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Coolibar’s 2012 Highlights

Happy birthday to Coolibar! As we celebrate our 11th birthday we wanted to take a moment and reflect on our successes over the past year. 2012 has proven to be busier than ever with an updated catalog, exciting new designs and a growing list of customers. As we continue to evolve, know that we are resolute in our commitment to providing the highest quality sun protection. We want families to be healthy while enjoying their time outdoors. We thank you, our customers, for making 2012 a great year!

Highlights from 2012

  • Fresh New DesignsThe first wave of products from our newest designer, Alicia Pizzo, became available to our customers. Our catalog hit with an exciting mix of new silhouettes and colors for the entire family.
  • Launched Sponsored Athlete ProgramWe called for applications to become a 2012 Coolibar Sponsored Athlete last winter, and we were astounded by the number of responses. There were so many remarkable applications that it was impossible to choose just 5 athletes, so we picked 10. Our athletes have continued to inspire throughout the season.
  • First Coolibar SweepstakesThe first ever Coolibar-sponsored sweepstakes took place this past spring. One lucky winner (and her husband) won a week-long vacation to Honolulu, Hawaii. Coolibar provided airfare, accommodations and $500 worth of Coolibar sunwear.
  • Record Shipping Day – Memorial Day weekend was a record-breaker for Coolibar. Our warehouse shipped the greatest number of packages ever for one weekend. With record heat across the country, our customers were preparing for a SunAWARE summer.
  • Camp Discovery Donation – Through our outreach program Coolibar Cares, we were able to provide UPF 50+ sun hats to all campers that attended the American Academy of Dermatology’s Camp Discovery for young people with chronic skin conditions. A crew from Coolibar visited Camp Knutson in MN and distrubted Coolibar swim shirts, hats, and goggles.
  • Sun Safe Media Coverage – Media coverage on the important role sun protection plays in overall health, anti-aging and skin cancer prevention continued throughout the year. Coolibar had product on the Today Show, in the New York Times, O, the Oprah Magazine, Time.com and on countless blogs. As the public becomes educated on the need for sun protection and the innovative tools to do it, tanning will become a fad of the past.

 

 

 

 

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Events SunAWARE

Raw Elements Narragansett Surf Event

Take a moment to Hang Ten with Coolibar and Raw Elements

The Waterman Eco Challenge held on July 21st in Rhode Island, an event created as a weekend dedicated to ocean and sun safety put on by Coolibar sunscreen vendor Raw Elements, was a great success!  An estimated 10,000 people were on the beach that day most cheering on the competitors racing to paddle out past the break.

A recap of the day from Brian Guadagno, Founder of Raw Elements USA, Sr. Lifeguard Captain, Narragansett Surf Rescue:

“What a great summer day with sunny skies, what more could you ask for? How about 3-4 foot NE wind swell! The conditions definitely added to the energy of the day and the event. It was so great to see so many men and women come out and paddle! The event is all about you guys and we were so stoked on the turn out and how well everyone did under the conditions. For some, it was business as usual getting out past the break. For others, it was likely the first time they had attempted that and everyone battled and didn’t give up. Everyone made it out and it was awesome to hear the crowd cheering on and rooting for every last paddler until everyone was on their way. I know there were a number of paddlers who were stoked to get out there and paddle but opted not to because of the conditions. We all totally respect knowing your personal limitations and taking a responsible approach toward ocean safety. There were a number of close finishes and the competition was really tight! We were thrilled to have everyone make the 2nd annual Waterman Eco-Challenge the day it was! We are already excited and looking forward to planning next year’s event!”

All beach goers also had the opportunity to learn the 5 easy steps of SunAWARE at the Raw Elements tent, where sunscreen samples and SunAWARE materials were available.

P.S. The lifesaving team was protected by these Coolibar men’s and women’s rash guards.

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Inside Coolibar Sun Protection Clothing

The Coolibar Guarantee

Coolibar’s commitment to providing the highest quality sun protection possible is something we take very seriously. In the past few months, various news outlets posted articles questioning the effectiveness of sun protective clothing. In response, we decided to take a moment to clarify a few points about Coolibar sun protective clothing and our UPF 50+ guarantee. We invite and appreciate all feedback in the reply section below.

Does the UPF protection wear out or wash out? How can you be sure?

Because we are so meticulous about testing, we can absolutely guarantee UPF 50+ protection from the first day our product is worn until the last day.

Coolibar UV fabric testing results significantly exceed all published American and Australian standards and are submitted to the following tests:

  • UV transmittance tests performed according to the American Association of Textile Chemists and Colorists Test Method 183 (AATCC 183).
  • Fabrics tested both before and after life cycle exposure to laundering, sunlight, and chlorinated water according to American Society for Testing and Materials D 6544 (ASTM D 6544); (life cycle – 40 washings, exposure to 100 fading units of simulated sunlight).
  • Garments labeled according to the guidelines specified in American Society of Testing and Materials D 6603 (ASTM D 6603).
  • Each color of production fabric tested according to the Australian/New Zealand standard AS/NZS4399 for UV transmittance developed by the Australian Radiation Protection Agency And Nuclear Safety Agency (ARPANSA)

 

Do you need to add additional sun protection to the product such as Sun Guard or wear sunscreen under Coolibar sunwear?

At Coolibar, we carefully develop technical fabrics that are then thoroughly tested at independent labs to ensure each product meets or exceeds our UPF 50+ standard. This UPF 50+ rating is the highest rating available to clothing and blocks more than 98% of harmful UVA and UVB rays. There is no need to add UV detergent to the clothing. Sunscreen is only required on areas of skin not covered by Coolibar clothing.

 

Do all sun protective clothing brands offer the same sun protection?

Other companies may claim their products offer UV protective qualities, but very few make the investment required to ensure lasting performance. Our experience has shown that a single UV fabric test does not accurately reflect the consistency of UVA & UVB blocking levels across similar fabrics or colors. Each year, we test over 600 samples of our production fabrics, at each stage of manufacturing, so that we can match the UV transmittance level of each Coolibar garment to exact test results. We use independent labs to test every color and every dye lot for each fabric used so that we can confidently guarantee the consistent level of UV protection throughout the life of each garment. We know of no other apparel company that can make the same claim and back it up with independent lab test results.

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Inside Coolibar What's Hot

One UPF 50 Shirt, Five Looks

One of Coolibar’s favorite go to stylists Bridgette Raes recently created a blog post on styling the basic white t-shirt. We thought it was such a great idea, our Coolibar stylists translated it to UPF 50+ with our white ZnO Long Sleeve T-Shirt! View our outfit ideas below and you’ll realize UPF 50+ sunwear works with almost any outfit.

Take it to work…

Take it on the town…

Take it to dinner…

Take it to yoga…

Then wear it all weekend…

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Coolibar Athletes

Athlete Molly Baross Travels Coolibar Style in Europe

What a gift to receive my Coolibar clothing as I was packing for my two month trip to Europe to compete in the World’s Master’s Synchronized Swimming competition in Riccione, Italy and attend my friend’s daughter’s wedding in France. Needless to say, I couldn’t take everything with me as I was going to be traipsing through the train stations in Italy and the metro system in France, so I had to travel light. 

While in Europe, I found I loved Coolibar hats! I wore the Santa Cruz Reversible Bucket Hat in navy and white as those are my team colors and I could accomplish being sun-protected as well as team identifiable!

I absolutely “lived” in the Sunblock Hoodie in bleached coral. The color went with so many of my other outfits that I wore it constantly. In the evening and afternoon I would tie it around my shoulders for additional warmth too. I love the fabric as it doesn’t wrinkle!

What activities did you partake in when wearing the shirt? 

I wore my Sunblock Hoodie all over France for a whole month.  It’s also a great cover up for the sun. When it isn’t needed it folds up very small and can be put in my purse or bag.  I absolutely love it and am looking at the other colors it is offered in!

What are your favorite features? 

I loved that it snaps easily if you want more sun protection during the day or warmth in the evening. No bulky buttons or zippers, just cute little snaps.

What are your overall thoughts on the fabric? 

The fabric is amazing!  It’s light yet protective, and also warm (versatile). It washes like a dream!

Did the fabric meet your expectations?

The fabric more than satisfied my expectations!

Did the fabric and shirt keep you cool? 

The fabric kept me warm in the early morning, cool in the afternoon sun, and comfortable in the evening!

Did the fabric stick to your skin? 

The fabric does not stick to the skin. It’s totally comfortable!

What do you want others to know about this shirt?

I would like your customers to know that this fabric is very comfortable, and breathable. I didn’t realize I had it on sometimes, it was that comfortable. Sometimes I needed to be a bit dressier than a tee-shirt and the Sunblock Hoodie looks smart and always fresh! I hope you can tell that I really loved it!

Thank you Coolibar,

Molly Baross

P.S. Wanted to let everyone know I won two gold medals at the Worlds Masters championship in Italy!

 

Molly displays her Gold Medal, Wearing Coolibar Santa Cruz Reversible Bucket Hat

 

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Wellness Warriors

A Man Fascinated by the Desert and Extreme Heat

Ripley Davenport, a Fellow of the Royal Geographical Society, is a dedicated explorer and adventurer of desert regions. His curiosity and awe of the desert environment has led him to discover the wonders that the desert has to offer. By crossing the desert on foot Ripley has become very intimate with the landscape and the crucial preparation needed to survive.

Mr. Davenport is about to embark on a Death Valley Man Haul. Lucky for him, he has had on-foot experience crossing desolate and arid deserts. Recently in 2010 he man-hauled his way across the Manchurian Steppe and Gobi desert covering a little over 1000 miles and again in 2011 he walked another 1000 miles, leading an International team with 12 Bactrian camels, from West to East across a section of the Altai Mountains and Gobi desert.

His intent in Death Valley is to be completely self sufficient and entirely on foot throughout the 153 mile route from North to South through the Valley itself by manhauling a specially fabricated wheeled desert trailer, which will carry minimal water and provisions that weighs approximately 441 pounds across Death Valley, which consists of sand dunes, jagged mountains, salt-pans, washes and canyons. Read more about Ripley’s Death Valley Man Haul.

man haul desert trailer - photo courtesy of Emmanuel Berthier

Death Valley is the hottest and driest place in North America with the highest reliably reported temperature in the Western Hemisphere at 134 degrees F. The average daily temperature is 114.7 degrees F.

Extreme temperatures, dry conditions and sparse vegetation will push ones mental, physical and physiological limitations, therefore, strategic preparation is essential for a successful trek. Mr. Davenport says, “I travel very light and take minimal gear. There’s no point in taking anything that you are not going to use. If you have to question why you should take something, you shouldn’t take it at all.”

Ripley needs sun protection he can rely on while in Death Valley. His gear list includes the Coolibar sun gaiter, full finger gloves, ultra sport hat and face sun shield to keep him safe from UV. We will be checking in with Ripley throughout his man haul. Stay tuned for more on Ripley Davenport and his wild desert- loving adventures.

 See Coolibar’s UPF 50+ gear for Ultimate Sun Protection.

Ripley Davenport - photo courtesy of Emmanuel Berthier
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Coolibar Athletes

Athlete Kristie Cranford Reviews Coolibar Fitness Shirt

Coolibar Athlete Kristie Cranford is a certified personal trainer, coach, marathoner, health blogger, mother and melanoma survivor. Her active, seven days a week lifestyle has prompted Kristie to try just about every active apparel brand on the market. Because of her battle with skin cancer, Kristie also understands the importance of protecting her skin. She put Coolibar’s UPF 50+ sunwear to the test and now shares her thoughts on its technical performance. Read Kristie’s review of the Coolibar Fitness Shirt.

The Coolibar Fitness Shirt is fashionable, functional, and durable. The shirt is classic, has a flattering fit and is easy to care for.

What activities did you partake in when wearing the shirt?

I have worn it to the gym, running, and casually out to dinner. 

What are your favorite features?

The textured fabric was unexpected giving it visual appeal. I wore it in direct sun, 106 degree heat and could not feel the sun’s searing heat. I felt protected. 

What are your overall thoughts on the fabric?

Soft, easy to care for, holds the shape. Again, love the texture, unexpected. 

Did the fabric meet your expectations?

Exceeded. Very high quality. I have tried almost every “fitness” brand. This fabric is durable, easy to care for, and soft. 

Did the fabric and shirt keep you cool?

YES! I was in 106 degree sun, running in the desert. I was amazed! 

Did the fabric stick to your skin?

No, I was sweating and it wicked away moisture. It was comfortable to wear and not heavy when it was sweat soaked. 

What do you want others to know about this shirt?

In the running world there are “known” fitness brands. I’ve tried almost all of them. This shirt will be my go-to long sleeve fitness shirt.  It is comfortable, functional and attractive. 

Please provide any additional comments you would like to share with us!

I have worn the shirt with jeans, and layered under a suit. Versatile shirt.

Wish it came in a short sleeve option too. (Coming soon)

 

Any tips to stay comfortable/safe out in the sun?

There is no room for debate when it comes to sun protection, tough love here. I am a Melanoma survivor and sun protection should be automatic, like breathing. Sunscreen should be put on every day just like you put on clothes.  I use Raw Elements’ Eco Stick. It fits in my purse, my running shorts and in the built in pocket in all the Coolibar swim bottoms

I recently ran a half marathon where the starting temperature was 95 degrees. We were under the baking sun for the duration of the race. I carried my Eco Stick and reapplied during the race. It goes on underwater, so of course it goes on over sweat. No excuse not to protect yourself from the sun.

Do your best to avoid the sun during the peak part of the day, and if you cannot, look for shade, wear UV protective sunglasses, a hat, sunscreen (don’t forget to reapply) and UV protective clothing. 

Get the Coolibar Fitness Shirt.

Read other Coolibar Athlete product reviews.

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Coolibar Athletes

Athlete Tania Prymak reviews Coolibar Water Jacket and Bike Gloves

Coolibar Athlete Tania Prymak competes in ski cross by winter, but in the summer, she builds her endurance by biking 20 miles every day. Despite having kidney disease, Tania pushes herself hard in hopes of qualifying for an Olympic spot on the U.S. ski cross team. She also knows that whether she’s biking on the pavement, or rushing down the snowy slopes, she needs to keep UV rays at bay. Now, after wearing Coolibar’s UPF 50+ sunwear during her training, she shares her thoughts on the Coolibar Water Jacket and Bike Gloves.

What are you overall thoughts on the shirt?

Very practical and comfortable activity shirt! Its fabric makes the shirt extremely light and is soft on the skin. The gloves fit very well and the padding on the palms prevent my hands from hurting when I bike.

What activities did you partake in when wearing the shirt?

I use the jacket and bike gloves when I bike 20 miles every day.

What are your favorite features?

The light feeling of the jacket is my favorite feature and the padding on the bike gloves.

What are your overall thoughts on the fabric?

The fabric on the jacket is great; it’s light and breathable. The bike gloves are much thicker and do not allow the skin on the hands to breathe as much.

Did the fabric meet your expectations?

The fabric exceeded my expectations. I would like if the bike gloves were made of the same fabric as the jacket, lighter fabric.

Did the fabric and shirt keep you cool?

Yes, it did a great job allowing me to stay cool even though I was sweating.

Did the fabric stick to your skin?

The fabric did not stick to my skin at all.

What do you want others to know about this shirt?

It is an amazing and practical shirt for active women who want to protect their skin from sunburn and look great at the same time!

Any additional comments you would like to share with us?

The shirt is really great, it fits well and I love wearing it. I constantly use the bike gloves so I have a few comments on them. The fabric is okay, but it would be nice if it were made of the same fabric as the jacket. Also instead of bike gloves that cover the entire hand, maybe have bike gloves that cut off at the knuckles and leave the finger tips exposed. It would also be nice if the bike gloves cut off at the wrist instead of coming down the forearm.

On the same subject, has Coolibar ever considered creating bike jerseys? I think it would be a great idea and I can think of many friends of mine who would love to use it!  It would also allow sponsored athletes like me to get Coolibar’s name out there! What if you did some promotional bike jerseys with the Coolibar logo/advertisement? I know I would wear it numerous times a week.

For hotter days, short sleeve or no sleeves would be great, and for cooler bike days long sleeves with light fabric.

Any tips to stay comfortable/safe out in the sun?

If you’re blonde and fair skinned like me, you cannot risk being severely sunburned while playing your favorite sport. Coolibar products allow you to stay cool and be safe at the same time no matter what you’re doing!

 

Tania Prymak Biking in Coolibar Water Jacket

 

Get the Coolibar Water Jacket.

Get Coolibar Gloves.

Read other Coolibar Athlete product reviews.

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Coolibar Athletes

Athlete John Barker Reviews Coolibar Fitness Shirt

Triathlete and Coolibar Athlete John Barker spent the last year training for the Life Time Triathlon in Minneapolis held on July 14th, which is the first race he’s successfully completed since donating his kidney to a stranger in 2010. While training, John knew he not only had to watch his diet and stick with a strict training schedule, but also had to use sun protection as part of his healthier living routine. He put Coolibar’s UPF 50+ sunwear to the test and now shares his thoughts. Read John’s review of the Coolibar Fitness Shirt.

What are your overall thoughts on the shirt? 

I am very impressed with the performance of the athletic shirt. I have been wearing these shirts for two months for indoor and outdoor training sessions and can say these are the best shirts I’ve worn. Not only do they protect me from the sun, but they actually keep me cooler, which is very important to having a good training session.

What activities did you partake in when wearing the shirt? 

I use the athletic shirts for running and biking.

What are your favorite features? 

I like the fit and the feel of the fabric. Other shirts I own have difficulty keeping me dry. The athletic shirts wick the moisture away from my body, allowing me to stay cooler and not feel like I’m swimming in my own perspiration. 

What are your overall thoughts on the fabric? 

I like the feel of the fabric, and after two months of wearing and washing these shirts they have maintained their shape. They have been very durable shirts.

Did the fabric meet your expectations? 

Yes, it actually exceeded my expectations. I’ve worn Coolibar shirts in the past so I knew they would keep me cooler. I was pleasantly surprised to discover they actually keep me drier as well.   

Did the fabric and shirt keep you cool? 

Yes. Compared to other shirts that I’ve worn in the past, the athletic shirt is more comfortable.

Did the fabric stick to your skin? 

No. Even during high intensity training sessions where I am perspiring excessively, the shirt never feels like it is sticking to me. One of the issues my other shirts have is that they cause chafing when they start to get wet. The athletic shirts have not had this problem, which is why I continue to wear these shirts daily.

What do you want others to know about this shirt? 

If folks are looking for a comfortable work-out shirt, outdoors or indoors, this is a great fitting shirt. The fabric keeps you cooler and dryer and won’t chafe your skin.

Do you have any additional comments? 

Since I wear the athletic shirt biking, it would be nice to have a couple of pockets on the backside of the shirt (like a cycling shirt) for storing energy bars and such for long endurance rides. I know Coolibar had “biking” clothes in the past, however these shirts are actually a better cycling shirt if they had some pockets!  Cyclists like to be aero dynamic, so loose fitting clothes aren’t going to attract attention. These shirts are a great option for cyclists.

 

John and his family wearing Coolibar Fitness Shirts for a 5K

Get the Coolibar Fitness Shirt.

Read other Coolibar Athlete product reviews.

Also, watch John’s interview from the day of the Life Time Triathlon in Minneapolis.

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Coolibar Athletes

Athlete Jeremy Van Ek Reviews Coolibar Sport Shirt

Jeremy Van Ek, adventure racer and Coolibar Athlete, recently completed the Chicago Area Adventure Racing Association 2012 All-Nighter, an all-night workout on bike and foot.  So what would you wear for 11 hours of mid-June bushwhacking in the dark (or daylight)? His answer: the Coolibar Sport Shirt. Read Jeremy’s review of the Coolibar Sport Shirt.

What are you overall thoughts on the shirt?

Great shirt! It looks good and is lightweight yet tough.  

What activities did you partake in when wearing the shirt?

I competed in the Chicago Area Adventure Racing Association 2012 All-Nighter, and since it is adventure racing, there is no marked course. Participants navigate to checkpoints using map and compass, and it’s mostly off-trail, often through heavy brush, swamps, streams, etc. I also did the course scouting and setting wearing the shirt. 

What are your favorite features?

The mesh panels for breathability is my favorite feature.

What are your overall thoughts on the fabric?

Excellent – lightweight, breathable, wicks sweat well and holds up to all manner of abuse: thorns, branches, mud, sweat, heavy pack straps, etc. 

Did the fabric meet your expectations?

Yes.

Did the fabric and shirt keep you cool?

Yes – no small feat considering the temps, humidity and my propensity to overheat. 😉

Did the fabric stick to your skin?

Not really.

What do you want others to know about this shirt?

Don’t underestimate the toughness of this shirt based on its looks. I thought it looked like “too nice” of a shirt to take out into the woods and swamps, but it held up in spades. 

Anything else you want to share about the shirt?

Considering the potential for thorns, stinging nettles, poison ivy, and other manner of brutal foliage on the course, I wanted to go with full coverage. But, it wasn’t supposed to go below mid-70s. The Coolibar Sport Shirt was the perfect choice. It is very lightweight and breathable, so I did not feel like I was suffocating all night in long sleeves. Even better, while it is lightweight it is still a rugged shirt. It stood up to the worst I could throw at it all night (branches, thorns, sweat, dust, mud, spilled sports drinks, heavy pack shoulder straps, you name it), and it still looks good enough to wear to a summer cocktail party (after a thorough washing, of course). 

I highly recommend the Sport Shirt as a versatile piece of clothing. It looks good and is tough enough to hold its own against weekend warriors. 

Any tips to stay comfortable/safe out in the sun?

Full coverage is my strategy. It seems counterintuitive when it is hot out, but full coverage protects you better and thereby is better in the long run.

Get the Coolibar Sport Shirt.

Read other Coolibar Athlete product reviews.

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