This is Brave is in its fourth year! In four years, we’ve raised over $100,000 for the Melanoma Research Foundation, and we’ve reached millions of people with messages about protection and prevention through social media. The secret of this campaign’s success is our warriors.
When Coolibar first started designing UPF 50+ clothing, we were inspired by family and friends who were battling skin cancer. We wanted to do more to help them stay sun-safe and get back outside. Since then, we’ve connected with hundreds of warriors living with all kinds of sun-related issues: melanoma, lupus, albinism, XP and more. We’ve met firefighters, kids with pediatric melanoma, Olympians, professional golfers, and women of all ages sharing their skin cancer stories in an effort to keep their loved ones sun safe.
These warriors are…STRONG, BRAVE, AWARE, JOY, HOPE, THANKFUL, RESILIENT, GRATEFUL
…and we are truly HUMBLE.
Helping warriors share their story is an honor. It can take a lot of courage to put your experience ‘out there’, and we’re humbled by every story we get to help share.
We’re remembering two extremely courageous warriors that we lost in 2020–Susanne Milne and Eric Martin. Both fought incredible battles with Stage IV Melanoma, and they did it with hope, resilience and strength that most people will never get to see. Throughout their numerous treatments and surgeries, each did more than their part to support the melanoma community and we will be forever grateful.
As remarkable as this may sound, this is the first time we’ve lost warriors who have shared their stories with us. It’s helped us acknowledge just how incredible each of these stories are. Even though we’ve said goodbye to Susanne and Eric, we can still help them advocate and save lives. With their stories, we can continue the work of our friends indefinitely. It’s an incredible feeling.
Whether you’ve lost someone to skin cancer, or for any other reason, we’d like to celebrate each of them with you. We invite you to share what makes you smile at the memory of them in the comment section below, or through our Facebook or Instagram pages. The best way to honor the people that are gone is to keep telling their stories. We’re here for each other and we’re in this together. Let’s BE BRAVE. <3