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Coolibar Communicates the Importance of Sun Protection to Oncology Nurses

Limiting ultraviolet radiation exposure along with other changes in a person’s lifestyle such as quitting smoking, being physically active, and eating a better diet may reduce the risk of developing most types of cancer. But what about those who are in mid-battle of fighting off cancer, in any form? Sun protection is not only important for cancer prevention, but those in cancer treatment especially. The need to limit sun exposure is not always at top-of-mind when someone is going through cancer treatment, so both health care providers and patients need to be SunAWARE.

Today, approximately 12 million people alive in the United States have had some type of cancer, according to the American Cancer Society. Some of these people are cancer-free; others still have the disease. Skin can become extremely sensitive during certain types of cancer treatment. Oftentimes drugs used in cancer treatment may make skin more sensitive to the sun.

While patients should always seek professional advice, using broad-spectrum sunscreen for sensitive skin every day can help ease skin irritation and prevent skin damage from the sun’s ultra violet radiation. UVA has the ability to travel through most home and car windows unless they’ve been specifically treated to block UVA. When spending time outdoors, patients should wear a broad-brimmed hat, long-sleeved shirt and long pants. Sun protective clothing that provides cooling sun relief is widely available today and can be found through a simple internet search. To stay comfortable outdoors, look for technical fabrics that offer a high ultraviolet protection factor (UPF) rating (UPF 50+ is the highest rating available), wick moisture and feel soft to the touch.

In order to help spread the message about the importance of sun protection Coolibar will be visiting the Annual Oncology Nursing Society Congress in New Orleans, LA May 3 – May 6, 2012. Coolibar hopes to help oncology nurses recognize the need to communicate the importance of sun protection to patients to help ease skin conditions, provide comfort, and prevent skin cancer occurrences.

Oncology Nurses: Stop by booth number 918 to see Coolibar.

Annual ONS Congress

Disclaimer: The information provided by Coolibar and its contributors is general skin care information and should not be a substitute for obtaining medical advice from your physician and is not intended to diagnose or treat any specific medical problem.

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Wellness Warriors

Seeing Beyond my Vitiligo

Karl Dunbar can still recall the first day white spots began to appear on his skin.

“I was in seventh grade and my vitiligo started to appear on my right hand (on my thumb) and over my right eye,” says Dunbar. “At first, I tried to hide it by wearing gloves.” During high school and his early college years, his vitiligo became more apparent. “If you said anything about my skin we had to fight,” says Dunbar.

Vitiligo is a chronic disease that causes a loss of pigment in areas of the skin. People of all ages and from all ethnic backgrounds can develop the disease. Vitiligo does not cause physical symptoms and is not contagious, but it can have a significant impact both psychologically and socially.

“When I was younger I used to wonder how I would look if I didn’t have it,” he says.

Now the defensive line coach for the New York Jets (former defensive line coach for the Minnesota Vikings) Dunbar sees he is defined by what he does, not by his appearance. “There’s not a whole bunch of us [people living with vitiligo] doing this,’’ he says. “I just hope that everything that I do, I get judged by what I do — not by how I look.”

Dunbar’s coaching record proves that he has not let his appearance hold him back. Dunbar is credited with having built one of the most stout run defenses in the league over the past several years. The Vikings lead the league in rush defense from 2006–2008 and ranked second in 2009. He also coached perennial Pro Bowl defensive end Jared Allen. The Vikings ranked in the Top 10 in total defense from 2008–2010.

On top of being a coach in the National Football League, Dunbar also thinks of himself as a wellness coach and hopes to raise awareness for vitiligo and help the general public understand more about the disease.

“If vitiligo starts at a young age, it can be damaging to a young person’s self-esteem,” says Dunbar. “Over time, I’ve grown to deal with the people’s view on vitiligo and things they don’t understand. By getting this out [the message about what vitiligo is] I hope to help kids dealing with this skin condition not go into a shell, but thrive in their social growth.”

“It’s the old saying ‘don’t judge a book by its cover,” says Dunbar.

Coolibar sun protective clothing has the great fortune to be working with Karl Dunbar to help him spread the word about vitiligo and the importance of sun protection. “Those with vitiligo need to take caution in the sun because skin burns quicker and easier,” says Dunbar. Sun protection products such as UPF 50+ clothing, which Karl wears during training season and games, can prevent over-exposure to the sun’s UV rays that can lead to health problems down the road. Everyone of every ethnic background should use sun protection, including clothing, a hat, sunscreen and sunglasses, as a part of healthy living.

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School sun safety SunAWARE

Gearing Up for Skin Cancer Awareness Month

May has been declared Skin Cancer Awareness Month by the Centers for Disease Control. Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon according to the American Cancer Society. Take advantage of the wealth of skin cancer prevention resources available next month so you can become SunAWARE and help prevent and detect skin cancers.

1. Start out May with a free skin cancer screening.

The American Academy of Dermatology (AAD) designates the first Monday in May as Melanoma Monday (5/7/2012). Dermatology offices often provide free skin cancer screenings. Find a free skin cancer screening on the AAD website or by calling your local dermatology office.

Additionally, this year, the AAD will launch their SPOT Skin Cancer™ public education initiative on Melanoma Monday. The initiative aims to educate the public about skin cancer and promote positive behavior to prevent and detect skin cancer. SPOT Skin Cancer™ also will position dermatologists as the experts in the prevention, diagnosis and treatment of skin cancer.

2. Walk or run to support skin cancer research.

Register to walk or run and raise money in support of skin cancer research through the Melanoma Research Foundation. Search for an event in your area, or create your own Miles for Melanoma event. Miles for Melanoma events take place across the United States and are hosted by volunteers.

3. Register to win school sun hats from Coolibar.

Coolibar is giving away up to 50 school sun hats to five winning classrooms across the United States. Download the contest form or enter online. Contest deadline is May 11, 2012.

4. Kick off your summer with Don’t Fry Day.

The Friday before Memorial Day (5/25/2012) is deemed Don’t Fry Day by The National Council on Skin Cancer Prevention. The purpose is to remind everyone to protect your skin while enjoying the outdoors.

5. Pledge to follow these simple steps of SunAWARE to prevent and detect skin cancers all summer.

Avoid unprotected exposure to sunlight, seek shade, and never indoor tan.

Wear sun protective clothing, including a long-sleeved shirt, pants, a wide-brimmed hat, and sunglasses year-round.

Apply recommended amounts of broad-spectrum sunscreen with a sunburn protection factor (SPF) greater than or equal to 30 to all exposed skin and reapply every two hours, or as needed.

Routinely examine your whole body for changes in your skin and report concerns to a parent or healthcare provider.

Educate your family and community about the need to be SunAWARE.

If you have any ideas, suggestions or events on skin cancer prevention, please share them with us.

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Inside Coolibar

Coolibar Clothing Designer Alicia Pizzo Shares Her 2012 Sun Wear Inspirations

Coolibar clothing designer Alicia Pizzo came to Coolibar in 2011 with the goal of bringing excitement to our sun protective line. This role is extremely personal to Alicia as both her mother and grandmother battled skin cancer, so she works hard to create sun protective clothing people will love wearing. Alicia shares her inspirations for Coolibar’s summer 2012 UPF 50+ women’s line.

1. What Coolibar piece are you most excited about this summer and why?

So many! I’m excited about our ZnO Summer Skirt in particular as it offers the same waistband as our ZnO Beach Pants that our customers love. It’s also the beginning of our expanding sun protective bottom collection. In the future, I look forward to introducing a maxi skirt and capris as well. For tops, I’m thrilled to offer thumbholes in the Harbor Hoodie and the Stash Pocket Swim Shirt since it provides more coverage and keeps the sleeves in place when moving or swimming.

2. What trends are hot this summer that you’ve incorporated into Coolibar wear?

We’ve been seeing a lot of nautical stripes, so we’ve incorporated this timeless look into numerous ZnO pieces such as our Harbor Hoodie, Henley, Polo Dress, Henley Dress and Summer Skirt. We also used a bright color palette, and bright colors are huge this summer. I’d also like to point out that sun protection is on-trend, as we’re seeing pale toned models and celebrities protecting their skin with hats and more cover-ups.

Collage of New Coolibar ZnO Stripe Prints

3. How do you come up with new ideas? What inspired you in Coolibar’s current designs?

I find inspiration from many different sources: travel, people watching, and this year attending the American Academy of Dermatology conference to gather feedback from dermatologists. Right now I have a postcard from Brazil and a birthday party photo on my desk wall along with other inspirational photos.

4. Has keeping sun protection in mind throughout every design been a challenge this first season? If so, how have you overcome this challenge?

Definitely! Balancing coverage with an exciting look and fun shapes has been a challenge, especially working with new necklines that provide coverage. Having great fabric to work with really helps! Trial and error always helps too.

5. Do you believe part of your personality shines through any one Coolibar piece in particular?

I would say all of them to a certain extent. If I had to choose one in particular, it would be the Harbor Hoodie because of the fun pattern, comfy feel and casual look that can be worn practically anywhere.

6. Anything else our readers should know about fashions this summer or Coolibar pieces in particular?

Have fun and mix it up! Focus on adding color in new ways. I love mixing blue, yellow, green and coral together during the summer. Pairing stripes with solids is a classic as well.

Alicia's inspiration board
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Inside Coolibar New Products

Hot Hats of the Season

Summer is nearing, and if you’re in the market for a new show-stopping wide brim hat we want to let you know what to look for this season. Coolibar trend seeker and buyer Amy Jo Henriksen has spent several months looking for hats that not only look great, but provide sun protection to keep your skin looking flawless!

Amy Jo, where do you look when deciding what hats to buy for upcoming seasons?

We review the current trend forecast for colors and shapes and travel to trade shows to see what is new and exciting for the coming year. We also watch what is out in the current market by spending time at other retailers.

What do you see being trendy this summer in hats?

We are seeing animal print accents. Wide brims continue to be popular and a nautical feeling has come to the foreground in color blocking and stripes.

Do you think we’ll see a lot bigger brims out this summer?

I believe there will be a great mix of brim sizes this summer. For those who want great sun protective coverage the wide brim hat is the best accessory in the market. For those who are active the 3”+ brim width allow for more function and versatility.

What would you recommend wearing to a summer wedding?

I love our Monaco Wide Brim Hat in toast or the Oceanside Sun Hat in black with white banding. Both are outstanding and would make a great accessory for day of dress-up.

What would you recommend sporting at the beach?

Our Chlorine Resistant Bucket Hat is a customer favorite. It’s easy to pack, easy to adjust and you can wear it in or out of the water without worrying about it fading or getting crushed. It’s a go to piece that coordinates great with our sun protective swimwear.

What Coolibar hat style are you most excited about?

Our Fedora Sun Hat for ladies is a great style that is on trend but offers a 3” brim which is difficult to find on most Fedora hats in the market today. Traditionally, the fedora has a small brim width which does not offer the optimal sun protection. We are excited to have an updated modern shape which can offer the level of protection our customers expect from Coolibar.

What is your favorite Coolibar hat of all time and why?  

I love the Shapeable Travel Sun Hat. It’s constructed of ribbon which allows it to be packed flat or rolled for travel but always returns to its original shape without looking damaged.  It’s lightweight and offers great coverage with its 3¾” brim. I think the size and shape look great on everyone and love the wonderful colors its available in.

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Expert Rx Inside Coolibar

The Best Dermatologist Recommended Methods of Sun Protection

For the past 9 years Coolibar, the nation’s leading sun protective clothing manufacturer, has conducted a survey among the nation’s dermatologists during the Annual Meeting of the American Academy of Dermatology (AAD), to determine their recommendations for the best methods of sun protection.

Research results from the 70th Annual Meeting, the largest meeting on record, held in San Diego, CA, March 17-19, 2012 revealed a unified response. The overwhelming majority of American dermatologists now believe that UPF clothing should be the first line of defense in sun protection followed by sunscreen.  This attitude is held by 95.1% of American dermatologists (+/- 1.2% at the 95% confidence level) and is based on 1,265 survey participants.

“We know that the most effective sun protection comes from using a combination of methods including sun protective clothing and hats as a foundation plus sunglasses and sunscreens,” said John Barrow, founder and president of Coolibar.  This year’s survey results highlight the importance of including sun protective clothing in summer wardrobes and come on the heels of the new guidelines for sunscreens from the FDA.

In addition to clothing, the top 10 sunscreen brands recommended by U.S. dermatologists were revealed.  A mix of mass market brands combined with specialty brands are listed in order of the frequency with which they are recommended to patients:

  1. Neutrogena
  2. Aveeno
  3. Elta
  4. La Roche-Posay
  5. Blue Lizard
  6. Coppertone
  7. Vanicream
  8.  SolBar
  9. CeraVe
  10.  Eucerin
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Inside Coolibar New Products What's Hot

Coolibar in the Big Apple

Last week spring was in the air.  With temperatures in the 70’s in New York City, it felt more like June than March.  The cherry blossoms were in bloom and New Yorkers were out in masses soaking up the summer sun– grabbing their shades and leaving their jackets behind.

This was perfect weather to introduce Coolibar’s spring and summer line to fashion, health and beauty editors across the city.  Carol Schuler (of Schuler Publicity) and I hit the Manhattan streets and hauled our oversized bag of Coolibar goodies to the “big books” at Hearst, Meredith and Conde Nast, in addition to meeting with some of our favorite bloggers.

The new line and fabrics were met with great enthusiasm.  In fact, a new hat was called in immediately for consideration.  We heard ooh’s and ah’s as editors felt the silk like texture of our aire SUNTECT® fabric and tried on fabulous hats with an 8” brim.  “The big brims are glamorous and keep your shoulders protected too,” exclaimed on editor (she got to keep that hat).  Look for Coolibar products in your favorite magazines this summer.

What does this all means for you, our dear customer?  It means you are in for a real treat!  Our new catalog hits homes next week and is bigger and better than ever with over 32 new styles to keep you cool and protected this summer.  We’ve introduced new fabrics and fitness gear alongside our customer favorites. 

So get out there and enjoy life in the sun, Coolibar will keep you safe! 
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Parenting School sun safety SunAWARE

Elementary Schools Consider No Hat No Play Policy

Does your child wear a hat on the playground during recess? If not, your child is not the only one. Many elementary schools in the U.S. ban students from wearing hats on school grounds. As a result, children are left exposed to the sun during peak ultraviolet radiation hours between 10 a.m. and 4 p.m.

In Australia, schools and daycares have a strict “no hat, no play” policy, meaning children cannot go outside to play unless they’ve slapped on a hat (a wide brim or legionnaire hat). Evidence suggests that childhood exposure to UV radiation from the sun or tanning beds contributes significantly to the development of skin cancer.  As a result of the rise in skin cancer rates, in 1998 the Cancer Council Australia launched the national SunSmart Schools program to promote good sun protection habits in childhood.

The Slip Slop Slap Seek and Slide campaign in Australia started by the Cancer Council Australia in 1980, originally just Slip Slop Slap until 2007, is the core message of the SunSmart Program. Slip on a t-shirt, slop on some sunscreen, slap on a hat, seek shade and slide on sunglasses is the message they remind children and parents of through public service announcements played on television and in classrooms. The hats children wear are also not ordinary baseball caps as they offer very little protection, but rather wide brim hats or legionnaire hats. The SunSmart program now has over 2,500 schools and 3,500 childcare centers participating across the country. This campaign is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behavior over the past two decades in Australia.

Australian SunSmart Schools and Day Cares have a written sun protection policy meeting minimum standards relating to curriculum, behavior and the environment. They also work to increase shade and reschedule outdoor activities to lower UV times of the day. Finally, they teach children about sun protection. These are all simple standards American schools can replicate.

Hats can be provided inexpensively to schools through fundraising or discount programs such as the Coolibar School Sun Hat Program, which offers a 50% discount to schools purchasing children’s hats. As an educational resource, the SunAWARE acronym is available in the U.S. to help educate children about sun protection and skin cancer prevention, in addition to books such as “SunAWARE Hits a Home Run”. Our kids are outdoors when UV is strongest, and while the damage may not appear initially, there is much greater chance severe skin damage will emerge down the road.

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Inside Coolibar What our customers say

Dermatologists Agree We Need to Prevent Skin Cancer in Style

Dermatologists agree that style is just as important as long lasting UPF 50 coverage when it comes to choosing sun protective clothing. This was a frequent comment at this year’s American Academy of Dermatology Annual Meeting in San Diego, California. Dermatologists often recommend sun protective clothing to patients with sun sensitive conditions, such as skin cancer, but claim patients more often comply when sun protective clothing looks like normal clothing that’s “in-style”. After hearing numerous comments from dermatologists at the AAD Annual Meeting last weekend, Coolibar sun protective clothing has great news for those looking for “stylish” sun protective clothing.

Sun protective clothing has evolved over the last decade. What was once seen as a medical device for those with sun sensitive conditions is now common practice for families and individuals looking to stay healthy and covered under the sun versus using sunscreen alone. Coolibar has spent 10 years producing moisture wicking, breathable, natural feeling fabrics along with stylish fashions for people to wear during outdoor activities.

Coolibar clothing designer Alicia Pizzo has over eight years of experience designing women’s clothing. Since coming to Coolibar in 2011, Pizzo has worked to create more flattering styles that still provide the skin coverage people want. Pizzo says, “During the AAD Annual Meeting, we wanted to get as much feedback as possible from dermatologists on our new UPF 50+ styles.” New styles showcased, available on www.coolibar.com starting tomorrow, included nautical print dresses, skirts, and tops for women and girls. “All feedback was extremely positive,” says Pizzo.  Dr. Michelle Tarbox, Assistant Professor of Dermatology at Saint Louis University, liked the new styles so much that she purchased a new UPF 50+ Polo Dress on the spot.  “I love this polo dress, it has a flattering feminine fit  and modern styling with a young hip look to it, but still provides full sun protective coverage of the upper body and the legs down to the knees. You would never guess looking at the garment that it is designed for sun protection. After the Meeting, I wore the dress all day and was impressed with how comfortable and cool it was and also by how many compliments I got on it!”

Julie, Heather, Alicia AAD12
Coolibar employees Julie Ziminske, Heather Olson, and Alicia Pizzo at the AAD Meeting.

Other dermatologist who stopped at the Coolibar booth continued to express their excitement toward the new sun protective styles. Some women even debated how to accessorize the new looks. Ideas included wearing the navy stripe pattern with red wedges, red jewelry accents and a simple white sun hat.

Collage of New Coolibar ZnO Stripe Prints

Paralleling dermatologists’ interest in stylish sun protective clothing at this year’s AAD Meeting, skin cancer prevention was a hot topic. SPOT Skin Cancer™, a new initiative designed to raise skin cancer awareness to a new level while positively positioning dermatologists as uniquely trained doctors treating life-threatening diseases, was introduced during the Meeting. The campaign is using an attractive bright orange on all campaign material versus the color black that’s currently associated with skin cancer and “spot” patterns that represent moles.  The Academy says, “With SPOT, the Academy is bringing all of its skin cancer public education efforts under one consistent brand identity for maximum impact.” SPOT will be launched to the public on Melanoma Monday, May 7, 2012.

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Educate Others Parenting SunAWARE

Tanning Industry Investigation Confirms Need for Education

“Tanning is beneficial to your health,” claims tanning salon owners and employees when the House Committee on Energy and Commerce undercover investigators called 300 tanning salons nationwide.  This false claim may not fool many sun protection advocates, but the rest of the U.S. population could be easily led to believe that tanning is good for you. In actuality, nothing could be farther from the truth.

Tanning, whether outdoors or in a tanning bed, can have harmful effects on your health. In fact, the Skin Cancer Foundation states on their website that indoor ultraviolet tanners are 74 percent more likely to develop melanoma than those who have never tanned indoors.  Most people are not properly informed about the risks of using tanning beds and are putting their lives at risk without even knowing it.

During The Committee’s study, they had investigators pose as fair skinned teenage girls (over the phone) looking for information on tanning bed safety and policies. After contacting 300 salons, at least three in every state, they released these unsettling results:

1) Nearly all salons (90%) denied the known risks of indoor tanning.

2) Four out of five salons falsely claimed that indoor tanning is beneficial to a young person’s health.

3) Salons used many approaches to minimize the health risks of indoor tanning including saying, “it’s got to be safe, or else [the government] wouldn’t let us do it.”

4) Three quarters of tanning salons failed to follow FDA recommendations on tanning frequency.

The Skin Cancer Foundation, in an effort to help educate teenagers and save lives, is urging people to email letters of support urging the FDA to regulate tanning beds and ban those less than 18 year of age from using them. The SCF will then compile all emails and send them to FDA Commissioner Margaret Hamburg. You can email your letters to advocacy@skincancer.org.

The Skin Cancer Foundation’s report on Congressional Report Exposes Tanning Industry’s Misleading Messaging to Teens.

http://www.skincancer.org/news/tanning/tanningreport

Watch Chelsea’s Experience with Skin Cancer to see how misleading claims by tanning salons effect the people around us.

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