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UV Rays in the Fall Can Be as Damaging as in the Summer

Leaves turn colors, temperatures start to cool, the sun’s heat wanes, and instinctively we drop our guard and “forget” sunscreen, leave our hats at home and waltz out into the day’s rays utterly unprotected. Is it really necessary to stay vigilant with UV protection? Are we truly risking the sun’s wrath if we sit beachside with our book or enjoy our morning cup of coffee on the terrace? Or is this UV stuff all hype?

The answer is simple and surprising. Yes, it’s necessary to stay vigilant even though it feels cooler outside. Science is very clear that the harshest of rays, UVB (“B” helps you remember for Burning) change in intensity based on the season and the position of the sun. But, UVA rays (emphasis on “A” for “Aging”) remain strong in full force with fearless intensity year-round, regardless of season or the sun’s position. These rays will undermine mind all your protective measures unless you stay on it. In short, UVA rays are incredibly powerful rays that never go away, constantly and cumulatively wreaking havoc with skin health, contributing to skin cancer, vision loss and reducing our immunities. While it may seem excessive to wear UPF 50+ clothing covering arms, faces, and heads in these cool fall days, a simple neighborhood walk, a casual bike ride, a lunch al fresco or a play day at the park adds up to long-term irreversible cellular damage. So, yes, keeping your guard up and staying protected is a year-round gig.

Omnipresent and relentless in their reach, the relatively long-wavelength UVA accounts for approximately 95% of the UV radiation reaching the Earth’s surface and thus our skin. Although UVA is generally far less carcinogenic than UVB radiation, it’s present more abundantly in sunlight than UVB radiation and contributes appreciably to the carcinogenicity of sunlight. UVA penetrates into the deeper layers of the skin where connective tissue and blood vessels are affected. As a result, the skin gradually loses its elasticity and starts to wrinkle. Furthermore, recent studies strongly suggest that it may enhance the development of skin cancers. The mechanisms of this UVA damage are not fully understood, but a popular hypothesis assumes that UVA increases oxidative stress in the cell.

Think of UVA as a sneaky, ill-intentioned ninja, stalking their prey (your skin) and never letting up. They penetrate your car windows, but you don’t see them; they’re invisible. They damage skin, but don’t feel them because they don’t burn. But, within a number of years, you start to see the effects of UVA’s work. Freckles pop up on your chest, wrinkles and brown spots appear, jowls and neck skin droops, collagen and elasticity diminishes. Even more serious concerns occur, like vision issues, eye cataracts, and macular degeneration. Or, most serious of all, cancer happens. While UVA isn’t the primary source of cancer, it is a known contributor. And, the simple and unprotected daily commutes and errands in the car, shuttles of kids to soccer or long walks on a warm fall day accumulate and become irreversible UVA damage.

For nearly 20 years, our focus on protection with UPF 50+ clothing was laser-pointed at people who’ve encountered a real medical concern, like cancer, sun allergies, Lupus, chemo treatment, prescription medications that create sun sensitivity. So our broad-spectrum UV fabrics have been specially developed to authentically protect those in need and attack UVB because of its evil results while also pushing back on UVA rays. With stylish, intelligent clothes that block UVA/UVB, a Coolibar tee-shirt looks and feels like any tee-shirt, and with incredible intent. You’d have no idea our tee was a hard-working UV blocking shirt; it’s as soft as a cotton tee and feels wonderful. This strategy has been essential to many customers, because nearly 70% buy Coolibar because of a medical issue, and they want to avoid visibly publicizing their health situation. So our design philosophy has been to develop highly technical fabrics in elegant, comfortable clothes and swimwear that look great. Candidly, we’ve never talked much about UVA. We’ve always blocked UVA, but we’ve never really emphasized these rays, until now. Today, with a company mission that emphasizes keeping people safe from UV damage, we need to be more assertive about prevention as much as we’ve designed for protection. We want to start younger, get people paying attention to skin health. This commitment is our version of “an apple a day.” What’s our answer to powerful UVA rays this fall? How can you start your prevention regime?

We’ve developed a proprietary year-round fabric derived from the Merino sheep in New Zealand. It’s a fantastic blend, machine washable and super comfortable, and we’re not just saying that because we developed it. The Coolibar Merino Wool is an ultra lightweight, comfy, super breathable UPF 50+ fabric that insulates on chillier days and cools on warmer days, and, equally important, it tells UVA rays to bounce off (putting it politely). It’s light enough for men who fear sweater weather; it travels; it’s a light weight fabric that’s a heavyweight UV fighter. Tested and endorsed by dermatologists and holds The Skin Cancer Foundation seal of recommendation, our Coolibar Merino Wool blocks 98% of UVA and UVB rays and does it in a collection of fall wraps, pullovers, sporty polos, long cardigan-style sweaters, scarves, designed to cover arms, necks, hands and look perfect for the season. Being based in Minnesota, we revel in all outdoor seasons. Our entire company actively participates in outdoors year-round activities. We wear test our products for technical performance, styling, wear-ability, fit, comfort and durability. If we were pushy and not Minnesota nice, we’d highly suggest you wear a quality, high-end sunscreen, always protect your eyes with the best sunglasses you can buy (please avoid the glasses from the dime store; their lens effectiveness degrades) and wear UPF 50+ clothing that makes hiding from UV rays look and feel good. Look for the Merino Collection September 18, 2017 on coolibar.com and Amazon.

 

 

Sources:

http://www.who.int/uv/faq/whatisuv/en/index2.html

https://www.ncbi.nlm.nih.gov/pubmed/10907526

 

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Educate Others SunAWARE

Skin Cancer Rates Rise in US Hispanic Demographic

It’s still a common misconception that darker skin tones are not at risk for skin cancer. The Hispanic population is the fastest growing ethnic group in the US. Unfortunately, along with this increase is an increase in the rate of skin cancer among its members. An unwarranted confidence in skin color may contribute to a lack of compliance with sun safety techniques–possibly one reason for the rapid rise in melanoma and other skin cancers.

A study from the Cancer Institute of New Jersey concluded that there is a lack of skin cancer prevention interventions targeting this community. Sunscreen use in the Hispanic population is also low. More than 43% of Hispanics never use sunscreen. While this group does produce extra melanin (which is a natural UV protector), sun safety is still important. Additionally, 89% of Hispanic women have never had a conversation with their doctor about melanoma.

So what can we do to change this? We can educate. Inform everyone that wearing sunscreen daily and sun protective clothing is important for all ethnicities. Year-round sun protection (yes, even in the winter), skin checks and awareness can benefit of all of us.

Be SunAWARE and Be Safe!

Read more on this topic here: Skin Cancer in Skin of Color

Resources: Skin Cancer Foundation & Latin Times

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Coolibar Athletes

Become a 2014 Coolibar Sponsored Athlete

Happy 2014! Are you looking for a challenge in the New Year to help reach your fitness goals? Consider becoming a 2014 Coolibar Sponsored Athlete.

Our athletes are fitness fanatics who are also concerned about sun safety. Whether your life is at the water, on the mountain, or on the court, we want to know about the extraordinary things you’re doing outdoors, protected by Coolibar of course, and share it with our sun-loving community. So bring on the sunshine, because it’s no match for Coolibar athletes.

Still not convinced? Hear from a few of our former athletes.

Sevve Stember, 2013 Athlete

I thought the whole athlete sponsorship program was super fun and it was really inspirational to be part of.” – Sevve Stember

Molly Baross, 2012 Athlete

“I loved being an athlete representative for Coolibar. My teammates were envious of my sun-protective clothing!”Molly Baross

Kristie Cranford, 2012 Athlete

“I am truly happy and lucky to have had this opportunity. I am deeply saddened it has come to an end.” – Kristie Cranford

Now accepting 2014 applications. Apply Now to become a 2014 Coolibar Sponsored Athlete.

Learn more about the program on our FAQ page.

Read about our 2013 Athletes.

Application deadline is midnight CST on Sunday, January 26, 2014. Can’t wait to meet you!

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What's Hot

Taking Beauty on the Road

First food, then fashion, now skin care. “Beth’s Beauty Bus” is a mobile skin care boutique with cosmetics, skin care, hair products and personal consultation from esthetician founder Beth Ross, who preaches the importance of sun protection (that’s why she carries our line). We love this concept and wanted to learn more.  Beth graciously agreed to share her story.

Why did you start Beth’s Beauty Bus?
As a practicing Esthetician, I know the best route to great, glowing skin is to have a great home routine with the correct skincare products. By creating the first-ever retail mobile beauty bus, I can see more customers in different parts of LA versus a brick and mortar shop.  Most of all what is truly satisfying is seeing how happy people are with the results.

How long have you been doing it?
Beth’s Beauty Bus got rolling in October 2013.

Beth Ross, founder of Beth’s Beauty Bus

Are there certain groups or areas that request your presence?
My age group ranges from teens to baby boomers because every age has skincare issues.  My physical bus stops:  ALL of Los Angeles.

What are customers most interested in?
Without a doubt, it’s “Anti-Aging”.  And every woman wants to get the “dew” touch look which is why hydration is so critical to the home regime

Are visitors aware of the importance of sun protection? Do they know about sun protective clothing?
Unfortunately, no. People are surprised when I tell them about Coolibar.

Do you have a busy time of year?
It is busy all year long due to our climate and everyone is trying to either get younger or stay younger!

Do you have any quick tips for skin care?
Remember every ripple makes a wave, it is the combination of doing a lot of simple habits that make the recipe for beautiful skin work.  Here are a few basics;

1. Change your pillow case. This is a game changer. Shampoo, hair spray, oil and dirt from our hair travels to the pillow case.  At night, while we change sleeping positions, our face rolls around and marinates with these products and environmental debris.

Here is the pillow case recipe: On Sunday, put a fresh pillow case on. Then Monday, reverse the pillow case out.  Tuesday, do a fresh new pillow case.  Wednesday is the reverse day.  And so on throughout the week.

2. Dedicate one towel for hand washing and another one for the face. I would change both daily if possible.

3. Wash your hands BEFORE you wash your face. The correct amount of time to wash your hands is the length of the song “Happy Birthday to You”. Wash the tops of the hands, inside the fingers, nails and wrist area.  Most people wash the inside portion of the hands.

4. Turn the faucet off with a paper towel. Remember you turned the faucet on with dirty hands.

Anything else you want to share with our readers?

Once a week, apply a mask.  Everyone’s first response is; “I don’t have time”. I suggest applying the mask on Sunday while you do the laundry.  We have a client who now keeps her jar of mask in the laundry room.  She told me, “It’s next to the soap that way I do it”. Smart gal!

If you are in the LA area, look  for Beth’s Beauty Bus. Check out the recent coverage on KTLA.

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Videos What's Hot

Stress Free Travel Tips

Flying soon? Whether you’re en route to Grandma’s or a family vacay in Hawaii, you’ll more than likely have to battle the airport during the holiday season, which happens to be the busiest time of the year. The long lines are inevitable, but a few shortcuts can help expedite the travel process. We’ve compiled a list of travel tips so you can relax and focus on the good stuff.

 

Packing

      • Travel light. It’s difficult to lug around a heavy suitcase, especially in holiday crowds.
      • Pack smart. Bring items that can do double duty. For example, the Coolibar Ruche Water Jacket can protect you while swimming and be a great throw on for touring around town.
      • Roll your clothing, don’t fold. Packing your clothing neat and efficiently will save room in your suitcase. Our friends at Momtrends offer up the “clothing sandwich” method.

Plan

  • Plan your travel day ahead of time to reduce stress and ensure you catch your flight.
  • Arrive at the airport at least 2 hours early. The holiday season is a busy time, which means long lines.
  • Watch the weather. Depending on where you live (or are going) weather will be a factor in what you bring.

Traveling with kids

  • Bring new toys and books, something that they have never seen before will hold their attention. Tablets are great to play games and watch favorite movies.
  • Don’t forget snacks! Use snacks they are familiar with, don’t rely on airport food.
  • More tips for traveling with kids.

Beat the heat

  • Drink fluids. Just because you aren’t thirsty, doesn’t mean your body doesn’t need water; by the time you feel thirsty, you are already dehydrated.
  • Prevent sunburn. There are few better ways to ruin a vacation than painful burn! Wear sun protective clothing and a hat and remember to reapply sunscreen every 2 hours.
  • To beat the heat in style, choose from our new head-to-toe UPF 50+ travel outfits that will take you anywhere.

We want to hear your travel tips! Use #CoolibarVacay to share yours.

Sources:
http://www.wired.com/geekmom/2012/05/travel-tips/
http://www.weather.com/activities/travel/vacationplanner/destination/tips/traveltips_holiday.html

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Inside Coolibar Sun Protection Clothing

Coolibar Clothing versus Regular Clothing

One of the most common questions our customer service team receives is, “What is the difference between Coolibar clothing and regular clothing?” Here’s our answer:

Regular light-weight clothing provides little protection.
Most light-weight clothing provides less sun protection than SPF 30 sunscreen. In fact, the Skin Cancer Foundation (SCF) cites a study conducted in Australia that claims a white cotton T-shirt has a UPF rating of 5, allowing 1/5th of the sun’s UVR to pass through, and even more when wet.

Even if you don’t burn through your clothes, UV passes through.
The SCF states UVA (aging) rays account for up to 95 percent of the UV radiation reaching the Earth’s surface. Even though UVA rays are less intense than UVB (burning) rays, they are 30 to 50 times more prevalent. They are present with relatively equal intensity during all daylight hours throughout the year, and can penetrate clouds and glass.

UVA rays are longer wavelength than UVB rays, which allows them to pass through windows and clouds.
(Image from the Skin Cancer Foundation)

Coolibar Clothing is UPF 50+, which blocks 98% of UVA and UVB rays.
Coolibar SUNTECT® fabrics are engineered and repeatedly tested to provide effective, long-lasting protection from UVA and UVB rays. All Coolibar clothing is rated UPF 50+ from the first to the last day worn. We manufacture several types of fabrics for different activities including swimming, fitness, travel and leisure.

Sun protection is embedded in the fabric.
The sun protection comes from a combination of factors including: zinc oxide or titanium dioxide sunscreen ingredients permanently embedded in the fibers and/or a tight weave construction.

Skin coverage matters.
Coolibar clothes are strategically designed to cover up more skin than regular summer clothing, so you need less sunscreen for complete protection.

Technical properties provide additional comfort.
All Coolibar clothes are lightweight, breathable, quick-drying and easy to care for.

If you have any additional questions, please call our team of sun protection experts at 1.800.926.6509 or visit www.coolibar.com

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Events Inside Coolibar

Preventative Medicine and Sun Protection

Coolibar sun protection clothing is excited to attend the Osteopathic Medical Conference & Exposition in Las Vegas, Nevada, September 30 – October 2, 2013. After manufacturing UPF clothing for over 12 years, we’re looking forward to introducing our line of Coolibar sun protective clothing to Doctors of Osteopathic Medicine (DOs) for the first time!

Good health stems from good, preventative living – the premise of Osteopathic medicine.  DOs concentrate on treating a person as a whole versus specific symptoms, viewing everything in and outside the body (including skin) as interconnected.

According to the American Osteopathic Association, DOs are the fastest growing and most active segment of healthcare professionals in the US. As complete physicians of medicine, DOs specialize in all the major specialties, including family practice and dermatology. While DOs help treat symptoms, they also teach patients how to prevent illness and injury by maintaining a healthy lifestyle. While there are currently over 52,000 DOs, according to the American Osteopathic College of Dermatology, it’s a relatively new practice being first introduced a little over 100 years ago.

Overall healthy living includes protecting skin from the sun’s ultraviolet rays and avoiding tanning beds. UV rays are the number one cause of premature skin aging and skin cancer according to the Skin Cancer Foundation. Overexposure to sun may also suppress the immune system, aggravate preexisting conditions and produce side-effects for those taking prescription drugs. Currently, dermatologists recommend sun protective clothing  as the first line of defense against UV rays, followed by sunscreen.

Getting outdoors—where healthy living happens—is a must! That’s why we’re eager to introduce our line of fashionable, active UPF 50+ sunwear to DOs!

Attending OMED? Stop by booth #142 to meet the sun protection experts at Coolibar. We’ll have a special treat waiting for you!

Visit us at the Coolibar booth!
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Events Inside Coolibar

Gansett Lifeguards Demonstrate Skill and SunAWAREness

Brian Guadagno, Narragansett Surf Rescue Senior Lifeguard Captain and founder of Raw Elements USA sunscreen, lives for days on the ocean. During his 17 years as an Ocean Rescue Lifeguard, he came to realize the damaging effects of environmental sun exposure and chemical sunscreens. Today, Guadagno continues to spend his days on the ocean in Rhode Island, protecting himself from the sun while encouraging his fellow rescue team and beach goers to stay SunAWARE as well.

“Summer 2013 was a huge success for Narragansett Surf Rescue,” said Guadagno. “Most importantly we have managed record numbers on our beach with great efficiency. To date we have logged over 200 rescues and assists of distressed swimmers and surfers.” The rescue team’s latest competition, the Waterman Eco-Challenge three mile ocean paddle, turned out to be a huge success thanks to some dedicated surfers, paddlers and great sun protection advocates. “Although the weather wasn’t the greatest, the event was awesome,” said Guadagno.

“I cannot begin to tell you how thrilled the entire 2013 Narragansett Surf Rescue team was to have their Coolibar hats this summer,” said Guadagno. “The crew wore them every day on the beach and throughout tournament competition. It was a great new look for our team and everyone took notice. Our Coolibar rash guards are an instrumental part of our gear as well, as you can see in the photos.”

Check out photos from the 2013 season and Coolibar testimonials from the team!

Coolibar extends a huge congratulations and two-thumbs up to the Narragansett Surf Rescue for a great season and a job well done on keeping our oceans safer to paddle in.

“I kayak 7 miles a day on the ocean for the past 3 years and I’ve never felt more protected from the sun as I did this year wearing my Coolibar hat. Simply awesome!” – Mike Florio, Narragansett Surf Rescue Lifeguard Captain

“The Coolibar hat this summer has been a lifesaver. Combining the hat with Raw Elements sunscreen has protected me from the sun’s harmful rays, which is a high priority for me and the whole Surf Rescue Team at Narragansett. Thank You Coolibar!” –Nicholas Batista, Narragansett Surf Rescue Lifeguard

“Our Coolibar hat and team rash guard were my everyday choices life-guarding this summer. Lightweight and quick drying, I always felt comfortable and totally protected under all conditions, especially during two immense heat waves. Thanks for your support of our team!” – Drew Schneider, Narragansett Surf Rescue PWC Team

About Raw Elements USA
Sunscreen gentle enough for use in infant care yet meets all the performance demands of the most extreme athletes. This is all delivered in an eco-safe, reef-safe, all natural formula. Raw Elements is the conscious consumer’s answer to safe, serious sun protection.

Shop Raw Elements Sunscreen

Like the UPF shirts and sun hat they’re wearing? Shop Coolibar.

Coolibar provided free swim shirts and hats for the Narragansett Surf Rescue.

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Coolibar Athletes

Surfing Lessons and Protecting Your Skin

Did you know ultraviolet rays from the sun bounce off water? Surf and paddle board instructor Carol Philips lives in Hawaii on the North Shore of Oahu, and is out on the water daily for 6 hours at a time, dressing smart for her time in the sun. She also tells her students do do the same. Read Carol’s sun protection recommendation for days on the water.

Surfing is an amazing sport. The only drawback is sun exposure. The sun does live on the North Shore, when she’s not shining, which is 99 percent of the time, she lives in the foothills of Mt. Kaala. Protecting one’s skin while learning how to surf is very important to many of our surf students. Protecting our skin while teaching our students is also very important to the North Shore Surf Girls. We usually wear long sleeve surf shirts, long leggings and Coolibar UPF 50+ Aqua Gloves. A word on the importance of protecting your hands from the sun while surfing — the skin on the back of your hands is very thin and easily damaged by the sun. Also, when you paddle your surf board the back of your hand facing up and exposed to the sun. Keep your skin covered and safe! See you out on the water.

– Carol Philips

Coolibar athlete Carol Philips received free sun protective product for the purpose of this review.

Carol Philips teaching stand up paddleboarding
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