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Is This A Magic Dress, Or…?

Coolibar Coastline - Beach to Street

We haven’t seen anything like what’s going on with our new Coastline Cover Up Dress.

We’ve talked to a LOT of people about this. And most have told us that when they saw the Coastline Cover Up Dress in our catalog or online, they didn’t even notice it at first.

They think it looks okay on the model. But when they put it on themselves – BOOM.

They love it. We don’t know anyone who owns the Coastline Cover Up Dress that doesn’t love it. Everyday girls love it. Bloggers love it, too.

We can only say it’s a magical dress. We suspect we might be the first clothing company, sun protective or not, ever to create a dress like this. But we don’t know for sure.

Tell us here.

Or comment below!

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New Products What's Hot

New Coolibar Clothing for Summer Shows Beauty on Lots of Levels

Coolibar summer 2014

The latest Coolibar summer catalog starts arriving in mailboxes this week.  Here’s a quick look at what’s new!

Coolibar - Aqua Paisley Reversible Swim Tops and BottomsReversible Swim Base Layers: For the first time, Coolibar unveils sun protective swim base layers that you can wear in the water or under your favorite Coolibar clothing. These fashionable swim bras and swim bottoms are smooth, not skimpy, and addCoolibar - Reversible Swim Base Layers another level of comfort as well as style. Swim bras provide mediumsupport and swim bottoms won’t slip or sag. Best of all, they’re reversible – make this summer all about coordinates!

Active Swim Tights, Active Swim Shorts and Active Rash Guards: Coolibar turns up the summer fun with Coolibar Active Rash Guardthese new items for active, healthy lifestyles. They feature our aqua SUNTECT® fabric so Coolibar Active Swim Tightsthey’re lightweight and quick-drying. But the look is the real delight: these pieces contour and streamline your shape, yet retain complete freedom of movement for your favorite activities in the sun. The shorts and tights have a concealed pocket in back, just one of many little extra touches you’ll love. Choose rash guards with long or short sleeves.

Infant Seaside and Infant Splashy Rompers: This summer is big for rompers, and these are two of our most exciting. The vivid new Infant Seaside and Splashy Rompers - Coolibar summer 2014designs feature fish, dolphins and lots of color for sunny days around the water, but these rompers also feature four-way stretch fabric for lasting comfort during getaways just about anywhere. Snap closure at the neckline and along the bottom make for easy changing on the go!

Sun Hats: Highlights include our new SmartStrawTM Packable Golf Hat, featuring material that’s just like Coolibar SmartStraw Packable Golf Hatclassic, casual straw except that it’s also completely packable without losing its shape. Other new Coolibar sun hats include the Stay Put Fishing Cap, and, for ultra sun protection, the Ultra Sun Hat.

These are just the highlights of our new items, colors and styles for summer 2014. Watch for your Coolibar 2014 summer catalog. Or shop online!

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Events Inside Coolibar New Products

Tough Life: Our Summer 2014 Photo Shoot

Coolibar Summer Catalog 2014 Photo Shoot

We work hard here at Coolibar. So just in case you should think life here is all water, sun, models and Coolibar clothing…well, okay, it is sometimes.

Here are some candid photos of us – working very hard! – from our recent shoot in Islamorada, Florida. If you look closely you’ll catch a glimpse of some of our new UPF 50+ apparel for summer 2014!

Look for your Coolibar summer catalog in your mailbox starting March 31! Coolibar catalogs may arrive anytime during April, May or June. New summer items will also appear continually on our website at www.coolibar.com.

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New Products Sun Protection Clothing What's Hot

Blue is “In” for Spring 2014, and That’s Not All

There’s a certain magic behind Coolibar products for Spring 2014. And, while UPF 50+ sun protection provides its own technical wonders, this magic has much more to do with color – bright, positive, life-in-the-sun kind of color – and patterns that accentuate both what we do and how you feel.

To start: the color blue is officially “in” for spring. So are ranges of mints and corals, along with striking prints that call to mind soft, light, watery brushstrokes that reflect the unique design personality of Coolibar.

You can see these choices in our spring 2014 catalog. But they originate from the runways of fashion meccas worldwide, and from renowned authorities on color such as the Pantone Color Institute®. Pantone includes some of the same shades in its semi-annual report of the latest in fashion. This report is generated in part through a survey of New York Fashion Week designers.

The Important Role of Water

Womens Water Jacket – Deep Navy

Womens Water Jacket – Cobalt
Of all the new Coolibar spring colors and patterns, blue takes precedence. Blue is “in” at Coolibar because it suggests tranquility, the calm of a pool and the gentle ocean tides. Water is part of the joy of life in the sun, and it’s a big part of Coolibar; it’s also, naturally, most of what we are as human beings. You’ll see blue represented in spring fashion shows worldwide, and you’ll see shades from deep navy and cobalt blues to azure turquoise throughout the Coolibar spring line.

Mint and coral – also prominent spring color worldwide – are variously bold (e.g. Coral Heather) and complementary (e.g. Mint Deco) and extend the overall water-based Coolibar identity. In fact, the new spring prints – bold ikats, striking tribals and more simplified geos – are all reflections on the motion of water.

Appeal That Doesn’t Go Out of Style

Topping off what’s “in” for spring is a nice dash of black and white. By themselves, each color has a timeless quality; along with the blues, corals and mints and other Coolibar colors, they complete ensembles that are truly stunning.

Shop Coolibar online to find out more about our spring 2014 selection. New products are arriving daily!

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New Products Sun Protection Clothing What's Hot

Cooltect Adds Cooling Effect to Sun Protection

Coolibar is already thinking spring: warmer temperatures, more active lives and all that goes with them. This spring, we’re also thinking about staying cool when the weather heats up.

Which brings us to CooltectTM. What is it?

Unlike other names you may have seen as part of our SUNTECT® fabrics, such as ZnO, aqua plus, 3D dri or lite, Cooltect is not a fabric.

Instead, it’s an innovative cooling technology that Coolibar adds to the sun protective fabrics in selected items. You can usually tell if your Coolibar item has Cooltect by looking on the inside lining. You can probably feel it, too; Cooltect actually holds the garment slightly away from the skin, creating extra airflow.

But Cooltect doesn’t really start working until you do. Think about the instant cooling sensation when you start chewing a piece of mint gum. Just as the gum reacts to saliva, the technology within the fibers of the Coolibar garment reacts as your body begins to perspire. This activates a cooling sensation and helps lower the surface temperature of your skin.

This cool, comfortable sensation has already impressed some well-known Coolibar athletes; check out their reviews here and here.Coolibar Sponsored Athlete Chad Hannon

Remember, Cooltect doesn’t replace any of the Coolibar features that provide UPF 50+ sun protection. You get fitness gear that protects AND keeps you cooler during warm weather activity.

Coolibar offers Cooltect cooling technology on select UPF 50+ products suited for fitness activities. They include our Long Sleeve Cool Fitness Shirt for women, Long Sleeve Cool Fitness Shirt for men, Short Sleeve Cool Fitness Shirt for women, Short Sleeve Cool Fitness Shirt for men and the Quarter Zip Long Sleeve Fitness Pullover for women. Watch for the latest Coolibar products featuring Cooltect in our spring catalog!

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New Products What's Hot

Excitement for Spring: Check Out the Fashion Trends Behind Coolibar’s 2014 Spring Line!

Coolibar Spring fashion 2014

 

We are knee deep in snow here in Minnesota, and like so many other places this year we eagerly anticipate the arrival of spring!  Along with the warmer temperatures, we can’t wait to see all of you showing off the latest spring and summer fashions for 2014.

Around the world, eye-popping new trends have been making their way down the runway and into Coolibar’s spring collection. Coolibar follows international fashion trends for spring 2014.

Our design director Olga Mashkova has been planning and implementing this year’s great looks.  The new 2014 UPF 50+ spring line will perk up your look – for men, women and kids – with fun pops of pattern and color. We are especially excited about new geometric and ikat prints, along with beautiful pallets of blue.

At Coolibar, we put fashion into action by integrating the most up to date looks with the skin protection required to keep you and your family safe in the sun. Check out the fresh new lineup for spring, available now at Coolibar!

 

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Events Inside Coolibar New Products

Coolibar Spring 2014 Photo Shoot: Behind the Scenes

Here’s a look behind the scenes during the Coolibar spring 2014 photo shoot – and a quick sneak peek at our new UPF 50+ sunwear.

Look for our spring catalog, with the newest sun protective shirts, hats, skirts, swimwear and much more, in your mailbox starting January 20.

(Note: your Coolibar spring catalog may arrive anytime within an eight-week time frame). Shop www.coolibar.com starting January 20th for new Coolibar sun protective products for men, women and kids!

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New Products What's Hot

John Randle Reviews our Cool Fitness Shirt

If you live in the state of Minnesota, Mr. John Randle needs no introduction. For those of you not familiar, Randle is the former defensive tackle for the Minnesota Vikings and NFL Pro Football Hall of Famer known for his sacks, elaborate black face paint, energy and his mouth. In fact, they say this guy never shuts up, earning him the nickname “Motor Mouth.”

We love a guy with something to say, especially when he’s reviewing our products. Randle has tested almost every athletic shirt on the market and knows a thing or two about workout wear. Because he’s already a fan of our first generation Fitness Shirt we couldn’t wait to get his opinion on our update to the 3D dri SUNTECT® fabric used in our fitness shirts, we’ve added a new cooling feature called COOLTECT™. Our Short and Long Sleeve Cool Fitness Shirts incorporate moisture activated cooling particles that lower skin temperature in addition to a quick dry mesh side panel for improved air flow making the shirts feel ultra cool and lightweight.

John Randle Pro Football Hall of Fame Class of 2010

Randle, a fitness fanatic, works out 6 days a week – running, walking & resistance training. He had plenty of opportunities to test our Cool Fitness Shirt. Below is our Q&A session.

Coolibar: What’s the most important feature you look for in the fitness clothes you choose to wear?
JR: Comfort, durability, longevity and style – it has to look good!

Coolibar: What are your overall thoughts on our Cool Fitness Shirt?
JR: It works great! The shirt is comfortable, wicks sweat, washes well and looks good, unlike some competitors. Each time I wash it, it Looks Fresh. My body felt cooler and I could concentrate on my workout.

Coolibar: How well did the cooling dots perform?
JR: They worked, I felt cooler, while my body heated up. It felt like a cool breeze was coming over me, or like I was running near a vent. I looked and there wasn’t a vent near me.

Coolibar: Did the fabric meet your expectations?
JR: YES! It’s comfortable, breathable and cool. It’s not just a workout shirt, I wear it on the weekends and sometimes even sleep in it too, it’s that comfortable.

Coolibar: Did the fabric stick to your skin?
JR: No, it’s light & breathable. I loved your fitness fabric before, but the new one is even better. It feels so much lighter.

Coolibar: What score would you give our Cool Fitness Shirt on comfort, scale of 1-10?
JR: 10, I Love it! It’s very comfortable. Sometimes I even wash it when I get home so I have a clean one to wear the next day.

Coolibar: Would you recommend this garment to a friend?
JR: Heck yeah! I want all my friends to try it.

Coolibar: Is sun protection important to you?
JR: Yes, it’s Important for a healthy life. I think about sun protection, but probably not enough. Your clothing has changed my perception of sun protective clothing – Coolibar looks great and feels great. I wish more people knew about Coolibar and your products.

A final piece of advice from Pro Football Hall of Fame Member, John Randle: “Exercise is important to your overall health and you need to keep a positive perspective on it. Look forward to your workout and build it into your daily routine, like brushing your teeth.”

Thanks John for making Coolibar a part of your workouts. Our Cool Fitness Shirts for both men and women are 20% off, now through November 21, 2013.

Shop Men’s Fitness.
Shop Women’s Fitness.

John Randle explains why he likes the Cool Fitness Shirt
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New Products What's Hot

One Item, Five Fashionable Ways: Coolibar Cardigan

Since 2002, Style Expert Bridgette Raes has transformed wardrobes for hundreds of clients. She is president of the Bridgette Raes Style Group in New York and author of the book “Style Rx: Dressing the Body You Have to Create the Body You Want”. Bridgette is also Coolibar’s go-to stylist. Each week, she features one closet staple on her style blog and pairs it with five different outfits for her segment: One Item, Five Fashionable Ways. In honor of New York Fashion Week, we asked Bridgette to use her expert eye and style the Coolibar Vera Coastal Wrap.

For this week’s One Item, Five Fashionable Ways, sun protection clothing company Coolibar asked me if I was interested in featuring one of their pieces for this post. The choice was mine as to which item I would showcase and I instantly picked their Vera Coastal Wrap. I own this cardigan and love it because it is not just easy and figure flattering, but it is soft, SO soft, in their modal/spandex SUNTECT® fabric. I’m not kidding when I say it may be the softest, most comfortable fabric I have ever had on my body.

Cardigans are no-brainer pieces that every wardrobe should have as functional outfit finishers. On a cool night they give you warmth. Feel shy showing your arms, they offer shy arms security and for a professional-work environment, they replace a jacket.

To get the most out of a cardigan, I like to make sure I have an ample supply of neutral colored ones which is why I chose to style the Vera Wrap Cardigan in Coolibar’s taupe shade– a versatile layering piece in a versatile color. Check out the five ways I style this cardigan for some outfit inspiration and tips on how to incorporate a cardigan into your wardrobe

Five Coolibar Cardigan Outfits

Look #1

When an outfit is based entirely in neutrals, like this cardigan look with khaki pants by Vince Camuto and a boat neck top by Modcloth, you have free range to bring in pops in any colors you like. Because it’s so trendy and popular at the moment, and because these colors go so well with taupe, I decided to go with pink and tangerine and chose these two-tone Sperry ballerinas and necklace by Stella & Dot. To complete the look, and for some sunny brightness, I chose an orange Fossil handbag and flowery studs also from Stella & Dot.

Look #2

If you’re are going to buy and wear colored casual pants this fall, investing in a neutral colored cardigan is a great idea as it will work with all of the colored bottoms you purchase. Here I chose to pair Coolibar’s cardigan with an eggplant pair of Boden skinny pants and layered an Anthropologie printed tank underneath. The look is finished with a versatile pair of grey rhinestone ballerinas by Sperry, a purple pair of statement earrings by Blu Bijoux and, for a third punch of color, a grey and yellow handbag from R+J Handbags to make the whole look casually colorblocked for fall.

Look #3

To bring your summer tanks into fall, a cardigan is a great choice. Plus, remember, all Coolibar clothing offers 50+ UVA and UVB sun protection. With their Vera Coastal Wrap you can give yourself some coverage while still wearing a flimsier top, like this one by Zara. Once Labor Day arrives, don’t assume that you don’t need sun protection. The sun is still shining and you should still be thinking about shielding yourself from the rays of the sun when necessary.

This cardigan works well with a pair of jeans, like this boyfriend style by Levi’s. Pop the look with a bright shoe, like coral wedges by Seychelles, to pull in the colors of the print, along with Furla’s navy handbag and Privileged Gold coral earrings.

Look #4

A cardigan is a great way to bring a summer dress into fall or to layer some warmth at the office. This flattering print dress by Eliza J. has tones of the taupe right in the print, along with coral. Wanting to maximize all the items used in this post, I chose the same coral wedges and earrings from the previous look. The last component is an off white handbag by Melie Bianco.

Look #5

This cardigan is easy with a pair of camel pants, like these cotton trousers from Ann Taylor. I layered Modcloth’s pink top underneath and used the handbag and shoes from previous looks in this outfit as well. The outfit is finished with a Trina Turk disc necklace, Michael Kors studs and Cole Haan skinny metallic belt.

Learn more about the Bridgette Raes Style Group

Bridgette is hosting a shopping party to benefit the Melanoma Research Foundation, and you’re invited. Learn more.

Shop the Coolibar UPF 50+ Vera Coastal Wrap.

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Inside Coolibar New Products Sun Protection Clothing

Choose the Right Print for You

Coolibar has new prints and colors galore this spring. Choosing a print that complements your facial features can be a daunting task. Our favorite go to stylist, Bridgette Raes, knows all about choosing the right print for your complexion, so we decided to take some advice from her blog.

Bridgette’s Advice:

“When choosing prints, one must consider their own personal coloring to decide just how much bold contrast to wear.

Print Intensity – Combining two colors together in a print creates a contrast between those two colors. For example, if those two colors are extreme opposites (like black and white) you have created a high amount contrast, which gives the print a high level of intensity. If, however, the color combinations found in the print are closer in relationship to each other (a combination of soft pastels, for example) you have created a low amount of contrast between the colors and that combination has a low level of intensity.

Coolibar UPF 50+ clothing: Long Sleeve Swim Shirt, Sun Tunic, Paddle Swim Shirt, ZnO Cabana Hoodie

Just like color combinations in prints have an intensity level, so does your own personal coloring. Intensity levels vary from person to person, and can be high, low, or somewhere in between, which would be referred to as medium. Your own level is determined by the relationship of contrast between your hair, skin and eyes. The model on the right has a lot of contrast between her hair skin and eyes which creates a lot of contrast or an intensity in her coloring. The model on the left has much softer features, with her hair, skin and eyes being closer in color; therefore her intensity level, would be low.

Why does this matter?

When choosing prints, it is important to consider your own personal intensity level as you’ll always look best when your personal intensity matches the intensity in the prints you choose.

When someone with a low level of intensity in their personal coloring wears too much contrast in the color combinations they choose they look drowned out. When a person with a high level of intensity in their coloring chooses a color combination that is too soft or low in contrast, they look washed out.”

Keep these guidelines in mind if you’re unsure of a print choice, but at the end of the day, if you love a print, go for it!

About Bridgette:  Since 2002, Style Expert Bridgette Raes has transformed the wardrobes and styles of hundreds of clients. She is the president of Bridgette Raes Style Group in New York and author of the book Style Rx: Dressing the Body You Have to Create the Body You Want. Her witty, down-to-earth and educational advice has made her a sought-after writer, spokesperson and style expert for many media outlets.

Read Bridgette’s original post here: Ann Romney’s Fashion Mistake a Lesson for Us All on How to Choose Prints

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