The Waterman Eco Challenge held on July 21st in Rhode Island, an event created as a weekend dedicated to ocean and sun safety put on by Coolibar sunscreen vendor Raw Elements, was a great success! An estimated 10,000 people were on the beach that day most cheering on the competitors racing to paddle out past the break.
Look around and you’ll start seeing more parasols (a.k.a. umbrellas) on sunny days. That’s right, no rain, just in pure wonderful sunshine. Why? They’re not only a great addition to your outfit, but they help block the sun’s ultraviolet rays that can cause premature aging and skin cancer. What’s not to love?! Even celebrities are in on the parasol action.
Coolibar’s commitment to providing the highest quality sun protection possible is something we take very seriously. In the past few months, various news outlets posted articles questioning the effectiveness of sun protective clothing. In response we decided to take a moment to clarify a few points about Coolibar sun protective clothing and our UPF 50+ guarantee.
One of Coolibar’s favorite go to stylists Bridgette Raes recently created a blog post on styling the basic white t-shirt. We thought it was such a great idea, our Coolibar stylists translated it to UPF 50+ with our white ZnO Long Sleeve T-Shirt! Click “read more” to view our outfit ideas and you’ll realize UPF 50+ sunwear works with almost any outfit.