Helen Vong, skin care guru at theskiny.com, came to us with a brilliant SunAWARE idea. “Let’s do a Coolibar UPF 50+ outfit makeover to show how easy it is to be protected from the sun.” Who are we to argue?
“After writing a magazine story about the aging effects of the sun, back in the early spring, I decided that this (now past) summer is going to be year I start changing my ways. Why? Well frankly, I’m getting older and my skin isn’t bouncing back like it did from weekend trips to the cottage.
Like most people I only really wore sunscreen on vacation, and in my twenties, I went on my fair share of sun escapes – and I have the sunspots to prove it. In fact, I’ve got a newly formed speckle on my lower lip that wasn’t there last year (thank you, Ibiza). After age 30 you can’t get away with calling these spots ‘cute freckles’ anymore.
Consider this photo taken last summer at the hotel lobby at the Thompson in Beverly Hills (before picture). At first glance, you’d think I was being sun smart with a wide brimmed hat and long sleeved button up shirt. Truth is, that flimsy hat was a cheapie from Walmart with absolutely no sun filter. The shirt was also a bargain that was useless against the scorching UVA rays (think of the “A” as for aging) I surely soaked in that weekend.
I guess I could’ve wore clothing with sun protection, but I’ve long equated anti-sun clothing as frumpy athletic gear. And who wants to look blah on Rodeo Drive? In retrospect, I wish I knew about Coolibar, back then. This company makes sun-protective apparel look sexy! I particularly fell in love with their sun hats. My dermatologist, Dr. Lisa Kellett, says that size matters when it comes to the brim of an effective sun hat: six inches is the way to go.”
Helen took her look and gave it a UPF 50+ makeover (after picture).
Visit theskiny to see Helen’s full review: http://theskiny.com/shun-the-sun-in-style/