Last week spring was in the air. With temperatures in the 70’s in New York City, it felt more like June than March. The cherry blossoms were in bloom and New Yorkers were out in masses soaking up the summer sun– grabbing their shades and leaving their jackets behind.
This was perfect weather to introduce Coolibar’s spring and summer line to fashion, health and beauty editors across the city. Carol Schuler (of Schuler Publicity) and I hit the Manhattan streets and hauled our oversized bag of Coolibar goodies to the “big books” at Hearst, Meredith and Conde Nast, in addition to meeting with some of our favorite bloggers.
The new line and fabrics were met with great enthusiasm. In fact, a new hat was called in immediately for consideration. We heard ooh’s and ah’s as editors felt the silk like texture of our aire SUNTECT® fabric and tried on fabulous hats with an 8” brim. “The big brims are glamorous and keep your shoulders protected too,” exclaimed on editor (she got to keep that hat). Look for Coolibar products in your favorite magazines this summer.
What does this all means for you, our dear customer? It means you are in for a real treat! Our new catalog hits homes next week and is bigger and better than ever with over 32 new styles to keep you cool and protected this summer. We’ve introduced new fabrics and fitness gear alongside our customer favorites.
So get out there and enjoy life in the sun, Coolibar will keep you safe!
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