Take a moment to Hang Ten with Coolibar and Raw Elements
The Waterman Eco Challenge held on July 21st in Rhode Island, an event created as a weekend dedicated to ocean and sun safety put on by Coolibar sunscreen vendor Raw Elements, was a great success! An estimated 10,000 people were on the beach that day most cheering on the competitors racing to paddle out past the break.
A recap of the day from Brian Guadagno, Founder of Raw Elements USA, Sr. Lifeguard Captain, Narragansett Surf Rescue:
“What a great summer day with sunny skies, what more could you ask for? How about 3-4 foot NE wind swell! The conditions definitely added to the energy of the day and the event. It was so great to see so many men and women come out and paddle! The event is all about you guys and we were so stoked on the turn out and how well everyone did under the conditions. For some, it was business as usual getting out past the break. For others, it was likely the first time they had attempted that and everyone battled and didn’t give up. Everyone made it out and it was awesome to hear the crowd cheering on and rooting for every last paddler until everyone was on their way. I know there were a number of paddlers who were stoked to get out there and paddle but opted not to because of the conditions. We all totally respect knowing your personal limitations and taking a responsible approach toward ocean safety. There were a number of close finishes and the competition was really tight! We were thrilled to have everyone make the 2nd annual Waterman Eco-Challenge the day it was! We are already excited and looking forward to planning next year’s event!”
All beach goers also had the opportunity to learn the 5 easy steps of SunAWARE at the Raw Elements tent, where sunscreen samples and SunAWARE materials were available.