This is Brave

This is Brave: Partnering with the Melanoma Research Foundation

Together We Can!

At Coolibar, our mission is everything. It’s the essence of our DNA, which is why we partner with organizations working hard to save lives like the Melanoma Research Foundation (MRF). In addition to raising funding for life-saving research and science, their dedication to patients and caregivers is absolutely incredible. The endless, first-hand testimonials we’ve gotten say it all…

“When I needed answers and had no idea where to start, the MRF was there.”

“We’re so grateful for the support the MRF has given our family.”

“The MRF saved my life.”

This is why we became the Official Apparel Partner of the MRF in 2020. While their team works to fund life-saving research, treatments and education, we can help by protecting everyone under the sun with UPF 50+ clothing. In 2020 alone, we’ve gifted thousands of shirts to virtual Miles for Melanoma participants, outfitted every wonderful kiddo at the 2020 Pediatric Melanoma Summit, offered up raffle items to raise funds at Virtual Galas and sent care packages to patients and families needing more support this year. It’s an incredible partnership that truly puts people first.

2020 also marked the third year of This is Brave, our annual T-shirt fundraiser for the MRF. It all began when a young girl here in Minnesota stepped up and reminded us all of the importance of advocating for and supporting individuals with skin cancer. When Quinn told her brother Graham to Be Brave while battling pediatric melanoma, she was reminding us all that we can do this! We can battle through and no matter what the outcome might be, we’re better when we can Be Brave together.

One in five Americans will develop skin cancer in their lifetime whether there is a pandemic or not. #CancerHasNoCurve. The good news is the MRF and the greater melanoma community continue to be strong and active. Patients and advocates have done everything from taking the message of prevention and protection cross-country, to telling a neighbor to care for their skin and get checked. You are amazing. Everything you’re doing counts!

We’re taking some time out this November to remind everyone of the important work of the Melanoma Research Foundation, and to continue to help them fundraise and support their community. 2020 has been a year full of …surprises. But cancer does not take a break, and neither will the MRF.

If you’re able, we’re asking you to support skin cancer awareness and the MRF. Here is how you can help:

  1. Read the awe-inspiring stories of our Brave warriors and share them with your friends and family. Awareness can save lives!
  2. Learn more about the MRF and the work it does to save lives.
  3. Consider donating to the MRF. They’ve created wonderful virtual programs to ensure that the funding for research and education remains strong.
  4. Purchase a 2020 This is Brave UPF 50+ T-Shirt or our Limited Edition Be Brave Umbrella for yourself or send it to someone as a sun-safe gift that gives. The proceeds go directly to the MRF.

Thank you for all that you do and remember…together we can BE BRAVE!

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November 9, 2020

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