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What is Your Coolibar Beach Style?

Answer 10 simple questions to determine your ideal Coolibar beach look, because there is no need to give up your style to get reliable sun protection!

Is your style Sporty? Timeless? Glamorous? Smart?

The answer is below!

  

  

Scroll down to see your Coolibar beach style.

Swim & Surf Chic (Sporty Style)

If your first mission is to hit the water once the waves are in sight, then you’ll need an ensemble that works as hard as you work the water (and is stylish of course!) Coolibar suggests: Swim Jacket, Swim Tights, Chlorine Resistant Hat, UV Swim Goggles and All Terrain Aqua Sport SPF 30 Sunscreen

 

Shoreline Meanderer (Classic Timeless Style)

If your plan includes meandering through shops or dining seaside, you’ll probably want something with a little more coverage and style. Coolibar suggests: Sun Sarong, ZnO Sun Wrap, Tropicana Sun Hat, Mixed Pearl Necklace, Mykonos Sunglasses and Colorscience SPF 30 Powder Makeup

Lounging Lady (Glamorous Style)

If your ideal day at the beach or poolside is sitting under a parasol, reading a book and only moving to grab and sip of your pink lemonade every so often, then you’ll want sun wear to make your day as comfortable and relaxed as possible while still keeping your sense of style in mind!  Coolibar suggests: ZnO Sarasota Beach Cover Up, Ruche Swim Shirt, Shapeable Poolside Sun Hat, Cookie Sunglasses and Body Cotz SPF 35 Sunscreen

Active Chic (Smart Style)

You never know what a day at the beach will bring for you and your spontaneous nature. You go for simple, versatile and carefree looks you can throw on in an instant at the beach for some sand volleyball or reading your favorite magazine. You may even wade in the water from time to time. Coolibar suggests: Beach Shirt, ZnO Beach Pants, Marina Sun Hat, Patrol Sunglasses, Stone and Leather Cuff and Soleo Organics SPF 30 Sunscreen

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Inside Coolibar New Products

New Summer Styles

Get a glimpse of new photography (and stylish new UPF 50+ apparel) from our latest photo shoot before our new summer catalog arrives in your mailbox near the end of May! Check www.coolibar.com soon for new item availability.

Don’t currently receive our catalogs?  Request a catalog today! 

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Inside Coolibar Sun Protection Clothing SunAWARE Wear Sun Protection

Your Questions on Sun Protective Clothing Answered

Today, Coolibar President John Barrow and Executive VP of Merchandising Michael Hubsmith answered Facebook fans’ questions about sun protective clothing.

Q. What makes your garments UV Protective?

A. Our collection of SUNTECT fabrics include the best active ingredients found in sunscreens including Titanium Dioxide and Zinc Oxide.

Q. Since you add Zinc Oxide and Titanium Dioxide into the clothes, can it wash out?

A. We actually test all of our materials to make sure the UV protection is permanent. Part of our testing procedure is to wash and dry a fabric 40 times and then follow up with a UV Transmittance test.

Q. What is the difference between UPF and SPF?

A. UPF is for fabrics and means Ultraviolet Protection Factor. SPF is for sunscreens and stands for Sun Protection Factor. One important difference is that UPF tests both UVA and UVB protection levels while SPF only tests UVB.

Q. How much UV protection does normal clothing provide?

A. There is quite a range. Studies in Australia and Germany, that we have replicated here in the US, show that a summer t-shirt may be made of fabric that only provides a UPF of 5 to 10. Another issue is that regular summer clothing is typically designed to show skin rather than cover it, so a lot of the exposure from normal clothing relates to how much skin it covers.

Q. Before a UPF rating is assigned to a garment, how is it tested?

A. It is normally tested on a machine called a spectrophotometer. It has a UV source inside it and sends the UV through the fabric sample. It measures how much UV is transmitted through the fabric. In addition to this test, at Coolibar we test fabrics when new, but more importantly, we also age fabrics by washing them 40 times and exposing them to 100 hours of sunlight, then we do the UPF test again. We want to see fabrics provide UPF 50+ at the end of their life cycle. At Coolibar we guarantee that every garment we sell is as UV Protective on the first day it is worn to the very last day.

Q. How many times can the garments be washed before losing the protective ingredients?

A. Most clothes gradually lose their UV protection over time as they are worn, washed, stretched, and so on. When we are testing fabrics, we want to make sure they are providing UPF 50+ after 40 washings (which we consider to be a typical life cycle). So they will start even more protective than UPF 50+ and still be UPF 50+ a few years later.

Q. Is sun protective clothing superior to sunscreen? How would the use of each by itself compare?

A. We think you need to use a combination of clothing and sunscreen. Clothing provides more reliable protection and is easier to use, but sunscreen is necessary for areas like your face, hands, feet, and so on that aren’t covered by clothes.

Q. In your opinion, what are the top 3 items of sun protective clothing that EVERYONE should own?

A. In my traveling wardrobe, I have a packable bucket hat, a long-sleeve polo, and some sunglasses. So those are the 3 that I take literally everywhere with me.

Q. Do you need to wear sunscreen underneath the Coolibar clothing?

A. No, you will be well protected by the clothes themselves. You still need sunscreen for other areas, like your face, that are not covered by our clothes.

Q. Also, is it only good for a certain time? Like how you have to reapply sunscreen every 2 hours?

A. You can wear our clothes all day in the sun and the protection does not diminish. With sunscreen you do need to reapply every 2 hours.

Q. As I student, I like to dress with the trends, stay fashionable, etc. Is your company looking at broadening the styles available of UPF clothing to reach the demographic that is both concerned about protecting their skin while staying current?

A. Yes we are looking to expand our fashion portfolio as we grow.

Q. What color keeps you the coolest in the sun?

A. In general, most people feel that lighter colors make them feel cooler. However, there is probably a lot more difference between fabrics (weight, weave, wicking, etc) than between colors. We generally try to use very light-weight fabrics that also have special properties to help you feel comfortable in hot weather, e.g. wicking moisture off your skin.

Q. I have lupus but live in the deep south where it is full on sun for 10 months out of the year. I also have 2 young children that are complete water babies. I need something that allows me to be out by the pool or at the beach that will protect me and keep me cool. It is very hot and humid here, and of course even hotter by the pool. I can’t just be an invert with my boys.

A. We design our garments with the idea that you will be in the hot sun when you wear them, so breathability is very important for comfort. We offer several items like our ZnO Beach Pants and Largo ZnO Cover-up that can give you a head to toe coordinated look with full sun protective coverage.

Q. Can I wear non-swimwear products (like the featherweight cover up) in the water and still have 50 UPF protection? Will wearing non swimwear items in the water damage the item?

A. In general, you could wear them in the water without damaging them. However, UV does transmit through water better than through air so when garments get wet they let more UV through than when they are dry. We are considering this when we make items designed to go in the water. Finally, in pools, the chlorine can damage clothes if you were to wear them consistently over time. So I would not recommend wearing non-swimwear in heavily chlorinated water over an extended time.

Q. What is the best way to care for the clothing?

A. Follow the care instructions sewn inside each garment.

Q. Can they go in the dryer?

A. Yes. I put all my Coolibar clothes in the dryer.

Q. I’m thinking about buying a long sleeve swim shirt, but wouldn’t long sleeves make me hot and uncomfortable in the summer?

A. Many of our customers are surprised how cool they are wearing our long-sleeved garments. It’s because they are very light-weight fabrics and are designed to keep you cool.

If you have additional questions regarding Coolibar Sun Protective Clothing, let us know by posting a question on Facebook or writing a comment below. To purchase Coolibar Sun Protective Clothing, visit www.coolibar.com.

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Sun Protection Clothing Wear Sun Protection What our customers say

Fun Sun Wear for Family Beach Day

“I was looking forward to wearing my [Coolibar Beach] shirt as it felt so light and weightless when I pulled it out of the package.  Our Florida climate presented a perfect day to wear it to the beach.  The first thing I noted was how incredibly light this shirt really was, as I couldn’t even feel it on my body.  The cooler air from the ocean could easily flow through it, keeping me cool; which is very important in Florida where we have 90oF+ days during the summer.  It was a very comfortable shirt and quite trendy, sporting a nice size hoodie, that made me feel like a celebrity. (see picture)  My husband was having a lot of fun too running around taking pictures of the two of us working the “beach runway” and enjoying our new Coolibar gear.  And why not, we looked awesome, and felt very comfortable while being well protected from the sun.  A couple of people actually approached us to ask where we got our cool clothes.  Bingo, Coolibar!

“March in Florida offers the perfect weather to get out, but the water was still cool for swimming yet.  So we played a lot in the sand, making sand castles and just being silly running around chasing each other.  As no family “photo-shoot” ever goes without bloopers, the battery in our camera died just before we decided to test out the water, and wet our toes properly.  Of course we’ve got soaked.  That was something worth seeing.  I am happy to report that my shirt stayed looking good wet, as well as dry and actually dried up in no time without clinging to my body.  I loved the fact that our clothes, being wet, haven’t attracted too much sand either, which usually is a nuisance to clean up.  Our son had particularly lots of fun throwing the sand on me as you can see, but we had no problems there.   Just lots of fun and memorable moments.  He looked so cute in his outfit [Toddler Water Polo Swim Set].  He is not much of a hat wearer and put up a bit of a fight in the beginning, but 5 minutes later he got used to it, and enjoyed the whole outfit just as much as I’ve enjoyed watching him wearing it.  Or perhaps he also wanted to show off what a good model he is, just in case Coolibar is hiring new models. 🙂

“Overall, we are very happy with our outfits and will wear them often, especially living in Sunny Florida.”

-Natalja

Natalja and her son modeling their Coolibar
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Avoid UV & Seek Shade SunAWARE Videos

Natural Skin Tones are Totally on Trend

Editorial

Each year we observe President’s Day on the third Monday in February. For some reason, this particular President’s Day got me thinking about the days of old (or the days when George Washington was President) when pale skin was in. In fact, women before the 1920s used to use skin whitening methods to keep as much of a milky white tone as possible. This symbolized a high social status as outdoor workers, who were considered lower class, carried a tan appearance.  So why did this change over the years, and where are we now?

It’s argued that Gabrielle “Coco” Chanel (pictured above), a revolutionary French fashion designer of the 20th century, started the tanning trend by mistake. While visiting the French Riviera in the 1920s, she accidentally got sunburn. In doing so, bronzed skin became a symbol of glamour rather than peasantry as her large following instantly adopted this look. By the end of the decade, the poor had left the fields for factories, and, helped along by Chanel, the trend for tan skin began.

Between Chanel, the industrial revolution, women’s magazine advertisements encouraging tanning in the 1940’s, the premiere of the bikini in 1946, the introduction of tanning beds in the late 70’s early 80’s, tan skin became, what seemed, acceptable, fashionable and easily obtainable. Years later, we know better.

This trend of the past century has left us with skyrocketing skin cancer rates and many with prematurely aging skin.  Currently, more people seem to be wising-up, protecting their skin, and “going with their own glow”.

For the past few years now, we’ve been seeing more natural toned celebrities on the red carpet, and pale, yet glowing, models on the runway. Kristen Stewart and Robert Pattinson, teen idols from the popular Twilight movies, have set a new trend for the younger crowd. Both sport a pale complexion yet glow with natural beauty.  Jane Larkworthy, recent Beauty Director of W magazine even claims tanning is just not in fashion anymore. “I can’t remember the last time I saw a tanned model in my magazine or on the runway.”

If you were once a part of the tan fad that is now out, you may not be able to reverse the damage that has been done. But the good news is that you can take action now. Start protecting your skin from the sun and get back your natural glow.

So how do you keep that natural skin tone glowing? 

First, avoid unprotected UV exposure as much as possible. Second, wear sun protective clothing, including a hat with a three-inch brim or greater, along with UV sunglasses. Then apply a generous amount of sunscreen, with SPF 30 or higher, 20 minutes before heading outdoors. Try a broad-spectrum sunscreen such as Soleo Organics, SolBar, or Vanicream. Do this, and your skin will be naturally glowing in no time!

“Tanning is Out of Style” Video by the Skin Cancer Foundation

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