothing What's Hot

Trend Alert: Pinks, Purples and Prints

It’s time to start planning for your tropical vacation to escape the chill and daily-grind. We at Coolibar take pride in our ability to not only provide stylish sun protective options for days by the water and more, but to help you pack more efficiently by offering versatile pieces. Take a look at our 2012 resort sunwear. This year’s “in” pieces are pinks, purples and prints that all mix-and-match.


Pictured (left to right): Coolibar Shapeable Poolside Hat, Purple – $49; Coolibar Ruche Swim Shirt, Berry Floral – $85; Coolibar Swim Shorts, Purple & Berry Floral – $49; Berry Floral – $49; Coolibar Chlorine Resistant Bucket Hat, Purple – $39.

Special Promotion: For Free Standard Shipping
Online: Select “standard shipping” when prompted, then enter AUTUMN in the promotion code box when you check out.
By Phone: Provide the promo code AUTUMN when completing your order with a representative at 1.800.926.6509.
Note: Free standard shipping is available only in the U.S. and its territories. This offer cannot be applied to previous purchases, nor combined with additional promotions and/or codes.
Offer expires November 15, 2012.

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SunAWARE What's Hot

One-on-one with creator of Perfect Skin Protection, a new digital magazine from SunAWARE

A behind the scenes interview with SunAWARE International Foundation’s founder, Mary Barrow, and her vision for the new publication Perfect Skin Protection, a new magazine designed for the iPad.  Perfect Skin Protection brings together the best in skin protection advice from experts around the country. You’ll hear from doctors, nurses, spa and skin experts, product developers, educators and more. Download Perfect Skin Protection for FREE at the Apple App Store.

 

Tell us a little bit about yourself and the SunAWARE team.  SunAWARE started in 2007 after the publication of “Sun Protection for Life: Your Guide to a Lifetime of Healthy & Beautiful Skin.  In that publication I had used an acronym, AWARE, to provide a framework for all the information about skin cancer prevention and detection.  It then became clear that the acronym could be easily used in education materials by the anti-skin cancer community, so I founded the SunAWARE organization to find ways to reach them. Fortunately, I had a lot of support.

What is Perfect Skin Protection and how is it different than other health and beauty publications?  Perfect Skin Protection is a free magazine app for iPad.  In October you will be able to find it on the Apple ipad newsstand.  It is different from other health and beauty publications because it focuses on protecting your skin, not just finding ways to make it look good.  It takes a holistic approach while emphasizing the need for sun protection.

What inspired you to start this huge undertaking?  New technologies should never be ignored (even if they seem hard for a non technical person like myself).  Fortunately, Fleury Sommers carefully watches developments in communication technology and when she spotted the opportunity to use iPad to potentially reach millions with the SunAWARE message, she jumped on it and on me.  It is very exciting both in its ability to reach so many people and as a way to unite all the voices in the anti-skin cancer community.  

How long has this been in the works?  From the decision to try this new technology to today, it’s been a little over 90 days. We wanted to move very quickly to capitalize on the technology, to be among the first with a new magazine, but we’ve also been careful to elicit articles from key leaders in the sun protection, education and health and beauty communities. It’s been a sprint.

What is the main focus of your first issue and why did you decide this?  We have focused on the fact that skin cancer is a problem for all generations and all colors of skin.  This first edition makes a broad statement which will allow following editions to take on the issues within that statement.

What are your feelings now that you’ve come this far in making Perfect Skin Protection a reality?  It’s very exciting to see the pages come alive with photos and beautiful lay out.  It’s even more exciting to know that this edition will attract contributions from experts around the world and that there is finally one place where the public can hear all the voices that care about skin protection. 

Why is relaying the SunAWARE message so important to you?  Prevention and early detection of skin cancer can not only save lives, but can help prevent disfiguring surgeries, loss of work, and an astronomical expense to an already heavily burdened health system.  If a clear message is used for education, it is more likely to be one that is learned.  I am not a doctor, nurse or teacher, but I have worked many years as an editor, writer and communications expert, so this is the way I can make a difference in the fight against this disease. I truly believe in the idea that one should ‘give back’ in some way.  This is my way.

What was the most rewarding part of putting together Perfect Skin Protection? Seeing and hearing the immediate excitement that the magazine has generated throughout the skin care and anti-skin cancer community.

Is there anything else you want us to know?  Subscriptions for Perfect Skin Protection are free and will be available in October on the Apple iPad.  More information can be found at www.SunAWARE.org and our new website http://perfectskinprotection.com/ We welcome comments and suggestions and can be reached at mary@perfectionskinprotection.com or marymillsbarrow@sunaware.org.

I also wish to recognize the following supporters of SunAWARE.

Coolibar has been enormously generous not only financially, but in all the different areas required when putting together an organization. Coolibar is clearly mission driven, and its mission is to protect skin with the best sun protective clothing they can create. But they are also determined to help educate the public about the many reasons why sun exposure can be unhealthy. Their support, including the almost daily support provided by individuals in the company – Jennifer Annett, Alan Higley, Michael Hubsmith and Dave Brower, have, and continue to be, an integral part of the SunAWARE International Foundation.

Fleury Sommers at Sommers & Associates, with expertise in public relations and an exceptional ability to pinpoint trends in communication methods, has provided invaluable insights for ways to help SunAWARE reach the public.

The Children’s Melanoma Prevention Foundation has also provided on-going and greatly appreciated help in reaching educators. Maryellen Maguire-Eisen, the founder and director, has worked tirelessly to introduce the SunAWARE acronym in schools across Massachusetts and the rest of the country.

There are others. For example, Donnie Murphy, the SunAWARE Board chair, who provides both inspiration and unsurpassed organizational skills, and Dr. Charles Crutchfield, the organization’s medical advisor, who has boundless energy and is determined to educate as many people as he can reach with the SunAWARE advice, are just two of several who work with me and help create the SunAWARE team.

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Wellness Warriors

The Not-So-Sweet Truth: Sugar & pre-mature skin aging

Sugar—the main ingredient in some of nature’s most tempting indulgences. When we consume it, our brain sends out pleasure sensors and signals the body, “I want more of that good stuff.” Most of us know too much sugar contributes to weight gain, tooth decay and other health conditions. So we resign ourselves to just one Snickers out of the Halloween bucket.  However, despite our best intentions, many of us have a persistent “sweet tooth.” Now research suggests that sweet treats not only contribute to elevated blood sugar levels, those higher levels actually can cause pre-mature skin aging.

Foods with little-to-no nutritional benefits, like sugar-packed doughnuts, can actually damage the collagen and elastin that keep skin firm and youthful. The breakdown of sugars, called glycation, damages the collagen that keeps skin smooth and firm. These aging effects start at about age 35 and increase rapidly after that, according to a study published in the British Journal of Dermatology.

glazed donut – a high-glycemic carb

Furthermore, board-certified Dermatologist Dr. Nicholas Perricone, a world renowned healthy aging expert, advocates an anti-inflammatory diet. He asserts that clinical inflammation is the cause of aging and disease. One of the reasons inflammation occurs is from a rapid rise in blood sugar, which is why he recommends avoiding sugar and high-glycemic carbohydrates. Sugar not only increases body weight, it also triggers cellular inflammation in all organs, including the skin.  This inflammation may lead to wrinkles, sagging and other signs of aging.

What are high-glycemic foods you may ask? Any carbohydrate has a certain level and is ranked on a scale from low to high. The lower the glycemic “index” the better, because high-glycemic carbs break down quickly during your body’s digestion process. This is a problem since this fast breakdown results in an immediate effect on blood sugar levels. High-glycemic culprits include pasta, white bread, white rice and potatoes, just to name a few.

Substitute bad sugars with sweet fruits like kiwi, peaches, pears, plums and cantaloupe. Turn to low glycemic index foods such as wholegrain breads and non starchy vegetables like spinach, asparagus, broccoli and cabbage. By incorporating fruits and vegetables, you’ll also be getting plenty of antioxidants to protect your skin and body.

fresh veggies are good for both your skin & body

Resources:

  1. Discovery Fit & Health: Shun the Sugar for Sweeter Looking Skin
  2. Elle: Sugar Aging How to Fight Glycation
  3. Fox News: Diet and Exercise Mistakes that Age
  4. Guide Well: Women Keeping Skin Looking Youthful
  5. Perricone MD: 3 Foods to Leave Out of your Perricone Diet

 

Disclaimer: The information provided by Coolibar and its contributors is general skin care information and should not be a substitute for obtaining medical advice from your physician and is not intended to diagnose or treat any specific medical problem.

 

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Apply Sunscreen

Skin Care for Men

Manly men (and dermatologists) know that a good skin care routine can preserve youthfulness, reduce acne outbreaks and ingrown hairs, and promote general good health in addition to fighting skin cancer. Great looking skin will improve the way you look and feel and doesn’t require hours of grooming. 

It’s been well documented that men take less interest in their skin health than women do.  Consequently, as they age, men have more unprotected sun exposure and develop more skin cancers, including melanoma. That’s why it’s more important than ever for guys to be proactive and incorporate a daily skin care routine that includes sunscreen.

Men, follow these four simple steps for healthy glowing skin, no man make-up required.

1.  Cleanse You don’t have to wash your face with a harsh astringent. Harsh soaps strip off what’s called the acid mantle, a layer of oil that you’re supposed to have — it’s like protective cellophane. Plus, 7 percent of men are allergic to the artificial scents and chemicals in soaps. So use pH-balanced or gentle soap — soaps made with olive oil or peppermint or oatmeal.

2.  Exfoliate To keep your skin glowing try to exfoliate.  Exfoliation sloughs off the dead skin cells, smoothes the skin’s texture, and promotes circulation. There are physical exfoliators (scrubs) which contain ingredients such as seaweed, ground apricot seeds, or some sort of granulation. Chemical exfoliators, typically a cream or in a cleanser, dissolve dead skin cells allowing your skin to breathe better. For the best results, exfoliate once to twice a week.

3.  Moisturize In the morning, a lot of men splash on alcohol-based astringents, colognes, and aftershaves. This is okay and gives you a nice, bracing sting, but there’s no health benefit, and they can dry your face out. Use a cream-based moisturizer that contains the most important ingredient in any unguent: sunblock. Then at night, smear on a moisturizer that contains antioxidants, which actually rejuvenate your skin while you sleep.

4.  ProtectThe best way to prevent signs of aging is to use a moisturizer with a sunscreen included or to use a sunscreen after you’ve applied your daily moisturizer. Using a sunscreen is one of the most important things you can do for your skin, as wrinkles and age spots are caused and worsened by sun exposure.  For the maximum benefit, use a braod spectrum sunscreen that protects against both UVA and UVB.

Disclaimer: The information provided by Coolibar and its contributors is general skin care information and should not be a substitute for obtaining medical advice from your physician and is not intended to diagnose or treat any specific medical problem

Resources:  

1.  AAD: Men’s Skin Care

2.  Esquire: Dr. Oz: How You Can Look Better (from the Neck Up)

3.  SCF: Men and Skin Cancer, Solving the Knowledge Gap

4.  Skin Therapease: Pat’s Best Tips for Healthy Skin

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Wear Sun Protection Wellness Warriors

Sailing with Dr. Elizabeth Lindsey

Meet Dr. Elizabeth Lindsey. An Explorer for National Geographic, Dr. Lindsey is a native Hawaiian and the first Polynesian Explorer and female Fellow in the history of the National Geographic Society. She is an internationally recognized expert in the emergent field of cultural intelligence — and she chooses Coolibar for her sun protection needs.

“In late June I boarded a deep-sea voyaging canoe in Vanuatu to set sail for the Solomon Islands. The 16-member crew and I hoped to make the journey in under a week.  But like Life, things don’t always go as planned. In this case, we lost our wind for almost three days and slowly slipped into Honiara Harbor after 10 days at sea.

It would be easy to romanticize a languid voyage across the South Pacific on a 74-foot double-hulled canoe. But the truth was that we bobbed like a cork on the ocean for days with few places to escape the sweltering heat and unrelenting blaze of the sun.

Dr. Lindsey's Solomon Island Voyage Dr. Lindsey’s Solomon Island Voyage

This is where Coolibar proved invaluable!

As an Explorer for the National Geographic, I’m often in remote regions of the world. Preparation for my travels can at times feel overwhelming. From malaria to sea sickness, food poisoning to snake bites…   I do my best to cover my bases but it’s not easy. When it comes to UV protection, however, I no longer worry about how to prepare. Coolibar has made this part of my life a breeze…no pun intended.

Before I discovered Coolibar I spent an inordinate amount of time searching the internet for products that would provide the best possible sun protection. The fact that Coolibar also creates beautiful clothing is an added bonus.

My travel is extreme, I know. Yet, it affords me the opportunity to test-drive what’s on the market. And, believe me, I put a lot of products to the test! I need to know what works then I count on them completely. And because my travel is precise, I don’t have a spare ounce to pack anything but the best.   

Coolibar’s long sleeve shirts, jackets, hat, and long pants proved indispensible.

My skin and I thank you for creating such amazing products!”

National Geographic Explorer Dr. Elizabeth Lindsey National Geographic Explorer Dr. Elizabeth Lindsey

 

 

 

 

 

 

 

 

 

Visit Dr. Lindsey’s website to learn more about her adventures and projects.

 

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Inside Coolibar SunAWARE Wear Sun Protection

“Second Generation” Sun Protection Products

Michael Hubsmith is executive vice president with Coolibar, and had been actively developing sun protection products for over a decade.  He recently sat down with SunAWARE for a feature in their new magazine Perfect Skin Protection to give his take on what he calls “the second generation” of sun protection products.  Here is a snippet of our favorite pieces from the article below.

So, Michael, what do you mean when you say “second generation” sun protection products?

New products are being created around the world. Some are wonderfully simple and highly effective.  A flap attached to a beach umbrella to provide full shade from the side or a glove with a sleeve to protect the left arm while driving, are two clear examples of innovative problem solving.

The most exciting new product I’ve seen recently was a low lawn chair with a kind of canopy over the top. This is exciting as it meets the need of so many parents and fans at their kids’ soccer games or swim meets. It’s also exciting as it shows just how far the thinking has come about sun protection products. I’ve heard friends complain about roasting in the sun during these kinds of events, and this chair helps solve the problem. Some of them even have flaps in front that help when facing west.

What are most important trends in sun protection clothes?

Most importantly, sun protection clothes have gone mainstream.

When made well, the protection offered is completely safe, consistent in its level of protection, not messy, and ultimately less expensive than relying on sunscreen for full body protection. Consumers are beginning to understand that.

It’s exciting that the general population understands that there is a specific clothing category for sun protective garments where ten years ago they did not. It is much more main stream now. This is a significant shift.

And you see the change everywhere. More people are wearing wide brimmed hats as opposed to baseball caps at sporting events, for example, I saw caddies at the  PGA Championship wearing wide-brimmed hats (3”brims all around).

Kids are wearing rash guards (swim shirts) as fashion statements – like a pop cultural garment – just being cool – not really caring about sun protection, although someone else may be doing the caring for them. This is a great step forward.

And, again, most of the manufacturers in the sun protective clothing category are conscientious. They test their materials and you can rely upon their labels.

With all the new sun protection products on the market and all the new product claims being made, are there any that you would suggest consumers avoid?

Well, I’d say a small bikini style bathing suit made with protective fabric is not really what consumers should look for when thinking about sun protection. I also hesitate to recommend the products that claim you can add chemicals to your wash to make your clothes protective.

The biggest issue or mistake that people make is that they believe UV protection comes only by blocking UV rays. So the test they recommend is to hold a fabric up to light to see if any light passes through. This is absolutely the wrong test because UVR is invisible and does not pass through fabric the same way.

Fabrics that claim to be sun protective have been tested using laboratory equipment. Most combine blockers and diffusers to protect you from UV rays. So the chemicals added into laundry may block some, but the individual will never know what the UPF rating is because they can’t test it.

Blocking UVR is not like adding a water repellent. Without testing, you have no idea if it will work. So if a person is really looking for UPF clothing, or sun protective clothing, they should get it from a company that has guaranteed testing of the material and rated it accordingly, and not try to do it themselves.

 

Click icon to download iPad app

For the full article, click icon to download SunAWARE‘s FREE Perfect Skin Protection Magazine on your iPad from the Apple Store.

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Expert Rx Inside Coolibar Wear Sun Protection

Innovative sun hats from Escaping the Sun in Style

Finding stylish protection can prove challenging. Additionally, many sun hats on the market today do not protect your neck, cheeks, nose, and mouth areas from the sun’s UV rays. Devra Wathen (pictured left)  is the founder and CEO of Escaping the Sun In Style™, an innovative hat company based out of Hawaii. ETSIS hats offer a smart and sophisticated option for those looking for ultimate sun protection, while staying in style. We decided to find out more about Devra and her company that’s changing the way people view sun protection.

Tell us a little bit about yourself:

I’m a born and bred Midwest girl who moved to Colorado to “find my fortune”. I enjoyed a great active, outdoorsy lifestyle there and eventually started a successful leasing company, which is how I met my husband Chuck, a real estate developer. After we got married, Chuck landed some projects in Honolulu, Hawaii and we jumped at the chance to move here (who wouldn’t!). The glorious sun and paradise were perfect. Needless to say, I spent my days drinking in the golden sunlight, driving back and forth in my convertible to work, being super outdoorsy, enjoying the fabulous beaches.  We’ve been here since then. I am semi-retired but came out of it when I began my work in Sun Protection with ETSIS.

ETSIS Day Escape Hat

How long has ESTIS been in business? What inspired you to start this company?

ETSIS started three years ago, but has only started to really gain its legs this year. Being a sun protection company, it was born from my own personal need for better sun protection.

About 7 years ago, I started noticing bad spots on the left side of my face and arms. I went to my derm and he told me it was basal cell carcinoma, and after removing it, he told me that I needed to be more wary of the sun if I didn’t want to end up with more aging, spots, or worst of all, melanoma! My derm told me all my days of being in the car and lying out in the sun had caught up with me and I needed to be super diligent with protecting myself—especially the left side of my face and arms, with all the time spent in the car. A long quest to find the perfect sun hat that protected my face and neck, looked good and worked whether I was driving, walking the dog or just out at the beach turned up fruitless.  So I just started pinning towels and napkins into the brim of my favorite Coolibar sun hat to protect against the sun.

Um, this did not sit well with my husband, who said I looked like a bag lady trolling around the neighborhood, and would I please utilize my fashion sense and figure something else out? A girl CANNOT just let that slide! So, I got to work and ETSIS was born after some trial and error. My girl friends loved it, one of them introduced me to a representative of the world’s largest hat manufacturer and the rest is history (so to speak)!

ETSIS Day Escape Hat ETSIS Dayescape Hat

What’s different about ESTIS hats versus other sun hats?

Where do I start? 

ETSIS hats are like your traditional and fashion forward UPF sun hats, with the twist that they can be worn five different ways. Our SunEscape Protection Panels are like luxuriously soft scarves that snap into the inner crown of each ETSIS Hat, allowing you to tie the hat four ways. If you want to protect yourself, wrap the panels around your face, back around your neck and tie in front…add a pair of fabulous sunglasses and you look like a 50s screen goddess! That’s called our Signature Wrap. You can also do an off the shoulder tie to keep your hands free for when you don’t need to wear your hat but don’t want to carry it. You can tie the panels behind your head in a cute knot to keep it from flying off your head in wind, too. Lastly, for our customers with medical conditions, you can pull the panels up and over your cheeks to cover your mouth and nose in a clinical wrap to protect you from airborne pollutants. If you don’t need the panels at all, snap them out of the hat, put them in your handbag and wear the hat as a basic sun hat.

The protection panels keep you warm in winter, but also wick away heat and moisture when it’s warm, so they can be worn year-round! And they’re rated UPF50+ so you get maximum UVA/UVB protection 365 days a year.

Basically, our hat takes a regular hat and transforms it into the ultimate accessory with sun protection built in! ETSIS hats are versatile, functional and fashion-forward options for all occasions and all types of activities. What sun hat can actually say that? 

We’ve heard rumors that you’ve started working with SunAWARE. Is this true and if so how are you working together?

Yes, that’s true. SunAWARE approached me and asked me to write a feature article on the growing trend of sun protection, how it developed and where it’s going. I’m not sure if I can say more yet, but you’ll be the first to know when the project launches!

On a personal level, how do you style your ETSIS hat?  Where do you wear it?

I personally wear the hat in our Signature Wrap style (shown in video below) the most. I love feeling glamorous like a 50s movie star. I usually wear it with a fantastic Coolibar UPF sun shirt or jacket, cute leggings and a cute little skirt, my signature bangles, and of course, a pair of fabulous sunglasses (gotta protect the eyes, too!).

I wear my hats EVERYWHERE. From running errands, going to the beach, walking the dog, going shopping. Anytime I go outside, I put on sun protection—I wear UPF clothing 365 days a year. Since our hats can be worn 5 different ways, I’m not trapped into only being able to wear my hat to some places, but I can wear it wherever I go. Except for black tie parties or fancy dinners – I like showing off my hairstyles for those.

Is there anything else you would like us to know?

Since the sun’s UV rays are responsible for 80% of our skin’s aging, ETSIS hats are truly an essential component of an anti-aging beauty routine. By protecting our skin, we can help prevent premature aging as well as skin cancer. Our hats are a stylish option for women who can’t always wear sunscreens, or for those who don’t want to have to reapply ever couple of hours.

And they’re soon available worldwide through Coolibar. Look for ETSIS next week at coolibar.com.

 

Video: HOW TO STYLE YOUR ETSIS HAT

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