Inside Coolibar

Coolibar Clothing Designer Alicia Pizzo Shares Her 2012 Sun Wear Inspirations

Coolibar clothing designer Alicia Pizzo came to Coolibar in 2011 with the goal of bringing excitement to our sun protective line. This role is extremely personal to Alicia as both her mother and grandmother battled skin cancer, so she works hard to create sun protective clothing people will love wearing. Alicia shares her inspirations for Coolibar’s summer 2012 UPF 50+ women’s line.

1. What Coolibar piece are you most excited about this summer and why?

So many! I’m excited about our ZnO Summer Skirt in particular as it offers the same waistband as our ZnO Beach Pants that our customers love. It’s also the beginning of our expanding sun protective bottom collection. In the future, I look forward to introducing a maxi skirt and capris as well. For tops, I’m thrilled to offer thumbholes in the Harbor Hoodie and the Stash Pocket Swim Shirt since it provides more coverage and keeps the sleeves in place when moving or swimming.

2. What trends are hot this summer that you’ve incorporated into Coolibar wear?

We’ve been seeing a lot of nautical stripes, so we’ve incorporated this timeless look into numerous ZnO pieces such as our Harbor Hoodie, Henley, Polo Dress, Henley Dress and Summer Skirt. We also used a bright color palette, and bright colors are huge this summer. I’d also like to point out that sun protection is on-trend, as we’re seeing pale toned models and celebrities protecting their skin with hats and more cover-ups.

Collage of New Coolibar ZnO Stripe Prints

3. How do you come up with new ideas? What inspired you in Coolibar’s current designs?

I find inspiration from many different sources: travel, people watching, and this year attending the American Academy of Dermatology conference to gather feedback from dermatologists. Right now I have a postcard from Brazil and a birthday party photo on my desk wall along with other inspirational photos.

4. Has keeping sun protection in mind throughout every design been a challenge this first season? If so, how have you overcome this challenge?

Definitely! Balancing coverage with an exciting look and fun shapes has been a challenge, especially working with new necklines that provide coverage. Having great fabric to work with really helps! Trial and error always helps too.

5. Do you believe part of your personality shines through any one Coolibar piece in particular?

I would say all of them to a certain extent. If I had to choose one in particular, it would be the Harbor Hoodie because of the fun pattern, comfy feel and casual look that can be worn practically anywhere.

6. Anything else our readers should know about fashions this summer or Coolibar pieces in particular?

Have fun and mix it up! Focus on adding color in new ways. I love mixing blue, yellow, green and coral together during the summer. Pairing stripes with solids is a classic as well.

Alicia's inspiration board
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Apply Sunscreen SunAWARE Sunscreens and Lotions

New FDA Sunscreen Guidelines Effective June 18th

Last summer (June 17th, 2011) the FDA published a final rule regarding labeling and effectiveness testing for over-the-counter sunscreen products, marketed without an approved application.  The final rule and compliance guidelines (listed below) are fast approaching and go into effect on Monday, June 18, 2012, which is only 8 weeks away.

Consumers need to be aware that there is some lag time between the effective date of the new guidelines and what is available at your local pharmacy or sunscreen retailer.   The FDA does not expect non-compliant products delivered or introduced prior to June 18, 2012, to be removed from the market.  Therefore, product delivered to customers, even if they are in the manufacturers’ warehouse prior to the effective date, can continue to be shipped and sold.  For products with annual sales of less than $25,000, the compliance date is extended to June 17, 2013.

Sunscreen in combination with other measures, including sun protective clothing can help prevent skin cancer and early skin aging.  The new requirements are intended to assist consumers in making informed purchasing decisions and to avoid overvaluing the radiation protection provided by certain sunscreen products.   For the greatest protection from your sunscreen, look for the following:

Broad Spectrum – indicates protection from UVA

Minimum of SPF 15 – indicates protection from UVB the sunburn causing rays (SPF does not give any indication of UVA protection).

The final rule includes the following requirements:

  • Water resistance claims on the principal display panel must specify either 40 or 80 minutes of effectiveness while swimming or sweating, based on testing.  “Waterproof,” “sweatproof,” and “sunblock” claims are not permitted.
  • Claims that the product, in combination with other sun protection measure, reduces the risk of skin cancer and early skin aging are permitted only for broad spectrum products with SPF 15 and higher, and those concepts may also be reflected in the “Use” sections of these products’ Drug Facts boxes.  Non-broad spectrum products and product with SPF values below 15 can only claim to prevent sunburn and must include a skin cancer/skin aging warning.
  • All sunscreen products, including all cosmetic products making an SPF claim, must include the standard Drug Facts information.  The only exception to his requirement under the final rule is the standard “small package” reduced labeling permitted by the Drug Facts rule.

Learn more about labeling requirements from our post FDA Updates Sunscreen Regulations.

Learn more about top rated sunscreens from the Environmeal Working Group.

Learn more about Coolibar Suncreens, which are all Broad Spectrum and SPF 30 or higher.

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Expert Rx

Eat These for a Truly Healthy Tan – UV Free

While overall health is impacted by diet, skin is significantly affected by everything put into the body as well. With summer nearing, you are probably already searching for solutions to help your skin look its best. If you’re the household chef, take a second look at your grocery list before heading off to the super market. To keep your skin looking healthy and naturally glowing throughout the summer without soaking up damaging ultraviolet rays, fill yourself with food and nutrients your skin, and body, will love.

Eating nutrient rich fruits and vegetables that contain beta-carotene gives skin a healthy golden glow, according to a study done at the University of Nottingham. The same study also showed that people found this diet produced skin tone to be more attractive than a tan obtained from UV rays, which can cause skin cancer and premature aging. Beta-carotene is a member of the carotenoids, which are highly pigmented (red, orange, yellow), fat-soluble compounds naturally present in many fruits, grains, oils, and vegetables. It is also an antioxidant that helps reduce damaging compounds produced by daily stress. Beta carotene is not only good for immune system and reproductive health, but it’s the key to healthy glowing skin.

Board Certified Dermatologist Dr. Cynthia Bailey is a huge advocate of eating fruits and vegetables to keep skin looking great. According to Dr. Bailey, not only are fresh fruits and veggies good for a glowing appearance, but by eating these more than dairy, carbohydrates and junk food, other skin problems such as acne can improve as well. Dr. Bailey also recommends purchasing fresh and organic when able because fresh and organically grown produce contains more nutrients. “Eating your fruits and veggies really fresh is key, because beta carotene is fragile and gets lost when the fruits or veggies are processed or stored,” writes Dr. Bailey in her blog post Skip The Tan & Eat Your Veggies For Beautiful Skin Color. Dr. Bailey suggests eating beta carotene foods with a little fat or oil to absorb the beta carotene better.

According to Dr. Bailey, foods high in beta-carotene include:

Yellow/orange vegetables: carrots, sweet potatoes, pumpkins, winter squash

Dark green and/or leafy vegetables: kale, broccoli, spinach, collard greens, turnips and their green leaves, beet leaves, mustard and dandelion greens, watercress, cilantro, chicory, endive, escarole

Yellow/orange fruits: apricots, cantaloupes, papayas, mangoes, nectarines, peaches

Also: summer squash, asparagus, peas, sour cherries, prune plums

So instead of tanning at the beach or salon this spring, head to the farmers market or your local foods co-op, and add an abundance of colorful produce to your meals. Create the bulk of your dishes with fresh beta-carotene rich ingredients, and your skin with have a health glow throughout the summer.

Photo Credit: http://www.flickr.com/photos/nataliemaynor/2539111053/

Disclaimer: The information provided by Coolibar and its contributors is general skin care information and should not be a substitute for obtaining medical advice from your physician and is not intended to diagnose or treat any specific medical problem.

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Inside Coolibar New Products

Hot Hats of the Season

Summer is nearing, and if you’re in the market for a new show-stopping wide brim hat we want to let you know what to look for this season. Coolibar trend seeker and buyer Amy Jo Henriksen has spent several months looking for hats that not only look great, but provide sun protection to keep your skin looking flawless!

Amy Jo, where do you look when deciding what hats to buy for upcoming seasons?

We review the current trend forecast for colors and shapes and travel to trade shows to see what is new and exciting for the coming year. We also watch what is out in the current market by spending time at other retailers.

What do you see being trendy this summer in hats?

We are seeing animal print accents. Wide brims continue to be popular and a nautical feeling has come to the foreground in color blocking and stripes.

Do you think we’ll see a lot bigger brims out this summer?

I believe there will be a great mix of brim sizes this summer. For those who want great sun protective coverage the wide brim hat is the best accessory in the market. For those who are active the 3”+ brim width allow for more function and versatility.

What would you recommend wearing to a summer wedding?

I love our Monaco Wide Brim Hat in toast or the Oceanside Sun Hat in black with white banding. Both are outstanding and would make a great accessory for day of dress-up.

What would you recommend sporting at the beach?

Our Chlorine Resistant Bucket Hat is a customer favorite. It’s easy to pack, easy to adjust and you can wear it in or out of the water without worrying about it fading or getting crushed. It’s a go to piece that coordinates great with our sun protective swimwear.

What Coolibar hat style are you most excited about?

Our Fedora Sun Hat for ladies is a great style that is on trend but offers a 3” brim which is difficult to find on most Fedora hats in the market today. Traditionally, the fedora has a small brim width which does not offer the optimal sun protection. We are excited to have an updated modern shape which can offer the level of protection our customers expect from Coolibar.

What is your favorite Coolibar hat of all time and why?  

I love the Shapeable Travel Sun Hat. It’s constructed of ribbon which allows it to be packed flat or rolled for travel but always returns to its original shape without looking damaged.  It’s lightweight and offers great coverage with its 3¾” brim. I think the size and shape look great on everyone and love the wonderful colors its available in.

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Expert Rx SunAWARE

Twins Opener Reminds Us to Use Sun Protection at Outdoor Sporting Events

The Minnesota Twins home opener is finally here. In a few hours, fans will gather for another year of outdoor baseball and cheer on their team in the presence of sunshine and fresh air. Before heading off to the game, keep in mind these sun safety tips for outdoor sporting from Dermatologist Dr. Jaime Davis.

“I wanted to talk to you today about sun protection for sporting events.  We have this beautiful new open air stadium in Minneapolis and we are hearing all manner of sunburn stories coming out of that.  So, I wanted to talk to you about a couple of basic things you can do to keep yourslef safe from the sun.

1.)    SUNSCREEN.  Don’t forget the sunscreen.  I think you can actually get it at guest services there, so ask for it if you do forget it.  But a nice high SPF, go for a 60 or higher because you are going to be sitting outdoors for hours and the SPF number tells you how long that product is going to work for.  So a 15 will work half as long as a 30 which will work half as long as a 60 which means get the 60.  And don’t forget lip protection too, a nice physical sunscreen for the lips. 

2.)    HAT.  Hats are great; however, you can do a little better job depending on the type of hat you choose.  Baseball caps in general offer great sun protection for the face but we see baseball cap wearers who have a lot of sun damage from the nose down, and the tops of their ears are very sun damaged, and the backs of their necks.  You don’t get enough sun protection from a baseball cap alone.  If you get one with a nice flap that extends down back over the neck, covers the ears, you’re still going to have some exposure on the sides but that’s where your sunscreen’s going to come in handy.  Also, the weave of the fabric, you want a nice tight weave like this.  You don’t necessarily want a mesh top because that does not provide sunscreen and we see often times lots of sun damage on the tops of heads of people who are baseball cap wearers – but they don’t wear the right weave of a fabric.  You need a nice long bill, you sometimes see little short ones, and you need a nice long bill on that cap.

3.)    SUNGLASSES.  The other thing is sunglasses.  Because of the bright light you’re going to need a little protection for your eyes because your eyes can be sun damaged over time too.  You’ll need a lens that is UVB and UVA screening, not just a tinted lens, because that can actually do more harm than good.

Always remember to be SunAWARE!”

Dermatologist Dr. Jaime Davis
Uptown Dermatology
Minneapolis, MN

 
Disclaimer: The information provided by Coolibar and its contributors is general skin care information and should not be a substitute for obtaining medical advice from your physician and is not intended to diagnose or treat any specific medical problem.
Outdoor Stadium at Target Field - Don't forget a Hat, Sunglasses and Sunscreen!
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Expert Rx Inside Coolibar

The Best Dermatologist Recommended Methods of Sun Protection

For the past 9 years Coolibar, the nation’s leading sun protective clothing manufacturer, has conducted a survey among the nation’s dermatologists during the Annual Meeting of the American Academy of Dermatology (AAD), to determine their recommendations for the best methods of sun protection.

Research results from the 70th Annual Meeting, the largest meeting on record, held in San Diego, CA, March 17-19, 2012 revealed a unified response. The overwhelming majority of American dermatologists now believe that UPF clothing should be the first line of defense in sun protection followed by sunscreen.  This attitude is held by 95.1% of American dermatologists (+/- 1.2% at the 95% confidence level) and is based on 1,265 survey participants.

“We know that the most effective sun protection comes from using a combination of methods including sun protective clothing and hats as a foundation plus sunglasses and sunscreens,” said John Barrow, founder and president of Coolibar.  This year’s survey results highlight the importance of including sun protective clothing in summer wardrobes and come on the heels of the new guidelines for sunscreens from the FDA.

In addition to clothing, the top 10 sunscreen brands recommended by U.S. dermatologists were revealed.  A mix of mass market brands combined with specialty brands are listed in order of the frequency with which they are recommended to patients:

  1. Neutrogena
  2. Aveeno
  3. Elta
  4. La Roche-Posay
  5. Blue Lizard
  6. Coppertone
  7. Vanicream
  8.  SolBar
  9. CeraVe
  10.  Eucerin
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Inside Coolibar New Products What's Hot

Coolibar in the Big Apple

Last week spring was in the air.  With temperatures in the 70’s in New York City, it felt more like June than March.  The cherry blossoms were in bloom and New Yorkers were out in masses soaking up the summer sun– grabbing their shades and leaving their jackets behind.

This was perfect weather to introduce Coolibar’s spring and summer line to fashion, health and beauty editors across the city.  Carol Schuler (of Schuler Publicity) and I hit the Manhattan streets and hauled our oversized bag of Coolibar goodies to the “big books” at Hearst, Meredith and Conde Nast, in addition to meeting with some of our favorite bloggers.

The new line and fabrics were met with great enthusiasm.  In fact, a new hat was called in immediately for consideration.  We heard ooh’s and ah’s as editors felt the silk like texture of our aire SUNTECT® fabric and tried on fabulous hats with an 8” brim.  “The big brims are glamorous and keep your shoulders protected too,” exclaimed on editor (she got to keep that hat).  Look for Coolibar products in your favorite magazines this summer.

What does this all means for you, our dear customer?  It means you are in for a real treat!  Our new catalog hits homes next week and is bigger and better than ever with over 32 new styles to keep you cool and protected this summer.  We’ve introduced new fabrics and fitness gear alongside our customer favorites. 

So get out there and enjoy life in the sun, Coolibar will keep you safe! 
[nggallery id=27]

 

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Parenting School sun safety SunAWARE

Elementary Schools Consider No Hat No Play Policy

Does your child wear a hat on the playground during recess? If not, your child is not the only one. Many elementary schools in the U.S. ban students from wearing hats on school grounds. As a result, children are left exposed to the sun during peak ultraviolet radiation hours between 10 a.m. and 4 p.m.

In Australia, schools and daycares have a strict “no hat, no play” policy, meaning children cannot go outside to play unless they’ve slapped on a hat (a wide brim or legionnaire hat). Evidence suggests that childhood exposure to UV radiation from the sun or tanning beds contributes significantly to the development of skin cancer.  As a result of the rise in skin cancer rates, in 1998 the Cancer Council Australia launched the national SunSmart Schools program to promote good sun protection habits in childhood.

The Slip Slop Slap Seek and Slide campaign in Australia started by the Cancer Council Australia in 1980, originally just Slip Slop Slap until 2007, is the core message of the SunSmart Program. Slip on a t-shirt, slop on some sunscreen, slap on a hat, seek shade and slide on sunglasses is the message they remind children and parents of through public service announcements played on television and in classrooms. The hats children wear are also not ordinary baseball caps as they offer very little protection, but rather wide brim hats or legionnaire hats. The SunSmart program now has over 2,500 schools and 3,500 childcare centers participating across the country. This campaign is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behavior over the past two decades in Australia.

Australian SunSmart Schools and Day Cares have a written sun protection policy meeting minimum standards relating to curriculum, behavior and the environment. They also work to increase shade and reschedule outdoor activities to lower UV times of the day. Finally, they teach children about sun protection. These are all simple standards American schools can replicate.

Hats can be provided inexpensively to schools through fundraising or discount programs such as the Coolibar School Sun Hat Program, which offers a 50% discount to schools purchasing children’s hats. As an educational resource, the SunAWARE acronym is available in the U.S. to help educate children about sun protection and skin cancer prevention, in addition to books such as “SunAWARE Hits a Home Run”. Our kids are outdoors when UV is strongest, and while the damage may not appear initially, there is much greater chance severe skin damage will emerge down the road.

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Inside Coolibar What our customers say

Dermatologists Agree We Need to Prevent Skin Cancer in Style

Dermatologists agree that style is just as important as long lasting UPF 50 coverage when it comes to choosing sun protective clothing. This was a frequent comment at this year’s American Academy of Dermatology Annual Meeting in San Diego, California. Dermatologists often recommend sun protective clothing to patients with sun sensitive conditions, such as skin cancer, but claim patients more often comply when sun protective clothing looks like normal clothing that’s “in-style”. After hearing numerous comments from dermatologists at the AAD Annual Meeting last weekend, Coolibar sun protective clothing has great news for those looking for “stylish” sun protective clothing.

Sun protective clothing has evolved over the last decade. What was once seen as a medical device for those with sun sensitive conditions is now common practice for families and individuals looking to stay healthy and covered under the sun versus using sunscreen alone. Coolibar has spent 10 years producing moisture wicking, breathable, natural feeling fabrics along with stylish fashions for people to wear during outdoor activities.

Coolibar clothing designer Alicia Pizzo has over eight years of experience designing women’s clothing. Since coming to Coolibar in 2011, Pizzo has worked to create more flattering styles that still provide the skin coverage people want. Pizzo says, “During the AAD Annual Meeting, we wanted to get as much feedback as possible from dermatologists on our new UPF 50+ styles.” New styles showcased, available on www.coolibar.com starting tomorrow, included nautical print dresses, skirts, and tops for women and girls. “All feedback was extremely positive,” says Pizzo.  Dr. Michelle Tarbox, Assistant Professor of Dermatology at Saint Louis University, liked the new styles so much that she purchased a new UPF 50+ Polo Dress on the spot.  “I love this polo dress, it has a flattering feminine fit  and modern styling with a young hip look to it, but still provides full sun protective coverage of the upper body and the legs down to the knees. You would never guess looking at the garment that it is designed for sun protection. After the Meeting, I wore the dress all day and was impressed with how comfortable and cool it was and also by how many compliments I got on it!”

Julie, Heather, Alicia AAD12
Coolibar employees Julie Ziminske, Heather Olson, and Alicia Pizzo at the AAD Meeting.

Other dermatologist who stopped at the Coolibar booth continued to express their excitement toward the new sun protective styles. Some women even debated how to accessorize the new looks. Ideas included wearing the navy stripe pattern with red wedges, red jewelry accents and a simple white sun hat.

Collage of New Coolibar ZnO Stripe Prints

Paralleling dermatologists’ interest in stylish sun protective clothing at this year’s AAD Meeting, skin cancer prevention was a hot topic. SPOT Skin Cancer™, a new initiative designed to raise skin cancer awareness to a new level while positively positioning dermatologists as uniquely trained doctors treating life-threatening diseases, was introduced during the Meeting. The campaign is using an attractive bright orange on all campaign material versus the color black that’s currently associated with skin cancer and “spot” patterns that represent moles.  The Academy says, “With SPOT, the Academy is bringing all of its skin cancer public education efforts under one consistent brand identity for maximum impact.” SPOT will be launched to the public on Melanoma Monday, May 7, 2012.

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Educate Others Parenting SunAWARE

Tanning Industry Investigation Confirms Need for Education

“Tanning is beneficial to your health,” claims tanning salon owners and employees when the House Committee on Energy and Commerce undercover investigators called 300 tanning salons nationwide.  This false claim may not fool many sun protection advocates, but the rest of the U.S. population could be easily led to believe that tanning is good for you. In actuality, nothing could be farther from the truth.

Tanning, whether outdoors or in a tanning bed, can have harmful effects on your health. In fact, the Skin Cancer Foundation states on their website that indoor ultraviolet tanners are 74 percent more likely to develop melanoma than those who have never tanned indoors.  Most people are not properly informed about the risks of using tanning beds and are putting their lives at risk without even knowing it.

During The Committee’s study, they had investigators pose as fair skinned teenage girls (over the phone) looking for information on tanning bed safety and policies. After contacting 300 salons, at least three in every state, they released these unsettling results:

1) Nearly all salons (90%) denied the known risks of indoor tanning.

2) Four out of five salons falsely claimed that indoor tanning is beneficial to a young person’s health.

3) Salons used many approaches to minimize the health risks of indoor tanning including saying, “it’s got to be safe, or else [the government] wouldn’t let us do it.”

4) Three quarters of tanning salons failed to follow FDA recommendations on tanning frequency.

The Skin Cancer Foundation, in an effort to help educate teenagers and save lives, is urging people to email letters of support urging the FDA to regulate tanning beds and ban those less than 18 year of age from using them. The SCF will then compile all emails and send them to FDA Commissioner Margaret Hamburg. You can email your letters to advocacy@skincancer.org.

The Skin Cancer Foundation’s report on Congressional Report Exposes Tanning Industry’s Misleading Messaging to Teens.

http://www.skincancer.org/news/tanning/tanningreport

Watch Chelsea’s Experience with Skin Cancer to see how misleading claims by tanning salons effect the people around us.

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