Look around and you’ll start seeing more parasols (a.k.a. umbrellas) on sunny days. That’s right, no rain, just in pure wonderful sunshine. Why? They’re not only a great addition to your outfit, but they help block the sun’s ultraviolet rays that can cause premature aging and skin cancer. What’s not to love?! Even celebrities are in on the parasol action.

One of Coolibar’s favorite go to stylists Bridgette Raes recently created a blog post on styling the basic white t-shirt. We thought it was such a great idea, our Coolibar stylists translated it to UPF 50+ with our white ZnO Long Sleeve T-Shirt! Click “read more” to view our outfit ideas and you’ll realize UPF 50+ sunwear works with almost any outfit.

Coolibar employees are some of our best customers! After receiving our late summer shipment of new Wide Leg Pants for women, a number of us snatched them up immediately. Now, Coolibar employees Heather, Jennifer and Julie share their thoughts on this comfy UPF 50+ pant.

Since 2002, Style Expert Bridgette Raes has transformed the wardrobes and styles of hundreds of clients. She is the president of Bridgette Raes Style Group in New York and author of the book Style Rx: Dressing the Body You Have to Create the Body You Want. Her witty, down-to-earth and educational advice has made her a sought-after writer, spokesperson and style expert for many media outlets. Now, Bridgette brings her expertise to the Coolibar Blog to show us how to prepare our wardrobe for warmer weather in a trend setting way.

Women’s clothing designer Alicia Pizzo came to Coolibar in 2011 with the goal of bringing excitement to our sun protective line. Being a clothing designer for Coolibar is extremely personal to Alicia as both her mother and grandmother battled skin cancer. After a year of work, Alicia shares her inspirations for Coolibar’s Summer 2012 UPF 50+ Women’s Line. Read more about Alicia’s designs.

Summer is nearing, and if you’re in the market for a new show stopping wide brim hat we want to let you know what to look for this season. Coolibar trend seeker and buyer Amy Jo Henriksen has spent several months looking for this year’s hottest hats. Hats not only look great, but provide sun protection to keep your skin looking flawless!

When recently browsing the web for a new story idea, I came across this site called ModelKarma, a website for aspiring models, pro models and modeling industry professionals started by the famous Thomas Zeumer, supermodel launcher. While clicking through some of their pages that provide advice for models, I was hoping to find plenty about protecting skin from the sun’s damaging UV rays. While somewhat disappointed by the small amount of information on this subject, I was relieved to see one post reminding models to protect their assets, meaning their looks or skin from ultraviolet radiation.

Ladies, we all know economization is the keyword when planning for any vacation. Many of us go through exhausting efforts to spend less, carry less and worry less. Accomplishing these three objectives doesn’t have to be difficult as long as you know the pre-travel task to focus on – your packing list.

Take your favorite Coolibar pieces from summer to fall. Scroll through our album of hot looks for fall days that are so fabulous, they’ll blend flawlessly into your wardrobe. You may even see something new in our UPF 50+ line that you’re missing.

We’re extremely excited to have Alicia Pizzo Eakright join Coolibar’s merchandising team. Alicia will be taking on the role of Design Director for women’s and children’s clothing. The blog team decided to get to know Alicia a little better and see what we can expect for next season’s Coolibar designs.