Behind The Design

Resort 2016: Inspired by Morocco

Wonder often. Wander Always.

This season, we’ve wandered to hot places where sun protection is essential and arrived at our inspiration in Morocco, a coastal country rich in intricate hand-painted tiles, vibrant markets, and brilliant coastal waters. The country’s Mediterranean climate is similar to that of southern California, with lush forests in the northern and central mountain ranges of the country, giving way to drier conditions and inland deserts further south-east. We took inspiration from all parts of the country from the palms of Casablanca to the brilliant blue waters of the Mediterranean.

Sun protection is key when going on an adventure to a far away place. When you wear Coolibar, you know you are protected with UPF 50+ protection that blocks 98% of both UVA and UVB rays. This will keep the sunburn at bay wherever your skin stays covered from our soft and luscious fabric that contains tiny little sun-blocking particles.

When you are out taking in the sites, smells, and feel of the country grab a customer favorite. The famous Oceanside Tunic Dress now comes in an amazing pattern perfect for everyday elegant protection inspired by the title around the markets while wandering around Morocco. Our sun protective styles in patterns modeled after ornate hand-painted tiles in corals and pinks make you feel like you are always on vacation even if you are just exploring your hometown.

After taking in the markets, jump right into the beautiful blue waters. Our best-selling Ruche Swim Shirt with adjustable length on the side and a stand-up mandarin collar is perfect for those searching out the blue. Blue is abundant in this North African country. Local artisans look to the sea and sky for their color palette. We were particularly inspired by the diversity of each local from the spice markets to the dessert. It always came back to taking in the water that we can never get enough of in a very sunny and warm climate.

You won’t ever want to leave once you’ve explored in your new sun protective wardrobe. Take it with you wherever you wander this year!

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December 28, 2016
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