Kendra Reichenau, Coolibar CEO
At Coolibar, we take our mission to heart. We know our customers depend on the quality of our UPF 50+ hats and apparel, and we work tirelessly to ensure we are doing our best to offer the finest sun protective products on the market. True to our mission, we champion skin cancer awareness and prevention, and we encourage everyone to enjoy the outdoors with sun safe practices. Rigorous 3rd party UV testing of our fabric samples, adhering to high-quality standards, and working with medical professionals to better understand preventative measures related to UV exposure, are just a few of the ways we strive to be the leaders in the industry.
Last May, we partnered with the Melanoma Research Foundation on a campaign entitled, This is Brave, to further our mission reach. Determined to change melanoma and skin cancer statistics, This is Brave shared real-life stories of skin cancer and melanoma warriors. During the campaign, Coolibar unveiled a limited-edition “Be Brave” shirt inspired by the pediatric melanoma community and we donated 100% of the net profits to support the MRF’s pediatric melanoma programs.
I am very proud to announce Coolibar has been honored by the Melanoma Research Foundation as the recipient of the 2018 Corporate Leadership Award. We humbly share this award with each, and every one of you, for helping us champion our mission every day. Without your stories, passion, and dedication, our mission might be impossible to accomplish. With your help, we know Together We Will change the skin cancer statistics.
The award will be formally presented to Coolibar at the Wings of Hope Gala in New York. If you would like to attend the Wings of Hope Gala or learn more ways to support the Melanoma Research Foundation, visit here.
I thank you for sharing the MRF Corporate Leadership Award with all of us at Coolibar!