With the heat wave sweeping across at least 20 states this week, don’t let the extreme temperatures and humidity get to you. Beat the heat over the following week by taking simple steps to stay cool.

You’ve heard about the dangers of tanning, and worry about UV rays causing skin cancer and wrinkles. You want to protect yourself, but you don’t want to look like a beekeeper at the beach. Sound familiar? We at Coolibar have a few simple tips on incorporating sun protection into your beach wardrobe.

The FDA recently announced new guidelines that sunscreen manufacturers will be required to follow for over-the-counter sunscreen labeling. Now in order to earn a “broad spectrum” designation, sunscreens must protect from both UVB (burning) rays and UVA (aging) rays. Read on for a summary of improvements as well as how Coolibar can help ease confusion.

3D dri SUNTECT®, one of Coolibar’s latest innovative fabrics, does more than offer UPF 50+ sun protection. It’s a performance fabric that uses tiny grid patterns to prevent this lightweight polyester fabric from sticking to the skin, enhancing breathability and moisture-wicking effectiveness. Read boating enthusiast Scott’s testimonial.

If dad loves to spend time outdoors, you may want to consider giving him the gift of sun protective clothing this Father’s Day.

Summer is officially here, and as the days grow hotter and sunnier, you’ll need a beach ready ensemble that matches your unique tastes in fashion. Take our Beach Style quiz to determine just the right look to fit your sun-safe lifestyle.

On May 20, 2011, the Stay Out of the Sun Run (SOSR) Foundation held their annual walk/race in Rochester, MN that promotes awareness of the dangers of sun exposure and supports melanoma research and education. All proceeds from the SOSR are donated to the Mayo Clinic Cancer Center for melanoma research and education. Coolibar was there to participate in this event for the 5th year in a row.

Get a glimpse of the new photography (and stylish new UPF 50+ apparel) from our latest photo shoot before our catalog arrives in your mailbox near the end of May!

Coolibar President John Barrow and Executive VP of Merchandising Michael Hubsmith answer Facebook fans’ questions about sun protective clothing.

“I was looking forward to wearing my [Coolibar Beach] shirt as it felt so light and weightless when I pulled it out of the package. Our Florida climate presented a perfect day to wear it to the beach. The first thing I noted was how incredibly light this shirt really was, as I couldn’t even feel it on my body [...]