According to the Skin Cancer Foundation, “Clothing is the single most effective form of sun protection. It is our first line of defense against the sun’s harmful ultraviolet rays.” However, not all clothing provides adequate sun protection; you need UPF 50+ coverage.

Believe it or not, it’s Coolibar’s 10th birthday! In September 2001, native Australian and Coolibar founder John Barrow signed the documents to open Coolibar and bring Australia’s advances in sun protection to America. We’re still making strides in sun protective technologies and fashions, but take a moment to see just how far we’ve come!

3D dri SUNTECT®, one of Coolibar’s latest innovative fabrics, does more than offer UPF 50+ sun protection. It’s a performance fabric that uses tiny grid patterns to prevent this lightweight polyester fabric from sticking to the skin, enhancing breathability and moisture-wicking effectiveness. Read boating enthusiast Scott’s testimonial.

During May, Skin Cancer Awareness Month, Coolibar will feature a series on Skin Cancer Survivors. Our survivors have shared their personal stories to remind us of the importance of being SunAWARE. Carol was in her early 30s when she found a freckle on her face that appeared abnormal…

Coolibar President John Barrow and Executive VP of Merchandising Michael Hubsmith answer Facebook fans’ questions about sun protective clothing.

Ask the Founder/President & Executive VP of Coolibar about sun protection clothing on Tue. April 26 starting at 1:30pm CST on Facebook.com/Coolibar.

Jack Ip, also known as JIP, makes it his business to seek some of the best fishing in the world. Last November, he traveled to the Amazon to fish for Peacock bass, one of the world’s toughest freshwater species. But tackle wasn’t the only thing he brought with him to the treacherous waters in Barcelos, Brazil.

Get a glimpse of Coolibar’s 2011 UPF50+ swimwear and beach basics before your Spring Catalog arrives in February!

Dermatologist Dr. Jaime Davis of Uptown Dermatology talks about the need for sun protective clothing. While sunscreen can provide adequate UV coverage on sun exposed skin, such as the backs of hands, the best sun protection actually comes from sun protective clothing.

Not too long ago, we received a letter along with a picture from a thrilled first time Coolibar customer, who decided to let us know how impressed she was with our quick drying, breathable sun protection apparel. “As a very satisfied first time customer of Coolibar clothing, I wanted to show you that it was a pleasure wearing my hat and outfit on a very hot day and still feeling cool!”