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Inside Coolibar Sun Protection Clothing SunAWARE

Make Sure Dad is Covered This Father’s Day

If dad loves to spend time fishing, golfing, biking or participating in any outdoor activity, you may want to consider giving him the gift of sun protective clothing this Father’s Day. It not only will keep him cooler and more comfortable than if his skin was directly exposed to the sun,  but it will protect him from the sun’s harmful UV rays.

Perry Robins, MD, President of The Skin Cancer Foundation says, “The sun’s UV radiation is associated with about 90 percent of all skin cancers.” Men over age 40 spend the most time outdoors and have the highest annual exposure to ultraviolet radiation. And the majority of people diagnosed with melanoma, the most deadly form of skin cancer, are white men over age 50, states the Skin Cancer Foundation.

Middle-aged and older men often don’t perform self skin exams or regularly visit a dermatologist, according to the Skin Cancer Foundation. Thus, they are the least likely individuals to detect melanoma in its early stages. Encouragement from family members is essential when convincing Dad of the importance of sun protection and early detection. Father’s Day is the perfect time to give your dad the gift of sun protection to show him how much you care. 

We asked our Dads at Coolibar what their favorite sun protection item is so we could pass their recommendations onto you. They gave the following sun protective shirts and hats two thumbs up!

Coolibar Sun Protective Clothing

Swim Shirt

“When coming out of the water on a hot day the shirt keeps me cool even in the sun. Plus it reduces the need for sunscreen.” –Lu

Convertible Polo

“The Convertible Golf Polo is the lightest and softest polo shirt I have ever owned. It stretches when I move and keeps me as cool as most T-shirts.” –Ben

Travel Shirt

“It has great light fabric and nice big pockets for passport and other documents. For my photo shoots in sunny FL & CA, I packed 5 travel shirts. I use the triple collar all the time to protect my neck.”  –Lu

Long-Sleeve Polo

“I have one of these with me in my suitcase at all times.  It’s very comfortable, very protective, and is great for traveling.”  –John

Coolibar Sun Hats

Featherweight Bucket Hat

“It is extremely lightweight and packable so I carry one with me in my bag all of the time.  It’s very protective with a nice curved brim and a navy under-brim to absorb reflected UV.  And if it gets windy I can use the draw string to make sure it doesn’t blow off, normally I tuck this up into the hat.”         –John

Packable Fedora

“This is a great value, classic style, and allows you to wear a fedora without worrying about crushing it when you take it off. Especially great on a winter vacation to the south – you can pack it way so you don’t look out of place in the Minneapolis, MN airport in the middle of February wearing a straw hat!” –Michael  

Shapeable Outback Hat

“It’s perfect for landscaping work, and is extremely durable and rugged.” – Alan

Don’t forget Sunscreen and Sunglasses for Dad too!

Have a SunAWARE Father’s Day!

–Coolibar

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Sun Protection Clothing What's Hot

What is Your Coolibar Beach Style?

Answer 10 simple questions to determine your ideal Coolibar beach look, because there is no need to give up your style to get reliable sun protection!

Is your style Sporty? Timeless? Glamorous? Smart?

The answer is below!

  

  

Scroll down to see your Coolibar beach style.

Swim & Surf Chic (Sporty Style)

If your first mission is to hit the water once the waves are in sight, then you’ll need an ensemble that works as hard as you work the water (and is stylish of course!) Coolibar suggests: Swim Jacket, Swim Tights, Chlorine Resistant Hat, UV Swim Goggles and All Terrain Aqua Sport SPF 30 Sunscreen

 

Shoreline Meanderer (Classic Timeless Style)

If your plan includes meandering through shops or dining seaside, you’ll probably want something with a little more coverage and style. Coolibar suggests: Sun Sarong, ZnO Sun Wrap, Tropicana Sun Hat, Mixed Pearl Necklace, Mykonos Sunglasses and Colorscience SPF 30 Powder Makeup

Lounging Lady (Glamorous Style)

If your ideal day at the beach or poolside is sitting under a parasol, reading a book and only moving to grab and sip of your pink lemonade every so often, then you’ll want sun wear to make your day as comfortable and relaxed as possible while still keeping your sense of style in mind!  Coolibar suggests: ZnO Sarasota Beach Cover Up, Ruche Swim Shirt, Shapeable Poolside Sun Hat, Cookie Sunglasses and Body Cotz SPF 35 Sunscreen

Active Chic (Smart Style)

You never know what a day at the beach will bring for you and your spontaneous nature. You go for simple, versatile and carefree looks you can throw on in an instant at the beach for some sand volleyball or reading your favorite magazine. You may even wade in the water from time to time. Coolibar suggests: Beach Shirt, ZnO Beach Pants, Marina Sun Hat, Patrol Sunglasses, Stone and Leather Cuff and Soleo Organics SPF 30 Sunscreen

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SunAWARE Wellness Warriors

Stay Out of the Sun Run 2011

On May 20, 2011, the Stay Out of the Sun Run (SOSR) Foundation held their 6th annual walk/race in Rochester, MN to promote awareness of the dangers of sun exposure and support melanoma research and education.  All proceeds from the SOSR are donated to the Mayo Clinic Cancer Center for melanoma research and education. Coolibar was there to contribute to the run for the 5th consecutive year.

The founder of the SOSR, Tim Burriss, a Melanoma survivor, started the run to benefit melanoma research and education. He states that this year’s run had a record number of registered participants, 934! The most they’ve ever had. Not even the dreary, rainy weather before the event kept people away.

So far, not counting this year’s totals, the run has raised over $120,000 to help Mayo Clinic fight melanoma. Tim says, “Melanoma has had such an impact on so many individuals and families and we realize we cannot be content but must continue our fight!”

Skin cancer education and prevention is so important, especially with summer almost being here. So this Don’t Fry Day, May 27, Coolibar wishes to remind everyone to be SunAWARE and protect yourself from the sun.

Avoid unprotected sun exposure; Wear sun-protective clothing, wide brim hat (3” brim or greater), and UV sunglasses; Apply broad-spectrum sunscreen of SPF 30 or higher every two hours while in sun; Routinely check your whole body for changes in your skin; Educate your family and community about sun protection.

Perhaps even join a fundraising or educational effort like the SOSR in your area and help support the need for sun protection!


Video footage of the Stay Out of the Sun Run and melanoma survivor feature from NBC Rochester local news

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Congrats to our Coolibar team members who walked and participated in the 5K at the SOSR! You all looked spectacular in your Coolibar sun protection clothing!

Learn more about Skin Cancer and Melanoma from the American Academy of Dermatology

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Inside Coolibar New Products

New Summer Styles

Get a glimpse of new photography (and stylish new UPF 50+ apparel) from our latest photo shoot before our new summer catalog arrives in your mailbox near the end of May! Check www.coolibar.com soon for new item availability.

Don’t currently receive our catalogs?  Request a catalog today! 

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Inside Coolibar Sun Protection Clothing SunAWARE Wear Sun Protection

Your Questions on Sun Protective Clothing Answered

Today, Coolibar President John Barrow and Executive VP of Merchandising Michael Hubsmith answered Facebook fans’ questions about sun protective clothing.

Q. What makes your garments UV Protective?

A. Our collection of SUNTECT fabrics include the best active ingredients found in sunscreens including Titanium Dioxide and Zinc Oxide.

Q. Since you add Zinc Oxide and Titanium Dioxide into the clothes, can it wash out?

A. We actually test all of our materials to make sure the UV protection is permanent. Part of our testing procedure is to wash and dry a fabric 40 times and then follow up with a UV Transmittance test.

Q. What is the difference between UPF and SPF?

A. UPF is for fabrics and means Ultraviolet Protection Factor. SPF is for sunscreens and stands for Sun Protection Factor. One important difference is that UPF tests both UVA and UVB protection levels while SPF only tests UVB.

Q. How much UV protection does normal clothing provide?

A. There is quite a range. Studies in Australia and Germany, that we have replicated here in the US, show that a summer t-shirt may be made of fabric that only provides a UPF of 5 to 10. Another issue is that regular summer clothing is typically designed to show skin rather than cover it, so a lot of the exposure from normal clothing relates to how much skin it covers.

Q. Before a UPF rating is assigned to a garment, how is it tested?

A. It is normally tested on a machine called a spectrophotometer. It has a UV source inside it and sends the UV through the fabric sample. It measures how much UV is transmitted through the fabric. In addition to this test, at Coolibar we test fabrics when new, but more importantly, we also age fabrics by washing them 40 times and exposing them to 100 hours of sunlight, then we do the UPF test again. We want to see fabrics provide UPF 50+ at the end of their life cycle. At Coolibar we guarantee that every garment we sell is as UV Protective on the first day it is worn to the very last day.

Q. How many times can the garments be washed before losing the protective ingredients?

A. Most clothes gradually lose their UV protection over time as they are worn, washed, stretched, and so on. When we are testing fabrics, we want to make sure they are providing UPF 50+ after 40 washings (which we consider to be a typical life cycle). So they will start even more protective than UPF 50+ and still be UPF 50+ a few years later.

Q. Is sun protective clothing superior to sunscreen? How would the use of each by itself compare?

A. We think you need to use a combination of clothing and sunscreen. Clothing provides more reliable protection and is easier to use, but sunscreen is necessary for areas like your face, hands, feet, and so on that aren’t covered by clothes.

Q. In your opinion, what are the top 3 items of sun protective clothing that EVERYONE should own?

A. In my traveling wardrobe, I have a packable bucket hat, a long-sleeve polo, and some sunglasses. So those are the 3 that I take literally everywhere with me.

Q. Do you need to wear sunscreen underneath the Coolibar clothing?

A. No, you will be well protected by the clothes themselves. You still need sunscreen for other areas, like your face, that are not covered by our clothes.

Q. Also, is it only good for a certain time? Like how you have to reapply sunscreen every 2 hours?

A. You can wear our clothes all day in the sun and the protection does not diminish. With sunscreen you do need to reapply every 2 hours.

Q. As I student, I like to dress with the trends, stay fashionable, etc. Is your company looking at broadening the styles available of UPF clothing to reach the demographic that is both concerned about protecting their skin while staying current?

A. Yes we are looking to expand our fashion portfolio as we grow.

Q. What color keeps you the coolest in the sun?

A. In general, most people feel that lighter colors make them feel cooler. However, there is probably a lot more difference between fabrics (weight, weave, wicking, etc) than between colors. We generally try to use very light-weight fabrics that also have special properties to help you feel comfortable in hot weather, e.g. wicking moisture off your skin.

Q. I have lupus but live in the deep south where it is full on sun for 10 months out of the year. I also have 2 young children that are complete water babies. I need something that allows me to be out by the pool or at the beach that will protect me and keep me cool. It is very hot and humid here, and of course even hotter by the pool. I can’t just be an invert with my boys.

A. We design our garments with the idea that you will be in the hot sun when you wear them, so breathability is very important for comfort. We offer several items like our ZnO Beach Pants and Largo ZnO Cover-up that can give you a head to toe coordinated look with full sun protective coverage.

Q. Can I wear non-swimwear products (like the featherweight cover up) in the water and still have 50 UPF protection? Will wearing non swimwear items in the water damage the item?

A. In general, you could wear them in the water without damaging them. However, UV does transmit through water better than through air so when garments get wet they let more UV through than when they are dry. We are considering this when we make items designed to go in the water. Finally, in pools, the chlorine can damage clothes if you were to wear them consistently over time. So I would not recommend wearing non-swimwear in heavily chlorinated water over an extended time.

Q. What is the best way to care for the clothing?

A. Follow the care instructions sewn inside each garment.

Q. Can they go in the dryer?

A. Yes. I put all my Coolibar clothes in the dryer.

Q. I’m thinking about buying a long sleeve swim shirt, but wouldn’t long sleeves make me hot and uncomfortable in the summer?

A. Many of our customers are surprised how cool they are wearing our long-sleeved garments. It’s because they are very light-weight fabrics and are designed to keep you cool.

If you have additional questions regarding Coolibar Sun Protective Clothing, let us know by posting a question on Facebook or writing a comment below. To purchase Coolibar Sun Protective Clothing, visit www.coolibar.com.

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Sun Protection Clothing Wear Sun Protection What our customers say

Fun Sun Wear for Family Beach Day

“I was looking forward to wearing my [Coolibar Beach] shirt as it felt so light and weightless when I pulled it out of the package.  Our Florida climate presented a perfect day to wear it to the beach.  The first thing I noted was how incredibly light this shirt really was, as I couldn’t even feel it on my body.  The cooler air from the ocean could easily flow through it, keeping me cool; which is very important in Florida where we have 90oF+ days during the summer.  It was a very comfortable shirt and quite trendy, sporting a nice size hoodie, that made me feel like a celebrity. (see picture)  My husband was having a lot of fun too running around taking pictures of the two of us working the “beach runway” and enjoying our new Coolibar gear.  And why not, we looked awesome, and felt very comfortable while being well protected from the sun.  A couple of people actually approached us to ask where we got our cool clothes.  Bingo, Coolibar!

“March in Florida offers the perfect weather to get out, but the water was still cool for swimming yet.  So we played a lot in the sand, making sand castles and just being silly running around chasing each other.  As no family “photo-shoot” ever goes without bloopers, the battery in our camera died just before we decided to test out the water, and wet our toes properly.  Of course we’ve got soaked.  That was something worth seeing.  I am happy to report that my shirt stayed looking good wet, as well as dry and actually dried up in no time without clinging to my body.  I loved the fact that our clothes, being wet, haven’t attracted too much sand either, which usually is a nuisance to clean up.  Our son had particularly lots of fun throwing the sand on me as you can see, but we had no problems there.   Just lots of fun and memorable moments.  He looked so cute in his outfit [Toddler Water Polo Swim Set].  He is not much of a hat wearer and put up a bit of a fight in the beginning, but 5 minutes later he got used to it, and enjoyed the whole outfit just as much as I’ve enjoyed watching him wearing it.  Or perhaps he also wanted to show off what a good model he is, just in case Coolibar is hiring new models. 🙂

“Overall, we are very happy with our outfits and will wear them often, especially living in Sunny Florida.”

-Natalja

Natalja and her son modeling their Coolibar
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Events Sun Protection Clothing

Special UV Clothing Live Facebook Forum

ASK THE FOUNDER/PRESIDENT & EXECTUTIVE VP OF COOLIBAR ABOUT SUN PROTECTION CLOTHING

Tue. April 26
1:30pm CST
at
FACEBOOK.COM/COOLIBAR

What’s the difference between UPF and SPF in sun protective clothing ratings? What does UPF stand for? What makes Coolibar clothing sun protective? Are clothes with a UPF 50+ rating really any different from normal clothing?

Join us for a special live Facebook forum where President and Founder of Coolibar John Barrow along with sun protective clothing expert and Executive Vice President Michael Hubsmith will be answering your questions about sun protection clothing and Coolibar! Anyone is welcome to join the conversation.

Don’t miss out on this unique opportunity on Tuesday April 26 starting at 1:30pm CST (11:30am PST, 2:30pm EST). Our UV clothing experts will take any questions you may have for at least 30 minutes. If the questions keep coming, the conversation will keep going, so join us!

RSVP yes before next Tuesday to be entered into a drawing for a Coolibar UPF 50+ Light Featherweight Bucket Hat!

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Sun Protection Clothing Wellness Warriors

Fishing in the Amazon

Jack Ip, also known as JIP, is the Senior Editor of Tackle and Tour, an online source of tackle news and reviews, and he makes it his business to seek some of the best fishing in the world. Last November, he traveled outside his hometown near the shores of Lake Sonoma in California, to the Amazon to fish for one of the world’s toughest freshwater species — Peacock bass. While carefully thought-out bait was essential to the success of the trip, tackle wasn’t the only thing he brought with him to the treacherous waters of Barcelos, Brazil.

“This was my first trip to the Amazon and my first time catching Peacock bass. As much as the tackle is important on a trip like this, keeping yourself in tip-top shape and providing yourself protection is just as critical … Wearing protective gear to keep the sun exposure to a bare minimum is important if you’re fishing 6 days straight for 10+ hours per day.

“Coolibar has been producing sun protective clothing since 2001 and today all their apparel are rated UPF 50+, the highest rating you can have in clothes. So the Coolibar Sunblock Fishing Shirt was a must have for my trip to the Amazon. There was no way the harmful UV rays, even the harsh ones in Brazil, would penetrate the Sunblock fishing shirt. I received no sunburns or evening a darkening of my skin during the entire trip in South America.

“Due to venting it provided coolness while fishing all day. The Sunblock shirt, when wet, also dries quickly especially if you’re running the boat. The fishing shirt has many features designed just for anglers such as a collar that you can unfold to provide neck protection or the Velcro pole tip holder just to name a few. Overall a good fishing shirt that’s UPF 50+ rated and useful features that any angler would welcome.

“Fly thousands of miles away, you won’t want to leave home with just mediocre tackle as this is mostly a once in a life time trip for many anglers … And apparel, it must provide good protection or you’ll come back lobster red and hurting. UPF rated, 40+ or 50+ is recommended. Plus a hat to cover up is almost a must have.”

JIP in Coolibar Fish Shirt Casting Off
JIP casting off in Coolibar Fish Shirt

To view details about the Sunblock Fishing Shirt JIP used during his Amazon fishing excursion, see the Sunblock Fishing Shirt made from Coolibar’s dri SUNTECT® fabric.

To view details about Coolibar’s New and Improved Fishing Shirt, see the Fishing Shirt cut from Coolibar’s 3D dri SUNTECT®, a new lighter weight, moisture-wicking fabric that offers superior sun protection and comfort. This shirt still contains all of the original technical features you love including: Velcro pole tip holders, roll-up sleeves, a protective collar flap, bellowed breast pockets and 6” vertical Napoleon zipper pockets.

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Apply Sunscreen Sun Protection Clothing SunAWARE Sunscreens and Lotions Wear Sun Protection

Sun Protective Clothing vs. Sunscreen

Compare sunscreen and sun protective clothing side-by-side and then determine how to best protect yourself and your family from the sun.

SPF vs. UPF Ratings

Sunscreen protects skin by absorbing and/or reflecting UV rays. The Food and Drug Administration (FDA) requires that all sunscreens contain a Sun Protection Factor (SPF) label. The SPF discloses the amount of sunburn protection that a sunscreen can provide an average user when used correctly. The American Academy of Dermatology (AAD) recommends sunscreens with an SPF of 30 or higher. Although the SPF ratings found on sunscreen packages apply to UVB rays, many sunscreen manufacturers include ingredients that protect the skin from some UVA rays as well. These sunscreens are usually labeled as “broad-spectrum” and are recommended since both UVA and UVB have been linked to skin cancer according to the Environmental Protection Agency.

Sun protective clothing uses fabric to protect skin from the sun. The fabric is rated according to an Ultraviolet Protection Factor (UPF). UPF is like SPF except UPF rates protection against both UVA and UVB. A garment with a UPF of 50 only allows 1/50th of the UV radiation falling on the surface of the garment to pass through it. In other words, it blocks 49/50ths or 98% of the UV radiation. Sun protection clothing is an easy and reliable form of UV protection and so is becoming more and more popular. Look for garments that have been tested according to American Association of Textile Chemists and Colorists (AATCC) Test Method 183. The best brands also perform complete life cycle tests using American Society for Testing and Materials (ASTM) D 6544. This form of testing tells how garments protect as they age not just when they are brand new.

Sunscreen vs. Sun Clothing Effectiveness

The AAD says for sunscreen to be effective in protecting skin from UV rays, it should be applied to dry skin 15 to 30 minutes before sun exposure. Apply it to all exposed areas and pay particular attention to the face, ears, hands, and arms. One ounce, enough to fill a shot glass, is the amount needed to cover the exposed areas of the body properly. Sunscreens should be reapplied approximately every two hours or after swimming or perspiring heavily.

Coolibar Sun Protective Clothing provides intant coverage. There is no need to reapply anything, except broad-spectrum sunscreen to areas not covered by the clothing. Coolibar’s sun protection never fades or washes out as titanium dioxide or zinc oxide blockers are permanently embedded in many of our material’s fibers. Other items, such as our UV swimwear and hats, are formed with a tightly woven material that offers UPF 50+ protection. Coolibar carefully tests each garment to ensure excellent sun protection.

Physical Sunscreen (SPF 30 broad-spectrum) Coolibar Sun Protective Clothing (UPF 50+)
Blocks 97% of harmful UVA and UVB rays Blocks 98% of harmful UVA and UVB rays
Effective when reapplied every two hours or after excessive sweating or swimming Effective always or for life of garment, no need to replace garment after use
1 oz. of sunscreen (shot glass full) protects skin when rubbed in everywhere Clothing completely protects covered portions of skin

By using both sun protective clothing and sunscreen you can achieve ultimate protection! Wear sun protective clothing to cover majority of skin and choose a broad-spectrum sunscreen (which blocks UVA and UVB rays) with an SPF of 30 or higher to cover all skin exposed to sunlight. Wear a sun protective hat with a 3” brim or greater to shade your face, ears and neck. Then slide on some sunglasses that block 100% of UV rays or offer UV 400 protection to cover your eyes. Be sunAWARE and be safe.

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Success Stories What our customers say

Equipped to Walk the Great Wall of China

Robert Loken Walking the Great Wall

Stephen Robert Loken of Norway, 42, recently spent 601 days hiking the entire Ming Dynasty (1368-1644) Great Wall, which spans approximately 3,728 miles (6000km). To do so, he had to overcome extreme temperatures, ranging from a scorching 109oF (43oC) to a frigid -9oF (-23oC), face poisonous scorpions, venomous snakes, ferocious dogs and trudge through desert, forest and tundra.

While many people have walked the Ming Dynasty Great Wall, Loken was the first person in the world to complete the entire route from Jiayuguan, in Gansu Province, to Dandong, in Liaoning Province. Loken claimed all others have stopped at Shanhaiguan, in Hebei Province, missing the route’s last quarter.

Walking this route had been a dream of his since age 19, after walking Hadrian’s Wall in Northern England. At a youth hostel, he spotted six pictures of the Great Wall of China with the text: “The other wall”. To him, this aspiration was worth selling his house and belongings, quitting his job as an IT-consultant, and leaving his hometown for nearly two years.

Loken spent a hefty amount of time preparing for the trip, training and gathering the proper equipment to aid him through the entire walk. During his quest for items, Loken came across the Coolibar Travel Shirt, which he wore every single day throughout his journey. He also utilized a Coolibar sun hat and pants. “What stood out to me is how long [the apparel] lasted,” said Loken. “I used the shirt every day of the entire walk, and the only damage it got was from the thorns and bushes when I crept through jungle like terrain close to Beijing and in Hebei province.”

Robert Loken walked on top of the Great Wall as sand had almost engulfed it completely Robert Loken walked on top of the Great Wall as sand had almost engulfed it completely

Coolibar clothing also helped Loken get through the Gobi desert without suffering heat stroke. “At the warmest, it was 43oC (109oF), and that was in the shade,” said Loken. “The problem however is that there is no shade in the Gobi desert apart from the one you bring along with you. The clothes were only hand washed for the entire trip, and they dried incredibly quickly. I ordered more shirts upon returning and am looking forward to using a new Coolibar shirt after all the battering the last one got.”

Home in Oslo, Norway, Loken reflected on his achievement of not only completing this walk, but raising research funds for the Dana-Farber Cancer Institute. Regarding the journey, Loken said, “The most important thing is not about being the first person in the world [to walk the entire Great Wall], it’s about following my dreams. It was a life’s ambition. I lived up to it.”

Read more about Robert’s journey on his blog The Great Walker.

Shop Coolibar Sun Protective Clothing.

Robert Loken's Great Wall Route Robert Loken’s Great Wall Route
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