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What’s the Difference Between SPF and UPF?

Did you know there’s a difference between SPF and UPF? Both have something to do with keeping your skin protected from the sun but mean very different things. Sunlight includes rays of invisible ultraviolet (UV) radiation; overexposure to UV rays can lead to sunburn, accelerated skin aging and skin cancer. Sun protective clothing and sunscreen offer your main forms of UV protection but are rated two different ways with SPF and UPF.

UPF is the standard used to measure the effectiveness of sun protective fabrics. UPF stands for “Ultraviolet Protection Factor” and indicates how much of the sun’s UV radiation penetrates a fabric and reaches the skin. UPF is associated with fabric and you will see a UPF rating from 15-50 associated with products that claim that they are sun protective. A fabric with a rating of 50 will allow only 1/50th of the sun’s UV rays to pass through. This means the fabric will reduce your skin’s UV radiation exposure significantly because only 2 percent of the UV rays will get through. This also means that it blocks both UVA and UVB rays while SPF only takes the UVB rays into account.

SPF is a standard used to measure the effectiveness of sunscreen. SPF stands for “Sun Protection Factor”. It measures the amount of time it takes for sun-exposed skin to redden, while UPF measures the amount of UV radiation that penetrates a fabric and reaches the skin. Remember that SPF only accounts for UVB rays unless specifically stated as a broad-spectrum sunscreen.

Here is a visual breakdown of the two compared to each other.

As you can see when you are trying to keep your skin protected it is important to know the different rating systems. Many skin-care experts believe clothing shields skin more effectively from UV light than sunscreen. Many of us often apply sunscreen lotions too thinly, giving our skin less protection than the sunscreen’s available SPF rating, and we neglect to reapply it as directed by the specific sunscreen that we use.

To receive The Skin Cancer Foundation’s Seal of Recommendation, sun-protective fabrics must have a minimum UPF of 30. They consider a UPF rating of 30-49 to offer very good protection and 50+ excellent protection. Coolibar was the first clothing brand to receive the Skin Cancer Foundation’s Seal of Recommendation. All of our clothing is rated UPF 50+, with protection that will never wash out.

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Live Wisely

Can Dogs Get Skin Cancer?

ANSWER: Sadly, yes.

We were as disappointed as you are to find this out. In fact, the common forms we develop are what also affect them – melanoma, squamous cell carcinoma and basal cell carcinoma. Although most dog breeds are at risk, Jill Abraham, a board-certified veterinary dermatologist in New York City, told the Skin Cancer Foundation that the ones with “light-colored, short coats and less hair on the belly” are the most vulnerable. Before you start slathering sunscreen on your dog (Yes, you can put sunscreen on a dog), there are a few tips to help your furry companion live a safer life in the sun.

Limit Sun Exposure

Like us, dogs can get sunburned. Ever notice when a dog’s skin looks a little red after coming back inside? Sunburn. We all know how much they love laying out in the backyard sunbathing in the grass, but limiting the amount of time they have in direct sunlight during the strongest hours (between 10am and 4pm) is crucial. Helping encourage them to shady areas is a very good compromise to beating the sun.

Sunscreen

We weren’t kidding! Dogs 100% can wear sunscreen and it is actually strongly recommended by Richard Goldstein, DVM and chief medical officer of the Animal Medical Center in New York City.

A dog’s skin can be damaged by the sun just like our own, so they require the same protection against the development of sunburn and skin cancer.

Richard Goldstein, DVM and Chief Medical Officer of the Animal Medical Center (PetMD)

Here’s a video from Banfield Pet Hospital to cover the rest of the important basics to know about sunscreen and dogs:

Video created by Banfield Pet Hospital
Sun Protective Clothing

Hear us out on this one. For the pets with no escape from the sun, you could use some of your older UPF 50+ tops and wrap it around them or even see if it fits without too much struggle. It might sound a little ridiculous, but even Dr. Abraham thinks it’s a viable option. And to be honest, it is always cute to see a dog running around in a t-shirt.

When it comes to our loyal buddies, keeping them safe is a no brainer! One of the biggest final tips on dog skincare is just building up the consciousness of knowing when your dog is receiving too much sun. Now get out there, grab a Frisbee and enjoy a sun-safe life with your loving, furry best friend.

Resources:

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Live Wisely

Skin Care Musts in the Fall & Winter

Even though the sun may not feel as warm in the fall, UV rays do not end at Labor Day. Sun protection and nurturing skin is no longer a regimen solely for summertime. In fact, doctors warn that cooler months are more dangerous because the sunshine of summer, that serves as a reminder to reach for sunscreen, is gone. So, here’s your nudge to take care of skin as fall gets into full swing. No matter how cool the temperature feels, the sun’s ultraviolet rays can still cause damage to the DNA in our skin within just a few minutes. While UVB rays (burning rays) lessen as the earth rotates away from the sun, UVA rays (aging rays) remain strong with the same intensity year-round. UVA rays powerfully beam through office windows, car windows, clouds, and fog. And UV damage to our DNA is cumulative. Here are some tips for fall and winter skincare and sun protection:

Do Not Stop Wearing Sunscreen

Use broad-spectrum sunscreen daily on all exposed skin, neck, ears, back of hands and your face daily. In locations where snow flies, UV rays reflect off glistening surfaces like snow, and in warmer locations, UV rays bounce off grass, sand, water, and cement back at your face. Be proactive and protect your face daily with an excellent sunscreen of SPF 30 or more. In fact, dermatologists explain the use of sunscreen, when it starts to really cool down, as a “must”. For women, consider using sunscreen as a base layer before applying cosmetics. Many mineral-based sunscreens are moisturizing and protecting at the same time. Apply, rub vigorously so they are fully absorbed, then apply any cosmetics. For men, apply a mineral-based sunscreen as a daily moisturizer and keep a tube handy in the car for reapplications. Don’t stop at your face, cover your neck, chest, and tops of hands.

Use an SPF Lip Balm

Most people are unaware that lips do not contain melanin, our skin’s natural defense against ultraviolet radiation. Lips are particularly vulnerable year-round, but in months when the air is drier, they are also susceptible to drying and cracking.

Consider Cosmetics with Built-in SPF

According to Paula’s Choice Skincare, after a layer of broad-spectrum SPF 30, women can use a makeup primer of SPF 20 and a foundation with SPF 15. While the layers of protection don’t aggregate and add up to SPF 65, the layering approach has the benefit of better overall coverage of sunscreen. In general, most people do not apply sunscreen thickly enough. By layering these products one upon the other, this technique provides a “thicker” layer of protection against sun damage.

Reconsider Your Cleanser

When humidity drops in cooler weather, you may want to compensate by switching up your cleanser to a moisturizing cleanser. Look for hydrating ingredients that don’t strip your skin of moisture. Or, if you love your skincare program and don’t want to risk skin irritation by trying a new cleanser or moisturizer, there are ways to keep your routine and just boost it for the winter.

Moisturize Nightly

Follow nightly cleansing with a moisturizer made for nighttime. The right nighttime moisturizer will help protect against the red chafed skin in winter and help nourish your skin. If you have sensitive skin, or you’ve experienced reactions to various products, we recommend you meet with your dermatologist. They can evaluate your skin health and offer suggestions on a regimen for sensitive skin that won’t cause irritation before switching.

Wear UPF 50+ Clothing in the Car

UPF 50+ sun sleeves or sun gloves are ideal for days driving. UVA rays (aging rays) penetrate car windows and office windows. The Skin Cancer Foundation cites nearly 53 percent of skin cancers in the U.S. occur on the left, or the side receiving rays while driving. UVA rays are hitting your skin on a road trip, while running errands or driving kids to soccer. In fact, they are reaching your kids too. The Skin Cancer Foundation says clothing is the first line of defense against the sun. Having UPF 50+ clothing in the car or at the office – coverage for arms, hands, necks, and chests, like a long sleeve hoodie or wrap, a neck bandana, sun sleeves and sun gloves – make sun protection effortless. The more you’re covered, the more you’re protected.

Keep the Sun Off Your Face with a UPF 50+ Hat

UV rays impact the tops of heads as much as any other exposed part of our bodies. So, while you’re out walking the dog to keep her healthy, wear a hat with at least a 3” brim and apply SPF 30+ broad-spectrum sunscreen to other exposed areas.

When seasons change, people forget there’s still sun and sun damage. Get fall-winter ready and stay sun safe with tips above. It’s also an ideal time to check in with your dermatologist and get their recommendations for cool weather skincare.

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Skin Diaries

Amy Nichole: “Love the Skin You Were Given”

My name is Amy Nichole. I’m a fine art portrait photographer specializing in children’s & teen photography. For my career, I’m always outdoors and occasionally in the studio. Since birth, I’ve always had very pale skin with freckles and a reddish tone to my hair. At the age of 8, I received an awful sunburn that actually resulted in a birthmark looking design on my right arm and parts of my back. Following the incident, my mother brought me in to see a doctor, but they just pushed it aside and chalked it up as a bad reaction to the sun.

Let’s fast forward to my teens, it was the IT thing to have tan skin. Being of British and Irish descent, my fair skin wasn’t going to tan easily. From laying out in the sun for hours covered with oil to using the tanning spray alternatives, I tried everything you could think of! With all my attempts of trying to fit in, my “birthmark” only got darker and that’s when the moles and spots started to appear.

At this point, I scheduled an appointment to have a dermatologist take a closer look at all these odd-spots, which lead to biopsies left and right. Every single extraction the doctor performed and examined came back as pre-cancerous. Although disheartened by the results, I’m thankful that this first scare educated me on the importance of constantly checking your skin and prepared me for the future I had ahead.

I’d begun getting skin checks every 3-6 months and made my skin health a top priority following my time with the dermatologist. During a personal ABCDE (Asymmetry. Border. Color. Diameter. Evolving.) in June 2016, a spot on my upper chest had drastically changed in size. I expressed my concern to my dermatologist and she agreed that biopsying would be appropriate. THANK GOODNESS I was so proactive! 4 days later, she personally called me to say that it was melanoma and was at Stage 1B and very close to transitioning to Stage 2. We scheduled my first excision quickly and successfully removed the melanoma before it worsened.

Since that day, my life revolved around taking care of myself while outdoors. I started always wearing long sleeves, hats, pants, you name it! That’s when I was introduced to Coolibar from the surgeon who performed my surgery. With my line of work and living in Nevada, I’m always outside and it gets difficult to cover up with the extreme heat, but I’ve been able to make it work.

After two years of being cancer free, I had my next scare. I began seeing a new dermatologist that was very highly recommended in the area, working with celebrities and high-profile individuals. After switching though, I just never felt like we were on the same page. For months I was still doing the 3-month check-ins to be safe but at one point he’d insisted for us to make it a checkup once a year – I declined this suggestion quickly. In February 2019, I was still with the same dermatologist and we came up to our eventually agreed upon 6-month appointment and I came in with concerns of a new spot that had randomly appeared. There was a little back-and-forth on next actions but I requested he take no chances and biopsy.  Just a few days later, he called me to let me know that “random” spot was, in fact, Stage 1A melanoma. While having my first Mohs surgery, they had to go in 3 times, so the whole operation was over 6 hours. During the visit, I requested the surgeon biopsy one other spot that had grown over a scar I had from a pre-cancerous removal. Guess what! Those results also came back as a 3rd melanoma diagnosis.

I’ve finally been upgraded to an oncologist for further testing. I’m not going to let this bring me down or define me whatsoever. I have an amazing support system and know it’s not going to be an easy road ahead. But, the scars and the love I have from everyone is what’s going to help me get through this. I even put on a special portrait session for 12 kids, that was inspired by the “This is Brave” Campaign, and we raised $900 for the Skin Cancer Foundation. You can see a lot of the images from the photoshoot within my blog! I wanted to help the younger generation be more aware about protecting their skin.

After reading my journey up to this point, I want you to take a little advice. We do need to put our faith in the doctors but also you NEED to be your biggest advocate. You are the one that sees your own skin 24/7. Protect yourself, love the life you live, scars are beautiful, and they will never define you. But most importantly, love the skin you were given.

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Live Wisely

Hawaii Bans Most Sunscreens. How Do I Cover Up?

It’s no secret that the coral reefs of the world are diminishing. From climate change to overfishing, one of Earth’s strongest ecosystems is being destroyed by countless factors. And just to make matters worse, a recently discovered threat may top the list – sunscreen.

For decades, research has proven the vitalness behind basic sunscreen usage. According to the Skin Cancer Foundation, one in five Americans will develop some form of skin cancer in their lifetime. With that statistic alone, there’s no denying the importance, but what environmental cost are we willing to pay?

Should I Not Use Sunscreen Anymore?

To clarify a bit, not all sunscreens are harmful. The two active ingredients in question, oxybenzone and octinoxate, are the main perpetrators and have been linked directly to increased bleaching, genetic damage to the reefs and it’s marine organisms and ultimately irreversible death to the coral. In fact, Hawaii, one of the world’s most popular tourist areas known for its coral reefs, signed the country’s first bill banning sunscreens containing the two destructive chemicals starting January 1st, 2021. The island’s ground-breaking decision even influenced the Western Pacific nation of Palau to take action and many others are expected to join the movement.

So How Am I to Cover Up?

The bills don’t take effect for a couple years but transitioning now will greatly benefit the coral reefs. Although oxybenzone and octinoxate are two of the most common active ingredients found in sunscreens, there are other ingredients that are dermatologist recommended and considered environmentally safe by researchers.

Dr. Monica Scheel, a board-certified dermatologist in Kona, stated that, “Your best sun protection ingredients are zinc oxide and titanium dioxide.” Also, remember when searching to look for products that are “non-nano”, such as Badger, Coola and MDSolarSciences, because nanoparticles can be consumed by the corals and ultimately cause death.

Along with seeking shade whenever possible and limiting sun exposure, choosing UPF 50+ clothing is also a highly recommended move. Dr. Henry W. Lim, the president of the American Academy of Dermatology, considers UPF 50+ clothing just as effective as sunscreen.

For the environmental specialists, it’s simple. Craig Downs, the executive director of the Haereticus Environmental Laboratory that has studied the damage caused by sunscreen on the coral reefs, said, “For women in a bikini, 85% of her body will be covered in sunscreen. She can reduce that by 50% just by wearing a sun shirt.”

Obviously, sunscreen isn’t the only detrimental force attacking the coral reefs of the world, but it is one of the most controllable. That reasoning alone should be more than enough to encourage us all to reevaluate our approach to protecting ourselves in the sun. Together, we can protect the coral reefs.

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Together We Will

Together We Will… Educate Everyone and Anyone We Can Reach

Daniel Fine (Passed away October 10th, 1998 at the age of 26)

Written By: Stephen Fine Ph.D., Founder, President and Health Educator for the Melanoma Education Foundation

My oldest son Dan taught me about skin cancer. He’d never intended to give his family a hands-on, educational experience with the risks, treatments, and mortality rates of melanoma, but when he was 24 our education began.

In 1996, I noticed an ominously large mole on Dan’s lower back. It was brown, nearly half an inch wide, and thick. He had it removed and called me a week later from home, crying. He’d just learned that the mole was a high-risk melanoma and he would require further treatment. Not knowing what melanoma was, he’d searched the internet. As you can imagine, what he found was frightening.

If melanoma is not recognized and treated early it can advance and spread to other parts of the body where it becomes hard to treat and can be fatal.
The Skin Cancer Foundation

Dan always had a dark complexion and tanned easily. He was also relatively sun safe, he wore sunscreen and covered up with a T-shirt when rowing with the University of Miami crew team. When his dermatologist told him that sun exposure was likely a factor in his diagnosis, we were all surprised. Throughout high school and even college, no one had shared with him the risks of sun exposure to ALL skin types. Even though he was an athlete who was constantly on the water in college, it never came up.

The signs were there though. About five months before he was diagnosed the mole had started bleeding slightly. He blamed it on the rough fabric of his new office chair and moved on. To make self-checking more difficult, the mole was on his back so any changes it had gone through from childhood to when it started to bleed went unnoticed. What started as a small mole when he was a kid, had grown into something deadly without him noticing.

After his diagnosis in June 1996, Dan underwent surgery to remove a large area of skin surrounding the mole, the removal of 29 lymph nodes in his right armpit – two of which tested positive for melanoma, and a year of Interferon treatment. In April 1998 it was discovered that the melanoma had spread to his liver and was inoperable. From then on, the disease progressed steadily until October 10, 1998 when he passed away at home.

After Dan passed away, like many families who’ve lost loved ones to cancer, we wanted to make a difference. Research was an obvious choice as everyone wants to find a cure. But our families story felt rooted in our lack of awareness. It became apparent to us that Dan’s death (like most melanoma deaths) could have been prevented by early detection. None of us had been educated about melanoma until it was too late. If that was the key to saving the lives of others, then education was what we needed to provide. We launched the Melanoma Education Foundation in 1999.

We identified middle schools and high schools as the ideal venue to educate youth about melanoma. They were old enough to request dermatology visits from their parents, and young enough to have any melanomas curable. When we started reaching out to schools in our area we discovered that most wellness teachers knew as little about melanoma as we had. As a result, it wasn’t included in most health classes at all.

Children will be more inclined to practice sun protection if they understand why it’s important, namely to prevent skin cancer and premature aging.
– The Skin Cancer Foundation

Our free course—which includes a detailed one-period lesson plan, separate videos for high schools and middle schools, student handouts, and a teacher video—received a Gold Triangle award from the American Academy of Dermatology. The reach of the program quickly spread. By 2015 our SkinCheck® class had been adopted by over 1,700 schools in 49 states. We’ve also spread our reach by offering community outreach sessions at regional wellness events, public libraries, colleges, city employee sites, post offices, and service organizations.

We do all of this thanks to support from our donors and special events we host throughout the year. Their financial support helps us in our efforts to provide every teacher we can connect with the tools they need to be most effective. We continue to expand our database of almost 20,000 schools and serve the 1,700 who are actively engaged with us. Beyond outreach, most of our funds go to revising and updating our teaching materials and methods. Thanks to donor contributions, we’ve even been able to provide schools with facial sun damage analyzer machines. For a lot of students, especially skeptical teenagers, seeing is believing. With every dollar we earn, we’re able to reach more communities, teachers and students, and we’re constantly getting better at it.

In a 2017 survey of 334 teachers after teaching the course:

• 49 reported that students found early melanoma

• 113 reported that students found precancerous moles

• 145 students reported that family members found suspicious moles

• 95% reported that students said they’d use more sun protection

• 81% reported that students said they’d stop using tanning beds

– The Melanoma Education Foundation

Nearly 20 years since we offered our first course, we continue to be devoted to saving lives from melanoma by expanding high school and middle school educational services, serving as a resource for health educators on the subject of skin cancer education, and promoting greater public awareness.

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Skin Diaries

Fighting Fires and Melanoma

I’m a firefighter. Someone once lovingly called us a group of “macho bastards”. We’re tough, self-sacrificing, and stubborn. The day my future disappeared, my macho demeanor suddenly changed to extremely vulnerable and fearful.

I was an active, healthy man and a fireman for Pete’s sake. It wasn’t until I became a father that my perception of the need for sun protection changed. Our family photographer, Tracy Callahan, launched the Polka Dot Mama Melanoma Foundation after being diagnosed with skin cancer. I recognized her efforts to raise awareness about the importance or early detection and prevention. She encouraged me to make an appointment with a dermatologist. I went out of support more than anything.

On May 20th, in a quick 15-minute appointment I had one mole on my back biopsied and was sent on my way as the doctor assured me that everything should be fine. Four days later a nurse called and things began to change quickly. The biopsy was malignant, and my doctor was scheduling an appointment at the University of North Carolina.

“Firefighters are diagnosed with melanoma at younger ages—an average of 42 compared with 64 for the U.S. population.”
– The Skin Cancer Foundation

While I was still recovering from this news, the phone range again. It was the oncology department advising me to come in as soon as possible. I was going to an oncologist. A doctor who treats cancer. As I sat in my appointment the next day listening to the doctor use words like “excision”, “margins”, “sentinel lymph nodes”, “out of work for weeks”, and last but not least “cancer”, the realization and shock that I was in trouble really started to sink in.

After spending the Memorial Day holiday with my family and five-year-old son, I went in for surgery on June 7, 2016 to have the cancer removed. It all happened in the course of a morning and I was sent home heavily bandaged with a drain tube in my side, an abdominal binder wrapped around me, and NO idea what was next.

All I could do was try to rest and recover while I waited for the doctor to call and let me know if they got all the cancer. For days I just prayed and between prayers, I would cry over the life I could lose and what my family’s future would look like without me. Yes, when faced with your own mortality, career firefighters cry. When I finally got word that I was in the clear I wanted to scream from the rooftops! I immediately shared the news with my friends, family and coworkers, all of whom had been so encouraging and supportive.

I owed my life to Tracy Callahan and Polka Dot Mama. She got me to get checked. She saved this stubborn fireman’s life. Literally. What shocked me was that she was the only source of the information I needed to survive. Tracy was the only one that made me aware of the dangers of skin cancer. I wanted to make sure my friends and family were safe. I wanted to protect my firefighting brothers and sisters from skin cancer.

“Men are more likely to die of melanoma than women. This is true at any age.”
– American Academy of Dermatology

Cancer is not a new word around the firehouse, we are exposed to some of the most toxic carcinogens known to man. Firefighters experience cancer-related deaths at a 14 percent higher rate than the U.S. general public. We often focus on our lungs, or prostate, but our largest organ is our skin, and it absorbs everything. As fellow firefighter Mark Rine discovered when he was diagnosed with terminal stage 4 melanoma, occupational cancer is real.

Organizations like the Firefighter Cancer Support Network are working to remind firefighters of the importance of taking steps to protect themselves on and off the job. I’m doing my best to help spread the word wherever I can. I now bear the scars to show what not being sun safe can do to your body. I’m certain that the people around me, especially my colleagues, are sick of hearing me get on them about being sun safe and wearing protective clothing AND sunscreen. But you know what? If I save just one life, just one, it will have been completely worth it.

Story originally shared by Polka Dot Mama on June 23, 2016.

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Live Wisely What's Hot

2018 Coolibar Guide to Showing Someone You Care

“One in five Americans will develop skin cancer in the course of a lifetime.”
Skin Cancer Foundation

The need for sun protection is universal. Whether you live in a hot or cold climate or have fair or dark skin, we all need to be mindful of our exposure to UV rays. Coolibar recommends gifting UPF 50+ protection to the people you love most as a way to help them live a sun-safe lifestyle while enjoying the outdoor adventures they love most.

For tiny cuties who already love the water:

“Because babies have thinner skin, sunscreen is not recommended for infants under 6 months of age.”
Skin Cancer Foundation

For the “big kiddos” you love to the sun and back:

“Even one blistering sunburn during childhood or adolescence can nearly double a person’s chance of developing melanoma.”
Skin Cancer Foundation

For the sun protection-resistant men in your life:

“By age 50 men are more likely than women to develop melanoma. This number jumps by age 65 making men two times more likely as women of the same age to get melanoma.”
American Academy of Dermatology

For global-trotting sun seekers:

Travel destinations like Hawaii are starting to ban sunscreens containing chemicals harmful to coral reefs.

For adventures in and on the water:

“Many surfaces reflect UV radiation and add to the overall UV levels you experience. Water reflects 10%; sea foam reflects 25% and sand reflects 15% UV rays.”
– World Health Organization

For the garden party goddess that craves a touch of glamour:

“About 90% of visible skin changes such as aging, wrinkles, brown spots or leathery skin are caused by the sun’s ultraviolet rays and can be minimized by sun protective clothing.”
Skin Cancer Foundation

For someone who needs a little extra support:

“Melanoma is not just a skin cancer. It can develop anywhere on the body – eyes, scalp, nails, feet, mouth, etc.”
Melanoma Research Foundation

For EVERYONE spending time in the sun

“For every inch of brim you wear, you reduce your lifetime risk of skin cancer by 10%. So a 6” brim means 60% risk reduction.”
– Skin Cancer Foundation

 

2018 Holiday Gift Guide

 

 

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Together We Will

Together We Will… Navigate Skin Cancer Prevention, Detection and Treatment

Some people are born for the careers they choose. Others wake up one day thinking they need a change, then suddenly discover they’re meant to help save lives. That’s what happened to Dan Latore, Executive Director of The Skin Cancer Foundation. He’d never dreamed he’d work for a cancer foundation, but now his job is to dream up ways to elevate the Foundation’s purpose and mission.

COOLIBAR: How did you become the Executive Director of The Skin Cancer Foundation?

LATORE: I don’t think anyone grows up thinking they want to be the executive director of a cancer foundation. But twelve years after I joined the team here, I still love it.

C: You started your career as an ad and sales guy, what is it about The Skin Cancer Foundation that has kept you going for over a decade?

L: The results. They’re not about ROI on ad dollars spent or sales numbers, they’re about people. One of my favorite stories is about a woman who donated $20 on behalf of her husband Gus who had passed from melanoma. It was all she could spare, but it was important to her to give to an organization that could potentially help the next “Gus”. We hear stories like this every day. When you have the ability to touch people’s lives through the work you do, there is nothing more inspiring.

C: How do you do it? How do you and your colleagues continue to support this community in such an impactful way?

L: The work we do is so essential when it comes to helping people through every stage of diagnosis and from every vantage point, whether they’re a patient, doctor or caregiver. We literally save lives with early detection programs like Destination: Healthy Skin, our RV that travels across the country to screen and educate people about melanoma. SkinCancer.org is often THE source for information. Nearly 9 million people each year look to our website to get the answers they need. Our Seal of Recommendation and information—all verified by physicians and dermatologists—help break through the fear. Knowledge is power. We are all about empowering people to get the right diagnosis, the right treatment and the right help.

C: Donors and potential donors want to know…where does the money go and how do you decide how much is donated?

L: We’re 100% a people-driven non-profit. Every dollar we get whether it’s $20 from a personal donor or a $25,000 grant is meant to save lives either through education, advocacy or research. It’s our job to ensure that every donation is used in a way that is smart, efficient, impactful and durable. We’ve worked with the government and National Council for Skin Cancer Prevention to tackle issues like tanning bed regulations and FDA limits on sunscreen ingredients. We source and support “Young Investigators”, or doctors who are poised to make scientific breakthroughs. Most importantly, we educate people.

C: What progress have you seen on behalf of your mission?

L: Currently, the incidence of melanoma and skin cancer are on the rise, but mortality rates are falling. This is progress. We want more people to get checked and diagnosed early so that they can be treated, and lives can be saved. We’ve turned early detection into a trend alongside rash guards for children, higher SPF in retail stores, and sun protection clothing for sportsmen. We’re also seeing the impact of our “Go With Your Own Glow” campaign with celebrities embracing their natural skin tone and devaluing the beauty standard of tanning.

C: Can you share a personal story about the important work SCF does?

L: There have been SO many stories! One that stands out is Linda Nagel. Linda lost her husband Todd Nagel, to melanoma ten years ago when he was in his mid-thirties. Since then she has hosted The Todd Nagel Open, a golf tournament that raises about $25,000 annually for skin cancer research. With her help, we grant the amount to a “Young Investigator” poised to make a difference. I look forward to the day when one of Linda’s doctors makes a breakthrough in honor of her late husband.

C: What is the most important thing you want our readers to know about the Skin Cancer Foundation?

L: We’re here to help. One of our most vital assets is SkinCancer.org. Google “skin cancer” and you will get a large number of resources available. When someone is diagnosed, they are overwhelmed and confused. Through our network of doctors, we can provide credible information and resources that support patients and caregivers in a way that is understandable. We work hard to help everyone find what they need quickly and effectively.  It’s all a part of our mission to save lives through education, prevention, early detection, and prompt treatment of the world’s most common cancer.

 

Latore and his team will be at The Skin Cancer Foundation’s Champions for Change Gala this Thursday, October 25th at the Plaza in New York City. To learn more about the event or to make a donation please visit: https://www.skincancer.org/events/gala.

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