Last week spring was in the air. With temperatures in the 70’s in New York City, it felt more like June than March. The cherry blossoms were in bloom and New Yorkers were out in masses soaking up the summer sun– grabbing their shades and leaving their jackets behind.
This was perfect weather to introduce Coolibar’s spring and summer line to fashion, health and beauty editors across the city. Carol Schuler (of Schuler Publicity) and I hit the Manhattan streets and hauled our oversized bag of Coolibar goodies to the “big books” at Hearst, Meredith and Conde Nast, in addition to meeting with some of our favorite bloggers.
The new line and fabrics were met with great enthusiasm. In fact, a new hat was called in immediately for consideration. We heard ooh’s and ah’s as editors felt the silk like texture of our aire SUNTECT® fabric and tried on fabulous hats with an 8” brim. “The big brims are glamorous and keep your shoulders protected too,” exclaimed on editor (she got to keep that hat). Look for Coolibar products in your favorite magazines this summer.
What does this all means for you, our dear customer? It means you are in for a real treat! Our new catalog hits homes next week and is bigger and better than ever with over 32 new styles to keep you cool and protected this summer. We’ve introduced new fabrics and fitness gear alongside our customer favorites.
So get out there and enjoy life in the sun, Coolibar will keep you safe!
Dermatologists agree that style is just as important as long lasting UPF 50 coverage when it comes to choosing sun protective clothing. This was a frequent comment at this year’s American Academy of Dermatology Annual Meeting in San Diego, California. Dermatologists often recommend sun protective clothing to patients with sun sensitive conditions, such as skin cancer, but claim patients more often comply when sun protective clothing looks like normal clothing that’s “in-style”. After hearing numerous comments from dermatologists at the AAD Annual Meeting last weekend, Coolibar sun protective clothing has great news for those looking for “stylish” sun protective clothing.
Sun protective clothing has evolved over the last decade. What was once seen as a medical device for those with sun sensitive conditions is now common practice for families and individuals looking to stay healthy and covered under the sun versus using sunscreen alone. Coolibar has spent 10 years producing moisture wicking, breathable, natural feeling fabrics along with stylish fashions for people to wear during outdoor activities.
Coolibar clothing designer Alicia Pizzo has over eight years of experience designing women’s clothing. Since coming to Coolibar in 2011, Pizzo has worked to create more flattering styles that still provide the skin coverage people want. Pizzo says, “During the AAD Annual Meeting, we wanted to get as much feedback as possible from dermatologists on our new UPF 50+ styles.” New styles showcased, available on www.coolibar.com starting tomorrow, included nautical print dresses, skirts, and tops for women and girls. “All feedback was extremely positive,” says Pizzo. Dr. Michelle Tarbox, Assistant Professor of Dermatology at Saint Louis University, liked the new styles so much that she purchased a new UPF 50+ Polo Dress on the spot. “I love this polo dress, it has a flattering feminine fit and modern styling with a young hip look to it, but still provides full sun protective coverage of the upper body and the legs down to the knees. You would never guess looking at the garment that it is designed for sun protection. After the Meeting, I wore the dress all day and was impressed with how comfortable and cool it was and also by how many compliments I got on it!”
Other dermatologist who stopped at the Coolibar booth continued to express their excitement toward the new sun protective styles. Some women even debated how to accessorize the new looks. Ideas included wearing the navy stripe pattern with red wedges, red jewelry accents and a simple white sun hat.
Paralleling dermatologists’ interest in stylish sun protective clothing at this year’s AAD Meeting, skin cancer prevention was a hot topic. SPOT Skin Cancer™, a new initiative designed to raise skin cancer awareness to a new level while positively positioning dermatologists as uniquely trained doctors treating life-threatening diseases, was introduced during the Meeting. The campaign is using an attractive bright orange on all campaign material versus the color black that’s currently associated with skin cancer and “spot” patterns that represent moles. The Academy says, “With SPOT, the Academy is bringing all of its skin cancer public education efforts under one consistent brand identity for maximum impact.” SPOT will be launched to the public on Melanoma Monday, May 7, 2012.
When you visit your dermatologist, you may often find yourself spending a lot time with your dermatology nurse. Let us tell you, these nurses know their stuff when it comes to skin and sun protection!
During the 30th Annual Dermatology Nurses’ Association (DNA) Convention in February, Coolibar had the amazing opportunity to spend a moment with almost 500 dermatology nurses and better acquaint them with Coolibar. Despite the fact that the conference took place in Denver, CO, and not a warm weather destination, we had 40 degree weather, lots of sun, and lots of interest in our big brimmed hats and new spring line of UPF 50+ clothing.
Of the dermatology nurses who were long time Coolibar patrons, a few shared their thoughts on Coolibar with us:
“I love my Coolibar hat so much, I wear it all over the place – in the garage, while mowing, in the attic. Not only does it protect me from the sun, it protects me from falling creepy crawlies.”
“How did you get the Princess Kate Middleton to be your model?! That’s great for sun protection!” (Side note: she wasn’t really our model, the model on our recent catalog cover just happened to look like her! Great observation!)
We want to thank all dermatology nurses and the DNA for the wonderful things you do to help treat skin conditions and for spreading the message about the importance of sun protection!
At Coolibar, we like to keep in close touch with the physicians and nurses who help educate those dealing with a number of skin conditions that cause sun sensitivity. That’s why each year we attend the two principal conferences for dermatologists and dermatology nurses, and this year is no exception.
If you’re attending the DNA Annual Convention in February or the American Academy of Dermatology Annual Meeting in March, stop by and chat with Coolibar! All of our sun protection experts will be there in full force answering questions, showing new 2012 apparel and maybe even handing out special items.
Economization is the keyword when planning for any vacation. Many of us go through exhausting efforts to spend less, carry less and worry less. Accomplishing these three objectives doesn’t have to be difficult as long as you know the pre-travel task to focus on – your packing list.
New York Style Expert Bridgette Raes agrees that packing less and focusing on bringing versatile items is important. In an interview with She Knows Beauty and Style on packing stylish for an international beach getaway, Raes says, “Remember very little of what you pack should only be worn once. Keep pieces simple so that they have more mix and match ability and don’t forget accessories either. They can easily take a look from day to evening, or change up an outfit when you wear it more than once. Plus they take up very little space.”
With this in mind, our designers at Coolibar devised some simple warm get-away travel solutions that will save you the packing space, checking that extra luggage and of course, keep you covered from the sun’s harmful UV rays.
1. A single Packable Wide Brim Hat is a must whether you’ll be spending time on the beach or sightseeing. Look for a hat that’s crushable, has a high ultraviolet protection factor (UPF), and can be paired with beach, casual and even dress wear. Floppy brim hats tend to be the most versatile.
2. Pack one bottle of broad-spectrum sunscreen to apply to exposed skin, including your face. In order to prevent having to pack multiple bottles for multiple purposes, find a sunscreen such as Cotz that’s oil-free and won’t clog pores so you can wear it on your face as well. Also, make sure the sunscreen you bring is water resistant and blocks both UVB and UVA rays (or contains ingredients such as zinc oxide or titanium dioxide).
3. UV Swimwear is a necessity in sunny climates. Bring your bikini, but look for a cover-up or a Swim Jacket that can slip right over your suit. Cover-ups also work for bumming around the local town. If you want more leg coverage, pack a pair of Swim Capris to match your cover-up.
4. A packable dress can be accessorized to look different and be worn more than once during your vacation. It should be made of a wrinkle resistant fabric that can easily hang in the bathroom while showering to release the wrinkles. Something like a Shirt Dress will fit right-in at the resort night and day.
5. Both sun protective and chic accessories including a colorful scarf and a variety of jewelry will help you make outfits look a little different each time you wear them. Having a scarf handy is also an easy way to get instant sun protection for your décolletage, which is often neglected and vulnerable to sun damage . And don’t forget a good pair of sunglasses that provide 100% UV protection.
A quick Google search on “UV window protection” indicates the answer is NO. With over 31,000 results, the first page is filled with UV-blocking films for sale that provide protection. That sun faded sofa at grandma’s house is a great visual reminder that UV does indeed pass through glass.
And what about in the car? All of a car’s windows will filter out the sun’s short-wave, UVB rays (all glass will filter UVB, but only the windshield in cars comes partially treated against the sun’s UVA rays). SunAWARE found that researchers at the University College Hospital in Besancon, France concluded that “participants showed significantly more clinical signs of facial aging on one side of their face due to driving or working close to windows over many years.”
Lucky for us, there are some easy solutions to protect from UV, including UVA-protective film for cars, homes and businesses. And if you’re not sure if your windows are treated, protect yourself with sun protective clothing and sun sleeves, UV sunglasses and the daily use of broad spectrum sunscreen.
Melanoma, the most serious form of skin cancer, isn’t going away. In fact, The National Cancer Institute previously estimated in 2011 that 70,230 people would be diagnosed with melanoma and 8,790 would die of melanoma of the skin. While two major melanoma treatment advancements have made headlines over the past year, it’s even more important to remember that the best way to fight this disease is prevention.
When caught early, melanoma can usually be cured with surgery alone, but once it metastasizes, treatment options become limited. According to the American Cancer Society, the 5-year survival rate for stage IV melanoma is about 15% to 20%. Yervoy™ (Ipilimumab) and Zelboraf™ (Vemurafenib) are two new late stage melanoma fighting drugs approved by the US Food and Drug Administration (FDA) in 2011. Yervoy is the first melanoma drug to receive FDA approval in 13 years. It’s also the first proven treatment to extend overall survival for late stage melanoma patients. “Yervoy may offer many patients a 2-year survival advantage, with a smaller percentage of patients being virtually cured,” claims the Skin Cancer Foundation’s (SCF) report the new drug.
According to the SCF, Zelboraf, approved later in the year by the FDA, is the first targeted genetic therapy of its kind to treat advanced metastatic melanoma patients whose tumors have a specific mutation in the BRAF gene that’s present in 40-60 percent of melanomas. While both drugs represent a step towards a cure for melanoma, in most cases, these treatments only extend the life of advanced stage melanoma patients, and a cure for melanoma has yet to be discovered.
Even though melanoma, in particular late stage, is difficult to treat once it occurs, the good news is that skin cancer, including melanoma is preventable in many cases. Over exposure to UVA and UVB rays produced by the sun or artificial ultraviolet light (i.e. tanning beds) can form genetic mutations in the skin, which leaves those who have burned or tanned susceptible to all forms of skin cancer later in life. UV radiation is considered the main cause of nonmelanoma skin cancers (NMSCs), including basal cell carcinoma and squamous cell carcinoma. The SCF says NMSCs strike more than 250,000 Americans each year. Experts also believe UV radiation may also cause melanoma, the deadliest form of skin cancer.
By protecting yourself from UV rays (both artificial UV from tanning beds and naturally occurring UV from the sun) and performing routine skin checks, you’ll not only help reduce the incidence of skin cancers, but improve your overall skin appearance and health. Skin sun damage is cumulative, so there is still time to grab a bottle of SPF 30 broad-spectrum sunscreen, a wide brim hat, UV sunglasses and look into adding sun protective clothing to your wardrobe.
TRUE or FALSE – you’re more likely to sunburn in a snowy landscape than a grassy plain. Think about it. Ultraviolet rays from the sun reflect off of shiny surfaces such as sand, water and SNOW! When walking into any ski resort chalet you’ll notice bright red faces of snowboarders and skiers fresh off the hill. Now the only question is, are the rosy cheeks and nose from windburn or sunburn?
Snowboarders and skiers have to protect themselves from more than frostbite. UV radiation exposure increases 8 to 10 percent every 1,000 feet above sea level, so if you’re snowboarding down the slopes of Breckenridge Ski Resort in Colorado, you could be starting your descent at almost 13,000 feet above sea level. By 13,000 feet, UV radiation exposure increases 104 to 130 percent! Then add the fact that snow reflects up to 80 percent of the UV light from the sun, and you’ve got UV coming from all directions. The combination of increased elevation and UV rays reflected by the snow puts skiers and snowboarders at an increased risk of sun damage, which can lead to premature aging and skin cancer later in life.
While wearing sunscreen on the snowy slopes can offer sun protection, snow and wind can reduce its effectiveness. Avoid sunburn (and perhaps even windburn) this winter and take some advice from the Skin Cancer Foundation.
Cover your head – it will protect your scalp and help keep you warm.
Wear items like ski masks, which will leave very little skin exposed to the wind and sun.
Sunglasses or goggles that offer 99 percent or greater UV protection and have wraparound or large frames will protect your eyes, eyelids and the sensitive skin around your eyes, which are common sites for skin cancers and sun-induced aging.
If possible, ski early in the morning and later on in the day, before 10 AM and after 4 PM. This decreases the amount of time spent outdoors in the most intense sunlight and it may also help you avoid long lines.
Use a broad-spectrum sunscreen with SPF 30 or higher. Apply 30 minutes before hitting the slopes. Using a moisturizing sunscreen with ingredients like lanolin or glycerin can soothe skin while protecting. Apply sunscreen liberally and evenly to all exposed skin – at least a teaspoon to the face. Reapply every two hours, and immediately after heavy sweating.
Always wear a lip balm with an SPF 15 or higher – lips are very sensitive.
Wishing you a sucessful and SunAWARE season on the slopes!
Soft Adventure Travel, the fastest growing segment of the exploding travel industry, is rewarding for the spirit and intellect, yet is safe and without excessive physical demands. Linda Ballou, author and soft adventure travel writer, has hiked, biked, kayaked and horse-backed through untouched country. Most trips are with a reliable guide, but often she explores alone seeking the sustenance from nature that can only be found in solitude. With a degree in English Literature and a published author for over twenty years, Linda’s well-researched articles have appeared in the Los Angeles Times, Northwest Travel, Specialty Travel Index and she’s the LA Outdoor Travel Examiner .
Linda knows a thing or two about the importance of carefully preparing for every excursion, including sun protection. “Since I am a ‘booming boomer’ in the most likely demographic to develop skin cancers, I really must pay attention to sun-protection,” says Linda. “It’s so important that I plan to write an article on the subject in my column on the National Association of Baby Boomer Women site in January. I hope to spotlight the Coolibar Women’s Travel Sun Shirt, which contains a built in sun scarf for additional coverage on tender chest skin, and the need for sunscreen with zinc oxide as well as a wide-brimmed hat along with other skin saving tips.”
Linda also shares her thoughts about her favorite Coolibar Travel Sun Shirt and sun protection accessories she uses. “Strolling the sands of Malibu, hiking the trails in the Santa Monica Mountains, river rafting and horseback riding, I need strong sun protection. I am thrilled to have this ‘Sunsational’ Coolibar Travel Sun Shirt in my wardrobe. It is light as a summer’s breeze and is sophisticated enough for street wear, but sturdy enough for outdoor activities. I live in Southern California and spend a good deal of time at the beach or hiking on the trails. This shirt is perfect for my sunny clime,” says Linda.
We asked for Linda’s opinion on our aireSUNTECT® fabric, which her shirt is constructed with. “My favorite feature of the fabric is the light airy feel. Plus it needs no ironing after washing. I’m glad a fabric that makes me feel so feminine can stand up to the rigors of an active outdoor life. I would give the fabric a 10 (on a scale of 10 being great to 0 being horrible) for hot weather hiking. For cool weather, I might opt for my flannel shirt, but that does not have sun protection. The fabric also didn’t stick to my skin like polyester tends to.”
“Other sun protection accessories I use include a hat and sometimes fingerless gloves. I love my Sedona Hat. It is sturdy and wide-brimmed and really does keep the burning rays off my face. The chin strap keeps in on in the strongest winds. The fingerless gloves are just the ticket for river rafting when hands take a beating from wind, sun and water. You do not lose mobility while gaining much needed protection against the elements,” says Linda.
To read more about Linda Ballou’s adventures, visit her blog and website.
a. A family member who spends a lot of time outside?
b. A girlfriend who obsesses over her skin and owns oodles of cosmetics?
c. A parent with small children?
d. A friend who lives to garden, bike, hike, climb, fish, run, walk, camp, swim, surf, golf, farm, surf, sail, travel and participate in a never ending list of outdoor activities?
If you answered YES to any of the above then we strongly suggest you proceed reading!
While the holiday season may not have you thinking about sunny beaches and or long afternoons on the golf course, we’ll bet everyone on your list would love a gift that’s associated with that carefree feeling. Sun protection is a gift everyone needs (and we’re convinced would want if they knew about it). Wide brim hats and sun protective clothes are not only practical for easy sun coverage, but over the years, these items have been recognized by both fashion editors and outdoor athletic communities for their style and performance. So, maybe not everyone on your list knows about sun protective clothing. Well, here’s your chance to show the one’s you love how smart and thoughtful you are. Sun protective clothing is not only easy, comfortable and a health conscious move, but there are a range of styles and features so fashionistas and fitness enthusiasts alike can take on the outdoors in their own style.
If you don’t know where to start for a someone who’s new to UPF clothing, here’s our ideas:
Our Customer’s Favorite Coolibar Basics Click on the first image to browse our gift ideas.
Find the perfect Coolibar piece for that special person on your list.