As more women embrace the joys of aging, the coastal grandma aesthetic trends on social media platforms. Its elegant grandmother style meets coastal casual attire with a carefree lifestyle to match.
Being a coastal grandma means savoring everything life has to offer, including sunshine. However, many SPF sunscreens only protect against some harmful UV rays. Unlike SPF sunscreens, UPF 50+ clothing blocks 98% of UVA/UVB rays.
Coolibar is the world leader in UPF 50+ fabric technology. Our technically elegant clothing can help you achieve the perfect coastal grandma aesthetic.
Learn more about sun-safe grandma fashion trends from a popular Instagram influencer on our blog.
What is the Coastal Grandmother Trend?
The coastal grandmother trend is about wearing comfortable clothes that make you feel good and protects you from the sun. The term coastal grandma became popular when a TikTok user named Lex Nicoleta started talking about it in her videos. Surprisingly, she is in her 20s, reminding us that the coastal grandmother aesthetic is for women of all ages! It’s also sometimes referred to as grandmacore aesthetic or granny core.
Key Elements of a Glamorous Gran’s Wardrobe:
Coastal Grandma Inspiration
The coastal grandma aesthetic was inspired by several movies created by filmmaker Nancy Myers. The aesthetic includes lots of beige and other neutral tones. A coastal grandma may spend her Sunday morning at the farmers’ market and her afternoon carefully cooking fresh food. She enjoys the simple pleasures of life like gardening and hand-written notes.
Notable films, TV shows, and celebrities that influenced the coastal grandma aesthetic include:
- Father of the Bride
- Something’s Gotta Give
- It’s Complicated
- Golden Girls
- Lex Nicoleta
- Diane Keaton
- Anne Hathaway
Sun-Safe Style Tips for the Grandma Aesthetic
Grandmothers know the importance of sun protection which is why Coolibar’s Sun Protection You Wear pairs perfectly with the grandma aesthetic. Here are some beach aesthetic clothing trends inspired by grandma’s style.
Breathable Long Sleeves
Being a grandma at the beach means lots of sun exposure. Rather than having to lather on sunscreen every 2 hours, grandmas know the best outfit for all-day lounging in the sun includes loose, breathable long-sleeves.
While it may seem counterintuitive, long sleeves help circulate airflow and actually keep your skin cooler than wearing short sleeves while out in the sun. Better yet, consider a flowy dress or long-sleeve tunic as the basis for your grandma look. Here are some grandma aesthetic-inspired options:
- Women’s Palma Aire Beach Shirt UPF 50+
- Women’s Santorini Tunic Shirt UPF 50+
- Women’s Prado Shirt Dress UPF 50+
Wide Brim Sun Hat
Topping off your outfit with an elegant sun hat can totally transform any look. Whether you choose a full-coverage hat or a fedora style, you want something made with rigorously tested UPF 50+ material to protect the sensitive skin on your face and scalp. Explore our large collection of sun hats to find the right one for your glamorous gran style:
- Women’s Blake Elegant Floppy Sun Hat UPF 50+
- Women’s Marina Sun Hat UPF 50+
- Women’s Asymmetrical Clara Sun Hat UPF 50+
The coastal aesthetic is all about comfort and mobility. Wide-leg pants provide more range of movement for activities such as squatting down in the garden or walking on the beach. These pants are also feather-light and breathable for maximum air circulation on hot summer days. With wide-leg pants from Coolibar, you don’t have to sacrifice comfort for coverage.
- Women’s Lynsu Wide Leg Pants UPF 50+
- Women’s Petra Wide Leg Pants UPF 50+
- Women’s Enclave Wide Leg Pants UPF 50+
Flowy Outer Layers
Consider some of our sun wraps or cover-ups to complete your collection of grandma attire. For colder months, you can get your grandma sweater aesthetic on with hot chocolate next to a warm fire. When choosing the best layers of sun protection you wear, always prioritize comfort and coverage. You won’t be disappointed!
How to Embody the Beach Grandma Aesthetic
We all know how much the right outfit matters for any occasion, but remember, that’s just the beginning of the journey towards embodying the beach grandma aesthetic.
Comfort is Key
For many of us, getting older means learning a valuable secret: life is way more fun in comfortable clothes! The beachy aesthetic really lends itself to comfort more than other trends—no need for tight waistbands or tops when you can have loose button-ups and wide-leg pants.
- Consider what it is that you really love about your favorite pieces of comfy clothing and try to incorporate that as you expand your coastal grandmother wardrobe.
- Choose materials that are lightweight and breathable, like our buttery soft Aire and Moduri clothing lines.
- Look for pants with a drawstring for maximum waistband comfort
Embrace Ease and Versatility
There are many ways to prevent sunburn at the beach while fully embodying the beachy grandma lifestyle. They include wearing a UPF 50+ full coverage sun hat and breathable clothes. Luckily, beach aesthetic clothes usually promote ease of movement by being loose and flowy. Layers add versatility to your look to protect you from the sun and keep you warm on cool, breezy days.
- Keep a shapeable or roll-up sun hat in your car for impromptu adventures.
- Seek out clothing that can be paired with various styles and items that you already own.
- Build outfits with flowy layers to help prevent sunburn and regulate body temperature.
Self-Confidence and Self-Acceptance
The Golden Girls inspired a generation of women to be confident and independent as they age. Now, Golden Girls’ fashion is more popular than ever, which reflects how much this lifestyle continues to resonate with younger generations. While cool grandma clothes are part of it, this trend is really about self-confidence and self-acceptance.
- Choose clothes that make you feel good without focusing on how they look in the mirror
- Use a vision board to help you discover your own unique grandma clothes aesthetic
- Don’t be afraid to express yourself. Remember to have fun!
Embrace Your Inner Coastal Grandmother with Coolibar
Getting older doesn’t mean sacrificing style. On the contrary, Grandma fashion empowers women of all ages to dress in a way that’s technically smart and still very elegant. You want your cool grandma outfits to keep you comfortable and sun-safe for many years to come. Unfortunately, a lot of flowy, breathable clothing allows light to pass through, which means you can get sunburned through your clothes.
Coolibar is the world leader in sun protection you wear. Our clothing is rigorously tested and guaranteed to block 98% of UVA/UVB rays. It is even recommended by the Skin Cancer Foundation and dermatologists worldwide. With Coolibar, you can choose cool grandma clothes that embody the coastal aesthetic while also staying sun-safe.