You’ve heard about the dangers of tanning, and worry about UV rays causing skin cancer and wrinkles. You want to protect yourself, but you don’t want to look like a beekeeper at the beach. Sound familiar? We at Coolibar have a few simple tips on incorporating sun protection into your beach wardrobe.

Vacation without sunburn? Yeah, it could happen. To anyone who has taken a sunny vacation, baked on the beach, got a sunburn, and then spent the remainder of the vacation nursing ruby red skin, this is for you.

Jennifer recently traveled to Hawaii to get some rest and relaxation. She also avoided bringing back a flamboyant red tone as a souvenir.

Summer is officially here, and as the days grow hotter and sunnier, you’ll need a beach ready ensemble that matches your unique tastes in fashion. Take our Beach Style quiz to determine just the right look to fit your sun-safe lifestyle.

Get a glimpse of the new photography (and stylish new UPF 50+ apparel) from our latest photo shoot before our catalog arrives in your mailbox near the end of May!

Coolibar President John Barrow and Executive VP of Merchandising Michael Hubsmith answer Facebook fans’ questions about sun protective clothing.

“I was looking forward to wearing my [Coolibar Beach] shirt as it felt so light and weightless when I pulled it out of the package. Our Florida climate presented a perfect day to wear it to the beach. The first thing I noted was how incredibly light this shirt really was, as I couldn’t even feel it on my body [...]

Trends in style drastically change throughout the years, and the human skin tone does not seem to be immune to fashion’s influence. Pale skin was considered desirable until the 1920’s and then the infamous bronzed look seemed to take over. So why did this change, and where are we now?