Have you heard of Coolibar’s latest and greatest fabric?
vera SUNTECT® – A remarkably soothing fabric that feels like cashmere, then combined with a touch of spandex for comfort and shape retention. Tight weave construction blocks 98% UVA and UVB rays (UPF 50+ protection), plus it keeps you cooler than ordinary women’s fashions with a natural look and feel perfect for any occasion.
Sounds great – right? Being released only two weeks ago, we’ve already had a great response from the first customers to buy. Michael Hubsmith, Coolibar’s Executive V.P. of Merchandising, has been creating new technical Coolibar UPF 50+ fabrics for years, so we decided to ask more about his and the merchandising team’s new creation.
What does vera bring to the Coolibar SUNTECT® line of fabrics? – We viewed this fabric as a luxury sun protective fabric: soft, silky and cool to the touch– sort of a cashmere like quality version of SUNTECT® compared to ZnO SUNTECT®, which is like a merino wool quality in common sportswear terminology. We see it as primarily a women’s casual sportswear fabric.
What is it made of? Or why is it so great, soft and cool!? The fibers are a micro cellulose (poplar trees) base. It is considered bio-based rather than natural because, though the raw materials used to make it are natural, they are processed in order to be made into fibers.
What type of garments are we making with it now and in the future? Vera SUNTECT® is a knit fabric and generally knits are softer, more drapeable, and more breathable than woven fabrics . We have maximized these attributes with the Vera fiber because it is also lightweight and has a “cool to the touch” feeling. We will use this fabric in women’s styles.
What are the benefits of wearing vera SUNTECT® over ordinary women’s fashions? We have not sacrificed fashion for sun protective function in vera SUNTECT®.