Even if you didn’t watch Jersey Shore, you have likely seen images of the tanning obsessed cast in the tabloids. The recently canceled show with the motto “gym, tan, laundry,” and MTV are now under fire from the Skin Cancer Foundation (SCF) for promoting tanning to teens and young adults.

Winter’s dry air can leave skin feeling sore, itchy and uncomfortable — especially if you don’t have a skin care routine that works with your specific skin type. Coolibar Athlete Kristie Cranford has struggled with finding a lotion for the dry winter months, and with sensitive skin, she has tried numerous skin care products! Before spending another cent on a new lotion this winter, she remembered the Vanicream she received from Coolibar.

Behind-the-scenes footage from Coolibar’s spring 2013 photo shoot, including a sneak peak at our new UPF 50+ sunwear.

Exercising benefits your heart, lungs and mental health – fairly common knowledge these days. But did you know exercise benefits your skin too, and can even help your skin stay younger looking longer?

Research shows that overexposure to UV during childhood greatly increase the chances of developing skin cancer later in life, and many believe that policymakers should take responsibility for keeping kids safe. California stepped up and became the first state in the nation to ban the use of indoor tanning beds for all minors under 18 on January 1, 2012, followed by Vermont on July 1, 2012 – both monumental dates in the anti-tanning movement.

After a lifetime of holidays abroad, Suzanne Morphet combined her passion for travel with her profession as a news reporter and became a travel writer. Suzanne shares her latest venture to Marquesas Islands – which she calls a tropical paradise – as well as the Coolibar gear she took along.

Bob Greene is an exercise physiologist and certified personal trainer specializing in fitness, metabolism, and weight loss. Greene is the creator of Best Life, a diet and fitness plan, and Best Life Foods, author of “20 Years Younger” and numerous other health books. As an avid exerciser, he wishes to share his winter fitness gear picks with you!

Coolibar is the leader in sun protection that celebrates healthy, sunny living. Whether your life is at the water, on the mountain, or on the court, we want to know about the extraordinary things you’re doing outdoors and share it with our community. We’re looking to you, the extraordinary athlete to show the world how easy it is to pursue your outdoor endeavors protected from UV. So bring on the sunshine-because it’s no match for Coolibar athletes. Please read more for answers to frequently asked questions about our program and a link to the application form.

When thinking about your 2013 New Year’s Resolutions, consider making a conscious effort to prevent skin cancer in 2013. Yes, skin cancer is preventable in many cases. Skin cancer is the most common form of cancer in the United States. More than 3.5 million skin cancers in over two million people are diagnosed annually.

Good news for the Northern Hemisphere, for the next six months days will get longer and brighter! Today, during Winter Solstice (6:12 am EST), the Northern Hemisphere was tipped as far away from the sun as it gets, so now daylight will begin to increase faster the farther north you go.