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“More Than Skin Deep” – This Film Can Save Lives

If you had the resources to tell hundreds of thousands of people around the world about skin cancer and prevention would you? Director and Cinematographer Stan Kozma has worked in the film business his entire adult life. He also knows all too well how skin cancer can affect people’s lives, so he decided to take action. All is revealed about skin cancer and melanoma in his film “More Than Skin Deep: Skin Cancer in America”. The hour long film examines the cultural, historical and social facets of the disease, including how the tanning craze was accidentally popularized by Coco Chanel, as well as its medical, scientific and treatment aspects.  Since 2009, the film has been broadcast over 500 times on 200 stations to approximately 500,000 viewers in addition to audiences attending film festivals across the U.S. and currently in Norway. This landmark film has so many elements that we decided to speak with Stan and get the reasoning behind his creation of the film.

Here’s a brief clip from the film “More Than Skin Deep: Skin Cancer in America.” 

                          

Why did you decide to create a film about skin cancer?
As the saying goes, “You choose some projects. Some projects choose you.” My fiancé, Kristi, a professional make-up artist was diagnosed with melanoma. After four tough years of operations and protocols, she was taken by the disease at age 35. During a brief period of remission, she and I vowed that upon her return to full health, we would do what we could to spread awareness about skin cancer. Prior to “Skin Deep”, I had produced a successful PSA campaign about sun awareness directed at kids, teens and parents. The documentary was planned as the next step.

Stan Kozma Shooting "More Than Skin Deep"

Who do you think your audience is for this film?
The audience is anyone who is exposed to the sun – which is all of us. The film is directed at mid-teen to adult. Classroom versions have been created for middle school, high school and nursing academies.

What is your hope for every person who watches “More Than Skin Deep”?
One hope is that people who watch “Skin Deep” will want a friend or family member to watch it as well. We’ve received many requests to send copies of the film to a granddaughter or younger family member who might not realize the possible consequences of their sun habits.

What was the number one point you wanted to get across?
If there is one overarching message it is that skin cancer is REAL cancer. While the film addresses basal and squamous cancers, the primary focus is on melanoma. There are two main points we emphasized. One is that melanoma is an unpredictable and very treacherous cancer that although when caught early has a 99% cure rate, once it spreads it is very difficult to control. The second is that sun exposure or early sunburns can have long term serious consequences. Your body doesn’t really ‘get over’ a sunburn. It’s not like getting over a cold. Your skin stores that information for your entire life – and we get 80% of our lifetime sun exposure before we are 18.

How did you choose people to interview?
During Kristi’s treatments we traveled from Florida to California, New York and Bethesda for consultation and treatment. We met many brilliant and caring physicians and nurses during that time. I remained in contact with most of them after her passing. When it came time to make the documentary, not one turned down the opportunity to be on camera. In fact, several made important introductions that resulted in interviews that otherwise would not have been possible.

Sun protective clothing is now being recommended as the first line of defense by many leading organizations. The movie doesn’t really address the use of sun clothing as a protection method, was this intentional?
Several of our interviewees did mention sun protective clothing. Our limiting issue was time. The film had to be a specific length to adhere to broadcast standards. We had more footage than time. Since “Skin Deep’s” initial release in 2009, there have been significant developments in melanoma treatment and in skin cancer news. Currently we are looking to revise the film for a new broadcast version and a longer non broadcast version without time constraints. The importance and advantages of sun protective clothing will certainly be included in the update.

In your eyes, has the film been a success?
The film has been successful. But its full potential is far from being reached. “More Than Skin Deep” is the most engaging, emotional and entertaining film to examine skin cancer produced to date. It can be updated and advanced as new information and treatments become available. Custom versions of the film can be created for certain geographical regions and for ages and occupations.

Do you have any future plans as a skin cancer crusader?
In addition to continuing the outreach of “Skin Deep”, I am developing a feature film which Kristi and I started writing together and which chronicles the odyssey of her melanoma journey. It is not a standard approach to the subject and the intent is to create a narrative film that will do for skin cancer awareness what the film ‘Philadelphia’ did for HIV/AIDS understanding.

To view clips or purchase the DVD, visit www.morethanskindeep.org.

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SunAWARE Videos

Does a Tan Make you More Beautiful?

According to a recent survey by the American Academy of Dermatology, the answer is “yes” for many teens and young adults in the United States.  When asked if they think people look more attractive with a tan, a large percentage of respondents (66 percent) answered yes, especially indoor tanners (87 percent).

The survey found that a vast majority (86 percent) of Caucasian teen girls and young women who tan indoors do so for the sake of vanity despite knowing the health risks.  Young Australians, on the contrary, have begun to shift their perceptions on beauty and tanning.

The Aussie tan is officially no longer cool. At least not among the 12-17 year old age group who’ve grown up with the slip, slop, slap message.  New research by the Cancer Council has revealed young Australians are rapidly changing their attitude towards tanning, with fewer than ever seeking the bronzed look.  The council’s national sun protection survey conducted last summer shows the preference for a suntan among 12-17-year-olds has steadily dropped to 45%, proof that a public health campaign can be effective.

Below is the well-known Australian Slip!Slop!Slap! advertisement from the Cancer Council Victoria with Sid the Seagull, launched in the 1980’s. Just say these simple words – slip, slop, slap. Slip on a shirt, slop on sunscreen and slap on a hat.

 

 

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Success Stories Wellness Warriors

Thankful for the Chance to Spread an Important Message

Duane Braswell is a recent skin cancer survivor whom is thankful for many things this holiday season. After being diagnosed with both basal cell carcinoma and melanoma in August 2011 and having his cancer cells successfully excised, he came to the conclusion that there is not enough awareness around the dangers of skin cancer. With the support of his family, friends and outside donors, Duane has arranged to complete a 2,500 mile bike circuit starting in Phoenix, AZ and ending in Washington, DC to raise awareness and money for skin cancer research.

Duane’s story:

I was diagnosed in August 2011 with several basal cell carcinoma cancers and melanoma. What a shock to hear the word “cancer” and your name in the same sentence! This is something everyone knows can happen, but we never expect it will happen to us.

Prior to the cancer I only wore a hat and sunscreen if I remembered or thought I would be outside for an extended period of time. When we were  kids, we just dealt with sunburns and didn’t think twice about it. After all of the cancerous cells were cut out in mid-October, I now wear my hat almost everywhere I go – plus it looks good anyway!

The biggest hit was realizing that even though I made my family a priority over my career, I still did not realize how fragile life is and how precious my time with my family is. The hardest thing was looking at my kids and thinking I might not be there for their children or even my youngest child’s graduation. I had never considered these things before my diagnosis, when I was ignoring my mole and ‘spots.’

Now, I am looking forward to spending five weeks with my son going cross country and showing him how great people are to visit and talk with. We leave May 13, 2012 from Phoenix and will arrive in Washington DC at the Melanoma Research Foundation (MRF) center by the end of June. We will be traveling 2,500 miles; enjoying our time together and sharing with others the importance of covering up in the sun and wearing a hat. We hope to raise $10,000 for the MRF through exposure on TV, radio as well as the internet. Both my son and I want to hear someone went and got checked for skin cancer because we talked to them.

After the ‘cancer’ scare, my oldest daughter had two moles removed when visiting the dermatologist. She told me it would be foolish to miss out on life because of something so small. Hers moles were VERY early and required no stitches. Mine were nearly too late and required over 60 stitches that we could count. It is so easy to prevent skin cancer, and so costly if we do not.

– Duane Braswell

P.S. My doctor recommended your products to me and I really love them.

Check back in May for a trip update!

Duane posing in his Coolibar gear with the bike that will be accompanying him on a 2,500 mile ride to raise funds for melanoma research
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Parenting What's Hot

A Skin Healthy Thanksgiving Dinner

Did you know the expression ‘you are what you eat’ is true to a certain extent? While it’s well known that your overall health can be impacted by diet, your outward appearance, skin in particular, is greatly affected by everything you put into your body as well. With Thanksgiving dinner being less than a week away, you are probably already cooking up ideas for your family’s menu. If you’re hosting this year’s Thanksgiving feast, take a second look at your grocery list before heading off to the super market. If you want to keep your skin looking healthy and naturally glowing throughout the holidays, fill yourself with food and nutrients your skin, and body, will love.

Evidence from a study at the University of Nottingham that was released last year shows eating nutrient rich fruits and vegetables that contain beta-carotene gives skin a healthy golden glow. The study also showed people found this healthy glow to be more attractive than a tan obtained from UV rays, which can cause skin cancer and premature aging. Beta-carotene is a member of the carotenoids, which are highly pigmented (red, orange, yellow), fat-soluble compounds naturally present in many fruits, grains, oils, and vegetables. It is also an antioxidant that helps reduce damaging compounds produced by daily stress. Beta carotene is not only good for immune system and reproductive health, but it’s the key to healthy glowing skin.

Dermatologist Dr. Cynthia Bailey, a board certified dermatologist with a private dermatology practice in Sonoma County, is a huge advocate of eating an abundance of fruits and vegetables to keep skin looking great. According to Dr. Bailey, not only are fresh fruits and veggies good for a glowing appearance, but by eating these more than dairy, carbohydrates and junk food, other skin problems such as acne can improve as well. Dr. Bailey also recommends purchasing fresh and organic when able because fresh and organically grown produce contains more nutrients. “Eating your fruits and veggies really fresh is key, because beta carotene is fragile and gets lost when the fruits or veggies are processed or stored,” writes Dr. Bailey in her blog post Skip The Tan & Eat Your Veggies For Beautiful Skin Color. Dr. Bailey suggests eating beta carotene foods with a little fat or oil to absorb the beta carotene better.

According to Dr. Bailey, foods high in Beta Carotene include:

Yellow/orange vegetables: carrots, sweet potatoes, pumpkins, winter squash

Dark green and/or leafy vegetables: kale, broccoli, spinach, collard greens, turnips and their green leaves, beet leaves, mustard and dandelion greens, watercress, cilantro, chicory, endive, escarole

Yellow/orange fruits: apricots, cantaloupes, papayas, mangoes, nectarines, peaches

Also: summer squash, asparagus, peas, sour cherries, prune plums

To add a little healthy ‘color’ to your Thanksgiving meal, try some new healthy recipes that are spin-offs of classic holiday dishes. Create most of the recipe with fresh ingredients that will make your skin radiant. While it may not be realistic to forgo some of your favorite less than healthy dishes, try substituting or adding a few of these fresh options and eating smaller portions of processed foods.

Skin Healthy Dishes:

Acorn squash with apples

Maple roasted sweet potatoes

Quinoa salad with roasted sweet potatoes, kale, dried cranberries and red onion

Orzo super salad

Salad greens with pears, fennel and walnuts

Sweet carrots

Skin Healthy Deserts:

Almond and cherry upside-down cake

Healthy pumpkin pie (also see recipe for fresh pumpkin puree)

If you give any of these a try be sure to let us know how it was.

Happy Thanksgiving!

Photo credit: Californiacondor

Disclaimer: The information provided by Coolibar and its contributors is general skin care information and should not be a substitute for obtaining medical advice from your physician and is not intended to diagnose or treat any specific medical problem.

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What's Hot

Love or Hate Twilight, but LOVE the Pale Skin It’s Flaunting

Whether you’re a fan of the Twilight series or not, in the next few weeks you’ll be hearing plenty about it as the fourth movie, Breaking Dawn Part 1, makes its way to theaters. I always enjoy the hype around this series, not only because I’m a “Twihard”, but because it makes me feel like I’m part of a movement that’s making pale skin more desirable, seeing that I have a naturally light skin tone.

Since the premier of the movie Twilight in 2008, beauty insiders have been crediting Twilight movie stars Kristen Stewart (pictured above), who plays Bella Swan, and Robert Pattinson, who plays vampire Edward Cullen, for bringing fair skin back in-style. Both stars show off their pale skin when in character and off the set. I wouldn’t go so far as to say these movie stars are the reason naturally pale skin tones seem to be more acceptable, but their stunning natural beauty and fair skin has definitely caught attention.

As more people take the stance that pale skin is “in” and tanning is “out”, my excitement grows for many reasons. Tanning is the skin’s natural defense against further damage from UV radiation. According to the Skin Cancer Foundation, darker skin does offer more protection than light skin against sunburn and skin cancer. However, that applies only to people with naturally darker skin. The fact is that tans and sunburns attack the skin’s DNA, in turn producing genetic defects that may lead to skin cancer. Also, repeat unprotected UV exposure can cause premature skin aging associated with sun damage. Despite these warnings, much of the U.S. population continues to tan.

In a study published in the journal Archives of Dermatology, almost 36 percent of women and 12.2 percent of the men aged 18-24 surveyed tanned indoors. If skin cancer and wrinkles aren’t enough to keep teens and young adults away from the bronzing beds, why not use pop culture figures like the young Twilight actor and actress as role models to keep promoting fair skin tones as ideal. After all, Coco Chanel, an influential French fashion designer of the 20th century and cultural icon was credited for starting the tanning trend. It would only make sense to use current cultural icons to help change public perceptions of pale skin as being perceived as sickly, to fair skin being sexy and healthy!  Of course, this is only my two-cents.

‘Leave a reply’ below, or comment on the Coolibar Facebook page and let me know if you’re all for the pale skin trend.

Amanda Oberg
Coolibar Blog Contributor

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SunAWARE

Does the Ozone Hole Affect Your Health?

In the upper atmosphere, about 6 to 30 miles above Earth, naturally occurring ozone protects life from the sun’s ultraviolet B radiation (UVB). This is known as the stratospheric ozone. Over decades, it has been damaged by cumulative pollutants including motor vehicle exhaust and industrial emissions, gasoline vapors, chemical solvents as well as natural sources. Chlorofluorocarbons (CFCs), nontoxic, nonflammable chemicals containing atoms of carbon, chlorine, and fluorine, which were once used as refrigerants and in spray cans, have been pinned as the main culprit. Over the past 20 years, a significantly depleted layer of ozone known as the ozone hole has formed over the Antarctic. This ozone loss imposes a serious health threat for humans, in particular our skin and eyes.

“The more damage there is to the ozone layer, the more UVB rays that reach our bodies,” claims Dr. Herman and Dr. Newman, atmospheric physicist at NASA’s Goddard Space Flight Center. Both UVB rays and UVA rays cause DNA damage in the skin that can lead to skin cancer, premature skin aging, cataracts and other eye conditions. Exposure over time can also weaken the immune system. The good news is that world political and environmental leaders are working together to address this issue.

Since 1987, over 150 nations have gradually signed the Montreal Protocol, which now prohibits the production of ozone-depleting CFCs. After over two decades of international collaborations to restore Earth’s sun protective layer, studies are showing a gradual decrease in harmful CFC levels in the atmosphere. Presently, the ozone hole is no longer expanding and evidence suggests it’s on the mend.  According to Dr. Herman and Dr. Newman, scientists currently estimate that stratospheric ozone levels in the northern mid-latitudes will recover by 2050 and polar levels by 2065, which could significantly reduce the incidence of ultraviolet radiation exposure health related issues for future generations.

It will take time for the stratospheric ozone to recover. Luckily, we  have options to protect our skin, eyes and health by taking a holistic approach to sun protection starting today. SunAWARE’s advice: First, avoid unprotected UV exposure and seek shade when possible. Keep in mind that UV doesn’t flow in one direction. It is able to bounce off surfaces, molecules and particles, so even when you’re under an umbrella, UV can still reach you.  Second, wear sun protective clothing, wide-brim sun hats and UV sunglasses. These items are your best defense to keep UV from penetrating your skin and eyes. Next, apply SPF 30+ broad-spectrum sunscreen everywhere clothing doesn’t cover. This practice should be included into your daily regimen in order to decrease the repercussions of cumulative UV skin damage. Finally, routinely check your skin for suspicious changes and see a dermatologist if you notice anything. Pass on this wisdom and educate others about the need for sun protection.

Resources:

http://www.nzdoctor.co.nz/news/2011/november-2011/01/uv-index-replaced-by-alert.aspx

http://www.epa.gov/glo/

http://news.nationalpost.com/2011/10/21/scientist-speaks-out-after-finding-record-ozone-hole-over-canadian-arctic/

http://www.epa.gov/airtrends/aqtrnd95/stratoz.html

http://ozonewatch.gsfc.nasa.gov/facts/hole.html

http://www.skincancer.org/ozone-and-uv-where-are-we-now.html

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Expert Rx Sun Protection Clothing Videos

“The Doctors” on Basal Cell Carcinoma and Prevention

On Tuesday, October 24, 2011, “The Doctors” TV show aired a segment nationwide about a new skin cancer treatment for basal cell carcinoma, the most common form of skin cancer. This treatment option uses low doses of radiation on a targeted area to kill the cancer cells, going no deeper than the skin. Only a few dermatologists are offering this non-surgical treatment for basal cell carcinoma opposed to micrographic surgery, the current standard for treatment, which can take hours to perform.

Seth Forman, M.D. practices dermatology in Tampa, FL and demonstrated the procedure on his patient Betty for the show. From patient Betty’s perspective, the treatment is like having an x-ray – it’s painless and over within 45 seconds. She will need multiple treatments to destroy her cancer – 12 times over a 4 week span.  There are no shots, no blades, no bleeding, no stitches, not even a band-aid.

Watch the “Low Dose Radiation Treatment” segment from “The Doctors.”

To find out more about low dose radiation and other treatment options for basal cell carcinoma, visit http://www.skincancer.org/bcc-treatment-options.html.

Dr. Drew Ordon, an expert on “The Doctors”, also took advantage of the opportunity to talk about prevention.  His advice:

1) Try to avoid daytime sunlight, between the hours of 10-4 avoid mid-day sun.

2) Sunscreen, Sunscreen, Sunscreen – at least SPF 15, we recommend [broad-spectrum] SPF 30 and to be generous with application using a shot glass full and re-apply every two hours.

Finally what you can do is…

3) Wear protective clothing – UPF 50+, it blocks both UVA and UVB rays and is a great way to go because you can’t get sunscreen everywhere.

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SunAWARE Videos

Check Me Out! Jaguars and MRF Fight Melanoma

Melanoma is the fastest growing cancer in the United States and worldwide according to the Melanoma Research Foundation (MRF). Raising awareness about melanoma can save lives, and catching it early is crucial. In an effort to get the word out to a massive audience, on October 9th the MRF teamed up with the Jacksonville Jaguars NFL team to hold a Melanoma Awareness Day during the big game against the Cincinnati Bengals.

Throughout the game, over 300 volunteers handed out 50,000 stadium cups with the phrase, “Make a Great Catch!  Spotting melanoma early can save a life!” The cups were filled with sunscreen and skin cancer prevention literature.  Print ads in the game-day book, electronic ads on all the videos in the stadium, and promotions on radio enforced the importance of checking skin regularly. The Jaguars also provided Jacksonville Melanoma, an affiliate of the MRF, $10 for each ticket sold through its website, www.jacksonvillemelanoma.org.

The efforts of all involved in the melanoma awareness event proved to be gratifying almost instantaneously as one father of a 20 year-old girl sought after the MRF team at the event for advice. He wanted to know how to approach his daughter regarding seeing a dermatologist to get a suspicious mole checked.  He believed the mole appeared after his daughter badly burned from using a tanning bed twice in one session, which he said has caused her to have negative skin reactions in the sun. A rep from the MRF told him, “Do whatever it takes to get your daughter to the doctor to get the spot checked out”.  More on this story can be found on the MRF blog.

While you may not have watched the game, you can still make a lifesaving catch. Check your skin and the skin of the ones you love.

MRF “Check Me Out!” Slideshow. Please note there is no sound.

The ABCDE’s of Melanoma

Provided by the MRF.

A – Asymmetrical Shape
Melanoma lesions are typically irregular, or not symmetrical, in shape. Benign moles are usually symmetrical.

B – Border
Typically, non-cancerous moles have smooth, even borders. Melanoma lesions usually have irregular borders that are difficult to define.

C – Color
The presence of more than one color (blue, black, brown, tan, etc.) or the uneven distribution of color can sometimes be a warning sign of melanoma. Benign moles are usually a single shade of brown or tan.

D – Diameter
Melanoma lesions are often greater than 6 millimeters in diameter (approximately the size of a pencil eraser).

E – Evolution
The evolution of your moles(s) has become the most important factor to consider when it comes to melanoma. Knowing what is normal for YOU could save your life. If a mole has gone through recent changes in color and or size, get it checked out by a dermatologist immediately.

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Avoid UV & Seek Shade Parenting SunAWARE

Should Teens Tan? California Says No.

Should teens be able to decide whether or not to use tanning beds? According to Aim at Melanoma Foundation, using a tanning bed before the age of 20 doubles a person’s risk of developing melanoma, the deadliest form of skin cancer. Even more staggering is that 28 million individuals in the U.S. use tanning beds each year despite the statistics, which includes 2.3 million teens.

On Sunday, October 9, 2011, Governor Jerry Brown signed a bill making California the first state to prohibit minors from using tanning beds. The only exception is if a minor obtains written consent from a medical professional that they’re tanning due to a medical condition. This law will go into effect on January 1, 2012. Multiple health organizations including the American Academy of Dermatology (AAD) are praising the governor for taking action.

In 2009, the International Agency for Research on Cancer, part of the World Health Organization, placed tanning beds in its Class 1 carcinogen category.  Cigarettes, plutonium and ultraviolet radiation from the sun are in the same category. Just like the law protects minors from the negative health effects of cigarettes, this new law in California is a way to protect teens from the negative health effects of using tanning beds. Dermatologist Ann F. Haas, MD, FAAD, past president of the California Society of Dermatology and Dermatologic Surgery says, “Melanoma incidence rates have been increasing for the last 30 years, with the most rapid increases occurring among young, white women, 3 percent per year since 1992 in those ages 15 to 39. We pushed for this legislation in the hopes of stemming that rise and encouraging other states to follow California’s lead and prohibit the use of tanning devices by minors to reduce the incidence of skin cancer in the U.S.”

Prior to the ban, the state allowed those between 14 and 17 years of age to use tanning beds with parental consent. Thirty-one other states have similar laws restricting minors from using tanning beds without parental consent. The remaining 18 states have no restrictions. This is frightening not only because teens who tan put their health at risk, but also because adolescents choosing to tan are still developing their decision making skills and may make bad or uneducated decisions that will affect their quality of life down the road.

According to the American Academy of Child and Adolescent Psychiatry (AACAP), “based on the stage of their brain development, adolescents are more likely to: act on impulse or engage in dangerous or risky behavior. Adolescents are also less likely to: think before they act, pause to consider the potential consequences of their actions and modify their dangerous or inappropriate behaviors.”

“These brain differences don’t mean that young people can’t make good decisions or tell the difference between right and wrong”, states an article on the AACAP website.  “It also doesn’t mean that they shouldn’t be held responsible for their actions. But an awareness of these differences can help parents, teachers, advocates, and policy makers understand, anticipate, and manage the behavior of adolescents.”

On top of the cognitive development argument, there is a lack of awareness on the dangers of tanning. “Many parents may not be aware that melanoma is the most common skin cancer in children, followed by basal cell and squamous cell carcinomas,” Dr. Thomas Rohrer, Secretary of the American Society for Dermatologic Surgery. Many tanning salons tout that tanning beds are safer than outdoor tanning as they use UVA rays or that it’s good to get a base tan before vacationing in warm regions.  These claims are false. UVA rays (aging rays) are not safer than UVB rays (burning) rays and numerous studies have proven this. Additionally, getting a base tan before a sunny vacation is equivalent to the sun protection of a SPF 3 or less, and the AAD suggests using SPF 30+ broad-spectrum sunscreen and sun protective clothing for adequate sun protection.

Based on this information, would you be comfortable having your teen use a tanning bed? For every parent residing outside of the state of California, that’s for you, or your teen, to decide.

Michigan news broadcast with dermatologist insights on tanning beds.

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Educate Others SunAWARE

Don’t Burn. Learn About the UV Index.

Looking up the UV Index is as important as looking up the weather online or watching the morning forecast every day.  Just like the weather forecast, the UV Index forecast tells you what to wear. In addition, it indicates how you should prepare for the sun’s intensity so you can feel comfortable and keep your skin protected while outside.

Over-exposure to UVA and UVB rays from the sun can cause more than painful sunburn. Repeat exposure to the sun’s harmful UV rays over time can cause premature aging of the skin and contribute to your risk of developing skin cancer. The UV Index predicts UV intensity levels on a scale of 1 to 11+, and the higher the UV Index number is, the greater risk you’re at of damaging your skin. The Index takes into account clouds and other conditions that affect the amount of UV radiation reaching the ground.

 

Exposure
Category
Index Number Sun Protection Measures
 LOW  <2 Wear sunglasses that block 100% of UV. If you burn easily, cover-up and use broad-spectrum sunscreen SPF 30+. In winter, reflection off snow can nearly double UV strength.
 MODERATE  3-5 Take precautions if you will be outside, such as wearing a wide-brim hat and sunglasses that block 100% of UV and using broad-spectrum sunscreen SPF 30+. Reduce your exposure to the sun’s most intense UV radiation by seeking shade between 10 a.m. and 4 p.m.
 HIGH  6-7 Protection against sun damage is needed. Wear a wide-brimmed hat and sunglasses that block 100% of UV, use broad-spectrum sunscreen SPF 30+ and wear a long-sleeved shirt and pants when practical. Reduce your exposure to the sun’s most intense UV radiation by seeking shade between 10 a.m. and 4 p.m.
 VERY HIGH  8-10 Protection against sun damage is needed. If you need to be outside during midday hours between 10 a.m. and 4 p.m., take steps to reduce sun exposure. A tightly woven shirt (or sun protective clothing), wide-brim hat and broad-spectrum sunscreen SPF 30+ are a must, and be sure you seek shade.Beachgoers should know that white sand and other bright surfaces reflect UV and can double UV exposure.
 EXTREME  11+ Protection against sun damage is needed. If you need to be outside during midday hours between 10 a.m. and 4 p.m., take steps to reduce sun exposure. A tightly woven shirt (or sun protective clothing), wide-brim hat and broad-spectrum sunscreen SPF 30+ are a must, and be sure you seek shade.

 
If your local weather channel doesn’t announce the UV Index, you can get your local UV Index on the Environmental Protection Agency’s SunWise webpage. For smart-phone and tablet users, there are also UV Index apps available. Just search “UV Index” when in your app store. Look up your UV Index right now by entering your zip code into this UV Index widget.

By taking a few simple precautions daily, you can greatly reduce your risk of sunburn and causing permanent skin damage. At Coolibar, we like to use the SunAWARE acronym to explain the simple steps you can take to stay sun safe every day:

SunAWARE Logo

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