This is Brave

Welcome to ‘This is Brave’

We’re on a Mission to Protect and Prevent in 2020

Warriors Advocate for Skin Cancer Prevention and Protection During a Pandemic

Coolibar launched This is Brave in 2018 when a young girl stepped up and reminded us all of the importance of advocating for and supporting individuals with skin cancer. When Quinn told her brother Graham to Be Brave, she was reminding us all that we can do this! We can battle through and no matter what the outcome might be, we’re better when we can Be Brave together.

In 2020, the third year of our This is Brave campaign and first year as the Official Apparel Partner of the Melanoma Research Foundation (MRF), our mission remains the same but the need for support is even greater. In the past few months, the world has shifted significantly in terms of patient care, research funding, and non-profit outreach. Key fundraising events like Miles for Melanoma have been postponed, and we’re working with the MRF and our community to find ways to continue funding life-saving research, and support patients and advocates across the country.

One in five Americans will develop skin cancer in their lifetime whether there is a pandemic or not. #CancerHasNoCurve. The good news, the MRF and the greater melanoma community continues to be strong and active. Patients and advocates have done everything from taking the message of prevention and protection cross-country, to telling a neighbor to care for their skin and get checked. You are amazing. Everything you’re doing counts!

A lot will change forever in 2020, but the need for skin cancer prevention and protection will not. If you’re able, we’re asking you to support skin cancer awareness and the MRF this May, Melanoma Awareness Month. Here is how you can help:

  1. Read the awe-inspiring stories of our Brave warriors and share them with your friends and family. Awareness can save lives!
  2. Consider donating to the MRF. They’ve created wonderful virtual programs to ensure that the funding for research and education remains strong.
  3. Purchase a 2020 This is Brave UPF 50+ T-Shirt for yourself or send it to someone as a sun-safe gift for a cause. The proceeds go directly to the MRF.

Thank you for all that you do and remember…together we can BE BRAVE!

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April 30, 2020

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