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Blue is “In” for Spring 2014, and That’s Not All

There’s a certain magic behind Coolibar products for Spring 2014. And, while UPF 50+ sun protection provides its own technical wonders, this magic has much more to do with color – bright, positive, life-in-the-sun kind of color – and patterns that accentuate both what we do and how you feel.

To start: the color blue is officially “in” for spring. So are ranges of mints and corals, along with striking prints that call to mind soft, light, watery brushstrokes that reflect the unique design personality of Coolibar.

You can see these choices in our spring 2014 catalog. But they originate from the runways of fashion meccas worldwide, and from renowned authorities on color such as the Pantone Color Institute®. Pantone includes some of the same shades in its semi-annual report of the latest in fashion. This report is generated in part through a survey of New York Fashion Week designers.

The Important Role of Water

Womens Water Jacket – Deep Navy

Womens Water Jacket – Cobalt
Of all the new Coolibar spring colors and patterns, blue takes precedence. Blue is “in” at Coolibar because it suggests tranquility, the calm of a pool and the gentle ocean tides. Water is part of the joy of life in the sun, and it’s a big part of Coolibar; it’s also, naturally, most of what we are as human beings. You’ll see blue represented in spring fashion shows worldwide, and you’ll see shades from deep navy and cobalt blues to azure turquoise throughout the Coolibar spring line.

Mint and coral – also prominent spring color worldwide – are variously bold (e.g. Coral Heather) and complementary (e.g. Mint Deco) and extend the overall water-based Coolibar identity. In fact, the new spring prints – bold ikats, striking tribals and more simplified geos – are all reflections on the motion of water.

Appeal That Doesn’t Go Out of Style

Topping off what’s “in” for spring is a nice dash of black and white. By themselves, each color has a timeless quality; along with the blues, corals and mints and other Coolibar colors, they complete ensembles that are truly stunning.

Shop Coolibar online to find out more about our spring 2014 selection. New products are arriving daily!

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Expert Rx Sun Protection Clothing

2014: The Year to Make it Happen

Coolibar makes it happen in 2014

At the turn of the New Year, did you vow that 2014 would be the year that your dreams and goals would become reality? Perhaps your wish list included a travel destination, a positive health habit, a new adventure or an endeavor you’ve always dreamed about. You’ve likely also heard that once you start, it takes 21 days to break or form a new habit.

So here we are, 21-plus days into 2014. How’s it going?

If you answered: “Weellll…” then take heart. Research now shows that achieving a longer-term goal will require more than that first 21-day cycle. Instead, it takes, on average, from 66 to more than 200 days to “Make It Happen.”

If you find this discouraging, take heart again. To turn a dream into reality, it helps to keep in mind these three steps:

1) Define the Why. Figure out why the goal is important to you. Why is it important to achieve the dream? Who will it impact? Why do you want to make this impact? Figuring out why your resolution is important will encourage you to make it happen!

2) Take Action. Remember the adage that a journey of a thousand miles begins with a single step? Reassess your goals and plan as you move forward with each step on your journey. Does your goal still ring true? Does it still satisfy the “Why?” Does it still make sense as planned, or do you need to make an adjustment?  Take another step, and re-commit to the work required.

3) Visualize Your Success. Draw on the experience of previously successful models. There are good examples all around us: people that have turned a dream into reality. See “the win” in your mind’s eye.

The new year is underway. Take the time this year to commit to your dreams, health, and goals – to program a new you. Speaking of new, you can start showing off your athletic and sun safe prowess now by signing up to be a 2014 Coolibar sponsored athlete. Share your favorite sport, your inspiration and your goals as you achieve them – and wear the latest Coolibar gear! Deadline for applications is Sunday, January 26.

While you’re at it, check out what the new you can wear from our new collection of sun protective clothing for spring. Coolibar wishes you the courage, health and happiness to Make It Happen in 2014!

 

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Events Inside Coolibar New Products

Coolibar Spring 2014 Photo Shoot: Behind the Scenes

Here’s a look behind the scenes during the Coolibar spring 2014 photo shoot – and a quick sneak peek at our new UPF 50+ sunwear.

Look for our spring catalog, with the newest sun protective shirts, hats, skirts, swimwear and much more, in your mailbox starting January 20.

(Note: your Coolibar spring catalog may arrive anytime within an eight-week time frame). Shop www.coolibar.com starting January 20th for new Coolibar sun protective products for men, women and kids!

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