Archives

What's Hot

Coastal Grandmother: Sun-Safe Style Tips for the Grandmother Aesthetic

As more women embrace the joys of aging, the coastal grandma aesthetic trends on social media platforms. Its elegant grandmother style meets coastal casual attire with a carefree lifestyle to match.

Being a coastal grandma means savoring everything life has to offer, including sunshine. However, many SPF sunscreens only protect against some harmful UV rays. Unlike SPF sunscreens, UPF 50+ clothing blocks 98% of UVA/UVB rays.

Coolibar is the world leader in UPF 50+ fabric technology. Our technically elegant clothing can help you achieve the perfect coastal grandma aesthetic.

Learn more about sun-safe grandma fashion trends from a popular Instagram influencer on our blog.

What is the Coastal Grandmother Trend?

The coastal grandmother trend is about wearing comfortable clothes that make you feel good and protects you from the sun. The term coastal grandma became popular when a TikTok user named Lex Nicoleta started talking about it in her videos. Surprisingly, she is in her 20s, reminding us that the coastal grandmother aesthetic is for women of all ages! It’s also sometimes referred to as grandmacore aesthetic or granny core. 

Key Elements of a Glamorous Gran’s Wardrobe: 

Coastal Grandma Inspiration

The coastal grandma aesthetic was inspired by several movies created by filmmaker Nancy Myers. The aesthetic includes lots of beige and other neutral tones. A coastal grandma may spend her Sunday morning at the farmers’ market and her afternoon carefully cooking fresh food. She enjoys the simple pleasures of life like gardening and hand-written notes. 

Notable films, TV shows, and celebrities that influenced the coastal grandma aesthetic include:

  • Father of the Bride
  • Something’s Gotta Give
  • It’s Complicated
  • Golden Girls
  • Lex Nicoleta
  • Diane Keaton
  • Anne Hathaway

Sun-Safe Style Tips for the Grandma Aesthetic

Grandmothers know the importance of sun protection which is why Coolibar’s Sun Protection You Wear pairs perfectly with the grandma aesthetic. Here are some beach aesthetic clothing trends inspired by grandma’s style.

Breathable Long Sleeves

Being a grandma at the beach means lots of sun exposure. Rather than having to lather on sunscreen every 2 hours, grandmas know the best outfit for all-day lounging in the sun includes loose, breathable long-sleeves.

While it may seem counterintuitive, long sleeves help circulate airflow and actually keep your skin cooler than wearing short sleeves while out in the sun. Better yet, consider a flowy dress or long-sleeve tunic as the basis for your grandma look. Here are some grandma aesthetic-inspired options: 

Wide Brim Sun Hat

Topping off your outfit with an elegant sun hat can totally transform any look. Whether you choose a full-coverage hat or a fedora style, you want something made with rigorously tested UPF 50+ material to protect the sensitive skin on your face and scalp. Explore our large collection of sun hats to find the right one for your glamorous gran style:

Wide-Leg Pants 

The coastal aesthetic is all about comfort and mobility. Wide-leg pants provide more range of movement for activities such as squatting down in the garden or walking on the beach. These pants are also feather-light and breathable for maximum air circulation on hot summer days. With wide-leg pants from Coolibar, you don’t have to sacrifice comfort for coverage. 

Flowy Outer Layers

Consider some of our sun wraps or cover-ups to complete your collection of grandma attire. For colder months, you can get your grandma sweater aesthetic on with hot chocolate next to a warm fire. When choosing the best layers of sun protection you wear, always prioritize comfort and coverage. You won’t be disappointed! 

How to Embody the Beach Grandma Aesthetic

We all know how much the right outfit matters for any occasion, but remember, that’s just the beginning of the journey towards embodying the beach grandma aesthetic. 

Comfort is Key

For many of us, getting older means learning a valuable secret: life is way more fun in comfortable clothes! The beachy aesthetic really lends itself to comfort more than other trends—no need for tight waistbands or tops when you can have loose button-ups and wide-leg pants. 

  • Consider what it is that you really love about your favorite pieces of comfy clothing and try to incorporate that as you expand your coastal grandmother wardrobe.
  • Choose materials that are lightweight and breathable, like our buttery soft Aire and Moduri clothing lines. 
  • Look for pants with a drawstring for maximum waistband comfort

Embrace Ease and Versatility

There are many ways to prevent sunburn at the beach while fully embodying the beachy grandma lifestyle. They include wearing a UPF 50+ full coverage sun hat and breathable clothes. Luckily, beach aesthetic clothes usually promote ease of movement by being loose and flowy. Layers add versatility to your look to protect you from the sun and keep you warm on cool, breezy days. 

  • Keep a shapeable or roll-up sun hat in your car for impromptu adventures.
  • Seek out clothing that can be paired with various styles and items that you already own. 
  • Build outfits with flowy layers to help prevent sunburn and regulate body temperature. 

Self-Confidence and Self-Acceptance

The Golden Girls inspired a generation of women to be confident and independent as they age. Now, Golden Girls’ fashion is more popular than ever, which reflects how much this lifestyle continues to resonate with younger generations. While cool grandma clothes are part of it, this trend is really about self-confidence and self-acceptance.

  • Choose clothes that make you feel good without focusing on how they look in the mirror
  • Use a vision board to help you discover your own unique grandma clothes aesthetic
  • Don’t be afraid to express yourself. Remember to have fun! 

Embrace Your Inner Coastal Grandmother with Coolibar 

Getting older doesn’t mean sacrificing style. On the contrary, Grandma fashion empowers women of all ages to dress in a way that’s technically smart and still very elegant. You want your cool grandma outfits to keep you comfortable and sun-safe for many years to come. Unfortunately, a lot of flowy, breathable clothing allows light to pass through, which means you can get sunburned through your clothes.

Coolibar is the world leader in sun protection you wear. Our clothing is rigorously tested and guaranteed to block 98% of UVA/UVB rays. It is even recommended by the Skin Cancer Foundation and dermatologists worldwide. With Coolibar, you can choose cool grandma clothes that embody the coastal aesthetic while also staying sun-safe.

No Comments
Skin Diaries

World-Renowned Golf Instructor Teaches Sun Safety

By David Leadbetter

As a professional golf coach, I am very focused on the health and fitness component of a player’s performance. The game has so many positive health benefits but like anything where you are outside for long periods of time, sun awareness and protection are vitally important.

I was born in England but moved to Southern Africa when I was a young boy, so we grew up playing lots of sports and activities outdoors with lots of sun. Back then in the 60’s and 70’s skin cancer wasn’t really ever spoken about, and sunscreen may have been applied but mainly to the nose and ears to prevent peeling. Hats weren’t always worn either. We never had the level of knowledge about protecting ourselves as we do today. 

I became more acutely aware when my father was diagnosed with Melanoma, no doubt as a result of overexposure to the sun. Sadly, he passed away from it and as a result I have become very conscious and proactive in protecting myself and my family from the negative effects of the sun and going for regular checkups to the dermatologist.  Skin cancer is the most common cancer in the United States but not only is skin cancer preventable, it’s highly treatable when detected early.  

I was introduced initially to Coolibar through my wife Kelly, who grew up in sunny Arizona. Our dermatologist recommended I wear Coolibar’s sun sleeves to protect my arms since I’m outside for long periods of time. My wife Kelly had been a Coolibar customer for a while and selected some pieces for me. I especially liked the fashionable Erodym shirt with long sleeves and after that was sold. I have been wearing the products for a while now and really enjoy the style, comfort and performance of the products.

Over the years, awareness of sun protection has increased substantially and particularly within the golf industry but I think there is still a long way to go.   My trademark has always been wearing a straw hat  and sunglasses. I never leave home without them, plus SPF lip balm and a high quality SPF sunscreen.

I am really excited to be an ambassador for Coolibar and work with the team on developing new products and raising the awareness for sun protection.

No Comments
Events Inside Coolibar Sun Protection Clothing SunAWARE Wear Sun Protection

9 Essential Items for a Fabulous (But Super Sun Safe) Spring Break

It used to be that when some of us went on spring break, getting lots of sun was the point. Or part of the point, sort of; but we digress.

Now, taking into account all that science says about wrinkles and melanoma and such, this is our best advice: Let’s be sensible. But while we’re at it, let’s also still be fabulous!

Here is our list of essential UPF 50+ sun protective Coolibar items to take with you on your sun safe spring break:

Swimwear

Quarter Zip Swim Shirt. If you hadn’t considered a top like this for actual swimming, go right ahead. Fabric is resistant to chlorine (for the pool) and saltwater (for the ocean) and dries quickly (for any body of water). On land, it just looks awesome.

Skirted Swim Capri. Protects against UVA and UVB. Stays comfortable in and out of water. Catches lots of eyes. Yup…this is new-school spring break gear all right.

Swim Cover Up

Coastline Dress. The beauty of this dress – besides the fact that it’s, you know, beautiful – is that you can keep wearing it long after you’ve used it as a swim cover up. You don’t even need to be near the water.

Pants

ZnO Beach Pants. Another thing we’ve learned while planning for spring break: wearing your swimsuit for an entire week isn’t as easy as you think. Hence these beach pants – as comfy as your sweat pants but much, much prettier.

Jacket

Boardwalk Jacket. Why this jacket? Because you always look cool, casual and composed. Even on spring break – the official home of spontaneous hot-and-cold adventure.

Sun Hat

Fedora Sun Hat. We just love this hat. You do, too. So take it along.

T-Shirt

ZnO Long-Sleeve T-Shirt. It’s like a regular t-shirt, only it’s cut for your figure. And it’s softer. And more breathable. And it coordinates better. It’s like your best friend, if your best friend also protected you from the sun.

Sunglasses

Smith Serpico Slim. Seriously. How do you go on any spring break without at least one item named “Serpico Slim?” Plus these Smith Optics sunglasses block 100% of UV rays.

Dress

Antigua TunicNo, you don’t have to be on break in Antigua to pull this off. In fact, it fits in (and on) pretty much anywhere.

No Comments
Show Buttons
Hide Buttons